The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (www.thenewprimal.com) has a 4.9 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Food, Beverages & Tobacco and its reputation is excellent. Praise is nearly unanimous, with 95% rating it 4 stars or higher; The business has replied to 50% of negative reviews. Last updated 2026-08-31.
We absolutely love The New Primal and all of their products. Ordering is easy, shipping is fast and customer service it top notch. They are our number 1 company to go to for sauces, seasoning and snacks for our family.
Great product! Great customer service!
Wow, really liked (past tense) this New Primal turkey cilantro lime stick. Not sure why an email from them sends me here. But. Have gotten two boxes now in more absolutely un openable plastic packaging. Only given compensation for actual purchase, for the first. Awaiting the second. No no no complementary, “Here’s a little extra Thanks, for letting us know!” “And for hanging in there with us while we resolve our problem with that. Dear valued customer.” Like Boar’s Head does. Now this third problem box is dated to be good I see thru Feb 2021. Since I eat one everyday, I can tell you - It is dried out, stringy. It is not something I would intentionally purchase the first time. Or ever try again. I think it probably came from Amazon. But I have no reason to suspect conditions in their warehouse or shipping is much different than New Primal’s direct. And would it matter even? On a product like this that is usually highly non perishable - and purchased often for that exact feature? This has been my breakfast protein for nine months plus because I like turkey & clean food. And I live with a person who works in what is now high risk for COVID-19. It lets me camp out in my bedroom suite & breakfast early. I arise early - and hungry : ) lol. It goes great with Starbucks Columbia instant coffee. And Dr. McDougall’s low sodium split pea cup of soup. Even Roots garlic hummus or Boars Head southwest black bean hummus. So, New Primal - get it right on packaging now! And maybe even change the best by date to six months earlier - if that gives me, we, us customers a fresh, moist, full of good taste turkey cilantro lime stick. If you want to hire me for QA let me know! We are only an hour or so east of Washington, DC here in the WV panhandle. So, I can get other great products. And get your products from other places, less convenient to me now in a Covid, if I must. Please make these things right as rain. I want to keep liking your company & this product.
After sampling the spicy meat stick at the gym, I knew I needed to place an order. I decided to try the sampler versus one flavor. The ordering process was super simple, the processing amazing speedy and I had my order in hand within 72 hours of placing it (I am local). Every flavor I have tried has been delicious and I love that the products are humanely sourced and made with wholesome ingredients that are not only good but good for me.
you guys are great, it's always a pleasure doing business
I ordered some sea salt jerky and the beef thins, which were both amazing. The beef thins are unlike anything I’ve ever had before, and (as advertised) they taste like a crunchy beef chip. I also got 5 different sauce/marinade/dressings: the citrus zest, almond butter tumeric, sriracha tahini, buffalo ranch, and medium buffalo. The citrus and almond butter tumeric are both amazing marinades and sauces for chicken. The sriracha tahini made for a great dipping sauce for chicken as well, and I could see using it on a lot of other things like veggies, etc. the buffalo ranch tastes okay as a dipping sauce, but the consistency of it is a bit off. If you don’t look at it, it tastes alright. I haven’t tried the buffalo sauce yet. Bottom line is that I would easily order ALL of these products again! In fact, I already ordered over $120 of the different meat products again last night, because I want to have a stockpile - they go really fast!!
Arrived fast with genius plastic-free packaging. Have only tried 2 so far, they taste great. Would buy again.
Just can’t get enough of the Medium Buffalo. I also like the ketchup so much that I needed to try the carrot ketchup as well.
I’ve been a long time fan of this wonderful company and these sauces and products are my absolute MUST HAVES for my pantry! Especially for my Whole30s! Thanks for being amazing!!💙💙💙
Wow! Everything is amazing. My favorite food company! And it’s healthy!
The new primal offers such a wide variety of products that help support me in my business, my work and my family! I just love everything about them. And I love supporting honest companies who support social justice causes as well. A win-win!
Purchased the variety pack of spices and jerky and so far all are very good. I also like the wasabi coconut aminos but wish you could taste more wasabi but I do use it often when frying vegetables. I also really like the ranch dressing. Will order more of these products in the future. Great shipping as well and arrived quickly. Also appreciate the recipes on the website. Have tried several already.
Love The New Primal my go to Jerky,Sauces & spices! 😋😋
Wonderful customer service! So responsive and kind! Thank you!
Very quickly my order was shipped. Impressive!
what's not to love? Everything I try and continue to re-buy is delicious and consistent quality. Developing recipes around these products is a breeze.
Love the meat sticks for healthy, clean snacks on the go!
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