Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.Ahrefs all-in-one SEO toolset can help you with competitor, keyword, and content research, link building, website audit, rank tracking and mentions monitoring.Ahrefs provides maximum data and accuracy thanks to its database of 8 billion keywords and 421 billion indexed pages.
Written by the business, not verified by us.
Is Ahrefs legit?
Ahrefs (ahrefs.com) has a 2.5 out of 5 rating on OK.one, based on 309 user reviews collected here. It is listed under Business Services and its reputation is poor. 50% of reviews are 1 star, a relatively high share; The business has replied to 71% of negative reviews; 33 of them were added in the last 12 months. Last updated 2026-10-24.
Great tool, terrible Customer Service & Billing. I've used Ahrefs at many previous positions. This new account had to be made through a reseller(provided by Ahrefs) due to my company needing to pay via invoice. It took over a month to get the account made.
Today our account is activated and I see a new feature for Advanced plans advertised in a banner. As an advanced plan I was excited to try it. Turns out if you made your account over 2 weeks ago you are locked out of new features under the same plan at the same price.
The lady from the live chat insisted the only way to fix it was to cancel our account and start a new one. This is insane. New features being locked out from existing subscribers at the same level? At previous positions I was able to use the beta version of new features. Now I can't even get what I paid for?
Customer service was of absolutely no help. Just the same circles over and over. And when I tried to reach out to the support email it just took me to the same exact person who refused to help us.
Like I said, I've used and loved Ahrefs for years at prior positions. This will be the final position that I recommend them at, and since I doubt they will fix any of this I'm certain we will be canceling this account and moving to a new tool.
Reply from Ahrefs2022-06-13
Hi Brandon!
>>Today our account is activated and I see a new feature for Advanced plans advertised in a banner.
This new feature was advertised for new plans only and when you worked at setting up your Advanced plan, it was not even available.
Payments by invoice (wire transfer) can indeed sometimes take longer than expected - unfortunately, we cannot speed up this process.
We do understand you from the customer's perspective though and offered you a solution, but never heard back from you to make things settled.
All in all, we are very sorry for this experience and hope no bitter taste is left afterwards.
The worst customer service ever. I have been using ahrefs since 2017, I then got some payment issues from my credit card attached to the account, and didn´t see the notifications in time (been sick, and not online for while), which ending up in cancellation of my old plan. I contact their chat support, ask if they please can re-submit my plan / payment, as the bank/credit issue was fixed. They told me that I know would have to signup for a new plan, and that it wasn´t possible to use my old plan, which was a bit better than their lite plan anno 2022. Anyways, never ahrefs again, never seen so arrogant customer service before in my life, is that how you treat loyal customers, that supported you guys from the beginning / for 5 years?
Reply from Ahrefs2022-06-21
Hi Lars, we are very sorry for this experience. Yes indeed, with the introduction of new plans in March 2022, all legacy subscriptions that got cancelled from the user's side (either by the user themselves or because of unsuccessful auto-renewal charge) cannot be reinstated and a new subscription should be purchased instead. We have reached out to you by e-mail with a possible solution for your use case and hope to solve the issue.
A good tool, but it costs too much. I use it only on a weekly subscription and no more. in general, I like everything, but the price could be lower. If you lowered the price, your audience would instantly increase
Reply from Ahrefs2022-06-13
Thank you for the feedback, Jen! I'd like to note that we have a fair competitive price for the amount of tools/data that we have and the amount of business value that we bring. We take great pride in innovating our products and that is how we offer the most value for the buck for our customers :)
I have never used a software as a service platform with so many errors and down time. I have the feeling that the customer is the problem, when Im chatting with the customer "service". And you have to start explaining the same case or issue over and over again.
Reply from Ahrefs2022-06-13
Hi Ole, thank you for your feedback and sorry for your poor experience with Ahrefs. The team is aware of the problem, speed and stability are our top priority at the moment and we are making a good progress removing bottlenecks. The problems started when the amount of historical data we collected reached capacity of our servers cluster faster than we anticipated but we are on the way to double the hardware in the nearest future (a couple of weeks) and then double again next year.
I don't know if someone else would say this, but trust me Ahrefs has become my hobby. I love this website. All that information is so exhilarating. Spiking ranks and all that stats, I never knew business and statistics could be this fun before I joined this site. And SEO was really boring to me and thanks to Ahrefs, that's how I make a living now.
Excellent service, since I have hired it (approximately 6 months) I have taken the performance of my website to the next level without much technical knowledge on my part.
Very useful and practical tool!
I really like the tool and how it grows and the new features are added.
As for the minuses, I think the tool is overpriced.
It should cost less.
Sending emails to use the free trial. But will charge you.
Message!
"Improve your website’s SEO performance and get more traffic from search. Free for website owners."
I don't know if I am wrong but as I am also using other SEO monitoring software programs, I think Ahrefs gives wrong result with confidence.
My Google Search Console, Analytics, Semrush, Surfer SEO, Sitecherpro all reading were fundamentally different from Ahrefs.
Their Rank Tracking tool count gave a valid result, plus Keyword stool couldn't generate more effective keywords for me.
Only you can check backlinks perfectly there but without €300 per month subscription, you cannot even check the broken backlinks.
I think overall they claim too much money than the service. Don't trust all other review sites, they all paid affiliates and commission partners.
Their 7 day trial mentions this 'You'll be charged on the 8th day, after 7 day trial ends' and this is lie. They charge you after 6th day ends. Won't continue using this service, stick with Semrush!
I’ve been using it for a few years now and it’s incredible what you get. The free version is so feature packed, it’s took me a year before I could upgrade. I recommend it not only for SEO, but webdev too. It lets you test your site for so many issues and errors.
Thank you so much for creating such amazing product!
Actually excellent for it's Academy and tutorials! Thanks a lot. but sometimes the tool doesn't show real traffic, which is confusing/ I also tried to ask for some proper advice in a group- no one reacts. ok.
Customer support is excellent when you using their tool. Their tutorials are awesome !
My server and DB were crashed by their crawl system, and I tried to request that my website be put on the blacklist, but they didn't care about it. It appears they are crawling your website with brute force methods.
Tried their $7 trial and i'm happy about it. I've exported all the competitors top pages to analyze. This is valuable information for like $7.
But i'm not sure i'll continiue the subscription, it's too expensive to pay this product on monthly basis.
Semrush
SE Ranking
Positive Surfer
Soro
Moz
Similarweb
Ubersuggest
Mangools