SmartBuyGlasses (www.smartbuyglasses.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 82% of reviews are 4 stars or higher and 15% are 1 star; The business has replied to 100% of negative reviews. Last updated 2026-08-10.
What people say
K
Keith Thomas · 4 reviews · Verified · Experienced 2025-08-16 ·
★★★★★
I've been dealing with this company for…
I've been dealing with this company for years and what keeps me coming back is the Great Selection of Eyeglasses and the customer service which is unmatched. This company goes above and beyond for it's customers and i really appreciate that
Item showed up within the time frame. You had frames I had been looking for.
R
R. van Rijswijk · 8 reviews · Experienced 2026-04-13 ·
★★★★★
ALL'S WELL THAT ENDS WELL
THE FIRST PAIR OF SUNGLASSES I BOUGHT WENT OKAY, BUT TOOK LONGER THAN INDICATED.
SECOND PAIR PURCHASED ALSO TOOK 13 DAYS, BUT INFORMATION ON WEBSITE IS MISLEADING: I ORDERED RAYBAN GRADIENT; ON WEBSITE ALL PICS FOR 'GRADIANT' SHOW SUNGLASSES WITH DARK TO LIGHT LENSES. THERE IS NO 'NOT TINTED' OPTION TO SELECT. SO I MUST HAVE SELECTED A COLOUR. ALL VERY CONFUSING, BECAUSE I RECEIVED PLAIN (NOT TINTED) GLASSES, I.S.O. SUNGLASSES! I CHECKED THE ORDER CONFIRMATION, AND THOUGH IT DOES INEXPLICABLY READ 'NOT TINTED', IT ALSO SHOWS A PICTURE OF GRADIANT S-U-N-G-L-A-S-S-E-S.
TO ADD INSULT TO INJURY IT NOW APPEARS I HAVE TO PAY €18 FOR POSTAGE TO (AND FROM?) GERMANY.
SO MY PROBLEM WITH SMARTBUYGLASSES IS THAT THE SITE IS MISLEADING, BIG PROMISES ARE MADE ABT RETURNABILITY, BUT IN THE END THE CUSTOMER HAS TO PAY FOR (TWO-WAY) RETURN-POSTAGE.
22 MAY --AFTER SOME MESSAGING UP-AND-DOWN THE POSTAGE CHARGES WERE REFUNDED.
I STILL NEEDED SUNGLASSES THOUGH, SO I ORDERED ANOTHER PAIR OF RAYBAN SUNGLASSES FROM SMARTBUYGLASSES.
AFTER RECEIVING MAILS SAYING THE GLASSES HAD BEEN DELIVERED AND ASKING HOW THEY FITTED ETC, I HAD TO TELL THEM THE GLASSES HADN'T ARRIVED.
AFTER CHECKING WITH MY DIRECT NEIGHBOURS, THEY STILL DID NOT COME TO LIGHT SO I DEMANDED A REFUND.
S.B.G. EVT AGREED THAT THEY WOULD ISSUE REFUND BUT THAT IT COULD TAKE A WHILE.
HOWEVER, (HERE IT COMES), THEY COULD PAY IMMEDIATELY IF I RECINDED MY INITIAL REVIEW OR CHANGED IT TO 3 STARS. WHEN I REPLIED THAT I FOUND THIS UNETHICAL THE PAYMENT WAS INDEED MADE IMMEDIATELY AND UNCONDITIONALLY.
THEN, TO MY ABSOLUTE SURPRISE, A NEIGHBOUR FROM WAY ACROSS THE ROAD BROUGHT THE GLASSES TO MY ADDRESS. IT APPEARED SHE HAD HAD THEM FOR ALMOST A WEEK, HAD BEEN AROUND BEFORE WHEN WE WERE OUT, THAT'S WHY IT TOOK SO LONG. I KNOW THAT COURIERS CANNOT ALWAYS DELIVER DUE TO PEOPLE BEING OUT, BUT THEN THEY MUST LEAVE A NOTE TO SAY WHERE THE PACKAGE HAS BEEN DROPPED OFF.
SO, IN THE END, THE MATTER WAS RESOLVED, SO I CHANGED MY ORIGINAL REVIEW.
BUT I CANNOT SAY THAT MY DEALINGS WITH S.M.G. WERE POSITIVE.
THEIR DELIVERY SERVICE IS LACKING, AND THE CORRESPONDENCE REEKS OF A.I.
Reply from SmartBuyGlasses2026-04-13
Hello Rob,
I hope you’re doing well.
I’m reaching out about your recent order with us. I understand your concerns and want you to know that I’m here to help make things right.
I’ll follow up with you privately via email to assist and resolve this matter.
Have a wonderful day!
Best regards,
Romar
The frames i wanted, my optician did not have. I was able to get my subscription in the frames i wanted at SmartBuy. They arrived in great condition and quality. I plan on ordering again.
Updated: gaslighting response below. Nope, it's not on the website. Now, they want me to pay for the return but their return form but get this -- though autofilled with my address -- it says "remove suburb [sic] and use drop down menu" that does not exist, so there is no way to proceed. This company is deliberately vexatious with their poor customer service. Never ever buy from here.
Nowhere was it disclosed on the SmartBuyGlasses US that these were shipping from HONG KONG. This was a time sensitive purchase and I paid for express shipping. I chose them over other sellers for fastest processing + delivery. After shipping -- so I did not have the option to cancel --they emailed me to inform me shipping was downgraded to regular 8-10 business days and who knows what h*ll awaits with import/tariff fees. This seems like something easily proactively addressed by blocking the option for express shipping at checkout and disclosing this in advance. "I wanted to let you know that your package was shipped using a regular delivery service instead of the express option you selected. This adjustment was made to comply with current U.S. tariff regulations that may impact express shipments."
Reply from SmartBuyGlasses2026-04-10
Hello Retro,
Thanks so much for bringing this to our attention—I completely understand how frustrating this must be, especially for a time-sensitive order and after paying for express shipping.
I’m really sorry for the confusion around the shipping origin and the unexpected downgrade in delivery method.
For transparency, we do list our shipping locations in our FAQ here: https://www.smartbuyglasses.com/faq/ — though I understand this may not have been obvious during your checkout experience, and your feedback is really valuable.
To help me look into this further and get this sorted out for you as quickly as possible, could you please share your order details (such as your order number and the email used for the purchase)?
Once I have that, I’ll personally review what happened and reach out to you via email with the next steps to help resolve this.
Thanks again for your patience—I’ll do my best to make this right.
Sincerely,
Hannah
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Hello Retro,
I hear your concern and I'm determined to resolve this for you.
But for me to do that, and to help me look into this further and get this sorted out for you as quickly as possible, could you please share your order details (such as your order number and the email used for the purchase)?
Thanks in advance!
Sincerely,
One pair didn’t come at all, one pair came tinted when it was clear in the order. Other two are great.
A
A T · 1 review · Verified · Experienced 2025-10-08 ·
★★★★★
Customer service is stellar
Customer service is stellar. Unfortunately, the uv coating/blue light block coating on my lenses is stripping after only 3 months so that is why I cannot give 5 stars.
I must admit that I have had the good fortune to shop for my two current frames at the flagship store in Barcelona in 2019.I must tell you that I continue with to receive compliments on these frames. So it is not quite as exciting to buy these gorgeous,colorful frames online.But your company has made my experience shopping for EB frames fun! I especially love the " try on" option. It is very helpful & very fun!! Your customer service is exceptional. I wrote you to find out how long it would be before I received my order. I received a very timely, clear and thorough letter which also had a pleasant tone. It answered all my questions. Great job! Thank you!!