Sterling Insurance (www.sterling-insurance.co.uk) has a 4.1 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 85% of negative reviews. Last updated 2026-08-10.
Having checked comparison sites for car insurance renewal, Sterling came out well and from contacting them the process has been very straightforward. Have been a few hick ups in trying to get to the right person but once through everyone has been extremely helpful and pleasant to deal with, and importantly explained what was happening.
I couldn’t speak with anyone for days - constant ringing with no answer. The person I eventually spoke with was okay.
Have used this company for years always sorts problems out i recomend this company
Competitive quote and knowledgeable staff to communicate with when setting up account.
Excellent price for my car insurance. The customer service lady was extremely helpful and informative. The whole process was simple & straightforward. Had a issue with trying to access the portal so I could confirm my NCD, but a quick phone call to customer service Lisa was able to resolve my issue & dealt with the problem in a fast efficient manner. Would highly recommend! Well done Sterling Insurance!
They company called me too many times to resolve a very small issue, however, the staff were polite. I still await my documents which they promised to post to me.
very poor customer service, very unclear if you take a policy out online when you select agree value. they take the addiotional premium but are not clear at that point that they require further information. they then hide behind there T&C's. avoid.
Hi Mark, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team
Insurance was expiring, car has been put on SORN and required quote for off road insurance The adviser, Jade, informed me that it would be cheaper to continue with the current policy and not proceed with off road insurance. Many thanks to Jade and Sterling Fred Levey
Initially I had issues because the renewal had been placed on the website and I was told to telephone. I had originally done so but it was always engaged. However, when I did get through the following day, I received excellent assistance.
I used Sterling insurance for a few years always excellent service and good prices
Excellent for learner Scam for passing test. Beware weary and shop around before switching from learner to full license. Excellent experience for learner insurance. Daughter, age 21 passed test on 4th aug. Having not been provided with proof of 2 years no claims and having an account and all detailed stored requested a quote for a Peugeot 107 £1800 inc apr with £800 excess- on monthly payment as this was unaffordable in full. This was Silver cover, breakdown fully comp with black box which my daughter was happy to have being told it brings the price down. Couldn't belive it...I said thats too much. The Guy insisted they search a panel of 304 insurers and this is the best we will get. I told him I wanted to shop around and contact my insurance, Hastings. The guy said and I quote "Hastings will not touch her". My daughter being really keen to get out in her car pulled her savings and said it ok, if its the best we will get. The Guy reiterated it was the best price, If we did find cheaper insurance else, she can cancel with a small fee during the 14 day cooling off period. Then when we tried to ask questions regarding setting up black box he said dont worry everything will show on your online account to read an understand and instructions on which app you need to set up the black box. He also said she needed to e-sign to accept the policy on her account. The online account immediately updated her new policy- showing the certificate of insurance, schedule and policy booklet. No info on the black box, agreement to sign or total cost or break down of payments and the direct debit amount higher than quoted. All ringing alarm bells!!! Call centre closed so could not call back. Well, following my instinct being such a low insurance group car contacted my insurer. Quoted less that £600 annual payment premiere ( gold) including legal, breakdown injury, courtesy car ect... This my daughter could have paid in full. Further more. No black box required either. Really negative an worrying experience, can not believe my insurer quoted over £1000 less for the same level of cover with £400 excess- the only difference person injury was lesser than sterling. Now we need to navigate cancellation, await refunds and set up a fairer policy. She was also quoted by Aviva who provided temp cover for 3 days of £317 for basic fully comp!!!! I am stunned at the price she has been given. Feel like this is a total scam!!! We will have to call in Saturday now as she is on shift.
The woman I spoke to on the phone was extremely helpful, knowledgeable and friendly. She sorted my renewal out very quickly and gave me a cheaper quote than I was initially given online. I will definitely continue to use Sterling in the future!
Sterling gave me a great quote for our classic Lotus, when I had a query it was answered quickly and easily. Give Sterling a try when you need a quote, it could be worth your while.
Fast, efficient, polite, service, whenever I've dealt with Sterling.
Call was answered promptly and the polite and friendly agent took the time to answer all my queries. The service was hassle free and we came to an agreement. So was happy with the price.
I got no advance notice that my insurance was going to auto renew
Hi Kyle, Thank you for your feedback. I have passed your comments across to our Advanced Customer Service team for further investigation and review. We'll look to contact you in due course. Thanks in advance, The Sterling Insurance team
Really efficient and friendly, solved my issue quickly . Staff are knowledgable- overall great insurance company
The staff in customer service were so helpful nothing was too much trouble for them especially Donna ,as am very poor with text things and emails ,she sorted it all for me quickly and efficiently
Very experienced lady, talked me through the whole process had a very pleasant kind manner and got me a good deal on my car insurance
Both policies have been renewed so happy with that. Increase in cost of about 5% was reasonable so didn't consider getting alternative quotes. There have been a few niggles concerning mileage declarations and agreed valuation but these are being resolved.
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