Hismile (hismileteeth.com) has a 2.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is poor. Opinions are polarized: 42% rate it 4 stars or higher while 52% give 1 star; The business has replied to 96% of negative reviews. Last updated 2026-08-10.
What people say
B
B Y · 3 reviews · Experienced 2026-05-04 ·
★★★★★
Communication with Support went nowhere
Left a review they deserved, and was reached out, only to be shooed away. Received a response to my review on Trustpilot for my $71.96 order with (9) expired toothpaste, someone by the name of Sienna... so I responded back. Only to be notified that they will give me 30% off on MORE EXPIRED toothpaste. This company is a joke. Everyone stay away. I am saving you the hassle. Do not interact with them. Do not waste $71.96 on expired toothpaste. Visit a local Walgreens, Target, Walmart, Costco, or wherever else. Hismile will take your money and send you expired products. AND to top it all off, their customer support will not do a thing to make up for it, like giving you UN-EXPIRED products, but rather a 30% off voucher... makes no sense.
Reply from Hismile2026-05-12
Hey there,
Thank you for your review. I can see that our team have been in contact with you to assist you further with this.
- Georgia
S
Sam · 1 review · Experienced 2026-03-25 ·
★★★★★
Made an order that I never received
Made an order that I never received. Amazon returned it to the Hismile, and when I asked for a refund or for it to be resent I never received a reply or my money back. I feel like I have been scammed. Don’t waste your time or your money as there are no guarantees you’ll get your products.
Reply from Hismile2026-05-11
Hey Sam,
I'm sorry to hear that you haven't received your order. So I can help you with this, could you please reach out to [email protected].
- Sienna
Its very hard to find any help.on the web site .
Chat line is useless
I have a complaint about their products and now Iam just stuck with paying for a product I cant even use .
Someone reached out after the complaint .
Very helpful thank you 😊
Reply from Hismile2026-05-13
Hey Debbie,
Thank you for your review. I can see that a member of our Customer Experience team has since been in contact with you.
- Sienna
I bought 1 article and Hismile managed to fail 2 times.
At first they sent me a complete wrong item. I sent them several mails with clear evidence that it was their mistake. They never even answered, until I gave a bad review here on trustpilot. They wrote me then „sorry it was our mistake we will send you the package now“. That was like 2 weeks ago and I still didn’t receive an update or the package. It says that they are still preparing the shipment.
Instead of putting millions of dollars in Ads you should first start working on the horrible service.
Reply from Hismile2026-05-11
Hey Yannick,
I'm sorry that this has been your experience. I have just contacted you via email to assist you further. Thank you for your patience.
- Sienna
K
Katie W · 1 review · Experienced 2026-04-24 ·
★★★★★
Such a rip off—Never received Order
Such a rip off—took my money but I received nothing! My order says it was delivered, but my mailbox is empty, and I’ve searched my property everyday but no package exists. Brought to customer services attention, but am getting no where—just says someone will get back to me in 1-4 days. No one ever follows up. Trying to dispute the charge but it was thru ApplePay and the money has already been taken from my account so I’m not having much success. Next step-file a complaint with BBB
Reply from Hismile2026-05-11
Hey Katie,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
G
Grace · 2 reviews · Experienced 2026-05-08 ·
★★★★★
I was so impressed
I was so impressed! Arrived this morning did my first rinse and viola, exactly what they described. I thought I would do a second rinse and still a bit more but lighter in color. Im a customer for life
Reply from Hismile2026-05-11
Hey Grace,
Thank you for your review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions about your smile care routine. We are always more than happy to help.
- Sienna
E
Emma Jackson · 6 reviews · Experienced 2026-05-08 ·
★★★★★
Don't be fooled.
No problem with delivery.
However, the strips do nothing. I mean as soon as you rinse or have a drink, back to normal they go.
£40 wasted. So unless you want to keep those nashers bone dry and your mouth open.... don't buy.
Reply from Hismile2026-05-11
Hey Emma,
I’m sorry to hear that you are yet to see your desired results. To assist you further could you please contact us via our Contact Form on our website.
- Sienna
T
Trey · 5 reviews · Experienced 2026-03-17 ·
★★★★★
Disappointing product and even worse customer service
I strongly advise caution before ordering from HiSmile. My experience has been frustrating from start to finish. Despite a promised 2–5 day dispatch time, my order took two weeks to ship, and only after I manually intervened to prompt them. The product itself is underwhelming; while it appears to work during application, the results vanish the moment you rinse. In my opinion, the marketing creates a sense of false hope rather than actual results. To make matters worse, their return policy requires email approval, yet I have been waiting weeks for a response. Due to the lack of communication and poor product performance, I will not be a returning customer.
