SE Ranking is a robust SEO toolkit for marketing agency and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.
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Is SE Ranking legit?
SE Ranking (seranking.com) has a 4.4 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Business Services and its reputation is good. 85% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 67% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently share that the digital platform is wonderfully intuitive, featuring a clean and easy interface that helps users manage multiple projects smoothly, efficiently, and without unnecessary complications. People are also thrilled with the dedicated customer care team, describing staff members as exceptionally friendly, knowledgeable, and always quick to provide genuinely helpful answers.
However, some people mentioned that recent keyword tracking data was sometimes inaccurate, causing temporary disruptions for their day-to-day business needs. Others noted that unexpected price increases and subscription changes created noticeable frustration when trying to manage their overall software budgets effectively.
Auto-generated from all reviews of this business. For reference only.
What people say
W
Wendy DurhamUnited States · 2 reviews · Experienced 2025-12-07 ·
★★★★★
SE Rankings tools
SE Rankings tools have streamlined my Essential SEO Implementations saving me precious time. The reports are easy to read and the interface is clean and easy to navigate.
Reply from SE Ranking2025-12-16
Thanks for sharing your experience. We’re happy to hear our tools are saving you time and that the reports and interface are working well for you. We appreciate you choosing SE Ranking.
k
kundSweden · 2 reviews · Experienced 2025-12-04 ·
★★★★★
Reliable, Insightful, and Easy to Use
SE Ranking has been an incredibly helpful tool for improving my online search performance. The platform is easy to use, packed with powerful features, and gives clear insights that have genuinely helped me grow my visibility and rankings. Thanks to SE Ranking, I’ve been able to track my keywords more effectively, identify new opportunities, and make smarter decisions for my website. Highly recommended for anyone looking to improve their SEO results!
Reply from SE Ranking2025-12-16
Thank you for the thoughtful review. We’re glad SE Ranking has helped you gain clearer insights, uncover new opportunities, and make smarter SEO decisions. We really appreciate the recommendation and your trust in the platform.
A powerful platform to track and discover keywords for our clients, including the ability to track AI visibility. The platform evolves with the industry and is a great value compared to the other platforms.
Reply from SE Ranking2025-12-16
Thank you for the feedback. We’re glad you’re finding value in the keyword tracking and AI visibility features, and that the platform continues to meet your needs as the industry evolves. We appreciate you choosing SE Ranking.
SE Ranking has quickly become one of the tools I rely on most. I moved over from another SEO tool, and I’ve been genuinely impressed by how easy it is to use and how much value it offers for the price. What I appreciate most is the support team. Whenever I need help, they respond quickly and guide me through anything I’m unsure about. Their blogs and videos are very helpful when I’m trying to understand a feature, and they help me get more out of the platform.
Reply from SE Ranking2025-12-16
Thank you for sharing this. We’re glad the platform has been easy to adopt, offers strong value, and that our support team and resources have been helpful along the way. We really appreciate you choosing SE Ranking.
I have been using SE Ranking for over a year and I am very satisfied with it. The tool is very comprehensive for a price significantly lower than the competition. The support is also very responsive, efficient, and understanding. I recommend it for freelancers and SEO agencies.
Reply from SE Ranking2025-12-16
Thank you for the recommendation. We’re glad SE Ranking has continued to deliver strong value over time and that our support team has been helpful and responsive. We really appreciate you trusting us and sharing your experience.
I’ve been using SE Ranking for a year now, after moving away from SEMrush, and I’m still really happy with the switch. As a freelancer running multiple SEO and digital projects, the balance of fair pricing and solid functionality fits exactly what I need.
The rank tracking is excellent and reliable, and the platform in general feels practical rather than bloated. One thing I’ve really valued is how open the team is to feedback — they genuinely listen to product ideas and improvements.
There are features I use more than others, but the platform keeps heading in the right direction. The new AI tracking area looks very promising. My ideal setup is not having to juggle loads of tools, and SE Ranking is getting closer to covering the majority of my day-to-day work in one place.
Integration with Looker Studio is also a big plus. Several of my client dashboards pull directly from SE Ranking data and it works smoothly.
Local tracking through Google Business Profile is another standout feature, giving a proper visual view of performance across a target area and showing which listings a business appears in.
And the report builder deserves a mention too — lots of flexibility, no awkward upsells, and an easy way to bring multiple tools and datasets together in one place.
After a year, I’d say the switch from SEMrush has definitely been worth it. SE Ranking has become a core part of my workflow and continues to improve.
Reply from SE Ranking2025-12-16
Thank you for sharing such a detailed review. We’re glad the switch has paid off and that SE Ranking has become a core part of your workflow. It’s great to hear the balance of pricing and functionality, feedback-driven product direction, integrations, and newer features like AI and local tracking are hitting the mark. We really appreciate your trust and continued support.
K
KerenIndia · 1 review · Experienced 2025-11-29 ·
★★★★★
We have had a single source for all the…
We have had a single source for all the websites related analysis which was super helpful
Reply from SE Ranking2025-12-16
Thank you for the feedback. We’re glad having a single place for website analysis has been helpful for your work. We appreciate you using SE Ranking and sharing your experience.
平川Thailand · 2 reviews · Experienced 2025-11-24 ·
★★★★★
Still best value for money SEO tool
I keep using SE Ranking because it is best value for the money among similar services.
