Hismile (hismileteeth.com) has a 2.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is poor. Opinions are polarized: 42% rate it 4 stars or higher while 52% give 1 star; The business has replied to 96% of negative reviews. Last updated 2026-08-10.
I am 54 & have suffered from gum recession for 20+ years. Teeth are extremely sensitive. To the point I tried to get a dentist to pull them all. He refused. Sensitive toothpaste only goes so far. I decided to try the tooth Armour, what could it hurt, right. Am I glad I did. From extreme pain everyday all day to occasional sensitivity. HUGE difference. Yes, its a small bottle. Yes its a bit pricey but it works. My gosh, it works. Please don't ever stop making this pink wonder in a bottle!
Just used the amazing mouth wash that has been advertised I was sceptical at first. I said there is no way it can clean your teeth that well!
Oh it does and I am so impressed the flavour is like listerine but not as spicy your mouth feels fresh and your breath no longer smells. I struggle to floss because of living with Autism I cant handle the sensory feeling. But this mouth was does wonders for me and I can handle it very well leaving my teeth fresh and clean. I highly recommend to everyone this mouth wash is the best!
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stuart blackett · 17 reviews · Experienced 2026-08-09 ·
★★★★★
Moutwash complete scam of a product…
Moutwash complete scam of a product from seeing the ads this does nothing of the sort no gunk comes out at all its no different to other mouthwashes Avoid if you want to save some money this should be on rogue traders as they are a bunch of scam artists
Bought a toothbrush in January with a few replacement heads. Come August, those same heads are no longer available, so I buy a couple of packets in different colours only to find these do not fit the toothbrush. They have stopped producing the 'older models' of toothbrush heads, despite still selling the brush. There is no labelling that the new heads don't fit. There is literally nowhere I can buy replacement heads outside of resellers on ebay. This is so wasteful and also a complete scam as they clearly want you to upgrade to their newer (and equally expensive) models. This is insane as I bought the toothbrush in (again) JANUARY. Insane behaviour when this is not a cheap product.
I purchased the blue tooth whitening strips with high hopes. I took a photo before and after the 30 minute recommended time. Absolutely no change whatsoever! Don’t waste your money on this product as it certainly does not work. Total scam. 👍🏼
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Aly · 4 reviews · Experienced 2026-08-05 ·
★★★★★
Dodgy company - will not let u cancel order even a few minutes later!
I ordered the current 3 bottle deal of their tooth armour with extra $10 shipping but then saw it a chemist warehouse on special for half price..
So I straight away tried to contact them but of course they have no actual phone number so had to use their A1 assistant which told me an actual person would see the convo and cancel it as I literally just placed the order and bear in mind this was like 1am so you’d assume first thing in the morning they’d check their emails before despatching any orders! anyway it’s now the next morning and I’m so angry to see that I get a notification from Aust post that my parcel is on the way and email from hismile that my parcel has been shipped. Unbelievable! So now for me get a refund I have to pay another shipping cost to send back!
UPDATE###
Email from Hismile!!
Hey Alison,
I'm very sorry, I've had confirmation from our warehouse that your order has already been shipped so I'm unable to cancel this for you.
We are able to provide you with a refund, if the parcel is returned unused, unopened and in accordance with our returns policy (noting exclusions apply for some products). Please see our returns policy here.
Reply from Hismile2026-08-06
Hey Alison,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
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Martin Prošek · 1 review · Experienced 2026-08-06 ·
★★★★★
The worst customer support I've experienced
I placed two separate orders with Hismile, and both had serious issues.
The first order arrived with missing items. I contacted customer support multiple times and never received a single reply. About a month later, one of the missing products finally showed up without any explanation.
The second order also arrived incomplete. It's now been over three months, and despite several emails, I still haven't received the missing products or a refund. Customer support has been completely unresponsive throughout the entire process.
I rarely leave negative reviews, but after reading so many similar experiences from other customers, I honestly don't understand how this company is still operating or why anyone would risk ordering from them. Based on my experience, I definitely won't be buying from Hismile again.
Reply from Hismile2026-08-06
Hey Martin,
I'm so sorry to hear that this has been your experience. I have just responded to your enquiry via email to resolve this. Thank you for your patience.
- Sienna
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Jade · 1 review · Experienced 2026-08-06 ·
★★★★★
Mouthwash is insane
I purchased the new mouthwash which is a minty taste.
Wow the results on my first use !
What cane out of my mouth wash shocking but the fresh breath and taste after was amazing i vape so struggle with sugar build up and bad taste but this stuff is a game changer
Reply from Hismile2026-08-06
Hey Jade,
Thank you so much for your wonderful review. We are so happy to hear that you are seeing great results with our iD Stain Whitening Mouthwash. We truly appreciate your support.
- Sienna
After learning about the benefits of nano-hydroxyapitite, I was excited to try Tooth Armour. I'm not a big fan of ordering online, but shipping was fast.
