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Money & Insurance

American Family Insurance

100 reviews

3.9100 reviews
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About American Family Insurance

Data updated
Website
www.amfam.com
Category
Money & Insurance
Location
United States · Madison
Status
Unclaimed
Last 12 months
100 reviews
Replies to negative
88% (22/25)
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Is American Family Insurance legit?

American Family Insurance (www.amfam.com) has a 3.9 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Money & Insurance and its reputation is mixed. 20% of reviews are 1 star, a relatively high share; The business has replied to 88% of negative reviews. Last updated 2026-08-10.

What people say

c
customerGary Thompson · 1 review · Verified · Experienced 2026-07-11 ·

Cate Cadotte was great!

Reply from American Family Insurance2026-08-05

You've just made our day! We're looking forward to sharing your experience with our team. Thank you for being our customer!

r
roadghost Jerry E. · 4 reviews · Verified · Experienced 2026-07-11 ·

Their teamwork helped us as it unfolded…

Their teamwork helped us as it unfolded in a home sale and a home buying experience. best prices, considerations and met needs timely, duing all of the moves.

Reply from American Family Insurance2026-08-04

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

A
Alice · 1 review · Verified · Experienced 2026-07-11 ·

Great service!

The agent was super helpful in getting us just what we needed and didn't try to push the extras!

Reply from American Family Insurance2026-08-04

Thank you for trusting us to protect your dreams, Alice. We appreciate you and your feedback!

M
Mark L Radford · 1 review · Verified · Experienced 2026-07-11 ·

Salley ATKINS,

I was eppelled with customer service and Salley Atkins.

Reply from American Family Insurance2026-08-05

Hi Mark! Thanks for being our customer. We appreciate your feedback!

T
The Vandewalles · 1 review · Verified · Experienced 2026-07-10 ·

The agent was great,straight forward

The agent was great,straight forward, easy to deal with. He answered all our questions and our concerns readily. Great experience!

Reply from American Family Insurance2026-08-04

You've just made our day! We're looking forward to sharing your experience with our team. Thank you for being our customer!

J
Joyce laduke · 1 review · Verified · Experienced 2026-07-09 ·

Everyone i talked to was so great

Everyone i talked to was so great . Handles it all ,was able to save me money .

Reply from American Family Insurance2026-08-04

Thanks for telling us about your experience. We're so happy you're our customer!

K
Kim Rourke · 1 review · Verified · Experienced 2026-07-10 ·

Friendly

Friendly, knowledgeable,professional . They made the switch easy

Reply from American Family Insurance2026-08-04

Hi Kim! Thanks for being our customer. We appreciate your feedback!

c
customer · 1 review · Verified · Experienced 2026-07-08 ·

I really like working with our agents

I really like working with our agents. They are always thinking about or insurance needs, and very communicative.

Reply from American Family Insurance2026-07-30

We appreciate you taking the time to share your feedback with us and others!

J
Jeff · 1 review · Verified · Experienced 2026-07-09 ·

Kevin and his staff were great in…

Kevin and his staff were great in getting our auto and homeowners insurance needs. Outstanding customer service and care.

Reply from American Family Insurance2026-07-30

Thank you for trusting us to protect your dreams, Jeff. We appreciate you and your feedback!

c
customer · 1 review · Verified · Experienced 2026-07-09 ·

Great Customer Service

Jorie was fantastic guiding me through the process

Reply from American Family Insurance2026-07-30

We're so grateful for your feedback. Thank you for taking a moment out of your day to get back to us!

c
customer · 1 review · Verified · Experienced 2026-07-08 ·

You provided me insurance ( bundled)…

You provided me insurance ( bundled) comparable to my previous carrier ( Farmers) at a considerably lower price. And the agent explained the new policy with clarity and patience. It was a pleasant and rewarding experience.

Reply from American Family Insurance2026-07-30

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

K
Karen · 2 reviews · Verified · Experienced 2026-07-08 ·

Ron and Lisa were very accommodating…

Ron and Lisa were very accommodating and everything was done in a timely manner. I would absolutely recommend, this agency in particular, to people.

