At Robbins Research International, Inc, we're passionate about empowering individuals to create extraordinary lives by tapping into their true potential. For over four decades, RRI has been at the forefront of empowering individuals to transform their lives through innovative and immersive events, comprehensive coaching programs, and best-selling products. Our mission is to inspire and ignite the fire within, guiding people to embrace change, expand their horizons, and unlock the limitless possibilities that lie within each and every one of us. Together, we're creating a world where personal growth thrives, and the power of human potential is unleashed to create a life of true fulfillment and lasting success.
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Is Robbins Research International legit?
Robbins Research International (tonyrobbins.com) has a 3.3 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Public & Local Services and its reputation is mixed. Opinions are polarized: 56% rate it 4 stars or higher while 41% give 1 star; The business has replied to 33% of negative reviews; Reviews mostly discuss User experience, Customer service. Last updated 2026-09-02.
What reviewers say
AI generated
Most reviewers were somewhat happy with their experience overall. Customers praise the incredible coaching sessions and dedicated staff members who provide meaningful guidance for personal development. Many people find the virtual and in-person events deeply transformative, noting that the practical tools help them overcome challenges. Reviewers frequently express deep gratitude for the empathy and professionalism shown during their coaching journey.
However, some reviewers were not happy with unexpected subscription charges and a lack of clear information regarding automated billing. Consumers also mentioned facing great difficulty when trying to reach customer support or getting assistance with account issues. Several individuals noted a frustrating experience when dealing with sales representatives pushing hard to close deals.
Auto-generated from all reviews of this business. For reference only.
Somehow subscribed to Tony Robbins…got dupped for 3 months
Somehow subscribed to Tony Robbins Research AI and got charged AU$56 a month with no emails, no invoices available and sadly took me 3 months to realise I'd been dupped...there seems to be no recourse, no way to get hold of anyone. For someone who is promising to help people, seems more than happy to help himself first
Nearly 20 years of respect destroyed by this subscription experience
**Title: Nearly 20 years of respect destroyed by this subscription experience**
I have been a fan of Tony Robbins for close to 20 years and particularly supportive of his work over the past decade. My wife has purchased a considerable amount of his content, and I genuinely believed in the Tony Robbins brand and what it claimed to represent. That history makes this experience especially disappointing.
For months, I repeatedly tried to cancel the Tony Robbins app, Tony AI app, Inner Circle membership, and Mastermind-related subscriptions. The cancellation options were hidden or buried so deeply that instructional videos were needed just to explain the process. Even after following the required steps and contacting the company repeatedly, my cancellation requests were not honored.
I clearly explained that I was cash-poor, needed every service canceled immediately, and wanted the charges refunded. Instead of addressing those requests, I was repeatedly told how valuable the programs were. I continued receiving promotional emails and sales messages about coaching and additional services while the company ignored what I was plainly asking them to do: cancel everything and stop charging my card.
The charges continued month after month despite my repeated cancellation attempts and emails. It was not until August 2026 that I finally received confirmation that the subscriptions had been canceled. By then, I had lost almost $600 on subscriptions I did not want and had repeatedly tried to cancel.
When the company finally acted, it was only after another charge had been processed. I was then told to “enjoy the remainder of the membership,” even though I had made it abundantly clear that I did not want the membership and could not afford the continued charges.
Making customers navigate hidden cancellation procedures, ignoring repeated cancellation requests, continuing to charge their cards, and responding with sales messages instead of meaningful assistance are practices I would expect from a disreputable subscription operation. I never expected them from the Tony Robbins organization.
It now appears to me that the organization has become focused more on monetization than simply helping people. More “experts” are being brought into the Tony Robbins ecosystem, promoted through their association with him, and presented as Tony Robbins mentees. From a customer’s perspective, it feels like an expanding sales funnel built around Tony’s name and reputation.
I cannot speak to the private financial arrangements behind these partnerships, but the constant programs, subscriptions, coaching offers, upsells, and promotions have created the impression that selling more has become the priority. In my opinion, the entire operation has spun out of control and no longer resembles the Tony Robbins brand I came to know and love.