Reply from Hismile2026-05-07
Hey Trey,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
I have been waiting over a month to receive my order and have attempted to contact customer service several times, only to be told that someone will get in touch with me in 1-4 days. It's been 34 days now and I've heard nothing! They had no problem immediately taking money from my account though. THIS COMPANY IS A SCAM! AVOID AT ALL COSTS!!!
Reply from Hismile2026-05-11
Hey Holly,
I'm sorry to hear that this has been your experience. I have looked into this for you and I can see that I have since been in contact with you to assist you further.
- Sienna
M
Mel Axe · 7 reviews · Experienced 2026-04-24 ·
★★★★★
Ordered mouthwash and it said 2-4…
Ordered mouthwash and it said 2-4 working days, it’s been 3 weeks…and customer service is non existent? No one is getting back to me at all to help. Very disappointed.
Reply from Hismile2026-05-07
Hey Mel,
I'm sorry to hear that this has been your experience. I have just contacted you via email to assist you with this.
- Sienna
J
Julia M · 12 reviews · Experienced 2026-04-22 ·
★★★★★
One star for no longer selling the…
One star for no longer selling the brush heads for the electric toothbrush that work really well, I contacted customer service which is really hard to locate. The Burleigh office phone number does not actually go to anyone answering a phone, worst response time ever to emails, someone else got into the email chat after a few back-and-forth over a couple of weeks and offered to send me two free bright green brush heads (which is the model that I have) . I said I was happy to pay for them. They asked for my postal address and then disappeared no response no package. In this day and age of waste. It’s just seems so ridiculous to launch a new toothbrush and make the old one outdated it’s not even that old.
One star for poor customer service and one star for making a perfectly good toothbrush model obsolete!
12/5/26 Thanks for the reply. however you do need a customer service team, great products don't mean much with zero customer care.
Reply from Hismile2026-05-11
Hey Julia,
Thank you for your review. I'm sorry to hear that this has been your experience. I have just reached out to you via email to assist you further.
- Sienna
M
Millie Jury · 1 review · Experienced 2026-05-07 ·
★★★★★
Love the products & the team 🫶
I sent the hismile team a photo of my sister’s hismile collection (she’s a big fan), not expecting a response.
Other than just responding, they generously offered her a voucher as a thank you for the support!
She has special needs and hismile is what keeps her brushing daily.
I was in contact with a lovely team member called Ellie, and my sister was over the moon to read each message and update.
I bought her her first himsile toothpaste in 2022 (I think) and she loved it :) I have enjoyed using it too more recently, discovering that my mouth still feels clean and fresh no matter the flavour. My family have also been regular users of the V34 serum and Glosticks, which we love!
Beyond the products, I wanted to express my respect for the himsile team. The team clearly prioritises customer feedback, always adding new improvements. Furthermore, my interactions with Ellie have been so genuine; a true testament to her and the team!
My sister is now eagerly awaiting her new goodies.
Thank you so much 💗
Reply from Hismile2026-05-07
Hey Millie,
Thank you so much for your review. We are so happy to hear that this has been your experience with our team. We truly appreciate your trust and support in Hismile.
- Sienna
M
Mark Cooper · 7 reviews · Experienced 2026-05-07 ·
★★★★★
Do not bother buying hismile electric…
Do not bother buying hismile electric toothbrush. Poor quality. Purchased for my partner for Christmas and now stopped working. Tried contacting the company but there customer service is as poor as the product. Avoid. Should have purchased another Braun Oral B one which has lasted me years and the replacement heads are much cheaper than hismile ones.
Reply from Hismile2026-05-07
Hey Mark,
I'm sorry to hear that this has been your experience. So I can help you with this, could you please reach out to [email protected].
- Sienna
M
Meishy123 · 10 reviews · Experienced 2026-04-30 ·
★★★★★
If I could give a zero
If I could give a zero, I would. Absolutely disgusted by the lack of urgency in resolving the issue of my stolen items and the lack of communication. I have sent three emails, and all I have received back is the basic generic email stating that someone will get in contact with me shortly. I have come to the conclusion that I will not be getting the missing items nor my money back. I DO NOT RECOMMEND THIS COMPANY!
