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Money & Insurance

Sterling Insurance

201 reviews

4.1201 reviews
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About Sterling Insurance

Data updated
Website
www.sterling-insurance.co.uk
Category
Money & Insurance
Location
United States
Status
Unclaimed
Last 12 months
201 reviews
Replies to negative
85% (33/39)
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Is Sterling Insurance legit?

Sterling Insurance (www.sterling-insurance.co.uk) has a 4.1 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 85% of negative reviews. Last updated 2026-08-10.

What people say

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Laurence Sones英国 · 2 reviews · Verified · Experienced 2026-07-30 ·

Difficulties setting up and getting…

Difficulties setting up and getting into MySterling. Had to keep on phoning to get things sorted. My 2 daughters' account were getting mixed up

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MATT英国 · 5 reviews · Experienced 2026-07-30 ·

First Sweet but Sour later

Customer services is no doubt Excellent but price jumps from online purchase to phone calls contact once taken through the same information again. End result is not only time consuming but also more costly. No idea it is a deliberate tactic or and an automatic diversion when system automatically divert you to call insurer. On the other hand, once all accepted and paid the policy does not show on national insurance database until a day or two. Having been stopped by the Police for no insurance was showing on their system therefore I had to cary insurance certificate copy in the car. Called the broker three times to draw attention.

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Davide英国 · 66 reviews · Verified · Experienced 2026-07-30 ·

Everything fine, but...

Everything fine, but the fact that I was able to find an otherwise identical quote by Sterling through another intermediary for about 10% less within a day makes a mockery of the idea that insurance premia are set based on risk.

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Robert Wotherspoon great servi英国 · 1 review · Verified · Experienced 2026-07-30 ·

Excellent service

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Jim Aston英国 · 2 reviews · Experienced 2026-08-02 ·

Do not bother to waste your time.

Do not bother to waste your time if you read a Google advert for cheap car insurance for pensioners. After answering all questions including exact date of passing test, the quote was over three times the best decent cover for 5 star deal.

Reply from Sterling Insurance2026-08-03

Hi Jim, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team

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Bec Haining英国 · 3 reviews · Experienced 2026-07-10 ·

App and website not user friendly

Website and app are both glitchy and making changes to the policy is very difficult, I was trying to change my number plate on my policy and it took 3 days for the app to work and let me change it in the process of this difficulty I filled in the form on the app for help and never received any response.

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Mo英国 · 11 reviews · Verified · Experienced 2026-07-30 ·

Great customer service and good value

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Paul Willis英国 · 1 review · Verified · Experienced 2026-07-29 ·

Person i delt with was excellent

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Elaine英国 · 1 review · Experienced 2026-07-31 ·

Steer clear of Sterling

Sterling is a broker, not an insurance company. I raised a query and they attempted to charge me for it weeks later, despite my instructions, which they were able to read to me from the chat. Their human customer service is very good, once you hold long enough to speak to them. Separate to my most recent interaction, they asked my opinion about new drivers after refusing to quote for adding a new driver to our policy. I appreciate insurance is transactional, but this showed a real lack of joined up thinking. As a broker rather than an insurer, they are quite inflexible so I will not be purchasing car insurance from them next year or other products, regardless of price. Avoid or at least proceed with caution. (I was asked by Sterling for a review using a different email so this wasn't strictly an unprompted review.)

Reply from Sterling Insurance2026-08-03

Hi Elaine, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team

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Not givenGG · 4 reviews · Verified · Experienced 2026-07-29 ·

Great staff but bad App etc

Dislike: The excessive security questions as more than necessary and don't actually validate anything The waiting time for an answer The 'chat' bot which is useless The failure for the second year to include the statutory windscreen insurance disk The marketing question added to the insurance pack stating need to complete and return when it isn't a requirement Likes: Staff are very friendly when you eventually get through.

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Ronald Devenney英国 · 5 reviews · Experienced 2026-07-31 ·

very good value and helpful staff

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Mr Colin Steel英国 · 21 reviews · Verified · Experienced 2026-07-29 ·

The sale team were very helpful

The sale team were very helpful, and they knew their products. The people I talked to were Shanon and Aimee both were great. They were able to answer my questions, thank you! The price was very competitive. I’m a very happy bunny🐇

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Stephen英国 · 26 reviews · Experienced 2026-08-01 ·

Incompetent staff.

Incompetent staff. Literally take the money as a broker and provide no support after that fact. Pricing is competitive i have to give them that but avoid them like the plague

Reply from Sterling Insurance2026-08-03

Hi Stephen, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team

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Mr Arulnathan Jeganathan英国 · 3 reviews · Experienced 2026-07-31 ·

Yesterday I talk to one of the lady she…

Yesterday I talk to one of the lady she is name Emma very friendly and very helpful she very hind

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Jane Stephenson英国 · 27 reviews · Verified · Experienced 2026-07-27 ·

Great experienceI will definitely recommend ex pats to use this company. I requested a call back and the guy…

I requested a call back and the guy that called me back was very helpful and understanding. A good experience and will use the company again.

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Jill Bond英国 · 33 reviews · Experienced 2026-07-31 ·

Car insurance

The phone was answered quickly and l had someone who knew what she was doing ~ my car insurance was renewed quickly and without fuss at a very good rate ~ I've been with sterling for four years now and I'm very happy ~ keep up the good work ~ I've recommended you to my friends ~ thanks Jill.

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Nmiller英国 · 3 reviews · Experienced 2026-08-01 ·

Amazing service

Amazing service. Sharon, who dealt with our new policy, was friendly, knowledgeable and honest. Would definitely recommend.

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Laura Currie英国 · 2 reviews · Experienced 2026-08-01 ·

Great service

As nervous as I was, this was not necessary. The lady from Sterling was very helpful and made this so painless (sorry I don't remember the name 😩 as I said I was anticipating confusion from myself and forgetting something important!) Thank you very much, great efficient and quick service.

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David英国 · 2 reviews · Verified · Experienced 2026-07-29 ·

i cancelled my insurance via email…

i cancelled my insurance via email 24.7.26 and chased for a response 29.7.26 no response. Just an email requesting a review. Here you go.

Reply from Sterling Insurance2026-08-03

Hi David, Thank you for your feedback. I have passed your comments across to our Advanced Customer Service team for further investigation and review. We'll look to contact you in due course. Thanks in advance, The Sterling Insurance team

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Andrew英国 · 1 review · Verified · Experienced 2026-07-21 ·

Won't be using this insurance company again

Very long wait for calls to be answered, transferred between several departments,again with long wait times,no one person seeming able to deal with a simple change of vehicle,quote increasing over one hundred pounds between being quoted and buying the car,just one day. Had phoned the day earlier so the process would be quick and easy at the dealership,instead another hour on the phone going through all the exact same details despite being assured the quote was saved. And after all this receive constant messages to confirm terms and conditions with no means of doing so resulting in yet another long phone call to resolve this issue, apparently a known problem.The whole process was tiring, frustrating and expensive,having used HIC for many years, previously having received great customer service with calls always answered promptly it seems standards have sadly plummeted since becoming Sterling,You lost my motorcycle insurance this year and will be taking my car insurance elsewhere next year.very disappointed. This review relates to the company and there phone systems not the staff,who once managed to get through to were very professional.

Reply from Sterling Insurance2026-08-03

Hi Andrew, Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations. Your comments have been noted and will be used to help improve our service moving forward. Kind regards The Sterling Insurance team