After nearly 20 years as a fan, this experience has completely changed how I view Tony Robbins and his organization. I can no longer listen to or watch the material without thinking about the nearly $600 lost through subscriptions I repeatedly tried—and was financially desperate—to cancel.
Tony Robbins built his reputation around trust, accountability, personal empowerment, and taking control of your life. Attaching that reputation to apps, Inner Circle memberships, Mastermind programs, aggressive coaching sales funnels, and subscriptions that customers must fight to cancel is deeply disappointing.
The saddest part is that after supporting and respecting Tony Robbins for so many years, I now do not even want to hear his name or think about the brand again.
Based on my experience, I strongly recommend that prospective customers examine every subscription term, document every cancellation attempt, save every email, and closely monitor their credit-card statements. I would also avoid using any credit card that I was not prepared to cancel immediately if the recurring charges continued.
Reply from Robbins Research International2026-08-21
Twenty years is a long time to believe in something, and reading that this experience has taken that from you is genuinely hard to sit with. Canceling a subscription should take minutes, not months, and no one should have to send repeated emails or follow a video just to stop a charge. That is not the standard we hold ourselves to, and where we fell short of it for you, we want to own that and fix it.
We have reached out to you through Trustpilot to connect directly, because we want to go through every charge with you personally and get this sorted properly. You can also reach us anytime at https://support.tonyrobbins.com/hc/en-us/requests/new, and we will make sure this gets the attention it should have had from the start.
We would love the opportunity to work to make it right. If you are willing to give us that chance, we would be grateful for it.
Team Tony
Excellent content—but a serious gap between the stated values and the business practices
I have learned a great deal from Tony Robbins’ work, and the immersive live-event experience can be outstanding. Unfortunately, my experience after purchasing a Mastery package for approximately $15,000 has seriously damaged my trust in the organization.
My package explicitly included two Diamond tickets for UPW Cologne. When I contacted the organization regarding the second ticket, I was told that Cologne was fully booked and that the promised ticket could not be provided. Instead, I was offered a Miami ticket valid only this year.
For a customer based in Europe, Miami is not an equivalent replacement. It requires different travel, accommodation, considerably greater expense, and an entirely different practical commitment.
I relied on the clear information that no Cologne ticket was available and changed my plans accordingly. I no longer kept the event dates available, and two other people who had expressed interest in attending also made alternative arrangements.
Approximately two weeks later, after repeated complaints, the organization informed me that a Cologne ticket had now been found. By that point, however, neither I nor the other interested attendees could use it as originally planned.
I appreciate that the organization eventually provided the ticket. But providing it after first definitively stating that it was unavailable did not restore the original situation. The practical consequences of the mistake and delay were left entirely with me.
I proposed several reasonable solutions, but received no substantive response, even after providing an additional deadline.
The content and techniques can be powerful. However, the organization repeatedly speaks about integrity, love, overdelivering, and putting value before profit. In my case, a promised benefit was initially refused, a materially different substitute was proposed, and the eventual correction came only after pressure and too late to restore the original situation.
That gap between the message and the conduct is deeply disappointing.
Reply from Robbins Research International2026-08-21
Jascha, thank you for taking the time to write such a considered account. When someone points to a gap between the values we talk about and the experience they actually had, that matters to us, and we would rather sit with it honestly than wave it away.
The integrity and care Tony teaches are the standard we hold ourselves to in every interaction, and we take it seriously whenever a client feels we have fallen short of it. We are grateful we have been able to connect with you directly and work together toward a resolution you are comfortable with.
For anyone reading who is working through something similar, we would genuinely welcome hearing from you directly through our support team at tonyrobbins.com/help so we can look into it personally. We will always want the chance to make things right.
We appreciate you, Jascha, and we look forward to welcoming you at the events ahead.
Team Tony
I was considering purchasing Ultimate Edge program and called customer service twice with questions before making a decision. Unfortunately, i was unable to reach anyone and my calls were not returned. So, I decided not to buy it. I hope the company improves its customer service and its follow up process.
Reply from Robbins Research International2026-08-21
Michael, thank you for this, and we are sorry. Reaching out twice with real questions and hearing nothing back is not the experience anyone should have with us, and it is not the standard we hold ourselves to. That it happened before you had even started tells us we have work to do on our follow-up, and we are taking that to heart.
