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Food, Beverages & Tobacco

The New Primal

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101 reviews

4.9101 reviews
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About The New Primal

Data updated
Website
www.thenewprimal.com
Category
Food, Beverages & Tobacco
Location
United States
Status
Unclaimed
Replies to negative
50% (1/2)
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About this business

The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.

Is The New Primal legit?

The New Primal (www.thenewprimal.com) has a 4.9 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Food, Beverages & Tobacco and its reputation is excellent. Praise is nearly unanimous, with 95% rating it 4 stars or higher; The business has replied to 50% of negative reviews. Last updated 2026-08-31.

What people say

My name is Candy and I work in…

My name is Candy and I work in healthcare! When I reached out to the company they were so thankful and provided my staff some wonderful treats! It’s just amazing how you guys take care of us healthcare workers! We really appreciate it! Thank you! Candy Reyes Memorial Sloan Kettering Cancer Center New York, NY

Excellent customer service & product!

Excellent customer service & product! Bought a bottle of the mustard BBQ sauce from a local store that went out of business. When I opened the sauce the lid was damaged making it unsafe to consume. I reached out to The New Primal and they shipped me TWO bottles free of charge! Finally got to try the mustard sauce; it is scrumptious and works well for those doing keto/paleo or who generally love delicious flavors :)

Quality products and even BETTER customer service

I have ordered from New Primal several times, mostly sauces and jerky, and recently the new spices. I have loved the products, the family enjoys the flavor of what I’m cooking with them, and I appreciate the heath aspects and quality of the ingredients. This last order I was going to try a variety of their newer sauces. I was watching the order get closer and closer to my house and on arrival day the box was delivered by the Postal Service in a garbage bag (literally a trash bag) with all my New Primal products mixed as a glass filled mess inside. I took some pictures and sent them to customer service. I could not of been more pleased with the response. The representative was friendly, and funny about the whole situation , making mention how the pictures that I sent were basically a good representation of 2020 in a nut shell. She then assured me that they were going to replace the order promptly and send it with extra care. When I received the intact package, it came with a nice note and a couple bags of jerky for my trouble. That is quality customer service, and it will keep me a loyal customer for a long time. On a side note one of the new sauces was the Smokey BBQ and it was great on the ribs I smoked this weekend on the grill. Thanks again Scott

Reply from The New Primal2020-07-28

Thank you Scott! We appreciate your understanding and happy that we were able to make this right with you! -Angela

The classic BBQ cooking & dipping sauce Not Vegan - made with bone broth

The classic BBQ cooking & dipping sauce is not Vegan - made with bone broth. While I would guess that it is delicious as are all their other sauces and dips, it was not made clear that this product contains bone broth and as a result, I could not use it once received. When I brought this to the company’s attention, I was pleasantly surprised in that they voluntarily refunded my money for this product. A truly Ernest company - and I highly recommend their whole array of delicious vegan sauces.

Reply from The New Primal2020-07-24

Hi Ellen Yes, you are correct. This is not a vegan product and we state the words “Bone Broth” on the front of the bottle as well as the ingredient deck. We do offer two BBQs sauces that are vegan (Mustard and Smoky) and those would fit your dietary needs. Thanks!

Love the beef thins!!

Love the beef thins!!! They're my go to basically every day. So good and not as meaty as other crap out there in the market. It's soooooo good!

Reply from The New Primal2020-07-23

Hi Kelli! We appreciate your support and we're thrilled to hear how much you're enjoying the Beef Thins! Thanks! -The New Primal Customer Service Team

Mustard BBQ sauce is 5 stars!

I purchased the Mustard BBQ sauce and it’s the BOMB! I use it to dip everything into! It’s amazing with pork and chicken and makes a delish pulled pork. It’s tangy and oh so flavorful!

The Medium Buffalo Dipping and wing…

The MEDIUM Buffalo Dipping and wing sauce or MILD Buffalo and wing sauce for beginners or with SENSITIVE DIGESTION has no onion and no garlic and 0g sugar ingredient. I love it. I used it in chili with beans, in dippings. Shipping and packing was great!! The glasses were not broken at arrival and arrived as promised.

New Primal stands behind each item they…

New Primal stands behind each item they sell. They are prompt to answer emails. Their Beef Thins - Sea Salt is some of the best jerky ever. And, also right at the top is their Wasabi Coconut Aminos. Guess I’ll never buy soy sauce again — even after Whole30. They offer free shipping at $35 which is awesome. I seldom write reviews, only a couple in 62 years, but this company is worth me taking time to write about. I am also using their Whole30 compliant seasonings which are really good. Of course I loved their coconut aminos UNTIL I tried the wasabi coconut aminos. I like the hot buffalo sauce on chicken thighs. And their selection of beef and turkey sticks, I’ve started keeping all of the varieties in stock in my pantry. I’m not a fan of salad dressings so I can help you in that area. If you are considering buying The New Primal products, I would highly recommend just ordering from the source. I used to go hunt for their products and that got old — fast. Now, I just click and it appears in a few days. They send an email to let you know it has shipped and you can track your order the whole way to your house. Way to go New Primal.

Reply from The New Primal2020-07-07

Hi Ruth! Thank you for the kind words! We appreciate your support! -The New Primal Team

Excellent customer care

Excellent customer care I had an issue with a local retailer. I contacted The New Primal only making them aware of the situation. I didn’t ask for and wasn’t expecting anything in return. However, I was sent product for my troubles.

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