Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.
Written by the business, not verified by us.
Is smooche legit?
smooche (smooche.com) has a 4.2 out of 5 rating on OK.one, based on 221 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 82% of reviews are 4 stars or higher and 13% are 1 star; The business has replied to 91% of negative reviews; Reviews mostly discuss Product, Customer service, Quality. Last updated 2026-08-26.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the dedicated support team for their prompt, friendly, and efficient assistance when resolving any unexpected delivery or ordering issues. Many happy reviewers note that the unique foundation blends exceptionally well, stays fresh throughout the entire day, and provides a truly natural look.
However, some customers also noted that the foundation did not match certain skin tones well, occasionally appearing too pale, thick, or cakey on application. A few other people also felt that the cosmetic product settled noticeably into fine lines or caused mild skin irritation during daily wear.
Auto-generated from all reviews of this business. For reference only.
I went on their site just to see how much they were charging and without my knowledge they charged my credit card which I never input into their system. Then I went back a second time to see how much it would be with a 60% off discount they were offering and they charged me a second time without me inputting my credit card into the system. I believe this is considered fraudulent activity. Now I have to cancel my credit card and I have to fight to get a refund and I haven’t even received the product. Do not trust this company. I wish I had read the reviews prior to going on their site,now I’m paying double for a product that I never even wantedto purchase.
Reply from smooche2026-08-22
Hi Beth,
We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.
Looking forward to assisting you!
Warm regards,
The Smooche Team
Stellar customer service! I wanted to my order and sent two emails to Smooche to that effect. I received a response from Steph saying that she had done that and refunded my credit card. She was very helpful and I appreciated her quick response to my issue.
Reply from smooche2026-08-23
Hi Cynthia,
Thank you so much for your kind review! 💕 We're glad Steph was able to assist you quickly and take care of your request. We truly appreciate your feedback!
Warm regards,
The Smooche Team
Fast delivery great product and excellent help from the support team (Shane) ! :)
Reply from smooche2026-08-22
Hi Teresa,
Thank you so much for your wonderful review! 💕 We're thrilled you're loving the product and had such a positive experience with our support team and Shane.
We'll be sure to share your kind words with him!
Warm regards,
The Smooche Team
Love it! Make my skin good color fit and smoother. Each time I use it dont feel caking oe flakes. Many my friends love the look! Wish have referral. And arrived very late was expecting get before my trips rhey send me email apologize delayed. No freebies or something for their apology package so delay m
Reply from smooche2026-08-21
Hi Noemi! 💖
We’re so glad you love how smooth it makes your skin look and that your friends are loving the look too! Thank you so much for your honest feedback regarding the late delivery and missing apology gift—we truly appreciate your patience and for sharing your thoughts with us! ✨
Warmly,
The Smooche Team
I’m a 52 yo female who hates wearing makeup because I have sensitive skin, and most makeup causes by skin to break out in hives. This was different. I literally needed a drop for my whole face, and for the first time, I wasn’t feeling like I was wearing a mask.
Reply from smooche2026-08-07
Hi Getintolife! 💖
We’re so thrilled to hear that our makeup worked so wonderfully for your sensitive skin with zero breakouts or mask-like feeling! Finding a product that feels weightless and keeps your skin happy is everything. Thank you so much for taking the time to share your lovely review! ✨
Warmly,
The Smooche Team
a
anita · 16 reviews · Experienced 2026-08-04 ·
★★★★★
Really helpful customer service from…
Really helpful customer service from Genrev at Smooche. Thank you
Reply from smooche2026-08-07
Hi Anita! 💖
We’re so thrilled to hear that Genrev provided such helpful customer service for you! We'll be sure to pass along your sweet shoutout to him. Thank you so much for taking the time to share your kind review! ✨
Warmly,
The Smooche Team
I saw the product all over social media. As I have never had the skin matching tech in a product before I thought I would try it. Not sure I would buy again as it left my skin feeling a bit dry.
Reply from smooche2026-08-07
Hi Tamara! 💖
We're so glad you gave our color-matching foundation a try! Thank you so much for taking the time to share your review with us! ✨
Warmly,
The Smooche Team
C
Chris · 4 reviews · Experienced 2026-08-06 ·
★★★★★
Genrev was very helpful and took good…
Genrev was very helpful and took good care of me!
Reply from smooche2026-08-07
Hi Chris! 💖
We’re so thrilled to hear that Genrev was helpful and took such good care of you! We'll be sure to pass along your sweet shoutout to him. Thank you so much for taking the time to share your kind review! ✨
Warmly,
The Smooche Team
What alot of hype. The product failed to match my skin tone ( which is fair ). It did not hide fine lines. It settled into them. Wore off after an hour. Buyer beware, avoid, save your money. Do not waste your money on this rubbish.
Reply from smooche2026-08-07
Hi Wendy,
We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.
You can reach us at [email protected] or reply here with your details. We’re happy to help!
Warm regards,
The Smooche Team
C
Carol Bernhard · 9 reviews · Experienced 2026-08-07 ·
★★★★★
A great product very happy with the…
A great product very happy with the results makes my old skin glow
Reply from smooche2026-08-07
Hi Carol! 💖
We’re so thrilled to hear that you're loving the results and that it gives your skin such a gorgeous glow! Thank you so much for taking the time to share your wonderful review! ✨
Warmly,
The Smooche Team
P
Peter Zanker · 3 reviews · Experienced 2026-08-03 ·
★★★★★
Love the Smooche colour changing foundation
Love the Smooche colour changing foundation
Sent for 2 more and received a small thank you gift this time
Great service and arrived earlier than I expected
Thank you
The transaction was very easy to do and was very quick delivery. I have only just started using the lip pump, so have not seen any differences as yet. With first using you get a bit of a heat, on lips nothing bad however looking forward to seeing results after a few uses.
The way smootch covers my rednes is almost perfekt, i dont longer, in every day youse ware conceler. I would thougt have liked to know that some people need to youse normal facecreme underneth
It is a very very good produkt
Kate Semmens · 6 reviews · Experienced 2026-08-07 ·
★★★★★
Lovely foundation and great customer service
I love the product, I don't tend to wear foundation on a daily basis but with increasing discolouration from natural age spots I have been looking for something to just give a lift. The smooche product really fits the bill for me. I am also grateful to Jessa (order number 830335) who has kindly helped me with a faulty lid by replacing it. I can now travel with confidence, and look great at the end! Thanks Jessa and Smooche - lovely product!
B
Beverley Short · 10 reviews · Experienced 2026-07-28 ·
★★★★★
Took awhile i made some mistakes but my…
Took awhile i made some mistakes but my sister gave me the correct way to use the products.
M
Maria · 2 reviews · Experienced 2026-08-04 ·
★★★★★
I placed an order and realized I made a…
I placed an order and realized i made a mistake on payment. Right after I sent emails after emails to.cancel.and stop shipment.....to date there has no been no reply.or action. Disappointing 😒
K
Katie Marie · 2 reviews · Experienced 2026-08-07 ·
★★★★★
frist order with free gift there is no…
frist order with free gift there is no free gift they offer you more discount...looked into this this is not legal by NZ laws...Even tho they are based in USA...NOT LEGAL by fair trading ACT NZ
J
Jane · 1 review · Experienced 2026-08-03 ·
★★★★★
I was a bit disappointed in the color…
I was a bit disappointed in the color match so I wrote back asking how to instigate a return. Carla reached out to me. Very understanding, very professional & knowledgeable. My order # 905368 was more than satisfactory thanks to Carla.
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