LUXURY WATCH BRANDS MENS LUXURY WATCHES LADIES LUXURY WATCHES FIND A STORE Our customers come to us because the watch they wear on their wrist matters to them – just as it matters to us. They tell us no one knows the market like we do and that they would never look anywhere else for the latest collections and the best service. Because of that, some of our customers have been with us for over 50 years – we like to think of them as ‘friends of the business’.There are 4 Watches of Switzerland showrooms in the United States, including dedicated Rolex, Breitling and Omega boutiques.At each you’ll find the same warm welcome and personal approach, where no question is too hard and no request too much.Although we can’t offer you a glass of champagne here on our website, we hope you feel especially welcome and enjoy browsing our collections. If there’s anything we can do to help you as you search for your perfect timepiece, please don’t hesitate to contact us. If you’d like to arrange a viewing to come and try on a watch before you purchase, we’ll be happy to welcome you into one of our stores. We’re here to help.
Written by the business, not verified by us.
Is watchesofswitzerland.com legit?
watchesofswitzerland.com (www.watchesofswitzerland.com) has a 4.3 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 81% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; 13 of them were added in the last 12 months. Last updated 2026-08-12.
I was quoted $395 to replace the battery and polish my watch, and I have the text messages confirming the price and my authorization to proceed. When I went to pick up my watch, I was shocked to be charged $938. I was told additional work was performed and supposedly authorized by the sales associate—not me.
I made it clear that I never authorized anything beyond the $395 quote and that the associate should be responsible for any unauthorized work he approved. I was forced to pay the $938 just to get my watch back and was promised a call from a supervisor. That call never came.
I have now disputed the charge with my credit card company. This is completely unacceptable and feels like a bait-and-switch. I strongly recommend getting every detail in writing and thinking twice before trusting Watches of Switzerland with your business.
On December 21, 2023, my husband dropped off my Breitling watch to Watches of Switzerland, Legacy West at 7500 Windrose Ave, Suite 8190, Plano Texas 75024. I was advised they would have to send the watch to Breitling to have the battery replaced. The watch was ready the first of May 2024 for pickup. I had the watch a week and it stopped working and I took the watch back to Watches of Switzerland. They advised they would send it back to Breitling. Several weeks later they advised me that it was ready. They shipped it to me via UPS/FED EX (not sure which) and I put the watch safely away. When I took it out to wear it on June 19, 2026, I noticed the battery needed to be replaced again and I proceeded to call Breitling to schedule service. I noticed there was no longer a serial number on the back of the watch. I contacted Watches of Switzerland and asked where the serial number was and what happened to my watch. I was told on the call that they had pictures of my watch when it came in and when it came back and I requested the pictures. I also asked several times to talk with a manager about the watch. I have received zero followup or responses from these requests. According to the Breitling website, if there is no serial number, the watch is fake. What they returned to me is not the watch I gave them. I have filed a police report for this theft.
So very disappointing. I purchased a 9ct gold hollow bracelet after my previous similar bracelet of 30 years broke. The catch loosened on the second wear and wouldn’t hold. The Bangle kept coming off and getting twisted and dented. I sent it back for an assessment. The assessment stated no issue. The warranty does not cover the bangle catch. I Escalated the issue to the independent ombudsman. The website to submit the evidence to the independent ombudsman did not work after spending one hour uploading. All email communication to client experience and virtual boutique now receiving an undeliverable bounce back- not sure why.
On a positive, a nice sympathetic email from client experience that can’t really do anything except empathise. Very frustrating all round. I wish I had done more research prior to purchasing.
Reply from watchesofswitzerland.com2026-06-25
Dear Claire,
Thank you for sharing your feedback. We are sorry to hear about your experience and understand your frustration regarding the issues with your bracelet, the assessment outcome, and the challenges you faced during the escalation process.
As this review relates to our UK business, we will share your comments with the Watches of Switzerland UK team so they are aware of your concerns. All feedback is important to us, and we regret that your experience did not meet expectations.
Thank you for taking the time to bring this to our attention.
Kind Regards,
Watches of Switzerland
The most atrocious after sales service I have ever come across, and I am a customer having bought 3 watches. One of these watches, a £5900 Cartier needed a repair. The Brent Cross branch took the watch back in for investigation, but three months later I am still waiting for any correspondence or the return of the watch. When I complain I am simply ignored. I was promised an email but it never came. At a time where companies are looking at customer satisfaction Watches of Switzerland are very very far below minimum expectations. My advice, avoid.
Reply from watchesofswitzerland.com2026-06-25
Dear Paul Joseph,
Thank you for taking the time to share your feedback. We are very sorry to hear about your experience and understand how frustrating it must be to be without your Cartier watch for an extended period of time, especially after being a loyal client.
