Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.
Written by the business, not verified by us.
Is smooche legit?
smooche (smooche.com) has a 4.2 out of 5 rating on OK.one, based on 221 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 82% of reviews are 4 stars or higher and 13% are 1 star; The business has replied to 91% of negative reviews; Reviews mostly discuss Product, Customer service, Quality. Last updated 2026-08-26.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the dedicated support team for their prompt, friendly, and efficient assistance when resolving any unexpected delivery or ordering issues. Many happy reviewers note that the unique foundation blends exceptionally well, stays fresh throughout the entire day, and provides a truly natural look.
However, some customers also noted that the foundation did not match certain skin tones well, occasionally appearing too pale, thick, or cakey on application. A few other people also felt that the cosmetic product settled noticeably into fine lines or caused mild skin irritation during daily wear.
Auto-generated from all reviews of this business. For reference only.
What people say
M
Michael Keating · 1 review · Experienced 2026-07-22 ·
★★★★★
I had a problem with the delivery of my order.
I had a problem with the delivery of my order.
I was fortunate enough to have Christine handle my issue, she did this with the utmost professionalism. Thank you Christine I look forward to my package arriving.
Reply from smooche2026-08-07
Hi Michael! 💖
We’re so thrilled to hear that Christine handled your delivery issue with the utmost professionalism! We hope your package arrives very soon! Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
c
customer · 4 reviews · Experienced 2026-08-06 ·
★★★★★
GENREV and your order number 970674!) 🍕
I placed an order and was not a good fit for me so I requested a refund.
The person that handled my case was very friendly and quick to respond and was a real pleasure
GENREV thank you!! order number 970674!) 🍕
Reply from smooche2026-08-07
Hi there! 💖
We’re so thrilled to hear that Genrev was friendly, quick to respond, and made the refund process so smooth for order #970674! We’ll be sure to pass along your sweet shoutout to her. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
c
customer · 4 reviews · Experienced 2026-08-04 ·
★★★★★
Carla the wonderful customer service…
Carla the wonderful customer service rep. The make up did not do its magic for me so I emailed customer services and told them. The lovely Carla replied and understood immediately and promptly solved my issue. Wonderfully friendly and someone I would be very happy to interact with again. Thank you Carla 😊 🙏 💓 4
Reply from smooche2026-08-07
Hi there! 💖
We’re so thrilled to hear that Carla was wonderful, friendly, and promptly resolved your issue! We’ll be sure to pass along your sweet shoutout and appreciation to her. Thank you so much for taking the time to share your lovely review! ✨
Warmly,
The Smooche Team
I love the product. Was sad I didn't get any of the free gifts I was promised. I work in a hot kitchen all day and my face looks just as good leaving as it did when I got to work. Its so easy to apply too.
Reply from smooche2026-08-07
Hi Yasmine! 💖
We're so thrilled to hear how well our foundation holds up during long kitchen shifts! We're so sorry about the missing free gifts, but we'd love to make that right for you! Please send us a quick message so we can get those sent out right away. Thank you for your wonderful review! ✨
Warmly,
The Smooche Team
M
Molly May · 1 review · Experienced 2026-08-04 ·
★★★★★
Genrev was so great and understanding
Genrev was so great and understanding. Pleasant to talk to. Highly recommend
Reply from smooche2026-08-07
Hi Molly! 💖
We're so happy to hear that Genrev was great, understanding, and pleasant to speak with! We'll be sure to pass along your sweet shoutout to her. Thank you so much for your child recommendation and review! ✨
Warmly,
The Smooche Team
K
Kate Montti · 1 review · Experienced 2026-08-06 ·
★★★★★
I had to cancel my order
I had to cancel my order. They were very prompt and communicative. Very pleasant, I appreciate the great customer service.
Reply from smooche2026-08-07
Hi Kate! 💖
We’re so glad to hear our team provided prompt, communicative, and pleasant service for your cancellation! Thank you so much for taking the time to share your kind review! ✨
Warmly,
The Smooche Team
D
Debbie · 6 reviews · Experienced 2026-07-20 ·
★★★★★
Sensitive Skin
Unfortunately my skin is sensitive to the products, the company realizing this has issued a full refund, Thank you so much for caring and understanding
Reply from smooche2026-08-07
Hi Debbie! 💖
We’re so glad our team could take great care of you with a prompt refund! Thank you so much for your kind words and sweet review! ✨
Warmly,
The Smooche Team
T
Tracey H · 13 reviews · Experienced 2026-07-17 ·
★★★★★
Something that finally works!!
Great product, well packaged, personal touches make it feel very up market. Used it, was pleasantly surprised. It matched perfectly. So for once I have found a product that works. Extremely happy eith my purchase. Great customer service. Will definitely buy again and tell my friends about it.
Reply from smooche2026-08-07
Hi Tracey! 💖
We’re so thrilled to hear that the perfect match, lovely packaging, and personal touches made such a great impression! Thank you so much for your sweet recommendation and wonderful review! ✨
Warmly,
The Smooche Team
Makeup made my Carmel complexion look like a white ghost. Within an hour I broke out in rash had to seek out medical attention plus a prescription for a the rash.
Offered to return to the unopened bottle was told not necessary.
I bought a bottle get one free which was a good deal.
Support stepped up over several days of texting I received my credit. I got credit for 1 bottle and the freebies that came with it sponge, mascara (terrible), tweezers (tiny); then charged me for 1 bottle plus taxes and shipping on that bottle.
So I was given credit for the bottle I purchased then charged for the bottle that was supposed to be FREE!
NOT SUCH A GREAT DEAL AFTER ALL! WILL NEVER BUY ANY PRODUCTS FROM SMOOCHE EVER!