Reply from Hismile2026-05-11
Hey there,
I'm sorry to hear that this has been your experience. I have looked into this for you and I can see that a member of our Customer Experience team has since been in contact with you.
- Sienna
K
Katey · 1 review · Experienced 2026-04-05 ·
★★★★★
Landfill.
If I had rated Hismile at the point of buying my first toothbrush (approx 1 Year ago) I would have rated them 5stars. The brush is/was fabulous.....so much so that I bought a further 5 brushes for family members. Now here's the catch. The last 2 bushes I bought was in December, no indication that these were going to be discontinued stock and it was going to be basically impossible to buy replacement heads anywhere but the very limited & expensive stock from Hismile themselves.
I now have 5 expensive unusable toothbrushes, which are as good as landfill. You would assume that there would be a period of time where the old heads would still be available, at the very least at their suppliers "Superdrug", but apparently not. I have left feedback with Hismile on their Facebook messages, but obviously there was no reply. Disappointed is putting it lightly.
Reply from Hismile2026-05-05
Hey Katey,
Thank you for your review. I would be happy to help you with this, could you please reach out to [email protected].
- Sienna
M
Margaret Fien · 3 reviews · Experienced 2026-03-01 ·
★★★★★
Ordered a product 2 months ago
Ordered a product 2 months ago, received a shipping label. Then nothing. Sent an email, they said they would send it again. Still nothing. Contacted them via chat about 4 times, they said someone would reach out that day. Still nothing. Do not order from this company.
Reply from Hismile2026-05-05
Hey Margaret,
Thanks for your review. I'm sorry to hear that this has been your experience. I have just looked into this for you and contacted you via email.
- Sienna
S
Sina Yousefi · 3 reviews · Experienced 2026-05-04 ·
★★★★★
The whitening strips are not working!!
The whitening strips are not working!!
Customer service no response!!
On the website they said money back if it is not working.
Please do not buy real scammers!!!!!!
Fake videos!!
Reply from Hismile2026-05-05
Hey Sina,
Thank you for your review. I'm sorry to hear that you haven't seen your desired results. I have just sent you an email to assist you further with this.
- Sienna
V
Victoria Armstrong · 1 review · Experienced 2026-05-04 ·
★★★★★
do not use this company
I’m very disappointed with my experience. I ordered ID mouthwash which was delivered while I was at work, but the parcel was left outside my property instead of in a safe place. When I returned home, it was no longer there. Under the Consumer Rights Act 2015, the retailer is responsible for the goods until they are in the customer’s possession. Leaving a parcel unattended outside does not fulfil that obligation, and as a result I’ve been left out of pocket. I have attempted to contact customer service multiple times but have received no response, which is extremely frustrating. I expected a much higher standard of service and accountability. Based on this experience, I cannot recommend ordering from here. I have contacted them based on the reply and still not heard anything from them numerous emails and back and forth and still no further forward. I wish I had read all of these reviews before placing an order
Reply from Hismile2026-05-05
Hey Victoria,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Sienna
Tried the whitening stips and the results were terrible (not as shown). Had a white spot developed on the front of my teeth.
The worst part is the marketing done on the product. It shows how white the teeth become after one use. Based on what I experienced, to have the shown effect the influencers have to put it on, go off camera, get a while whitening job done on the top teeth with a dentist, and then do the reveal. And there are so many doing this, goes on to show how much effort is put on lying to people, literally through their teeth.
This should be illegal to mislead people like this.
Reply from Hismile2026-05-05
Hey Anushka,
Thank you for your review. Our videos show the results you can achieve when using our products however as you’ll appreciate, the product results may vary depending on the type of teeth you have. I'd love to help you get the best out of your products, please feel free to reach out via our contact form on our website.
- Sienna
J
James Harvey · 1 review · Experienced 2026-04-03 ·
★★★★★
I really wish they spent as much time…
I really wish they spent as much time on customers orders and satisfaction as they do making “exciting and fun” advertisements. I purchased over 100 dollars in product based off the hype and advertising….only to be met with disappointment. At this point I’m wonder how they make money when they can’t complete orders….wait I know how…they take your money and go ghost when you contact them over 10 with no resolution. It must be nice to be a customer that gets product. Horrible experience, no communication other than scripted Ai and here it is May 2 and I can’t even get a hold of anyone for a refund. TRAGIC
Reply from Hismile2026-05-04
Hey James,
Thank you for your review. I'm so sorry to hear that this has been your experience. I have just contacted you via email to assist you further.
- Sienna
