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SE Ranking

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100 reviews

4.4100 reviews
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About SE Ranking

Data updated
Website
seranking.com
Category
Business Services
Location
United States
Status
Unclaimed
Last 12 months
100 reviews
Replies to negative
67% (10/15)
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About this business

SE Ranking is a robust SEO toolkit for marketing agency and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.

Written by the business, not verified by us.

Is SE Ranking legit?

SE Ranking (seranking.com) has a 4.4 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Business Services and its reputation is good. 85% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 67% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-08-12.

What reviewers say

AI generated

Reviewers had a great experience with this company. Customers frequently share that the digital platform is wonderfully intuitive, featuring a clean and easy interface that helps users manage multiple projects smoothly, efficiently, and without unnecessary complications. People are also thrilled with the dedicated customer care team, describing staff members as exceptionally friendly, knowledgeable, and always quick to provide genuinely helpful answers. However, some people mentioned that recent keyword tracking data was sometimes inaccurate, causing temporary disruptions for their day-to-day business needs. Others noted that unexpected price increases and subscription changes created noticeable frustration when trying to manage their overall software budgets effectively.

Auto-generated from all reviews of this business. For reference only.

What people say

E
EDUARD DALINGPhilippines · 1 review · Verified · Experienced 2026-02-25 ·

It is not totally what it seems!

In general it is a good system and price, but as you go deeper in using the features this is where they ask for added charges as add-ons and not included in the package. This is where SEMRush is failing and it seems that I made a mistake choosing them as they have the same business model with SEMRush which I was trying to avoid. The limits they make are also too low, considering that the data they are using are already in GSC, Analytics and other free analytics and they charge it in your account for such feature. Update: Thank you for the reply, though it took you almost a month to do it. I will wait on that promise that someone will reach out and will see happens.

Reply from SE Ranking2026-03-19

Welcome to SE Ranking! We’re sorry for the rocky start since you joined us in February. We aim to be the flexible, cost-effective alternative to 'all-in' high-cost tools, but we hear your frustration regarding add-ons and limits. I’ve asked a member of our Success Team to reach out to you directly. They’ll help review your project setup and ensure you’re getting the most out of your plan without unnecessary costs. We’d love the chance to make this right!

TJ BernardoUnited States · 7 reviews · Experienced 2026-02-19 ·

Just tried out their "so-called" trial…

Just tried out their "so-called" trial of their software to find 1/2 of its shut off and says "upgrade" instead of giving you any idea of its capabilities. What a sham. Why would i subscribe when you won't show me the data that you supposedly have of my website?

Reply from SE Ranking2026-02-25

We're sorry the trial limits felt restrictive. We’d love to show you exactly what our platform can do for your specific website. Please reach out to our support team—we’ll get you connected with our team for a live demo to walk through all the data and features available to you.

Shayan AmanUnited Arab Emirates · 4 reviews · Experienced 2026-02-11 ·

I am disappointed with my recent…

I am disappointed with my recent experience using this tool. The ranking data provided has not been accurate, which directly affected my reporting and client expectations. I raised a support request regarding the ranking discrepancies three days ago, but I have not received any response so far. Due to the inaccurate data and lack of timely support, I unfortunately lost a client. Reliable reporting and responsive customer service are critical in this industry, and this situation has caused significant inconvenience to my business. I hope the company improves the accuracy of its data and strengthens its customer support system to prevent similar issues for other users.

Reply from SE Ranking2026-02-25

We are truly sorry to hear about the impact this had on your business and the loss of your client. We understand how critical reliable data is for your reputation. The inaccuracies were caused by a major Google update that disrupted SEO providers industry-wide. This technical issue has since been resolved, and we have implemented new internal protocols to improve our notification system and support follow-ups to ensure better communication moving forward. We appreciate your feedback as it helps us strengthen our service.

hrquickdigitalUnited Arab Emirates · 1 review · Experienced 2026-02-10 ·

We have been using this tool for…

We have been using this tool for keyword rankings and client reports, but recently the experience has been disappointing. The ranking data has not been accurate, and for the past week, no ranking data has appeared in the system at all. This has affected our reporting and client communication. The company advertises 24/7 support; however, responses have not been timely. Although the support team mentions that their developers are working on the issue, there has been no clear update or resolution provided so far. For businesses that rely on accurate data and consistent reporting, reliability and responsive support are essential. I hope the company resolves these technical issues quickly and improves the overall support experience for its users.