Reply from smooche2026-08-07
Hi Sandy,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
A
April Rovang · 1 review · Experienced 2026-08-06 ·
★★★★★
Customer service review
Carla was very pleasant to work with when I needed to return/get a refund. She was prompt and I was very satisfied with the outcome.
Reply from smooche2026-08-07
Hi April! 💖
We’re so happy to hear that Carla provided pleasant, prompt service and ensured a great outcome for your refund! We'll be sure to pass along your wonderful shoutout to her. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
I sorta like the makeup , but then not sure.
It kinda caked on my skin one day & went into the wrinkles. So not sure yet.
Reply from smooche2026-08-06
Hi Rosalyn,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
I
IE · 2 reviews · Experienced 2026-08-06 ·
★★★★★
Fantastic Customer Service
The customer service responded very quickly. I was asked if I wanted the credit so I could use it to purchase something else. I declined and was told that they would be processing my refund.
Customer service is top notch!
Reply from smooche2026-08-07
Hi IE! 💖
We’re so thrilled to hear that you had a top-notch experience with our customer service team and that your refund was processed quickly and smoothly! Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
I needed to return my product as it did not skin match me at all..After emailing a few times a rep named Genrev finally was able to assist in a refund. She was prompt, polite and helpful. Thank you so much for your help.
Reply from smooche2026-08-07
Hi Pam! 💖
We’re so glad to hear that Genrev was prompt, polite, and helpful in taking care of your refund! We’ll be sure to pass along your sweet shoutout to her. Thank you so much for taking the time to share your kind review! ✨
Warmly,
The Smooche Team
W
Wendy Jordan · 3 reviews · Experienced 2026-08-06 ·
★★★★★
Shake gave extraordinary customer service
I had an issue with my order. Shake responded to my issue within 24 hours with sensitivity to my complaint and an offer to return the product if necessary, no pressure. I was completely taken care of. I'll update my review again once I receive the product. Looking forward to trying it-- completely because of Shake's response.
Reply from smooche2026-08-07
Hi Wendy! 💖
We’re so thrilled to hear that Shake took such wonderful care of you with quick, sensitive, and pressure-free service! We're excited for you to try your product and hope you love it when it arrives. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
S
Sugar N · 1 review · Experienced 2026-08-01 ·
★★★★★
Still glowing after a full day!
Still glowing after a full day!
I wanted to post an update after using this foundation for a few weeks, and it’s officially earned a permanent spot in my routine.
The application is still as smooth and seamless as day one, but what impressed me most is the long-wear performance. I wore this through a full 12-hour day—running errands and going out for dinner—and my skin still looked fresh and naturally glowing by the evening. No creasing, no breaking apart around my T-zone, and no need for touch-ups.
If you're looking for a smooth, blendable foundation that actually holds up all day without losing its radiant finish, this is definitely it!
Reply from smooche2026-08-07
Hi Sugar! 💖
We’re so thrilled to hear that our foundation has earned a permanent spot in your routine and kept you glowing through a full 12-hour day! Thank you so much for coming back to share such a wonderful update and review! ✨
Warmly,
The Smooche Team
K
Karen · 3 reviews · Experienced 2026-08-03 ·
★★★★★
Order #920375
Order #920375, Carla in customer support.
The item didn’t meet expectations. I contacted customer support and was helped by Carla. She understood the issue and offed a refund. I appreciate her prompt assistance and offer.
Reply from smooche2026-08-07
Hi Karen! 💖
We’re so glad to hear that Carla was understanding and provided prompt assistance with your refund for order #920375! We'll be sure to pass along your sweet shoutout to her. Thank you so much for taking the time to share your kind review! ✨
Warmly,
The Smooche Team
K
Krista Thompson · 2 reviews · Experienced 2026-08-01 ·
★★★★★
I was very happy that Garcia got back…
I was very happy that Garcia got back to me so quickly and found my order! She was friendly and very helpful so thank you so much for the excellent customer service
Reply from smooche2026-08-07
Hi Krista! 💖
We’re so thrilled to hear that Gracia responded quickly, found your order, and provided friendly, excellent service! We'll be sure to pass along your sweet shoutout to her. Thank you so much for taking the time to share your lovely review! ✨
Warmly,
The Smooche Team
I ordered foundation from Smoochie order number was 965096. I tried it for a few days and decided it was not for me as I did not like the coverage. I emailed smoochy and received a response from CARLA. Just wanted to say thank you to her as she took care of my refund in a very professional manner.
Reply from smooche2026-08-07
Hi Shellie! 💖
We’re so glad to hear that Carla took such great care of you and handled your refund for order #965096 in a professional manner! We’ll be sure to pass along your sweet shoutout to her. Thank you so much for taking the time to share your kind review! ✨
Warmly,
The Smooche Team
D
Donna Friary · 3 reviews · Experienced 2026-08-06 ·
★★★★★
Order 1021072
Order 1021072. Shake sorted me out with a 'lost order' very promptly, professionally and politely. She is a great asset to your company!
Many thanks again Shake!
Reply from smooche2026-08-07
Hi Donna! 💖
We’re so thrilled to hear that Shake resolved your lost order promptly, professionally, and politely for order #1021072! We’ll be sure to pass along your wonderful shoutout to her. Thank you so much for taking the time to share your review! ✨
Warmly,
The Smooche Team
D
Dini Rada · 1 review · Experienced 2026-08-06 ·
★★★★★
Blend well with any skin color
It’s smooth, easy to apply and bend well with my skin color so looks very natural
Reply from smooche2026-08-07
Hi Dini! 💖
We’re so thrilled to hear that you love how smooth and easy it is to apply, and that it blends so well for a natural look! Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
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