Reply from American Family Insurance2026-07-30

Hi Karen! We appreciate you sharing your feedback with us and we're glad to know it was a good experience. Thank you!

c
customer · 1 review · Verified · Experienced 2026-07-08 ·

It was a pleasant and easy transition

It was a pleasant and easy transition, to get new insurance. All our questions were answered clearly

Reply from American Family Insurance2026-07-30

We love having the chance to hear directly from our customers. Many thanks!

C
Code · 2 reviews · Verified · Experienced 2026-07-08 ·

Very helpful and persistent

Y'all were very polite and helpful with getting insurance set up with me. You answered questions and responded very quickly and so far have always done what you said you'd do. Y'all are very persistent which can also have it's faults because not all of us have constant access to devices or services to complete our end of the bargain as fast as Y'all, which is why I only gave you 4 stars. Keep up the great work though.

Reply from American Family Insurance2026-07-30

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

J
Jeremy Woodring · 1 review · Experienced 2026-07-27 ·

1 star

1 star Their client hit my car and they don’t want to cover everything that was damaged by their client that is not ok ever unhappy with they way they are handling this I won’t ever use them and don’t recomm...

Reply from American Family Insurance2026-07-28

Hi there. We've received your other messages and we'd like to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you.

A
Alan Christensen · 1 review · Experienced 2026-07-21 ·

I am 100% disabled veteran who…

I am 100% disabled veteran who sustained a traumatic brain injury while serving my country over seas. I used my VA home loan to purchase my home. I've been a very loyal customer of American Family Insurance for a little over a decade and I've never filed a single insurance claim. American Family Insurance has "TAKEN ADVANTAGE" of me and charged me for a basic home owners policy for over double what the average qoute is based off of all the other insurance companies. I wish I would have chosen another insurance company.

Reply from American Family Insurance2026-07-22

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

M
Mark Maddocks · 1 review · Experienced 2026-06-12 ·

I contracted for home insurance at…

I contracted for home insurance at $80.00 then they doubled it and before I knew it was tripled, then it cost me to keep them from accessing my account and then the want to charge me $170.00 after the fact, even though I had asked them if what they were taking was for the whole year, "no it's $250.00 per month. I went with another $114.00/mo.

Reply from American Family Insurance2026-07-14

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

H
Hudson · 1 review · Verified · Experienced 2026-07-05 ·

A blunt discussion

You have refused to discuss misleading comments and remarks, and less than forthright billing practices. This is not acceptable and the lack of discussion is especially worrisome. A business arrangement is supposed to be equitable for both parties and NOT just the major corporation. I will give you one more chance before I seek relief through other venues.

Reply from American Family Insurance2026-07-06

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

D
Dianne Malfese · 3 reviews · Experienced 2026-07-02 ·

Don't, Just Don't, Find Another Insurance

If there was a lower rating, I would give them -10. American Family Insurance is supposed to be paying a claim. They have 3 times either issued an inappropriate check or mailed to wrong address. Hmmm. Yet the GAP insurance check was sent to the correct address and cashed immediately. This has been going on since with American Family and loan company since 04/09/2026 and it is now 07/02/2026, supposed 3 checks later. I have called the loan company several million times and emailed American Family Insurance Claims several times. They want me now to call the loan company for the millionth and one time instead of them fixing this issue like they should have the first time. They are fraudsters. I feel like I'm being held hostage, because this loan isn't being paid, off like they are pretending to do, yet they are not making it happen like they can. If the GAP insurance can pay their part, American Family Insurance could pay appropriately if they wanted. Do not get insurance with them, unless you want a huge headache.

Reply from American Family Insurance2026-07-06

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

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D Irving · 2 reviews · Experienced 2026-07-02 ·

Non-existent customer service for billing errors

Called to remove son when he got his own car/insurance. Weeks later, a new paper bill and online balance due still show old amount, though new, correct amount shown farther down the page. Attempting to call customer service # puts me in endless bot menu. When it finally realizes I want to speak to a human, tells me “sorry, no one is available, please try again later”. 3 times now over 2 days during normal work hours. And don’t even get me started about ever-increasing rates despite a perfect driving record and older, lower value car. This is the company Costco chooses for their insurance offering?!?

Reply from American Family Insurance2026-07-06

We appreciate you reaching out with your feedback. If you'd like to share additional details with us that we can share with our team, please visit: https://cloud.afemails.amfam.com/social-contact. Thank you.