We would still love the chance to answer everything you wanted to know about Ultimate Edge, so we have sent you a request through Trustpilot for the details we need to connect with you directly. Whenever you are ready, just reply to that, or reach us anytime at https://support.tonyrobbins.com/hc/en-us/requests/new, and we will personally make sure your questions get answered this time.
Thank you for taking the time to tell us where we fell short. It truly helps us do better.
Team Tony
One-star, and I don’t say that lightly. This program is sold on big promises about breaking through barriers and reaching your goals — but my intake call was pure sales pressure with nothing behind it. The second I asked direct, pointed questions about whether the coaching actually fit what I was trying to accomplish, the rep completely lost his composure. Defensive, raising his voice — over basic pushback on a sales call. Instead of listening or giving me a straight answer, he just kept pushing the coaching package and got emotional when I didn’t immediately buy in. It was obvious his job was to close a sale, not to understand my situation or actually help me get anywhere. For a brand that trades on this exact reputation, the professionalism was shockingly poor. If this is the calibre of person representing the program, I can’t recommend it to anyone.
Reply from Robbins Research International2026-08-21
Anna, thank you for sharing this. A conversation with our team should leave you feeling respected and genuinely listened to, and we never want anyone to walk away from a call feeling pushed rather than supported. We take that to heart.
We would truly like to understand your experience more fully and hear what you were hoping to take away from that conversation. We have sent you a request through Trustpilot for the details we need to reach you directly. Whenever you are ready, please reply to that, or contact us anytime at https://support.tonyrobbins.com/hc/en-us/requests/new, and someone from our team will personally follow up with you.
We appreciate you taking the time to tell us how this landed, and we would welcome the chance to connect and answer whatever questions you still have.
Team Tony
Excellent content, but the promised values ring hollow
Excellent content, but the promised values ring hollow
The content is excellent. I have learned a great deal from Tony Robbins’ techniques, and the immersive event experience is outstanding.
Unfortunately, my experience after purchasing the Mastery package has seriously shaken my trust in the organization. My package explicitly included two Diamond tickets for the Cologne event. I was later informed that the venue had been fully booked and that the second ticket would not be provided—even though comparable tickets are currently valued at approximately $4,300.
The proposed alternative was a ticket for Miami, valid only this year. For someone living in Germany, this is a fundamentally different offer involving significant additional travel, time, and expense. It is not something I would have agreed to when making the original purchase.
What makes this especially disappointing is the contradiction between this experience and the constant messaging around overdelivering, love, integrity, and not doing things purely for money. The techniques may be powerful, but when a clearly promised benefit simply “vaporizes,” those values begin to sound like sales rhetoric rather than principles that are actually lived.
Reply from Robbins Research International2026-08-21
Jascha, thank you for taking the time to write such a considered account. When someone points to a gap between the values we talk about and the experience they actually had, that matters to us, and we would rather sit with it honestly than wave it away.
The integrity and care Tony teaches are the standard we hold ourselves to in every interaction, and we take it seriously whenever a client feels we have fallen short of it. We are grateful we have been able to connect with you directly and work together toward a resolution you are comfortable with.
We appreciate you, Jascha, and we look forward to welcoming you at the events ahead.
Team Tony
my coach, Michelle Sohn, helped me gain a deeper understanding of the different roles I fulfill in life through a variety of powerful techniques. In particular, she helped me explore my role as a father and as an entrepreneur.
By combining practical tools with well-founded theoretical frameworks, she enabled me to translate these concepts into my daily life. As a result, I have experienced greater inner peace, a stronger sense of fulfillment, and much clearer focus on how I want to shape both my life and my business moving forward.
Reply from Robbins Research International2026-08-21
This made our day. Watching someone move from scattered to clear, and feel more peace as a father and more focus as an entrepreneur, is the whole reason this work exists, and we are so glad you are feeling it in your daily life and not just in theory.
Michelle will be thrilled to know the impact she had. We will make sure this reaches her, because coaches pour a great deal into their clients and it means everything when someone takes the time to say it landed.
