After sales support
Their support is top notch. I had an issue with a ham radio I purchased and the support division did their best to suggest solutions. When these did not work, they replaced it with a brand new sealed boxed unit, without any hesitation whatsoever, and also followed up with me until it arrived to my address and ascertained that all was fine. Such service makes your company stand out. Thank you Steve, Helen and Hazel. You were all amazing.