Rakuten (USA) (www.rakuten.com) has a 4.1 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 79% of reviews are 4 stars or higher and 18% are 1 star; The business has replied to 32% of negative reviews. Last updated 2026-08-10.
What people say
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Iman · 6 reviews · Experienced 2026-03-26 ·
★★★★★
They often don't honor their own offers!
Wherever I referred a friend and they made a purchase RAKUTEN did not honor the bonus cash back offered.
They also often don't issue cashback on big purchases despite their advertisement. It becomes a hassle going back and forth emailing them until one of ypu gives up!
D
Donna G · 13 reviews · Verified · Experienced 2026-03-28 ·
★★★★★
I love getting that check in the mail
I love that when I buy items that qualify,on sale,that the item costs even less because I get that extra little bit back in a check from Rakuten.
I’ve used Rakuten for several years. They offer a wide variety of Brand Names and Stores I frequent regularly. It’s simple to use, and just a click to same store links you would go to directly. It’s a great way to get money back while shopping.
Easy to use and lots of good discounts. Flexible cash back options, but it would be nice if payouts were on demand like other companies, rather than quarterly.
matthew degracia · 2 reviews · Experienced 2025-12-02 ·
★★★★★
Dishonest policies and lack of…
Dishonest policies and lack of follow-through on promotional offers through vendors (Scheels.com).
Participated in a Black Friday offering Scheels.com had with Rakuten for 15% off all purchases (excluding the typical items [e.g., gift cards, ammunition, firearms]).
Made a significant purchase, over $1800 to only be 'disqualified' on the promotional transaction after 3 months of jerking me around.
Shadey company with false offers. I even have a $100 bonus from them to try and offset the false promises and I don't even want it.
Highly recommend finding another place to spend your money!
I used their cash back for years and years, until finally, a year ago, they stopped posting my earned amounts. I contacting them about everything I earned staying in pending, and they gave me canned responses, and I never got any of the money I earned. They cheated me out the cash back I should have earned, or could I earned had I switched to another cash back program. It's not just me. Look around and you'll find that many people have been deprived of the cash back they rightfully earned in the same time period. They have stolen HUNDREDS OF DOLLARS from me. Disgusting.
Edit: I deleted my account, and yet I am still be spammed by almost daily emails. THERE IS NO WAY TO CONTACT RAKUTEN WITHOUT AN ACTIVE ACCOUNT. THERE IS NO OPTION TO CONTACT AN EMAIL ADDRESS. THEY FORCE YOU TO MAKE A NEW ACCOUNT TO CONTACT THEM ABOUT STILL RECEIVING EMAILS FROM AN ACCOUNT THEY CLAIM TO HAVE DELETED.
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Susan · 5 reviews · Verified · Experienced 2026-03-06 ·
★★★★★
I'm hooked on Rakuten
I'm hooked on Rakuten! I do a lot of shopping, and it's nice to receive money back for all the shopping that I do!
Any company/site that gives a consumer money on top of any discounts already receiving - is at least a 5 Star rated company!!
Thank You - Stay Well - Stay Safe
I am using Rakuten for almost all my online shopping, and I have a Rakuten credit card, which gives me an extra 4 percent. It's an easy and nice app. I would recommend it to a friend.