While your experience relates to our UK business and the Brent Cross showroom, we appreciate you bringing this to our attention.
We will ensure that your review is shared with the Watches of Switzerland UK team so they are aware of your concerns regarding the repair process, delays, and lack of follow-up communication.
Thank you again for sharing your experience, and we regret that we have fallen short of your expectations.
Kindly,
Watches of Switzerland
Customer service, if you can call it that, is beyond abominable, it was plain outright insulting. I could bore you with the details but why bother. Sufice it today I'm stuck with a watch that was not what was promised and no attempt on WoS to amend the situation. This is the way they do business so my advice is to steer clear of this company. There are plenty more watch dealers who will treat you with respect and are not immune to the concept of customer service.
Reply from watchesofswitzerland.com2026-06-09
Dear Christopher Conklin,
Thank you for taking the time to share your feedback. We are truly sorry to hear that your experience left you feeling disappointed. We aim to provide a high standard of service, and it is never our intention to end interactions on a negative note.
Our team genuinely tried to assist to resolve the situation as best we could, including courtesy shipping to help size your timepiece when local difficulties arose. While we regret that we were unable to deliver the outcome you had hoped for, please know that your concerns were taken seriously throughout the process.
We appreciate your feedback as it helps us continue to evaluate and improve our services.
Kind Regards,
Watches of Switzerland
Disgraceful.. verified purchase history of 18k, no not the biggest spender but it certainly contributed to the billion pound turn over. No more. I will be leaving a review each month until someone helps me
Reply from watchesofswitzerland.com2026-03-19
Dear Mark Bennett,
Thank you for sharing your feedback with us. We are sorry to hear how disappointed you feel, especially given the level of loyalty and investment you have shown over time.
The matter you are referring to seems to relate to one of our showrooms in United Kingdom. We want to ensure your concerns reach the right team so they can review the issue properly and provide the support you deserve. To further review, please email us at [email protected]
We truly hope to have the opportunity to assist you again in the future and to provide the level of service we strive to provide.
Kind regards,
Watches of Switzerland
Obviously the watch was great but the service was bad enough that I might think twice before ordering from there again. There was a 30 lead time on the watch I ordered so I wasn't expecting to hear anything for a while. Then, I got a message after about 2 weeks that it was on it's way to them, and they asked me when a good say was to have it delivered. I picked whatever the earliest day was, and then took the day off since it needed to be signed for. then a day before it would have been shipped for next day delivery I was told They wouldn't be able to ship it. I responded right away, then waited for them to respond that there was some hold up with the warranty card. Then I was asked if I wanted it the next day, or like 3 days later. I said the next day. The next thing I see is a cancelation of my order, with no explanation. I responded to the email asking what the issue was, and then waited for a while to get another email saying that they had to sell me a different watch from what they were going to on the original order so they had to cancel it and then redo the order. in any case I think I got the watch the next day or two. Honestly my issue was not with the delay, but the complete lack of communication about what the issue was, why there was a delay and when I would the the near $5,000 watch I just ordered. It really felt like a scam at the time.
As for my Tudor Pelagos FXD is amazing though!
Reply from watchesofswitzerland.com2026-02-23
Dear Justin D,
Thank you for reaching out and sharing your concerns with us. We sincerely apologize for the lack of clarity in the communication you received. To ensure 100% accuracy of your purchase registration with Tudor, some internal updates were required and we are sorry if this lead to any concerns at the time. Your experience matters to us, and we take your feedback seriously.
We truly hope to have the opportunity to assist you again in the future and to provide the level of service we strive to provide.
Kind regards,
Watches of Switzerland
I ordered a watch on 1/29/26 - expecting it in 1 or 2 days. I should have had it on 1/31 at the latest. We got snow on 2/1 and they blame FedEx. It should have been here before the snow - btw, by 2/3 the massive 3 inches of snow was gone. I was supposed to have it by 1:30 today - NOPE. I will not accept delivery at this point as I have waited two days for delivery. RIDICULOUS.
Reply from watchesofswitzerland.com2026-02-04
Dear Warren Taylor,
Thank you for sharing your experience with us. While we are sorry for your less than fortunate delivery experience; our team exhausted all avenues of support as the national weather disruptions that occurred affected more than just localized regions. Despite our best efforts over the last week, the matter simply fell beyond our control in expediting further. We understand how important timely delivery is, and we have confirmed that your order was successfully delivered recently today.
We truly appreciate your patience and thank you for understanding.
Kind regards,
Watches of Switzerland
Company sent my watch back to me saying ot worked, i have video proof it was still non functional. I emailed them on the 31st of January and they have said nothing! CROOKS!!!STAY AWAY FROM THESE CROOKS. I WILL BE SUBMITTING VIDEO PROOF TO MY CREDIT CAED COMPANY! I WILL COMTENUE TO POST UNTIL THE OWN THE INJUSTIVE THEY ARE TRYING TO CONTENUE TO PERPETUATE! CROOKS CROOKS CROOKS!
