The timelines to get things going were…
The timelines to get things going were good.
About Sterling Insurance
Data updated- Website
- www.sterling-insurance.co.uk
- Category
- Money & Insurance
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 201 reviews
- Replies to negative
- 85% (33/39)
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Is Sterling Insurance legit?
Sterling Insurance (www.sterling-insurance.co.uk) has a 4.1 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 85% of negative reviews. Last updated 2026-08-10.
What people say
Tried to change policy to another car
Tried to change policy to another car, underwriters wouldn't accept change of vehicle so had to cancel policy, got told it was a credit agreement and had to pay the £442 just to cancel, won't use again, stay clear
Reply from Sterling Insurance2026-08-05
Hi Ryan, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team
i will rate them as a best car car…
i will rate them as a best car car insurance in uk..
I was speaking to a lady called Sian…
I was speaking to a lady called Sian she was absolutely amazing, very helpful, very professional and such a pleasant lady, i don’t like making call but Sian certainly made me feel at ease, thank you Sian I wish you well
Great customer service,support &…
Great customer service,support & advice. And I wouldn’t go with any other car insurance company
Good service
The process for the quote was quick, simple and efficient. I had made an error on the initial declaration, and when I contacted Sterling by phone the staff were pleasant,courteous and efficient.
Sticking with Sterling for another year
Straightforward renewal process, minimal premium increase, good service.
Uncomplicated
Uncomplicated, efficient and polite. Exactly what’s needed from an essential service. I would recommend Sterling insurance.
Definitely buyer beware with this…
Definitely buyer beware with this company. Their plan is obviously to lure you in with a competitive quote and then refuse to accept the documentation they requested whilst trying to put on exorbitant new fees. Comes across as a scam.
Reply from Sterling Insurance2026-08-04
Hi Paul, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team
Car insurance renewal
Efficient and friendly phone call to renew my car insurance. The person was helpful and has followed up on my request for all documents, including the policy certificate, to be sent to me by post.
What a terrible insurance company, don't use, go elsewhere.
What a terrible insurance company. We had insurance with Sterling for one year with a fitted black box. Renewed at the beginning of July 2026 and was asked to re-validate the black box (even though it was still glued to the windscreen and sending in data). This was done on the same day, but for some reason it wasn't good enough. Supposedly an email was sent on the 19 July asking for another photo, but nothing was received. The policy was cancelled yesterday and notice sent today. A successful black box re-validation email was also received today. Can't reinstate the policy and now they want £5k to insure the car. Don't touch these people with a barge pole, they are crooks and took over £450 for one months insurance.
Nothing was ever as straightforward
Despite Sterling experiencing brief computer difficulties, I had a highly professional service when my operator phoned back.
Good experience with Sterling…
Good experience with Sterling Insurance. Professional company and low rates.
Absoluley horrendous customer service
Absoluley horrendous customer service. Almost impossible to get through on the phone lines and very poor customer service when you do. Conflicting advice and comments from different staff, no calls back when promised. Escalated to a formal complaint after 3 weeks trying to resolve my issues and have still got nowhere. AVOID at all costs!! You have been warned!!!
Reply from Sterling Insurance2026-08-03
Hi Philip, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team
Best policy and reasonable price…
Best policy and reasonable price combined with polite staff . Thank you
Excellent customer service and…
Excellent customer service and knowledgable staff
I feel like I haven’t had my pants pulled down this year.
Every year with the old providers on car insurance you felt penalised as it would always go up by at least £150 -£200 🤷♂️. And they never said why and you just felt like they were pulling your pants down. With Sterling the last two years have been perfect without the over charging increase for being good and not having ing an accident. Where as with Churchill and admiral you’re punished for not having an accident. I’m sticking with Sterling from now on .
Avoid this company.
Avoid this company. This has been one of the worst insurance companies I have ever dealt with. I completed the application and provided all the information requested, receiving what I believed was a competitive quote. However, after my first payment was taken, I received an email requesting additional information that had never been asked for during the application process. Following this, my monthly premium was increased by an additional £32. I promptly supplied the requested information by email, but after two weeks without any response, I had to call to find out what was happening. I spent over 90 minutes on hold, only to be spoken to rudely by a member of staff who informed me that my emails had not even been opened despite being received two weeks earlier. The online portal is also extremely unreliable. Most of the time I am unable to log in, leaving me with no option but to call customer services, where I am regularly kept on hold for 40 minutes or more. Overall, this has been a very frustrating experience due to poor communication, long waiting times, and an unreliable online system. I would not recommend this company and will certainly not be using them again.
Reply from Sterling Insurance2026-08-04
Hi Lewis, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team
Very helpful customer service staff…
Very helpful customer service staff great service overall and good price
My experience with sterling was…positive
My experience with sterling was positive, easy to get in touch with and explained my policy to me via the phone.