Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.
Written by the business, not verified by us.
Is smooche legit?
smooche (smooche.com) has a 4.2 out of 5 rating on OK.one, based on 221 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 82% of reviews are 4 stars or higher and 13% are 1 star; The business has replied to 91% of negative reviews; Reviews mostly discuss Product, Customer service, Quality. Last updated 2026-08-26.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the dedicated support team for their prompt, friendly, and efficient assistance when resolving any unexpected delivery or ordering issues. Many happy reviewers note that the unique foundation blends exceptionally well, stays fresh throughout the entire day, and provides a truly natural look.
However, some customers also noted that the foundation did not match certain skin tones well, occasionally appearing too pale, thick, or cakey on application. A few other people also felt that the cosmetic product settled noticeably into fine lines or caused mild skin irritation during daily wear.
Auto-generated from all reviews of this business. For reference only.
What people say
P
Penny · 1 review · Experienced 2026-07-11 ·
★★★★★
I had an issue with the pump on the…
I had an issue with the pump on the foundation and contacted customer service, Juice was great about it and was able to send a replacement. Thank you Juice. Order# 904329
Reply from smooche2026-08-06
Hi Penny! 💖
We’re so thrilled to hear that Juice was able to quickly resolve the issue with your foundation pump and get a replacement sent out for order #904329! Providing smooth, helpful support to make sure you can enjoy your products hassle-free is what we aim for, and we'll be sure to pass along your wonderful shoutout to Juice. Thank you so much for taking the time to share your review with us! ✨
Warmly,
The Smooche Team
A
Angela · 6 reviews · Experienced 2026-08-05 ·
★★★★★
Great product and perfect coverage and…
Great product and perfect coverage and color
Reply from smooche2026-08-06
Hi Angela! 💖
We’re so thrilled to hear that you love the product and got the perfect coverage and color match! Knowing you're happy with your purchase truly brightens our day. Thank you so much for sharing your wonderful review with us! ✨
Warmly,
The Smooche Team
L
Lori Steele · 2 reviews · Experienced 2026-08-01 ·
★★★★★
Excellent Customer Service
My order came very quickly, unfortunately it does not react well with my skin. The company is refunding my purchase price and the Customer service agent, Genrev was very helpful in taking care of my issue.
Reply from smooche2026-08-06
Hi Lori! 💖
We’re so happy to hear that Genrev took such great care of you and provided wonderful support with your refund! Fast shipping and exceptional customer service are always our goals, and we'll be sure to pass along your sweet shoutout to Genrev. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
I ordered with the incentive of a mystery gift.
Unfortunatly, I was not sent a mystery gift.
1028640 order number.
Reply from smooche2026-08-06
Hi there,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
N
Nancy Cole · 4 reviews · Experienced 2026-08-05 ·
★★★★★
There was a problem with one of the…
There was a problem with one of the products, but Genrev made it right. Excellence with customer service.
Thank you !
Reply from smooche2026-08-06
Hi Nancy! 💖
We’re so thrilled to hear that Genrev went above and beyond to make things right for you! Providing excellent customer service is what we strive for, and we'll be sure to pass along your wonderful shoutout to Genrev. Thank you so much for sharing your review with us! ✨
Warmly,
The Smooche Team
Smooches took a while to reach my house. I contacted Mary about order #******. She was able to tell me that it was out for delivery. Sure enough it was delivered the very next day. We are all so impatient these days.
Smooche looks great on my skin. It goes on whits but magically changes while you are looking at it.
Try me experiment. Only apply Smooche to half your face, watch it change color and look under different lighting to see how well it matched. I tried the bathroom bulbs, the livingroom lights, and sunlight ( the true test).
I am very pleased it didn't settle into my little lines around my eyes. I have those now a bit, but I am turning 60 this month so I held up pretty good.
Try Smooche you'll Love it. Thanks Mary!! She deserves an atta girl!
