Bigin by Zoho CRM (bigin.com) has a 4.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Electronics & Technology and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has not yet replied to negative reviews. Last updated 2026-08-10.
Bigin has provided the simplest and most effective tool for our small team and we only just discovered that the template pipelines go beyond just sales to other processes e.g. employee onboarding, which means we can have "Living SOPs" for other key workflows... Happy I came across it!
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Las Arboledas · 1 review · Experienced 2026-05-31 ·
★★★★★
Great CRM -Easy to Use
I've been using Bigin by Zoho to help organize customer interactions, follow-ups, and sales activities, and it's been a great solution for a small business. The interface is straightforward and much easier to adopt than many traditional CRMs, which made it easy to get started without a long learning curve.
What I appreciate most is the ability to keep customer information, tasks, and communication in one place. The pipeline view provides a clear overview of opportunities and helps ensure that important follow-ups don't get missed. Integration with other Zoho applications and tools has also been helpful for streamlining day-to-day operations.
Bigin offers a good balance between simplicity and functionality. It provides the features needed to manage customer relationships effectively without the complexity and cost often associated with larger CRM platforms.
Overall, I would recommend Bigin to small businesses, consultants, and teams looking for an affordable and user-friendly CRM solution.
C
Caroline · 4 reviews · Experienced 2026-06-01 ·
★★★★★
A great and easy to use system
We have been trialling Bigin for a few weeks now and it appears to be working well for us, even though we have only uploaded limited data for the trial. We like that it is customisable and we can change things as we go, i.e fields, stages, automations etc, so if we think something would work better slightly differently, we can make the change at any time. It is good to finally have a system where all information is in one place and it will be great for the sales team to track their leads effectively, and for us in the office to monitor this too. We've had a couple of occasions where we've had to ask questions, and the customer service team has responded quickly with a simple solution - it's easy when you know how. So all in all, it is a great user-friendly system that I think will have a positive impact on our organisation.
Greatest CRM of all time, have heard a lot about Bigin by Zoho, but recently I've just tried it, and it was amazing.
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Castle Gate · 1 review · Experienced 2026-05-28 ·
★★★★★
Bigin is not just a simple CRM
Bigin is not just a simple CRM, but an effective CRM for small teams. It's the simplicity that makes it possible for users to switch over from traditional methods like spreadsheets and diaries.
I have tried this CRM for our business. Quick hands-on and easy understanding. Simple and efficient.
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Christopher Davis · 11 reviews · Experienced 2026-05-22 ·
★★★★★
Zoho Bigin is great for small business…
Zoho Bigin is great for small business that don't really need all the bells and whistles (and hassle of set up) of the power tools on the CRMs designed for large organisations. Bigin has just the right amount of power for the smaller business. I would thoroughly recommend giving it a try. I'm sure you will find it useful.
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Bill S. · 1 review · Experienced 2026-05-19 ·
★★★★★
Bigin is a simple but powerful CRM
Bigin is a simple but powerful CRM
The app is feature rich but distilled into a more manageable form than many of the needlessly complicated CRMs out there, making it perfect for solopreneurs and small teams. Custom fields are missing from the free plan which is important in my use case, but the paid plans are very reasonably priced, particularly when compared to some of the competition (I won't name any names, but it rhymes with "Cubspot"). The visual pipeline is customizable, and there are a litany of integrations both inside and outside of the Zoho ecosphere. I highly recommend this CRM for sole proprietors, small teams and startups.
I have started using Bigin for last 2 week and surprised by how easy it is to setup and get started. very good option for small businesses. it covers almost all the requirements i had. is relatively cheap and good option for small businesses.
R
ROBERTO · 4 reviews · Experienced 2026-05-13 ·
★★★★★
Bigin CRM has been a great solution for…ABSOLUTELY EVERYTHING!!
Bigin CRM has been a great solution for organizing and streamlining our real estate business operations. The platform is simple, user-friendly, and easy to set up without the overwhelming complexity that many larger CRMs have.
We especially like the clean pipeline management, automation features, email integration, and mobile accessibility. It helps us keep track of leads, clients, follow-ups, and transactions in a much more efficient way.
For small to mid-sized businesses, brokers, and teams looking for an affordable CRM that still feels professional and powerful, Bigin is an excellent option. The interface is modern, fast, and intuitive, making it easy for both experienced users and beginners to adapt quickly.
Overall, Bigin delivers strong value for the price and has helped improve our lead management and day-to-day workflow tremendously.
We run a global distribution business across 20+ countries on Bigin. Two entities, multiple pipelines, complex introducer/OEM relationships — all handled cleanly. Simple enough that non-technical operators use it daily, powerful enough to run our whole sales operation. The Zoho ecosystem integration (Forms, Inventory, Flow) makes it our true source of truth. Best CRM value on the market for SMBs that need real infrastructure without enterprise complexity.
J
John McNally · 2 reviews · Experienced 2026-05-12 ·
★★★★★
We recently started using Bigin CRM for…
We recently started using Bigin CRM for our new business campaign and have been happy with the system so far. It’s straightforward, easy to use, and has helped us keep everything organised. The layout is clean and simple, which made getting started very easy without needing lots of training. Would definitely recommend for start-ups or smaller businesses looking for an efficient CRM.
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David Dresdner · 9 reviews · Experienced 2026-05-01 ·
★★★★★
Best CRM for startups/founders looking…
Best CRM for startups/founders looking for something simple yet comprehensive.
Easy enough for anyone to set up on their own within minutes
Highly recommended