Founded in 2013, Nihaojewelry is a professional online wholesale jewelry marketplace. Offering over 10M+ SKUs with no minimum order requirement and factory-direct pricing, it helps small businesses access diverse, stable inventory at lower turnover costs. To support this, we partner with 4,000+ factories and also operate our own factory dedicated to professional design and manufacturing.We empower diverse business models across all growth stages, from ambitious startups taking their first steps to established global enterprises. Our flexible solutions cater to street vendors, influencers, social sellers, e-commerce stores, dropshippers, boutiques, wholesalers, distributors, and independent designers.The company owns its own factory, focusing on design and production. It implements a two-step quality inspection process using high-quality materials, including 304 stainless steel, 925 sterling silver, and moissanite, as well as selected 316L stainless steel and alloy metals. Most products feature PVD plating technology, ensuring durability, water resistance, and long-lasting color. Through centralized procurement, Nihaojewelry provides highly competitive prices, with most items priced between $1 and $3. Over 10,000+ new SKUs are added daily across 1000+ categories, keeping up with trends on Instagram, TikTok, YouTube, Facebook, Pinterest, and other social media platforms, enabling faster sales growth and higher profits.Our professional account managers are available 7*24H and have served 1,000k+ clients across 100+ countries and regions, delivering over 20M+ orders. We are committed to making your jewelry business easier to start and faster to grow.
Reviewers overwhelmingly had a great experience with this company, expressing high satisfaction with their overall purchases and transactions. Customers frequently praise the remarkably affordable prices, beautiful designs, and the impressively wide variety of available items. People also highlight the outstanding quality of the jewelry, careful protective packaging, and consistently reliable delivery services.
However, some people mentioned frustrating issues with missing items from orders, damaged goods upon arrival, or unexpected delivery delays. A few reviewers additionally noted that certain clothing items ran small or that specific products tarnished quickly after use. Despite these specific drawbacks, the general sentiment remains overwhelmingly positive among buyers who plan to order again.
As a first-time customer, I had high hopes when ordering from Nihao Jewelry. The selection was impressive, and placing the order was easy. However, after waiting several weeks, I received products that didn't fully match what I expected. A few items appeared less durable than they looked online, and resolving my concerns took more time than I anticipated. While others may have different experiences, mine was not a positive one, and I would be cautious before ordering again.
Nihao Jewelry 回复2026-05-30
Thank you for your feedback, and we’re sorry your first experience didn’t meet expectations 😔. Product appearance and durability can vary by material, and we’re working to improve clarity and quality control. Please share your order number—we’d like to review and offer a solution.
I ordered jewelry from Nihao Jewelry because the photos looked beautiful and the prices seemed reasonable. Unfortunately, my experience was disappointing. The items took longer than expected to arrive, and when they finally did, some pieces looked different from the website images. I was excited to start selling them in my store, but the quality did not meet my expectations. I reached out for support, but the process felt slow and frustrating. Overall, I was left feeling disappointed with my purchase.
Nihao Jewelry 回复2026-05-27
We’re sorry for your experience 😔. Refunds and cancellations are handled per order status. If there was any confusion, we’d like to review and resolve it. Please share your order details so we can assist you properly.
I regret ordering from this company. After waiting for my package, I was repeatedly passed between support agents who seemed unaware of previous conversations. I was told several conflicting things regarding my order and refund status, making the entire process frustrating and stressful. Instead of taking responsibility and providing a clear solution, they left me doing all the follow-up work.
Nihao Jewelry 回复2026-05-27
We’re sorry for your experience 😔. Refunds and cancellations are handled per order status. If there was any confusion, we’d like to review and resolve it. Please share your order details so we can assist you properly.
Extremely fast delivery, came 2 weeks before expected and has nice pieces for a good price. I am only just starting out making jewellery so their site is great, however if I was looking for the absolute highest quality pieces I probably wouldn’t order again as things like the wire which was meant to be gold ended up with the gold peeling and becoming silver on my first attempt of looping the wire. I have yet to test tarnish resistance but overall it is good for the price.
Do not buy anything from them! They are frauds, liars, will flip flop like a chameleon, dumb or pretend to be dumb so they can get away!
They did not send me the order, gave me a run around and put the entire burden on me, refused to give me my money back, later lied they have refunded it when they have not lying and flip flopping profusely one minute saying they will send a replacement, next saying they will refund to the account, then immediately saying they have refunded to the card in repeat mode at times saying it was the bot when it was their dumb staff! They have no managers to manage these senseless people, no one has a clue of what they are doing and they will put the entire responsibility on you to fix and run around when nothing is in my hands!