Reply from watchesofswitzerland.com2026-02-03
Dear Joseph Plasse,
Thank you for sharing your concerns with us. Your inquiry has been received and is currently being reviewed by our management department. As outlined in our company policy, returned items must be in unworn condition and free of scratches or markings. We remain committed to providing our clients with an exceptional experience, and we took the initiative to verify that your timepiece was in proper working order prior to its return but are continuing to work on resolving this matter to the best of our ability.
Once this matter has been resolved you will be contacted accordingly.
Kind regards,
Watches of Switzerland
I purchased a Tudor watch from the Greene St store in NYC a few weeks ago and we had such a wonderful experience dealing with Hana that we decided to go back and purchase a Longines watch for my wife! Hana knows how badly I want a Rolex and she set up my profile with the models that I like. She also introduced us to the Rolex manager Ayla who was wonderful and made sure to take the time during a real busy night to chat with me and get to know a little bit about me and let me know she would do her very best to get one of the watches on my registry!
Reply from watchesofswitzerland.com2025-12-24
Dear Anthony,
Thank you so much for sharing your wonderful experience with us. We’re thrilled to hear that your visit to Soho was memorable and that both Hana and Ayla were able to make your time with us special.
We truly appreciate your trust in us and look forward to welcoming you back again soon. Thank you again for your kind words and continued support!
Kind Regards,
Watches of Switzerland
Our experience at Watches of Switzerland at Ross Park Mall in Pittsburgh, Pa was exceptional. The store is lovely and offers many different brands. Our salesperson, Kellen, was excellent. He was patient, friendly and helpful offering not only assistance with watches but water, coffee and chocolates. I highly recommend the store.
Reply from watchesofswitzerland.com2025-12-01
Dear Lauren Wolk Calig,
Thank you for sharing your wonderful experience with us! We’re delighted to hear that your visit was exceptional and that you enjoyed the variety of brands we offer. Kellen will be thrilled to know his patience, friendliness, and thoughtful touches made your time with us so memorable.
Your recommendation means so much to us, and we look forward to welcoming you back for future visits!
Kind regards,
Watches of Switzerland
I cannot say enough about my incredible experience at Watches of Switzerland, Plano Legacy West.
On the Pre-Owned and luxury brands side, Jonathan is simply outstanding. His knowledge across every watch brand is mind-blowing. He guided us into two amazing timepieces — the Hulk and a Platinum Day-Date — and he was right when he told me people would constantly ask about the Hulk! What began as simple window shopping turned into us leaving with two grails. Jonathan’s calm, welcoming approach made both me and my wife feel so comfortable and excited about building our collection. Most importantly, Jonathan also introduced us to Krissy on the Rolex side — and that introduction has been life-changing for our Rolex journey.
On the new Rolex side, Krissy has been nothing short of incredible. From the very first moment, she made both of us feel truly special. She explained the history and legacy of Rolex in detail, placed us on the right wish lists immediately, and always follows up with thoughtful updates. Krissy doesn’t just sell watches — she makes you feel like family while guiding you in shaping your collection. She has played such an important role in helping me and my wife start creating a legacy collection that means so much to us.
Kevin has also been fantastic, sharing Rolex insights alongside Krissy, and their teamwork shows just how much they value every client.
The hospitality here is unmatched. Anesha welcomed us warmly with coffee and drinks, and even the support staff impressed us — one associate was carefully wiping under the showcases to make sure everything stayed spotless. The attention to detail is incredible and reflects the pride this team has in their boutique.
The whole environment is calm, relaxing, and pressure-free. Every visit feels like an experience, not just shopping. I already have plans to create a showcase at home inspired by theirs.
From now on, all of my business will be with this Legacy West location, and I’ll be introducing my friends here too.
Thank you once again and God bless you 🙏🙏👍👍👍👍👌👌👌👌👏👏👏👏
Reply from watchesofswitzerland.com2025-09-04
Dear Irfan Suleman,
Wow—thank you so much for your glowing review! It’s not every day we receive feedback as thoughtful and detailed as yours, and it truly brought smiles to all of our faces.
We’re thrilled to hear that each of your interactions was memorable in its own unique way. It means the world to us that you and your wife felt the full impact of our team’s dedication—these are exactly the kinds of relationships we strive to build.
Jonathan is truly exceptional, and your description of his expertise and attentiveness shows just how much he exceeded your expectations. We’re also delighted that he introduced you to Krissy on the Rolex side—what a perfect handoff!