Keep going. The clarity you have found now is something you get to build on, and we cannot wait to see what you shape from here. Thank you for sharing this with us. 💛
Team Tony
Unauthorized Charges and No Customer Support – I Have Lost Trust
I am extremely disappointed with my experience.
I purchased the enhanced version of Tony Robbins’ online AI event because I wanted access to the recordings. To the best of my knowledge, I never knowingly agreed to any recurring monthly subscription.
Months later, I discovered that my card had been charged multiple times. More recently, I was charged again (around €15) even though I was not aware of having any active subscription. I never intentionally authorized these recurring payments.
What is even more frustrating is that I contacted customer support and received no meaningful response or explanation.
This situation has completely damaged my trust. As a result, I have decided to sell my tickets for Unleash the Power Within (UPW) Miami, something I never imagined I would do. I feel genuinely disappointed and deeply let down by the way this has been handled.
I sincerely hope the company improves its billing transparency and customer support, because no customer should have to discover unexpected charges without receiving clear answers.
Reply from Robbins Research International2026-08-21
Simone, discovering charges you did not expect, and not getting a clear answer when you asked, is genuinely frustrating, and it makes sense that it has shaken your trust. We want to help you get real clarity on this.
Here is something important that should help. The AI event you purchased, and the recurring membership connected to it, are run through our third-party company and partner Mastermind, which is a separate company from Robbins Research International managed by Dean Graziosi. Any charge from us would appear on your statement as Robbins Research International, so a recurring charge showing under a different name points to the Mastermind membership. Their team can look into that subscription directly and work through the charges and any refund with you. You can reach them at [email protected].
We would also genuinely hate for you to give up your Unleash the Power Within Miami spot over a billing issue that can be resolved, especially one that is not on our side. If it would help, reach out to us at https://support.tonyrobbins.com/hc/en-us/requests/new and we will do everything we can to point you in the right direction and support you directly with your ticket.
You deserve clear answers and a real resolution on this, Simone, and we want to help you get there.
Team Tony
I am extremely disappointed with my experience with Robbins Research International.
I recently discovered that my card has been charged every month for several months without my knowledge. When I logged into my Tony Robbins account, there was no active subscription associated with my account, and I never received any invoices, receipts, or confirmation emails for these recurring charges.
What makes this even more frustrating is that when I attended a Tony Robbins event, I was supposed to receive one month of access to the AI service included with my purchase. Unfortunately, the AI never worked. I contacted customer support several times at the time, but I never received a response or any assistance.
Now I have contacted support again regarding these recurring charges, and once again I have received no reply.
I hope this issue can still be resolved, but based on my experience, the lack of customer support and the unexplained recurring charges have been extremely disappointing. I have now had to contact my bank to dispute the transactions and protect my card.
I would strongly encourage anyone to regularly check their bank statements if they have ever purchased a Tony Robbins product or service.
Reply from Robbins Research International2026-08-21
Marija, thank you for laying this out, and we are sorry. Seeing charges that you are unable to immediately identify, that is not the experience anyone should have with us.
We would truly like to get to the bottom of this with you. We can see the subscription has now been cancelled, and we have reached out to you through Trustpilot to request the details we need to look into every charge and the AI access that never worked at your event. Whenever you are ready, please reply to that, or reach us directly at https://support.tonyrobbins.com/hc/en-us/requests/new, and we will personally make sure this gets a real answer this time.
We understand you have also raised this with your bank, and that is completely your right. We are still glad to work alongside that and do our part to make this right from our side. Thank you for giving us the chance to try.
Team Tony
This team is anything like people who want to push people to sign up saying offers right now and take our money. There is no adequate support from the team. After the call I felt like a scam and I requested cancellation before even signing the agreement. I have not heard from the team anything beyond that and nobody has been answering my call. When they wanted to male a sale there were lover available extended hours. These guys are like any business and they are not into helping people. This is pure business. Don’t loose your money falling for this. Push yourself hard and get your feet on the ground and take action. That’s all you need in life !!