Reply from smooche2026-08-06
Hi Jeanne! 💖
Happy early 60th Birthday! 🎂 We’re so thrilled to hear how much you love the color-changing magic and smooth, crease-free finish! We'll definitely pass along that well-deserved "atta girl" shoutout to Mary for keeping you updated on your delivery. Thank you so much for sharing your fun test idea and wonderful review! ✨
Warmly,
The Smooche Team
J
Johanna · 7 reviews · Experienced 2026-08-05 ·
★★★★★
I was curious but didn't have my hopes…
This review has been edited the day after the original review!
I was curious but didn't have my hopes very high. The foundation blends nicely IF YOU USE REALLY SMALL AMOUNT but doesn't cover.
I tried it on this morning and it turns way too dark and too red on my light skin. It's white and once you apply it, it really changes it's color, but way too much. And I have a tan now, so in the winter this would probably be far too dark.
I bought "a buy two and get a beauty blender and a mystery gift" offer and was left wondering is the mystery gift really just that plastic pouch? UPDATE: no, even worse! The "mystery gift" is a stupid discount code for next order. It had arrived in my email after picking the order up. There won't ever be a next order after this hoax.
But I wanted to know if this was a legit thing and I got my answer. It's not. It's not a scam where you don't get anything but it's overpriced Made in China stuff you buy once and even can't use. Yes, it is made in China and shipped from China.
Reply from smooche2026-08-06
Hi Johanna,
We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.
You can reach us at [email protected] or reply here with your details. We’re happy to help!
Warm regards,
The Smooche Team
M
Margaret Fitzpatrick · 3 reviews · Experienced 2026-08-05 ·
★★★★★
Absolutely absolutely excellent…
Absolutely absolutely excellent customer service from Carla, order no 929222. I received my smooch foundation which unfortunately didn’t seem to work well on my tongue. I am darker at the minute because of the sun might work well I feel on pillar skin after reaching out to the customer service. I was offered a complete refund with no strings attached Carla couldn’t be more helpful. I would recommend this company. I wouldn’t be afraid of trying anything new with this company unlike other companies that once you purchase, it’s very difficult to return..
Reply from smooche2026-08-06
Hi Margaret! 💖
We’re so thrilled to hear that Carla went above and beyond to provide you with excellent, hassle-free service for order #929222! We'll be sure to pass along your wonderful shoutout to her. Thank you so much for your kind recommendation and for sharing your review with us! ✨
Warmly,
The Smooche Team
M
Maria · 1 review · Experienced 2026-08-05 ·
★★★★★
Genrev had been a wonderful person to…
Genrev had been a wonderful person to assist me with my order number 911690. Quick response and I appreciated how she solved my issue.
Reply from smooche2026-08-06
Hi Maria! 💖
We’re so thrilled to hear that Genrev was such a wonderful help with order #911690! Her quick responses and great problem-solving are truly appreciated, and we'll be sure to pass along your sweet shoutout to her. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
number 1102057 Carla
Assistant was very helpful cheerful and sorted the problem very quickly.
Reply from smooche2026-08-06
Hi Shakuntla! 💖
We’re so thrilled to hear that Carla was super helpful, cheerful, and quick to resolve your issue with order #1102057! We'll be sure to pass along your wonderful shoutout to her. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
E
Eunice · 2 reviews · Experienced 2026-08-01 ·
★★★★★
My order # is 927099 and Genrev helped…
My order # is 927099 and Genrev helped me get a refund! The product made my face too white . The company and Genrev were very accommodating and gave me a full refund!
Thank you very much!
Reply from smooche2026-08-06
Hi Eunice! 💖
We’re so happy to hear that Genrev was super accommodating and provided great service with your full refund for order #927099! We'll be sure to pass along your wonderful shoutout to her. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
A
Alice Cheung · 2 reviews · Experienced 2026-07-28 ·
★★★★★
Thank you Genrev for your outstanding…
Thank you Genrev for your outstanding support and help. I discovered Smooche thru Facebook and decided to give it a try, but the foundation was not a right fit for my skin. Genrev assisted me with my return and was incredibly helpful in finding a solution to resolve the issue. I truly appreciate Genrev for your kindness, professionalism, and willingness to help. Thank you. Your assistance did not go unnoticed!
