Sterling Insurance (www.sterling-insurance.co.uk) has a 4.1 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 85% of negative reviews. Last updated 2026-08-10.
I called and advised I did not want my policy auto renewed, this was disregarded, the policy payment was taken ahead of the renewal date as apparently there was no record of my call, awful experience and I will make a point of never using this company again regardless of the price.
Very good service over the phone, but too expensive.
Very good service over the phone. I'm a UK citizen living in Italy with 30 plus years of no claims driving experience. I currently have an Italian driving license after Brexit, consequently my two week cover while using a relative's car back in the UK for my summer holidays was ridiculously expensive.
Reply from Sterling Insurance2026-08-10
Hi,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
Hi Jerome,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
M
Michael Cook · 35 reviews · Experienced 2026-08-08 ·
★★★★★
THE HELPFULNESS AND KNOWLEDGE OF CARA…
THE HELPFULNESS AND KNOWLEDGE OF CARA WHO EXPLAINED EVERYTHING AND THE PRICE
Fair price and easy to renew .Far better than last year(March)
Staff was excellent and apologetic
J
Josh · 1 review · Experienced 2026-08-07 ·
★★★★★
Extortionate Cancellation Fees
Paid £36/month for a learner driver policy, then got hit with a £158 cancellation fee to leave - over four months' worth of premiums. No clear warning about this at sign-up, and the charge is wildly disproportionate to any admin cost. Predatory for a product aimed at learners, who often need to cancel early once they've passed their test. Read the small print before signing up.
Reply from Sterling Insurance2026-08-10
Hi Josh,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
Very long wait for the phone to be answered - Then it goes to switchboard - then another long wait.
This is not just for new business but also for call back when asked to supply information.
I keep getting directed to Web account to upload documents but there is no link
A
Anon · 5 reviews · Experienced 2026-07-22 ·
★★★★★
Good all round
Easy communication. Fair quotes. Would recommend.
t
tony · 33 reviews · Experienced 2026-08-06 ·
★★★★★
excellent sevice great knowlegble…
excellent sevice great knowlegble staff fast response on telephone some companies keep you waiting up to/over an hour
J
Jean Mercer · 74 reviews · Experienced 2026-06-07 ·
★★★★★
Easy computer system to navigate
Easy computer system to navigate.
Plenty of information regarding additional services should I need them.
Reasonably priced insurance.
I have been trying to transfer my car insurance.from my current provider to Sterling. I work until 6.30pm every week day. I have been using the drivescore app for 10 months and they offer a discounted quote depending on your score. Every time i follow the link from the app to the sterling website its says, " something went wrong" and a list of the sterling opening hours.
Is this something you are trying to fix?
Reply from Sterling Insurance2026-08-07
Hi Gavin,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
i
ian rose · 14 reviews · Verified · Experienced 2026-08-03 ·
★★★★★
Sterling made it easy to insure my MGB…
Sterling made it easy to insure my MGB GT, at a fair price. So very pleased with that. The only down side was the long wait on the phone sorting things out and the script from the lady on the phone trying to sell me other stuff , just doing her job I know, but it did go on a bit. Otherwise five stars.