Reply from SE Ranking2026-02-25

Thank you for your feedback. We apologize for the delay and the impact on your reporting. To clarify, we provide 24/5 support, and our team has been managing a high volume of inquiries following a recent Google update that affected SEO providers industry-wide. This issue has now been resolved. We appreciate your patience while we worked through these technical challenges.

C
Cesar PatinoPeru · 1 review · Verified · Experienced 2026-01-20 ·

Value vs price is really good

Value vs price is really good, It's the number 1 SEO tool out there and we have tried other tools

Reply from SE Ranking2026-02-25

That’s exactly what we aim for! We're honored to be your #1 choice, especially after testing the alternatives. Thanks for recognizing the value we strive to provide!

BabyBelly NutritionSwitzerland · 1 review · Experienced 2025-12-31 ·

AI Guidance now included in the SE Ranking package

I love the SE Ranking Academy with customized tips on how to rank better in AI Overviews & Co

Reply from SE Ranking2026-02-03

Thanks for the feedback! We're glad you’re finding the Academy and our new AI Guidance for Overviews helpful. We’re working hard to keep the platform at the cutting edge of search, thanks for growing with us!

Taras GavrylyukUnited Kingdom · 1 review · Experienced 2026-01-26 ·

Service-Is-Not-Refundable

While used service for around 3 years. Bumped into disappointed attitude as a client when decided to cancel contract. Be aware: Service-Is-Not-Refundable! It just killed me when asked about mid term cancelation. No refund. Hundreds in budget are waisted now. Awful. Some minor hiccups: 1st: very inflexible cabinet/roles management. Admin needs to confirm own email upon sharing permissions. 2nd: Used to have AI overview. Then went away at some point. Asked support, brought back. Needles to say AI overview don't see the half of the real situation (even GA4 sees more). 3rd: a year or so ago silently removed online chat. Now only through main Help feedback form with days to reply.

Reply from SE Ranking2026-01-26

Thanks for taking the time to share this feedback and for being with us over the past few years. We offer monthly plans for flexibility as well as discounted annual plans for longer term commitments. Annual subscriptions are not refundable once a billing period has started, which is outlined in our terms. On roles and permissions, we know the current admin experience can be limiting. Improving admin controls and making permission management easier is an active focus for us in the first half of 2026. AI Overview is a newer product, and we’re continuing to improve it as SEO professionals adapt to AI driven search and AI powered tools. Our team is working hard to make sure it meets real world needs. I also want to clarify that live chat support is still available 24 hours a day, five days a week. You can access it through the Help Hub in the lower right corner by selecting “Contact Support” and then using the chat bubble when you scroll down. We appreciate you sharing this perspective and hope you’ll continue using the platform and see the improvements we’re rolling out over time.

Frederiek PascalBelgium · 2 reviews · Experienced 2026-01-24 ·

Indispensable toolkit for serious SEO & GEO strategy

SE Ranking has evolved into a powerhouse for data-driven marketers. It offers far more than just rank tracking; the sheer depth of features makes it a comprehensive command center for organic visibility. What stands out is how it balances complexity with usability. Whether you are executing technical audits, competitor research, or adapting strategies for both traditional SEO and modern GEO (Generative Engine Optimization), the platform delivers granular insights that are actionable. It is rare to find a tool that scales this well without becoming cluttered. For anyone committed to dominating search results across all fronts, this is a must-have investment. High ROI and reliable data.

S
Simon LUnited Kingdom · 14 reviews · Experienced 2026-01-23 ·

They were good. Til moving account and 50% INCREASE in costs. BAD choice.