They should not be allowed to be on business!
Nihao Jewelry 回复2026-05-27
We’re sorry for your experience 😔. Refunds and cancellations are handled per order status. If there was any confusion, we’d like to review and resolve it. Please share your order details so we can assist you properly.
Ordered a dress for my daughters prom o see the pic of the dress and was so happy I found it at an amazeing price well that price definetly showed in the dress that arrived poor quality doesn’t even come close when I disputed this I was told there was nothing wrong with the dress , I disputed the payment the dress I had to pay postage for the company wanted me to also pay there return fee I said they should cover this otherwise I’ve basically payed for the dress and have nothing to show for it while they get the dress back and postage fees payed I disputed payment on klarna and they refused my payment so please don’t risk buying from these people
Nihao Jewelry 回复2026-05-27
We’re sorry for your experience 😔. Refunds and cancellations are handled per order status. If there was any confusion, we’d like to review and resolve it. Please share your order details so we can assist you properly.
Avoid this company refuse to give back a refund clothes are awful because I wantsd a refund on some clothes and I placed a new order theyve refused to even send me my new items theyve cancelled my new order , basically refusing to refund me and making it real difficult to send back
AVOID AVOID AVOID
Nihao Jewelry 回复2026-05-27
We’re sorry for your experience 😔. Refunds and cancellations are handled per order status. If there was any confusion, we’d like to review and resolve it. Please share your order details so we can assist you properly.
The jewelry is always beautiful and well packaged. I've ordered three times already. Customer service is very friendly.
I'm removing one star because they promise $5 for a good review, and then don't respond anymore.
When I started my jewelry business I was wondering where can I get quality products from for my customers, i came across this website since I started ordering from them i always received quality products and my customers are always satisfied after buying. Whenever I order my products always reach safe to me.
Absolutely a scam. Took my money, refused to send my order, and then made up a false excuse about a “previous chargeback” that never even happened.
Even if it had, you don’t just keep someone’s money and refuse to deliver — that’s theft, not business.
The way they communicate is shocking — argumentative, unprofessional, and honestly embarrassing. It feels like dealing with an immature child who has no idea how to run a business.
Save yourself the stress and don’t go near this company.
Nihao Jewelry 回复2026-04-16
We’re sorry for the confusion. Our system detected a previous chargeback linked to another account using the same card. For security, we requested it be resolved first. As this wasn’t accepted, the new order was canceled and fully refunded to the original payment method.
The payment with the company failed. A few days ago, someone from HongKong made a payment using my card data. Highly suspicious - or they don't take good enough care of their customer's data.
Nihao Jewelry 回复2026-04-16
We take data security very seriously 🔒. Our payments are processed via secure, certified third-party providers, and we do not store full card details. This may be a coincidence, but we recommend contacting your bank immediately. Please share your order info so we can investigate.
I bought some jewerly to test and I loved the way everything was packed and the pieces are very pretty. All got home delivered by DHL. Only one necklace wasn't the same color ( the pendant ) as the picture but still it's good. Prices are much better than SHIEN or Temu
Terrible customer service. I placed an order and I'm still waiting a month later, for it to arrive. It hasn't been updated for a week now. When I contacted them, they just tell me to keep waiting. I even tried to contact the account manager through whatsapp. But she never responds to me. I had six orders through ali express in the meantime and they all were delivered. But yet I'm still waiting for my ni hao jewelry order that was placed before all of those. I definitely would not recommend this company for any person who is buying or selling jewelry. The wait times are way too long. And who knows if you actually will receive the products.
Nihao Jewelry 回复2026-04-16
We’re truly sorry for the delay and lack of response 😔. This is not the experience we aim to provide. Shipping times may vary, but we should have kept you informed. Please share your order number—we’ll urgently check the status and follow up with a solution ASAP.
I have been trying to reach customer service for months now, and I am consistently ignored. Every time I get in touch, I’m promised that someone will follow up with me, but it never happens. This level of disregard is incredibly disappointing. Avoid this company if you value reliable support and clear communication for your business.
Nihao Jewelry 回复2026-03-26
We’re very sorry for the lack of follow-up you experienced — this is not the level of service we aim to provide. Please share your contact or order details, and we will escalate your case for immediate review and ensure a prompt response.