Tony's team got back to me and refunded the money and tried their best to fix it. Team explained the they were on long holidays for July 01st . Anyways my issue is not resolved. Thanks Team. I will look forward later to try one of your session. I still follow Tony and listen to his podcasts. But pushing to complete a sale is no real for me. Sometimes people go through vulnerable stage and all they need is some time to think and take a call.
Reply from Robbins Research International2026-07-07
Thank you for taking the time to share this, and I'm genuinely sorry for the experience you had. What you've described; feeling pressured on the call, not being able to reach anyone afterward, and having your cancellation request go unanswered, is not how our team is meant to operate, and it's not the standard we hold ourselves to. You deserved clear support and a prompt response, especially after asking to cancel before signing anything.
I manage the Client Services team, and I would truly like the chance to make this right.
Your trust matters more to us than any sale, and I'm sorry we fell short of showing you that.
In gratitude,
Traci Alston
Client Services Manager
Very disappointed with Tony Robbins scam. I paid for a premier viewing and a $1 donation. Next thing you know I have been getting charged $49 per month. When I dispute it, they say I can't get it back. Looking at the reviews apparently, I am not the only one quick bait and flip. Very sad Tony would allow this. Lost total respect for the guy.
Reply from Robbins Research International2026-07-07
Thank you for sharing this, and I'm genuinely sorry for the frustration you've experienced. I understand how upsetting it is to see recurring charges you weren't expecting, and I want to help resolve this for you.
Some of our offers do include a subscription that begins after an initial period, and I know that isn't always as clear as it should be at sign-up. That's on us to do better, and it's feedback we take to heart. I've located the ticket you submitted to our team and am reviewing it personally right now. I'll respond to you directly through that ticket with a resolution.
Thank you for giving us the chance to make this right.
— Traci Alston, Client Services Manager, Robbins Research International
More Than Coaching – A Truly Transformational Experience
I don't usually write reviews, but this coaching experience deserves one.
As part of the Tony Robbins Mastery Program, I had the privilege of working with Jen Rottmann over 12 coaching sessions across roughly six months. Looking back, it's hard to put into words how much I gained during that time.
From the beginning, we agreed on clear, concrete goals that gave our sessions direction and something measurable to work toward. At the same time, the coaching was never limited to those goals. Whenever something important came up, Jen was able to adapt, ask the right questions, and help me work through whatever was most relevant in that moment.
Jen had a great way of asking the right questions without ever telling me what to think. She helped me see patterns I hadn't noticed before, challenged me when I needed it, and gave me practical tools that I still use today.
The biggest takeaway wasn't just achieving specific goals—it was learning so much more about myself. I left every session with new insights, clear actions, and something meaningful to work on. Over those 26 weeks, I grew in ways I honestly didn't expect.
If you're considering coaching through the Tony Robbins Mastery Program, I can wholeheartedly recommend it. And if you get the chance to work with Jen, you're in excellent hands.
Thank you, Jen, for your guidance, encouragement, and for making such a lasting impact.
Reply from Robbins Research International2026-07-07
Thank you so much for taking the time to share your experience, and for words this heartfelt, from someone who says he doesn't usually write reviews, that means the world to us.
What struck me most is that your biggest takeaway wasn't a single goal you hit, but everything you discovered about yourself along the way. That's exactly what this work is meant to do. The clarity, the new insights, the practical tools you're still using today, you earned every bit of it by showing up fully across all 12 sessions. Twenty-six weeks of that kind of commitment is a transformation in itself, and we are so proud of the growth you've created.
I also want to celebrate Jen. Her ability to ask the right questions, meet you where you were in any given moment, and challenge you without ever telling you what to think is coaching at its finest. I'll be sure she sees your words; recognition like this is a gift to a coach, and she has clearly made a lasting impact on you, just as you describe.
Congratulations, Frank, on the person you've become through this process. Keep leaning into everything you've learned, the momentum you've built is yours to carry forward.
In Gratitude,
Traci Alston
Client Services Manager
Robbins Research International
"The only impossible journey is the one you never begin." — Tony Robbins
More Than a Coach! A True Guide Through Challenging Times
Working with Hunter has been one of the most valuable experiences of my life. During a very challenging period, I was facing important decisions not only in my business and career but also in my personal life. Hunter was there every step of the way.