Use to think this was a good company. The tools are fairly easy to use. Price was good. Picked up hidden issues. No problem. But then they decided to MOVE people from Legacy accounts to a new one. But in doing that, forcing customers to a new account level, which is at least 50% INCREASE in costs. When you sign up for an account, you agree there will be nominal increases over time. But, NOT a sudden over 30 day before, 50%-70% increase. Outrageous. And no matter what you say, they regret it, know it is insensitive to the customer, uncomfortable for the customer. Doesn't matter. Management feel, move them, bump their costs by minimumn of 50% and lump it. Or move. Be warned. If you are with them now, or considering it, they might, in a year, decide to do it again - and you go from maybe £50 a month to £75 or £80 a month, with no option. Argue it all you like - they will not budge. Be very very careful who you choose. If they had been more decent, and offered a better new deal on this, I may have submitted a kinder review and rating. But to do this, is just rude, frankly arrogant and wholly uncaring to the client. We care, but we'll still do it! Sure. ---- SE RAnking replied below. However the fact remains, they closed a type of account, pushed me into a new one, which WILL be ending at 50% INCREASE on my price before the move. I had no choice. Unless I leave, no choice but to. pay 50% more. NOT IMPRESSED!

Reply from SE Ranking2026-01-23

Hi Simon, Thank you for taking the time to share your feedback. We’ve reviewed your support ticket and understand why this transition felt frustrating. To add some context, your legacy plan was migrated to our current Essential plan with a 38% individual discount applied on an ongoing basis, as long as the account remains active. In addition, the Agency Pack, normally a £36/month add-on, was included at no cost, and our support team also offered a temporary discount to help ease the transition. Legacy plans were retired as part of a platform-wide update, and while we worked to minimize the impact through discounts and added value, we recognize that the change did not meet your expectations. Your feedback has been shared with the appropriate teams for review. We appreciate the time you spent with SE Ranking and your earlier positive comments about the product. — SE Ranking Team

אורי פדידהIsrael · 1 review · Experienced 2026-01-14 ·

great ux

great ux. great data

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad you’re enjoying the user experience and finding the data valuable. We appreciate your feedback and support.

L
Lara SpenceCanada · 2 reviews · Experienced 2026-01-05 ·

Easy to use tool

Easy to use tool, tracks rankings for multiple sites so well! Easy to give clients quick reports. Has usable "to do" list for each client's baseline SEO marketing work. Fun SEO-website audit tool! Tracks backlinks. A lot cheaper than a tool I was using before. Very happy user of SE Ranking for years!!

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad SE Ranking has been easy to use and helpful for tracking multiple sites, creating quick client reports, and organizing SEO work. It’s great to hear the audits, backlink tracking, and overall value have kept you happy over the years. We really appreciate your long-term support.

G
GMUnited Kingdom · 7 reviews · Verified · Experienced 2025-10-30 ·

Made the switch from Semrush several…

Made the switch from Semrush several months ago after being a customer of theirs for many years - pricing is much more competitive for same features (plus more) and customer service is hugely improved. Our account manager is knowledgeable and friendly, always time to chat and actually remembers who we are and previous conversations!

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad the switch has been a positive one and that SE Ranking is delivering strong value with competitive pricing and the features you need. It’s great to hear your account manager has been a helpful and consistent point of contact. We appreciate your trust and support.

Mike DickensUnited States · 1 review · Experienced 2025-12-29 ·

We use SERankings for Keyword Grouper

We use SERankings for Keyword Grouper, Search Engine Autocomplete, Search Volume Checker or Index Status Checker. They have been a great partner for many years.

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad SE Ranking has been a reliable partner for many years and that tools like Keyword Grouper, autocomplete, and search volume checks continue to support your work. We appreciate your long-term trust.

Jeremy EamesUnited States · 1 review · Experienced 2025-12-29 ·

Innovative and well run

Innovative and well run, SERanking continues to be a company that helps our business grow.

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad SE Ranking continues to support your growth and deliver innovative tools that add value to your business. We appreciate your continued trust.

A
Albert S.Spain · 2 reviews · Verified · Experienced 2025-12-05 ·

A Powerful and Evolving SEO Platform

I’ve been using SE Ranking for quite some time now, and overall it’s a really solid and robust SEO platform. Over the years, they’ve made a lot of improvements, and it shows: the toolset is mature, reliable, and clearly built with professionals in mind. What I like the most is how complete the platform has become: • The core SEO features (rank tracking, keyword research, site audits, competitor analysis) work very well and are easy to understand. • The platform is stable and fast, even when managing multiple projects. • The incorporation of AI-powered search and insights is a big plus and shows that they’re keeping up with how search is evolving. • The UI has improved significantly and feels much more polished than in the past. That said, the main issue right is pricing. SE Ranking used to stand out for having very fair and accessible pricing tiers, especially compared to other SEO tools. Over time, prices have increased quite a lot. The pricing growth feels a bit exponential, and for agencies or freelancers managing multiple clients, this can add up quickly. Even with that, I still think SE Ranking is an excellent tool. It’s powerful, reliable, and clearly evolving in the right direction. If pricing were a bit more balanced or flexible again, it would easily be a 5-star platform for me.

