Customer service
Bailey was wonderful from start to finish, took the time to explain insurance and was very sweet, helpful, and friendly! Made the process so easy and quick.
About Ethos
Data updated- Website
- ethoslife.com
- Category
- Money & Insurance
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 287 reviews
- Replies to negative
- 100% (7/7)
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About this business
Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctors appointments, or hidden fees.We believe that life insurance should be affordable and accessible, because it protects families when they are most vulnerable. So we took advantage of a fresh start, rebuilding the process in a simpler, faster way. This freed us to pursue our goal: to protect all families.
Written by the business, not verified by us.Is Ethos legit?
Ethos (ethoslife.com) has a 4.9 out of 5 rating on OK.one, based on 287 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-08-28.
What reviewers say
AI generatedCustomers and reviewers overwhelmingly had a great overall experience with this company. Customers frequently share that setting up term life insurance is extremely fast, straightforward, and surprisingly simple without requiring any stressful or complicated medical exams. Many people also appreciate the incredibly knowledgeable agents who take the time to explain policies thoroughly, ensuring that families get great coverage and highly affordable monthly rates. Some people were slightly dissatisfied with unexpected policy details and communication gaps regarding their coverage. Consumers noted occasional confusion regarding policy switches, unexpected updates, or difficulties managing specific account details like beneficiaries without making phone calls.
Auto-generated from all reviews of this business. For reference only.What people say
Nokia Lewis
Lack of Support and Communication
The Ethos online system has been down for over three weeks. To make matters worse, calling support directly at (415) 915-0665 results in an immediate disconnect. Without functioning online access or an operational phone line, there is currently no way to contact customer service or process a policy cancellation. I need immediate assistance from a representative to formally cancel my policy.
Reply from Ethos2026-08-04
Hello, Thank you for sharing your feedback. We’re sorry to hear about your experience. We’d like the opportunity to assist you with your request. Please reach out to us at [email protected], and we’ll be happy to arrange for a member of our team to contact you and assist further. Thank you, Ethos Support.
Very easy process to get life insurance
Good work👍 appreciate the service
Very quick & easy
Fast
Fast, easy, amazing!
The process was quick and easy
The process was quick and easy which also contributed to the weight being lifted off of my shoulders. Now that I am retired I can sleep easier k owi g my family will be taken care of if something happens to me.
Uallmy experience was great
Uallmy experience was great. Customer service was over the top
Simple and straight forward
The process was simple and straight forward. The terms and pricing along with perks are very competitive. I highly recommend using Ethos.
LP Pineda was an AMAZING Source of…
LP Pineda was an AMAZING Source of information and my new Life Agent for LIFE!!! Such a blessing in my life and I will definitely recommend her to friends and family! She is so caring and genuine. Also even at my age the process of virtual application was so easy to do! Thank you from my family and myself
I'm so glad I found Ethos
My agent, Taylor H, was very helpful answering all my questions and making sure I understood the many details. He provided options that perfectly suited my needs. The call was scheduled and handled promptly and the entire application was almost too easy to believe. Taylor followed up on every step of the process, checking that the funding was complete and that I received the hardcopy of my contract. I look forward to working with Taylor and Ethos for the coming years as I'm sure they will keep me prepared for my retirement.
Not as cheap as they make you believe from their ads
I see their commercials at least 2-3 times per day. They say they've got the best rate around. I beg to differ. The price I was quoted (over $3k for $250K) was three times as much as I'm paying now for the same coverage. Also it took me 20 minutes for the questionaire and not 5! Goes to show you something I've always said. Don't believe everything you hear or read.
Reply from Ethos2026-08-04
Hello Jim, Thank you for sharing your feedback. We’re sorry to hear that your experience did not meet your expectations. Coverage eligibility and premiums are determined through our underwriting process and are based on a variety of individual factors. As every applicant’s circumstances are unique, rates and coverage options may vary from person to person. Our advertisements are intended to provide general information about our products and services, and individual results may differ based on each applicant’s circumstances. Thank you, Ethos Support.
Brendan F
Brendan F. is very concise, professional & a down to earth guy. I am referring my connections to Ethos or Brendan.
Kelly was very patient and kind.She…
Kelly was very patient and kind.She listened to my concerns and guided me down the right path for my family ! I would recommend her to anyone that is looking for insurance!
Nick was great
Nick was great. Efficient and easy process!
Your agent
Your agent, Doug Cupo, was very kind and informative even with my questions. He explained everything well and it made a lot of sense to me. I do wish the price of the plan was lower though.
Reply from Ethos2026-08-03
Thank you for taking the time to share your feedback with us Patricia. We’re glad to hear that you had a great experience working with Dough Cupo. If there is anything you need help with in the future, please do not hesitate to reach out.
Easy process
Easy process! Love that they don't required blood exams! Fast approval and love the extras like state planning.
Reply from Ethos2026-08-03
Hello Mat, Thank you for sharing your feedback! We’re happy to hear that you’ve had a great experience with Ethos so far. If there is anything that you need help with, please be sure to reach out to us. Thanks again!
I’ve been trying for a couple of weeks…
I’ve been trying for a couple of weeks to make a few changes. I keep getting that the system is down. So what’s going on? If someone could call me so I can take care of business, that would be awesome.
Reply from Ethos2026-08-03
Hello Carol, Thank you for sharing your feedback! We’re happy to hear that you’ve had a great experience with Ethos so far. Its wonderful to know the process felt easy—thank you for your kind words.
The cost and amount I pay fits into my…
The cost and amount I pay fits into my budget perfectly.
Reply from Ethos2026-08-03
We’re so glad to hear that, Peggy, and we appreciate you sharing your feedback with us. Please reach out to us if you need help with anything else in the meantime. Thank you!
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