Reply from smooche2026-08-06
Hi Alice! 💖
We’re so thrilled to hear that Genrev provided outstanding, kind, and professional support with your return! We'll be sure to pass along your sweet shoutout to Genrev. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
K
Keshia · 3 reviews · Experienced 2026-08-04 ·
★★★★★
Great customer service
I ordered the foundation which I think has a great texture and good quality but unfortunately it wasn’t right for my skin tone. I contacted customer service and Carla assisted me with my refund process. She was wonderful and really helpful, really appreciate it.
Reply from smooche2026-08-06
Hi Keshia! 💖
We’re so thrilled to hear that Carla was wonderful and helpful with your refund process! We're glad you loved the texture and quality, and we will be sure to pass along your sweet shoutout to Carla. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
Customer service quick reply.
Professional, polite and helpful.
Smooche foundation is perfect. Having mature skin,i have tried many foundations this is excellent, does what it says. It is not drying and does not make my wrinkles stand out. It blends wuth my skin tone.
Very pleased all round.
Reply from smooche2026-08-06
Hi Sandra! 💖
We’re so thrilled to hear that you had an all-round brilliant experience! Knowing that our customer service was quick and polite, and that our foundation sits perfectly on your mature skin without drying or settling into wrinkles, truly brightens our day. Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
I was sceptical about all the claims for this foundation but it really is incredible. Matches my skin tone perfectly and goes on beautifully. Plus the delivery arrived a couple of days earlier than I'd expected and the communication was great. It would be super if trial or travel sizes were available!
Reply from smooche2026-08-06
Hi Sarah! 💖
We’re so thrilled to hear that the foundation exceeded your expectations with a perfect color match, smooth application, and early delivery! We also love your idea for trial and travel sizes and will definitely pass that along to our team. Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
Carla was super helpful, answered all of my questions and she really listened to me. Great customer service experience!
Reply from smooche2026-08-06
Hi Sonia! 💖
We’re so thrilled to hear that Carla was super helpful, listened closely, and answered all of your questions! Delivering a great customer service experience is what we strive for, and we'll be sure to pass along your sweet shoutout to Carla. Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
My package tracking said delivered but it wasn't! Can only email. I have sent 3 emails about this issue and they reply with email filled with ads trying to sell you more items! I am contacting my bank and rating them 1 star
Reply from smooche2026-08-06
Hi Catherine,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
S
Shawna · 1 review · Experienced 2026-08-01 ·
★★★★★
Dried out lip stain
I received my order, finally! And the $30 lip stain is dried out! I emailed them multiple times and they've completely ignored me. I would NOT recommend ordering from this company! Horrible customer service, horrible product, to send a dried out lip stain....
Reply from smooche2026-08-06
Hi Shawna,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
CARLA from very supportive from the support team. Thank you for all your assistance. The product is definitely great just not the right fit for my skin type.
Reply from smooche2026-08-06
Hi Kshitija! 💖
We’re so thrilled to hear that Carla was super supportive and helpful! We're glad you loved the quality of the product, and we will be sure to pass along your wonderful shoutout to Carla. Thank you so much for taking the time to share your review with us! ✨
Warmly,
The Smooche Team
J
JLynn · 6 reviews · Experienced 2026-08-05 ·
★★★★★
I really love the color adjusting base
I really love the color adjusting base. It feels light but has good coverage and blends well while not highlighting my lines and wrinkles
Reply from smooche2026-08-06
Hi JLynn! 💖
We’re so thrilled to hear how much you love the color-adjusting base! Knowing that you enjoy the lightweight feel, great coverage, and smooth finish that doesn't highlight lines or wrinkles truly brightens our day. Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
Meroda Cosmetics
Skincu
Elavate
Lulutox
Miracledeparis
Halara
Wellaray Coffee Booster