Horrible customer service. Shipping isn’t up to date either and you have no way of knowing where your items are. Customer service just replies and tells you to wait. Or it’s an issue with customs and to wait. Order was placed a month ago and I have no shipping updates since 3/10.
Update 4/7/2026
My items came a week later 3/30/2026. Although my items came very late and past the expected date, and I don’t like the customer service..the items are beautiful and look just like the pictures. And great quality for the watch bands. I may order again and just expect it to take an extra month on shipping. Wanted to update and change my rating because it’s deserved!
Nihao Jewelry 回复2026-03-26
We’re truly sorry for the delay and frustration 😔. Shipping updates can be affected by customs or carrier processing, but we understand waiting without clear info is not acceptable. Please share your order number—we’ll check and provide an update or solution ASAP.
Terrible company. Very bad customer service. You think you’re buying products from a UK company but you’re not. The T-shirt materials are very poor quality. The sizing is off. Eg a large is actually a small etc. They don’t even understand UK distant selling policy etc. Buyer beware. This is the company LTD registered in the UK NIHAO JEWELRY CO., LIMITED
Company number 12792062 - country of residence is listed as China.
Nihao Jewelry 回复2026-03-14
We’re sorry to hear about your experience. We want to clarify that we do not claim to be a UK-based company; we are an international supplier shipping globally. If there are issues with product quality or sizing, please share your order number or registered email, and our team will review the case and provide a suitable solution.
Nihao Jewelry is ok until you make a large purchase. I ordered approximately 90 pieces of jewelry on 1/9/2026 and as of today 2/9/2026 I still have not received the items I purchased. It took 7 days to be fulfilled another 6 days to reach the US, 5 days to reach TX on 1/29/2026 and my items have been there since, This package has made it to every distribution and processing center in TX. Once I realized the items were not going to arrive in FL by 1/30 I started to question and that is when I got the run around and have been given it ever since. No one has diligently looked into why the package is continuously circling around Texas. Finally, I was given a USPS tracking number and was advised to call our US mailing services. So I did to be told that this tracking number does not have any of my information on it. USPS told me that there was nothing that I could do but tell the merchant so they could correct their error. I did back on Wednesday the 4th and I explained that to Nihao and they finally got back with me on the 7th and stated that it would be more effective and better if I reached back out to USPS after they already told me there is nothing I can do since my information is not on the package they mailed out, Then they sent me another message with USPS information on it to contact them again. It is ridiculous how I am getting pushback on something that I cannot correct. I had to explain myself again to be told that they reached out to their logistics to have them check on the details and that if there is no update by Saturday the 14th they will help me to reorder. I am not too sure why I am having to wait to re-order when they should just reorder now due to their error. I have decided to go with another wholesale company after I get resolution on this. I understand that things happen as we all make mistakes but for me to make the purchase and do all the leg work to find out where my package is to be told that my name and address aren't not what is on the package is crazy and bad business practices. They are trying to run a business and so am I. Here it is a month from when I ordered and I am still waiting for something that might have to potentially be re-ordered. I wonder if they will be kind enough to express ship since this was their error to show a way of taking accountability for their lack of concern and actions. Business owners beware!
Nihao Jewelry 回复2026-02-26
We truly apologize for the frustration and inconvenience this situation has caused you. We completely understand how serious this is, especially as a fellow business owner relying on inventory timelines.
After reviewing your feedback, it’s clear this experience did not meet our service standards. When a package is circulating within a carrier network, it is typically due to a logistics label or routing exception. However, that does not mean you should be left to handle carrier communication alone — we take responsibility for coordinating directly with our logistics partner.
Our logistics team is currently conducting a trace investigation. If the parcel is confirmed lost or misrouted, we will arrange a replacement shipment immediately. Given the delay caused, we will also prioritize faster shipping options where applicable.
We value long-term partnerships with small business owners, and it is never our intention to create additional stress for your operations. Please allow us the opportunity to resolve this properly. If you can confirm your order number again, we will escalate this case with priority handling.
Thank you for your patience — we are committed to making this right.
The material is a little darker than what you see in photos and the quality leaves a lot to be desired but I received it in the estimated time and I like that
The item I received was cheap looking and flimsy, I want a refund how can I get a refund?
Nihao Jewelry 回复2026-01-27
We’re sorry to hear this and understand your frustration.
You can request a refund by submitting a dispute directly on our website with your order number and clear photos/videos of the item. Our after-sales team will review it and provide a solution, including a refund if applicable.
If you need help with the process, please contact our support team with your order details—we’re here to assist you.
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