Reply from SE Ranking2026-01-15

Thank you for taking the time to share such a thoughtful review. We’re glad to hear SE Ranking has continued to evolve in a way that supports your work and that the core features, performance, and UI improvements have made a positive impact over time. It’s also great to know the AI-powered capabilities are adding value as search continues to change. We appreciate your honest feedback on pricing as well. Balancing ongoing product investment with accessible pricing is something we take seriously, and input like yours is important as we continue to evaluate how we support agencies and freelancers. Thank you again for your perspective and for being part of the SE Ranking community

Khushal GalaiyaIndia · 2 reviews · Experienced 2025-12-27 ·

Go for it

Decent rank tracking tool out of so many tools I tried

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad SE Ranking has stood out for you as a reliable rank tracking tool after trying many others. We appreciate your feedback and support.

Pooya NouriUnited States · 1 review · Experienced 2025-12-23 ·

Terrible

Terrible. Expensive and Inaccurate. I wasted a couple hundred dollars for nothing.

Reply from SE Ranking2025-12-26

Hi Pooya, I’m sorry to hear about your experience. That’s not what we want for anyone using our platform. We weren’t able to find any support tickets raised under this review, and we’d really like the opportunity to understand what felt inaccurate and where things fell short. Please reach out to us via email at [email protected] or through chat support inside your account, or reply here with the email associated with your account so we can look into this further. We’re happy to review the details and see how we can help.

Kooldeep GestisoftCanada · 1 review · Experienced 2025-12-18 ·

The best SEO tool I've used in a while

I think the tools they have in place gives us accurate data that helps shape our SEO and content marketing strategy.

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad the data and tools are helping guide your SEO and content marketing strategy. We appreciate your support and are happy to be part of your workflow.

Chris FoxUnited Kingdom · 1 review · Experienced 2025-12-17 ·

Proper bit of kit for keeping on top of my SEOI’ve been using SE Ranking for a while…

I’ve been using SE Ranking for a while now and it’s honestly been a game-changer for my business. With the run-up to Christmas being as hectic as it is, I don’t have hours to sit and mess about with complicated software, so I need stuff that just works. The Keyword Grouper has been spot on for getting my pages organized without the headache. I’m also constantly using the Search Engine Autocomplete and the Search Volume Checker to see what people are actually looking for in the local area—it’s helped me massively with my budgeting and knowing where to focus my efforts. Another big one for me is the Index Status Checker. It’s great for peace of mind, knowing that the work I’m putting into the site is actually showing up on Google as it should. If you’re running a local trade and want a tool that’s fairly priced and actually does what it says on the tin, I’d highly recommend it.

Reply from SE Ranking2026-01-15

Thank you for the 5 star review. We’re glad SE Ranking has helped you stay on top of your SEO, especially during a busy time of year. It’s great to hear tools like Keyword Grouper, Autocomplete, Search Volume Checker, and Index Status Checker have made things easier and more focused for your business. We appreciate the recommendation and your trust.

R
Robbert KokNetherlands · 2 reviews · Experienced 2025-12-10 ·

A great tool with awesome support…

A great tool with awesome support behind it! We're using SE ranking for almost 5 months now, and we're seeing great results. All features from the Keyword grouper, Search Volume Checker and Complete Audit, it's very straight forward en does what you expect. Whenever I get stuck they alway help within 24hours (sometimes even within the hour!). I've just upgraded to a full year, I can't wait to see the results over time.

Reply from SE Ranking2025-12-16

Thank you for the great feedback. We’re glad SE Ranking is working well for you and that the tools and support have been helpful. We really appreciate your trust and are excited to support you over the next year.

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