I mostly use it only for ranking check, keyword research and competitors analysis.
When it comes to keyword research, SE Ranking is sometimes slow in response for minor keywords but I understand the reason behind and I can live with it so far.
Reply from SE Ranking2025-12-16
Thank you for the honest feedback. We’re glad SE Ranking continues to deliver strong value for you, and we appreciate your understanding around keyword research performance. Your input helps us keep improving.
Thank you for the review. We’re glad our support team has been quick and helpful. We appreciate you choosing SE Ranking.
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Nicholas LaneUnited Kingdom · 3 reviews · Experienced 2025-11-25 ·
★★★★★
Happy to recommend SERanking
I have been with SERanking for a number of years, a really good system and they keep upgrading options which makes it even better.
Reply from SE Ranking2025-12-16
Thank you for the recommendation and for sticking with us over the years. We’re glad you’re finding value in the platform and its ongoing improvements.
F
Filip ČačićCroatia · 3 reviews · Experienced 2025-11-24 ·
★★★★★
Great and affordable SEO software.
Great and affordable SEO software.
Been using it for years.
Reply from SE Ranking2025-12-16
Thank you for sticking with us over the years. We’re glad SE Ranking continues to be a great and affordable SEO solution for you.
Michał PolakPoland · 1 review · Experienced 2025-11-17 ·
★★★★★
Great tool for SEO
This tool offers a wide range of options for checking search results. Even in a very detailed and personalized way! I highly recommend it.
Reply from SE Ranking2025-12-16
Thank you for the review. We’re glad you’re finding the tools flexible and useful for detailed SEO analysis. We appreciate the recommendation.
I'm new to SEO because of my startup, and with the help of the SE Academy I was able to learn the basics quickly. Now I'm successfully working on my site's SEO. The SE Ranking tool is awesome — super helpful and easy to use. Thank you for your great work!
Reply from SE Ranking2025-12-16
Thank you for sharing your experience. We’re glad the Academy helped you get started and that SE Ranking has been easy to use as you build your SEO. Wishing you continued success with your site.
I have found the team at SE Ranking to be incredibly responsive and helpful - which a huge bonus when it comes to an SEO tool.
Special shout out to Lily Lohvynenko who has been particularly great at responding.
The tool itself is great - full of valuable things that I need as a digital marketer including keyword research, backlink checker and competitor research.
All of which is at a fraction of the cost of some other SEO tools.
Brilliant.
Reply from SE Ranking2025-12-16
Thank you for the great review. We’re really glad to hear the tools are delivering what you need and that our support has been helpful. We’ll be sure to pass your kind words along to Lily as well. We appreciate you choosing SE Ranking.
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PhillipUnited States · 1 review · Experienced 2025-11-20 ·
★★★★★
So glad we switched to SE Ranking
So glad we switched to SE Ranking! The features are intuitive, we have support when needed. This has been a game changer for our website clients.
Reply from SE Ranking2025-12-16
Thank you for the kind words. We’re glad the switch has been a positive one and that the features and support are making a real difference for your clients. We appreciate you choosing SE Ranking.
Good tool which is comparable to Ahrefs, semrush and so on
Reply from SE Ranking2025-11-19
Thank you for the 5 star review. We’re glad to hear SE Ranking has measured up well for you alongside other major SEO tools. We appreciate your feedback and support.
It is easy to use and includes all the features I need. I use competitive research to analyse the competition and keyword research for KW analysis. Backlink trackers and competitor tracking tools are also very handy. In general, I am very pleased with the value for money on this tool.
Reply from SE Ranking2025-11-19
Thank you for the 5 star review. We’re glad SE Ranking has been easy to use and includes the features you rely on for competitive research, keyword analysis, and backlink tracking. It’s great to hear the platform delivers strong value for the price. We appreciate your feedback and support.
Chester BeardUnited States · 1 review · Experienced 2025-11-06 ·
★★★★★
All the features of SEMrush and Ahrefs for lower cost
The cost is a main reason I chose SE Ranking of Semrush or Ahrefs. Also the data is of the same value and caliber. That means SE Ranking is a value product for all the features you get.
I have been using SE Ranking for 3 years now and it is my goto keyword research tool and project tracking tool.
They are also adding more tools all the time like AI tracking that is becoming every more helpful.
Reply from SE Ranking2025-11-19
Thank you for the 5 star review and for using SE Ranking over the past three years. We’re glad the platform has delivered the same level of data and features you expect while offering strong value at a lower cost. It’s great to hear SE Ranking has become your go-to tool for keyword research and project tracking, and that the newer additions like AI tracking are helping as well. We appreciate your continued trust.
Great, afordable software. Has everything needed for good SEO.
Glad I made the switch from Semrush
Reply from SE Ranking2025-11-19
Thank you for the 5 star review. We’re glad SE Ranking has given you everything you need for your SEO work and that you’re happy you made the switch from Semrush. We appreciate the support.
I've been using this company for several years now. Excellent service, a wide range of useful tools, and quick response to support issues. Look no further – SE Ranking is everything you need for SEO and internet marketing projects.
Reply from SE Ranking2025-11-19
Thank you for the 5 star review and for being with us for several years. We’re glad the platform’s tools and the responsiveness of our support team have continued to meet your needs. We appreciate your trust and your recommendation.