What sets Hunter apart is that he goes far beyond traditional coaching. He helped me step outside of my comfort zone, challenge limiting beliefs, and see situations from a completely different perspective. His guidance, support, and ability to ask the right questions helped me gain clarity when I needed it most.
Hunter didn’t tell me what decisions to make, he helped me develop the mindset and confidence to make the right decisions for myself. His insight, professionalism, and genuine care had a lasting impact on my perception and growth.
I am truly grateful for his support and would highly recommend Hunter to anyone looking for a coach who is not only knowledgeable and experienced but also deeply invested in helping people in a way they are looking for!
Reply from Robbins Research International2026-07-07
Thank you so much for sharing this! What a beautiful reflection on your journey! 🙌
We're so grateful to hear how Hunter walked alongside you through such a pivotal season, in both your business and your personal life. What you described is exactly the kind of transformation we strive for: not handing someone the answers, but helping them build the mindset, clarity, and confidence to discover their own. The fact that Hunter helped you step outside your comfort zone, challenge those limiting beliefs, and see your situation through a whole new lens is a testament to his genuine care and skill as a guide.
Reviews like yours remind our entire team why we do what we do. We'll be sure to pass your kind words along to Hunter. He'll be thrilled to know the impact he made. 💛
Wishing you continued growth and every success in the decisions ahead. Thank you for trusting us to be part of your story!
"The only impossible journey is the one you never begin." – Tony Robbins
In Gratitude,
Traci Alston
Client Services Manager
Robbins Research International
I donated $1 for a cause during a "free" webinar, they proceeded to bill me for 3 months in a row even though I emailed, called, etc to cancel whatever their recurring subscription is. This is sadly a scam and Tony Robbins should get his people to fix this! The Robbins Rearch Intl never returns your calls, says they will fix it over email, they never do and the only thing that works is to dispute it with your bank or credit card and report that fraud that is happening.
Reply from Robbins Research International2026-07-07
Thank you for taking the time to share this, and I'm truly sorry for the frustration and worry this caused you. Believing you were canceling, and then feeling unheard when you tried to reach us, is never the experience we want anyone to have, and I completely understand why you felt the way you did.
I'm genuinely glad to hear your funds were returned. That said, I don't want to leave it there. I'll be reaching out to you directly so we can set up a time that's convenient for you to talk through what happened at each step and make sure everything is fully resolved on our end.
Thank you for giving us the chance to make this right.
In gratitude,
Traci Alston
Client Services Manager
Robbins Research International
I have noticed monthly subscriptions for this coming out of my bank and have not signed up for anything monthly. I don’t even know what I’m paying for????? This is a total scam
This is total SCAM!!! Do not give them your money! This is the WORST experience I have ever had with a company. I signed up for a "free" seminar with Tony and it was so boring I turned it off only to find out that the $1 charge turned into $40 a month for several months when I don't even know what they were charging me for! I contacted the company but they refused to help me or to refund any of the money even though I explained that I never authorized the payments and I didn't know what they were charging me for. Clearly Tony is just in this for the money (which shouldn't come as a surprise based on how he appears like a slick used car salesman) and the company is completely UNETHICAL and does not offer any customer support. Save your money and the hassle, it's not worth the stress of being scammed, trust me!
Sold me wrong product & Not issuing refund despite cancelling ontime
-This organization sold me the wrong product, hence unsatisfactory coaching and dispite me giving timely cancellation notifications; the unethical Sales person Bailey Johnson (they call coach) is blocking me from getting a refund and submitting false information stating I had attend more sessions than I did... -It is also impossible to get ahold of someone else to because you can only fill out a template request that send auto reply instructions that send you back to the same template.
-This has been the worst I have ever been treated of the thousands of entities of which I have done business.
I never subscribe any thing from Tony Robins. Once in my instagram appears a "Talk" with him and someone else. I apply to that but it was free of charge. I couldn't listen the talk, it was impossible. And suddenly, they charged my credit card 300€ something..... I contact them so they return my money, and they said no.....So my opinion now about Tom Robbins is below zero.