Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctors appointments, or hidden fees.We believe that life insurance should be affordable and accessible, because it protects families when they are most vulnerable. So we took advantage of a fresh start, rebuilding the process in a simpler, faster way. This freed us to pursue our goal: to protect all families.
Written by the business, not verified by us.Ethos (ethoslife.com) has a 4.9 out of 5 rating on OK.one, based on 287 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 98% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-08-28.
Customers and reviewers overwhelmingly had a great overall experience with this company. Customers frequently share that setting up term life insurance is extremely fast, straightforward, and surprisingly simple without requiring any stressful or complicated medical exams. Many people also appreciate the incredibly knowledgeable agents who take the time to explain policies thoroughly, ensuring that families get great coverage and highly affordable monthly rates. Some people were slightly dissatisfied with unexpected policy details and communication gaps regarding their coverage. Consumers noted occasional confusion regarding policy switches, unexpected updates, or difficulties managing specific account details like beneficiaries without making phone calls.
Auto-generated from all reviews of this business. For reference only.Gage was very helpful in answering my questions and very professional in his style.
Easy, no exams, clear terms and immediate coverage.
Easy, intuitive I hesitated for some time but when I finally decided to do it, my family was covered in less than 15 minutes
Very easy to apply for. No hassles
Easy to use and understand. Automatically saves your information as you move through the seamless process. Their team followed up with me to see if I needed further assistance. Highly recommend!
So far so good. I guess I'll never know after :)
I was skeptical at first, but after reading more reviews, I went ahead with the application. It was very simple and easy to understand. My agent, Peter, then reached out to finish the process and answered all my questions with care. He was so nice and easy to talk to. The whole process was great and the pricing was better than I had expected. Thank you!!
The process was really fast. I'm a smoker and I still got a pretty good monthly cost. I feel a lot better now that my daughter will have something if anything happens to me.
Quick andsimple
I appreciate the user-friendly experience and the fair plans. I don't know who qualifies for under $100 plans though as advertised. Looking to add my spouse soon. The best life insurance company I've dealt with overall. I am satisfied so far with their service and experience. Also, another perk was I did not have to take a medical exam. Not that would matter, but it's a good perk. Highly recommended.
AAA was $60 higher a month. I’ve been covered for over 20 years. I wish I would’ve done this sooner.
Quick, easy, Affordable
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