smileie.com (smileie.com) has a 4.6 out of 5 rating on OK.one, based on 63 user reviews collected here. It is listed under Health & Medical and its reputation is excellent. 89% of reviews are 4 stars or higher and 8% are 1 star; The business has replied to 67% of negative reviews. Last updated 2026-08-10.
What people say
R
Raquel Ro · 1 review · Experienced 2026-07-08 ·
★★★★★
Good improvement, but disappointing support and refinement process
I completed my Smileie treatment and, while my teeth did improve, the final result feels only about 70% complete because my primary concern, the lower crowding, was improved but not fully corrected.
To be fair, not everything about my experience was negative. The virtual impression appointment with Dr. Arooj was professional, patient, and informative. She took the time to explain the impression process, and I felt confident moving forward after that appointment.
Unfortunately, the level of support after that did not match my expectations.
Throughout treatment, I received no reminders when it was time to change trays, no meaningful feedback after uploading my progress photos, and very little communication about whether my teeth were tracking correctly. Most of my questions were answered with brief, generic responses, and I often felt like I was managing my own treatment rather than being actively monitored.
My biggest disappointment was the refinement process. The Smileie website states that one free refinement is provided after treatment is completed. The patient portal also indicates that a refinement fee may apply if required progress updates are not followed. I completed my treatment, submitted my required progress photos, and followed the treatment instructions.
When I requested a refinement because my lower teeth were still not fully aligned, I was quoted an additional fee. I asked multiple times why the published refinement policy did not apply to my case, but I never received a direct explanation. Instead, I was given general reasons why refinements are sometimes needed, which did not answer my question.
There was also no formal treatment completion, follow up, or request for feedback after I finished treatment. The only reason I am writing this review is because I received a Google review link after my virtual appointment.
Smileie did improve my smile, and I appreciate that. However, the communication, customer support, and post-treatment experience fell well short of my expectations. Based on my experience, I would not choose Smileie again or recommend the company to others.
Dr. J did great on guiding me step by step on how to do my impressions.
J
Julia Dow · 1 review · Experienced 2026-07-17 ·
★★★★★
I started my smileie journey roughly 6 weeks ago
I started my smileie journey roughly 6 weeks ago.. I initially struggled with the impression trays fitting but after many trials i sent pictures in and got approval to send final set of impressions to the lab. I mailed them in 4 weeks ago and just learned the impressions were in fact rejected. It’s concerning that it took 4 weeks to learn my impressions were rejected but Ive asked for more support with the process and the smileie team has encouragingly sent more materials and also reached out to help coordinate. I’m hopeful I can move forward soon with aligners, and I’ll update accordingly.
Reply from smileie.com2026-07-29
Hi,
Thank you for your feedback. We sincerely apologize for the delay and understand your frustration.
We've already reached out to you and are arranging additional support to guide you through the impression process. Our goal is to ensure we receive the best possible impressions so we can move your treatment forward as quickly as possible.
We appreciate your patience and look forward to resolving this for you.
Dr. Arooj is very patient and helpful in guiding me through the impression making process. The team is very responsive. Can’t wait to receive my aligners to start the journey.
smileie is a really good service that provides liners. i've been using them for around a year and have had a great experience with them in communication and convenience!
J
Jason · 1 review · Verified · Experienced 2026-07-23 ·
★★★★★
A huge thank you to Dr Arooj. and Brett
A huge thank you to Dr. Arooj, Brett, and the entire Smilee team for all your support and assistance throughout the process. Brett has been fantastic to work with—always responsive, helpful, and making sure every question was answered along the way. Combined with Dr. Arooj.'s professional care, the whole experience has been friendly, easy, and completely stress-free. I'm excited to begin my smile journey and would highly recommend Smilee to anyone considering aligners!
Highly recommend. Just as good as the other brands. How do i know? I have braces 3 times and this was the most affordable and does the same thing.
C
Candace King · 2 reviews · Experienced 2026-07-21 ·
★★★★★
This company is deceitful
This company is deceitful. I ordered my retainers in May. I was initially told fabrication would begin in 10 days from receiving the impressions. This did not happen. I had to reach out for an update and was told they are behind. Then told I had to approve even though I received no notification of this action. I responded approve as instructed. I received no confirmation. I reached out the following week. Their email states they respond in 24 hours. I didn't hear back in a week. At this point my teeth have shifted so I advised that since my order sat in pending status until YESTERDAY I requested a refund. I received a response stating that I could not receive a refund because the fabrication begun in spite of it sitting in pending and would take 15 business days. I advised that this would not work and reminded them that they said they were behind and didn't respond in 24 hours to work it out as their policy states. They doubled down. I then reached out to the BBB. They responded stating I never approved my order therefore they were never fabricated. At the same time they emailed me separately stating that I did approve and that they will refund me only if I close my BBB complaint. Due to their deceit and double stories in spite of their own emails and portal, I told them I would not do so unless I had confirmation of my refund first since they were stating two different stories. I advised BBB of their separate communicate and my desire for a refund while still keeping the complaint until I receive confirmation. Smileie turned around and SOMEHOW not only fabricated but shipped my order to spite me for keeping my BBB complaint knowing that I already requested a refund directly to them and through the BBB for retainers I can no longer wear.There are plenty of retainer manufacturers. Go with one that doesn't have fake reviews, lies and does not have good customer service.
Reply from smileie.com2026-07-29
Hi,
We're sorry to hear about your experience. We have already reached out to you regarding your concerns and are currently awaiting your response.
Our team is committed to resolving this matter as quickly as possible. Please reply to our latest email so we can assist you and work toward a resolution.
Thank you.
My online zoom meeting was so helpful when it came to making the molds. My dentist/instructor explain the directions in a way I was not able to get the mild myself.
The excellent communication with representatives, especially Brett Arendt was greatly appreciated along with the excellent response time to all communications! Highly recommend this company !
L
Lisa · 1 review · Experienced 2026-07-17 ·
★★★★★
I received detailed instructions and…
I received detailed instructions and useful information.
A great start! Smileie sent me the standard impression kit, but the molds were too big. They kept on sending 3 more sizes until one fit. On a Zoom call, Dr. Arooj walked me through the impression process. Her explainations were thorough and directions were easy to follow. I look forward to the same level and quality of service as my treatment continues.
I used Smileie in 2023 for a full set and I was happy with the results. Fast forward to 2026 my last retainer broke and I reach out to The company to order another one. They recommended to the treatment again and I did. My first set I got in April was completely wrong. My front teeth would not fit and the back was completely outside of the aligners. I sent pictures and they sent me a new set in July. I was really super careful on my impressions this time. Well the new set fall off my teeth I tried all of them but they were made for giant teeth I guess. Also the quality of the aligners now is cheap in comparison to 2023. My teeth are now moving fast and I’ll have to go find a dentist. I can’t go this back and forth and never get treatment . I’m so disappoint which is sad since I really liked the company before.
Reply from smileie.com2026-07-16
Hi Liliana,
Thank you for sharing your feedback. We're truly sorry to hear that your recent experience has not matched the positive one you had with us in 2023.
We've already reached out to you and are committed to resolving your concerns. We kindly request that you reply to our email so we can continue working on your case and provide the best possible solution.
We appreciate the opportunity to make this right and look forward to hearing from you soon.
Best regards,
Smileie Team