The packaging is lovely! I was happy with the pleasant flavor as well. The fresh feeling lasts, and I am curious to see if my dentist will notice a difference at my next checkup!
Reply from Hismile2026-08-06
Hey Kimberly,
Thank you for your thoughtful and detailed review of the Tooth Armour Serum. We're delighted to hear that you've had a positive experience with our products. We truly appreciate your support and trust in Hismile.
- Sienna
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customer · 11 reviews · Experienced 2026-07-28 ·
★★★★★
So unprofessional
Absolutely disgraceful customer service. Ordered a product which never arrived due to Amazon loosing the parcel. I even forwarded the email from Amazon to them. They have not even bothered to reply. All I want is a refund as I won't be using this company again as this is not the first time this has happened. But to ignore my emails is so unprofessional
Reply from Hismile2026-08-06
Hey there,
Thank you for your review. I apologise for the delay in getting back to your inquiries, we're receiving a higher than usual volume of inquiries at the moment and really appreciate your patience during this busy time. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
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Wessel Van den Heuvel · 1 review · Experienced 2026-08-03 ·
★★★★★
Scam
Scam! Everything about it is fake
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Hilal Jan · 5 reviews · Experienced 2026-07-30 ·
★★★★★
Diffently not worth €20 Euro
I was disappointed with this product. It worked like an ordinary mouthwash and did not feel any better than cheaper alternatives.
The visible particles may look like bacteria or dirt being removed, but they appear to be created when the formula mixes with saliva. In my experience, this visual effect made the product seem more effective than it really was.
At around €20 including delivery, I do not think it offers good value for money.
Reply from Hismile2026-08-06
Hey Hilal,
Thank you for your review. I'm sorry to hear that this has been your experience. If you would like assistance with your results, please feel free to contact us via our website.
- Sienna
I got the tooth armour because I was worried about my teeth post pregnancy! I started to get a niggle on pain on one but only every now and again. I've been using tooth armour for 3 months now solid and zero pain! This product is literally amazing and has certainly helped with the strength of my teeth again!
Reply from Hismile2026-08-05
Hi Amy,
Thank you for your thoughtful review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions about your smile care routine. We are always more than happy to help.
- Sienna
I don't have great teeth! When I saw the whitening toothpaste I actually thought the science behind it made sense. I tried the toothpaste but with limited results. I just couldn't keep it on my teeth long enough to make a big impact. When the strips came out, I hesitated, but eventually bought some and they are a game changer. I have suffered from coffee teeth all of my life until now. So now I use the strips for a really startling effect and the toothpaste to keep the effect going. If I think they're getting a bit stained again I just go back with another set of strips. You get plenty in a box. I think they're a great buy and they don't make my teeth sensitive like some other products I've tried, even on my tooth that is a little tucked back. I don't write many reviews but I do think these strips warrant one.
Reply from Hismile2026-08-05
Hey Amanda,
Thank you so much for your wonderful review. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.
- Sienna
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Jade · 1 review · Experienced 2026-07-21 ·
★★★★★
I saw all the viral videos and honestly didn't believe it. !
I don't trust Facebook ads so I ordered from Amazon instead just one bottle when it was on sale
Let me tell you this is the best mouthwash I've ever used .
My daughter-in-law and son used it and I even got my 12 year old daughter to try it.
I have added this as a staple item to my fortnite shopping list this is as important as toilet paper as far as I'm concerned.
Must have in every home !!
This company will never go out of business ever ...!!!
Reply from Hismile2026-08-05
Hi Jade,
Thank you so much for sharing your experience. We are so happy to hear that you are loving our iD Stain Whitening Mouthwash. Thank you for your trust and support in Hismile.
- Sienna
I was given a bottle of this mouth wash for a gift, I’ve seen it advertised and was pleasantly surprised, I love the taste, it’s not like your typical mouthwash, it actually makes your whole mouth and teeth feel clean and refreshed without being overpowering.
I will buy again
Reply from Hismile2026-08-05
Hello Kylie,
Thank you for taking the time to share your experience. We truly appreciate your trust and support in Hismile. Please feel free to reach out if you ever have any questions as we are always be happy to help.
- Sienna
Never received order, emailed them several times and not had a response, it’s been weeks now.
Do not trust
Reply from Hismile2026-08-03
Hey Nathalie,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
How can you sell all these licensed toothrbushes just to stop stocking the replacement heads??? It’s ridiculous and encouraging ewaste and they don’t seem to care one bit.
Reply from Hismile2026-08-03
Hey Chloe,
Thank you for reaching out. You can shop our Replacement Heads on our website. If you need any further assistance, please feel free to reach out to us via our contact form.
- Sienna
It's been more than 3 weeks since I placed my order and it hasn't even shipped yet (they claim they process it between 5-8 days + shipping time). I've emailed them several times and I have no response. At this point it seems I've been scammed and they won't give me back my money.
Reply from Hismile2026-07-30
Hey Alan,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
