Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctors appointments, or hidden fees.We believe that life insurance should be affordable and accessible, because it protects families when they are most vulnerable. So we took advantage of a fresh start, rebuilding the process in a simpler, faster way. This freed us to pursue our goal: to protect all families.
Written by the business, not verified by us.Ethos (ethoslife.com) has a 4.9 out of 5 rating on OK.one, based on 287 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-08-28.
Customers and reviewers overwhelmingly had a great overall experience with this company. Customers frequently share that setting up term life insurance is extremely fast, straightforward, and surprisingly simple without requiring any stressful or complicated medical exams. Many people also appreciate the incredibly knowledgeable agents who take the time to explain policies thoroughly, ensuring that families get great coverage and highly affordable monthly rates. Some people were slightly dissatisfied with unexpected policy details and communication gaps regarding their coverage. Consumers noted occasional confusion regarding policy switches, unexpected updates, or difficulties managing specific account details like beneficiaries without making phone calls.
Auto-generated from all reviews of this business. For reference only.My initial application pulled a faulty medical record for me, and Ethos helped me get it sorted out quickly and easily. Scott Pierce was attentive and dependable through the process and I appreciated him keeping me updated on my application at all times. My overall experience was exceptional and I’d recommend Ethos to anyone looking for life insurance.
Ethos made it so easy to apply for life insurance coverage! Great rates as well!
Thank you for taking the time to share your feedback with us Samantha. We’re glad to hear that you had a great experience—that means a lot to us! We're happy we could make things convenient for you. If there is anything you need help with in the future, please do not hesitate to reach out.
Talked to a person, very helpful and got all my issues resolved.
Thank you for taking the time to share your feedback with us Joshua. We’re glad to hear that you had a great experience—that means a lot to us! We're happy we could make things convenient for you. If there is anything you need help with in the future, please do not hesitate to reach out.
I have been looking for end of life insurance so that my loved ones don't have to worry about funeral expenses. This was an honest and easy experience. I highly recommend. I am covered now and am going to have my husband do the same.
Thank you for taking the time to share your feedback with us Shanan. We’re glad to hear that you had a great experience—that means a lot to us! We're happy we could make things convenient for you. If there is anything you need help with in the future, please do not hesitate to reach out.
I let Ryan know what I was looking for when I retire next year and he found 2 outstanding solutions that are stable and I won't lose any money. It was a painless process, very streamlined to get the transactions done from 401K to the FIAs I chose. I have recommended Ethos and Ryan to my friends and colleagues for financial planning.
It was fast, easy and straightforward. I'll recommend Ethos to my family and friends.
Setting up my policy was super simple and took almost no time at all! I was given lots of information in an easy to understand way. I really liked being able to talk and finalize my plan with a real person; it gave me the chance to ask questions, better understand the coverage, and make sure what I was getting was best for me and my family. I also love the added estate planning.
Thank you for taking the time to share your feedback with us Jacklyn. We understand the importance of life insurance to make sure that your loved ones are protected, and we hope that the process of obtaining coverage was simply and convenience for you. Feel free to reach out if we can help with anything else in the meantime.
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