Hismile (hismileteeth.com) has a 2.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is poor. Opinions are polarized: 42% rate it 4 stars or higher while 52% give 1 star; The business has replied to 96% of negative reviews. Last updated 2026-08-10.
Delivery not made. Emails ignored. Request for refund ignored. Scam. Avoid
Hey Michelle, I'm sorry to hear that this has been your experience. I have looked into this for you and just responded to you via email. - Sienna
Worst customer experience ever . I have been buying their “interesting products” for a year or so the results are meh ok but Colgate really are the leading experts not the people who can’t even give a shit about their customers . They sent my parcel to which Amazon delivery (this will be another reviews) left my parcel on an open street whilst I was away you can imagine the rest of this story on its way . There was no parcel for me on return I mean that’s expected we hardly live in a honest world . Anyway over 10 days now and 7 emails and not one response even with their sla of 4 business days . Rude and do not care about anything other then the stupid false claiming adverts they put out so fake and clearly kids off their head coming up with gimmicks yer coool man . Anyway they can go run and jump my bank will sort this and shame on you fools
Hey Daniel, I'm sorry to hear that this has been your experience. I have contacted you via email to assist you further with this. - Sienna
I have 3 of the products for whitening. The strips, I get blotches of white on my teeth, but, nothing else really, maybe a 1/8 of a shade whiter maybe if I'm generous. The whitening purple liquard/paste- my teeth still look the same. No changes. The mouthwash- the ad looks great you spit out all of this brown liquid with some floaties. Well after opening and pouring in, the liquid is brown with little floaties- so that's not the solution removing stuff. And I feel my teeth are yellow after.
Hey there, I’m sorry to hear that you are yet to see your desired results. To assist you further could you please contact us via our Contact Form on our website. - Sienna
I placed my order on April 15th. The payment on my card was April 16th. It's now April 29th and it has not been shipped yet. I have sent an email to & message on Facebook and no one response. ***UPDATE....2 hours after posting this review I was contacted and notified that my order has been canceled. They're saying they are out of the flavor that they sold me. #done
Hey there, Thank you for your review. I'm sorry to hear that this has been your experience. Please feel free to reach out via our contact form if you have any questions. - Sienna
Terrible customer service. Half my order came and trying to contact them two weeks and radio silence from them. Won't purchase again
Hey Darragh, I'm sorry to hear that this has been your experience. So I can assist you with this, could you please reach out to [email protected]. - Sienna
I am so disappointed as I ordered x2 mouthwash which were expensive. I only received 1 and have contacted customer service four times with no response other than an automated one. The product is amazing which is really annoying as I wouldn't purchase again because I no longer trust the company:(
Hey Susie, I'm so sorry to hear that this has been your experience. I have just responded to you via email to assist you further. - Sienna
Unfortunately recieved the wrong toothbrush. However the real issue is the fact you never get a reply from customer support. Wait time so far for a reply is 3 weeks.
Hey Deanna, I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected]. - Sienna
Paid £5.99 for delivery which took 12 days to arrive. When I requested an update from customer service I was advised that I would receive a refund for the delivery charge. Its been over a month with no refund. Smile ID mouthwash also doesn't work like it does in the ads. Im a heavy smoker/coffee drinker and there were 0 bits when I spit it out. Just slightly brown in colour from the coffee lol. Won't be ordering again.
Hey there, I'm sorry to hear that this has been your experience. I have just gone ahead and responded to you via email. Thank you for your patience. - Sienna
Scam! Avoid this company at all costs! Ordered strips in December 2025, was not happy with a purchase as it made my teeth super sensitive after 1 use , and no difference in a whitening….Messaged for return a no reply for months… after returning products still haven’t got my money back! It’s April 2026! And no reply, no money! Absolutely disgusting service……AVOID!!!
Hey Diana, I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected]. - Sienna
I ordered the teeth whitening strips. Followed all instructions and left them on for 30 minutes as instructed. The whitening effect lasts for all of 20 minutes. Would not recommend.
Hey Samantha, I’m sorry to hear that you are yet to see your desired results. To assist you further could you please contact us via our Contact Form on our website. - Sienna
Have fallen in love with the flavoured toothpaste. The ID mouthwash is amazing and I love the teeth whitening strips. Overall great products
Hey Dan, Thank you so much for your review. We are so glad to hear that you love our products. We appreciate your trust and support in Hismile. - Sienna
Quick and easy experience!!! Items were shipped quickly and the toothpaste has great flavor. Not my first nor my last order!!
Hi there, Thank you for your review! I'm so happy to hear that you are happy with our service and toothpaste! If you have any questions please feel free to reach out as we'd be more than happy to help. - Sienna
Have bought a few of their products for my children, all of which have been mediocre at best. My youngest had one of their electric toothbrushes for Christmas, bought Hismile replacement heads from Superdrug, and their (Hismile) own replacements don’t fit their products. Tried to contact customer services, who said I’d get a reply within 1-4 business days, but no-one ever replied. Wouldn’t recommend their consumables, brushes or customer services. Waste of money.
Hi Kelly, Thank you for your review. So I can personally help you with this, could you please email [email protected]. Thank you for your patience. - Sienna
I ordered the new mouthwash, was sent v34 whitening strips which aren’t even the same value. When I filled out the report to say the wrong item arrived, I received a generic email saying they would contact me with in 4-5 working days. Over 2 weeks later I haven’t heard from them. 1 STAR REVIEW…. TERRIBLE CUSTOMER SERVICE.
Hey Anthony, Thank you for your review. So I can look into this for you, could you please reach out to [email protected]. - Sienna
Awful company. Placed the order and after no update for 10 days wanted to cancel it. I'd emailed them twice. Eventually received it and I've emailed them twice to get a return started and have had no reply. It's a shocking way to run a company.
Hey Iain, I'm sorry to hear that this has been your experience. I have just responded to you via email to assist you with this. - Sienna
Dunno how I can review something that never got delivered. Second time ordering from hismile since I liked the products the first time but both times took forever for it to get delivered. Probably wont order from hismile again due to having to wait forever
Hey Drew, I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected]. - Sienna
Never received my order. Customer Service stopped replying to my requests/emails.
Hey there, I'm sorry to hear that this has been your experience. So I can personally help you with this, could you please reach out to [email protected]. - Sienna
Unfortunately, I can't give this company a positive or even average review. The products I ordered never arrived. They were shipped and, according to the courier company, delivered, but unfortunately, the package wasn't at the specified location or within its range. The package was lost and I didn't receive it. Therefore, I've contacted HiSmile several times. After my first message, I received a reply from them stating that their specialist would get back to me within 1-4 days. Unfortunately, nothing happened. My next message, inquiring and sending a reminder, unfortunately, went unanswered. I'm a bit out of pocket, and there's no other way to contact them, so there's no way to get my money back. I consider this a scam and give them the lowest possible rating.
Hey Karol, I'm sorry to hear that this has been your experience. I have just contacted you via email to assist you further. - Sienna
Staff are too incompetent to know how to cancel orders, rather lie to you and say something is cancelled rather todo their actual jobs. Not to mention all their products are lies and false advertisement.
Hey there, I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected]. - Sienna
Zero response or refund from customer service after 2 weeks when no product arrived.
Hey Sam, I'm sorry to hear that this has been your experience. I have just reached out to you via email to assist you further. - Sienna
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