Krissy’s commitment to making you both feel special is exactly what we’re all about. We can’t wait to see your relationship with her continue to grow—welcome to the family!
We’re also so glad that Kevin and Anesha made a lasting impression. Their passion and professionalism shine through in everything they do, and it’s incredibly rewarding to know that our clients recognize their efforts.
Your kind words about the environment and overall experience mean everything to us. We couldn’t do what we do without amazing clients like you.
Thank you again for taking the time to share your thoughts. Your feedback does not go unnoticed, and we’ll make sure each team member you mentioned receives the recognition they deserve.
Kind Regards,
Watches of Switzerland
What can I say? Great experience from beginning to end, will definitely recommend!!!
Reply from watchesofswitzerland.com2025-08-27
Dear Nick,
Thank you for the 5-star review!
We appreciate you sharing your feedback, and we love the recommendations.
Please come back and visit us again soon.
Kind regards,
Watches of Switzerland
Watches of Switzerland delivered a seamless buying experience. When I requested that the watch arrive on a specific day, they delivered EXACTLY as requested. Joanna was my account rep and she was incredibly attentive and helpful. The watch arrived before noon on the day requested and everything was in perfect condition! I will definitely use Watches of Switzerland for future purchases.
Reply from watchesofswitzerland.com2025-08-11
Dear Sixto Ortiz,
Thank you so much for your wonderful review! We're thrilled to hear that your experience was seamless and that your timepiece arrived exactly when you requested.
Joanna will be delighted to know her attentiveness made a lasting impression. It means a lot to us that you’re already thinking of us for future purchases. We look forward to helping you find your next exceptional piece!
Kindly,
Watches of Switzerland
Come and visit Philip at Watches of Switzerland @AD mall in NJ
My husband and I have been shopping at Watches of Switzerland located in American Dream mall, NJ, for the past few years now. Our AD, Philip, is hands down the best AD! He is friendly, patient, and respectful. Philip listened attentively to our interests in the various Rolex watches that we are looking to purchase. He provided his feedbacks, educated us at times, and made it happened for us. Much appreciated for always providing us with the best client services. Adela, who is one of the managers, is equally friendly and respectful. Greatly encouraged everyone to come and visit the boutique.
Reply from watchesofswitzerland.com2025-08-01
Greetings,
Thank you so much for your kind and thoughtful words. We're truly honored to have had the opportunity to serve you and your husband over the past few years. Philip and Adela will be thrilled to hear your heartfelt praise. They take great pride in ensuring every client feels welcomed, supported, and informed throughout their journey with us!
Your recognition means the world to our team, and we’re grateful for your continued trust in Watches of Switzerland at American Dream.
We look forward to welcoming you back soon!
Kindly,
Watches of Switzerland
Best website to buy and top watches ad affordable price
Best place to purchase watches
Reply from watchesofswitzerland.com2025-06-10
Dear Frank Albanese,
Thank you for providing us a 5 star review! We appreciate your kind words, and we look forward to servicing you again in the future.
Kind regards,
Watches of Switzerland
Very good customer service representative, and I appreciated that! And I am pleased with my new watch.
My only complaint is the requirement for adult signature upon delivery, especially because FedEx initially promised one day, then rescheduled for the next day (anytime before 8pm - ha!). Very inconvenient for my wife or me to stay home all that time waiting on the package! It would be nice to give options: we could easily pick it up at a nearby FedEx store, for instance. Or sign off on home delivery with no signature required. We would not have a problem with that.
I would completely understand the requirement if it was a $30,000+ watch, but this was only $1,800.
Thanks. GaryMeadors 478-718-9344
Reply from watchesofswitzerland.com2025-06-05
Dear Gary,
Thank you so much for your thoughtful review and for taking the time to share your feedback—we truly appreciate it!
We understand that the requirement for an adult signature can sometimes be inconvenient, especially when delivery schedules change. Our policies are in place to ensure the safety and security of every order, but we truly appreciate your suggestion regarding alternative options.
Your feedback is incredibly valuable, and we will be sharing it with our team to help improve our services further.
Kind regards,
Watches of Switzerland
I trust watches of Switzerland for my watch purchases whether expensive or less expensive watches. They always treat you nicely and helpfully.
Reply from watchesofswitzerland.com2025-05-30
Dear Manny,
Thank you for your trust and loyalty! We're honored to be your go-to for all your watch purchases, and we're delighted to hear that our team always provides you with friendly and helpful service.
Your support means the world to us, and we look forward to assisting you again soon!
Kind Regards,
Watches of Switzerland
Dear Jason Lewis,
Thank you so much for taking the time to share your wonderful feedback with us! We are thrilled to hear that we provided you with exceptional service.
We look forward to welcoming you back on your next visit.
Kind regards,
Watches of Switzerland
Watches of Switzerland
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