alias is the official selling app of GOAT and Flight Club. Designed exclusively for sellers, alias turns your sneakers, apparel and accessories into earnings. Sellers can access a vast audience of potential buyers, data-driven pricing insights and trusted support.
Written by the business, not verified by us.
Is alias legit?
alias (alias.org) has a 2.8 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Money & Insurance and its reputation is poor. Opinions are polarized: 43% rate it 4 stars or higher while 51% give 1 star; The business has not yet replied to negative reviews; 38 of them were added in the last 12 months. Last updated 2026-08-31.
Sold a pair of sneakers and shipped to them, they came back saying it was used and dirty and showed me a few pictures which was odd to me because my shoes were new. So I didn't want the deal to fall off so I offered 5% discount as they suggested to the buyer, but the offer wasn't accepted. So I have a free consignment of one month but during this time they sent me reminding email perhaps more then twenty times saying my free consignment will end soon.
So I have it shipped by to me and what a surprise, the shoes are clean, unused, new which is totally different from the picture they showed me. I wish I can post the pictures here and show you all.
DON’T SELL ON ALIAS UNLESS YOU WANT TO GET SCAMMED!!!
First time user, I normally use StockX but I thought I’ll try ALIAS for the first time. BIG MISTAKE!!!!
I got my first sale confirmation, packaged the pair of sneakers, dropped it off at my local DHL drop off. All good right, what can go wrong???
Well, I’ve dropped off my sold item on 5/8/25 and been checking the status constantly, it’s now the 9/8/25!!! No update on the app and I went back to the drop off location and the owners said all packages has been collected.
-App states - in transit
-DHL states - Shipment at Service Point - 5/8/25
Communication is slow with ALIAS support team (over 48hrs) and I’m pretty sure I’m going to get scammed out of my £400 sold sneakers.
I sent them a screen shot and now it’s waiting game. Seriously, it’s more of a hassle to deal with ALIAS than actually working with them selling items off their platform. I feel like I’m about to get scammed, only time will tell but I don’t think it will be a positive outcome. Fingers crossed.
UPDATE - 18/8/25
ALIAS + DHL are both taking no responsibility for the lost item of mine that’s valued at £400. ALIAS is giving the silent treatment.
DHL e-commerce response - after investigation to revisit the store and check myself, I already have (over 5 times) across 2 weeks. Shocking response by DHL !!!!
I will never use either country EVER AGAIN!!!
All you have to do is show up to the warehouse. Drop off your stuff and by the time you make it home they pay you so it's a great experience. It's the easiest experience I've ever had. I love using alias for that reason. Ever since a partner with goat they've been absolutely fantastic. Absolutely no problems. Nothing like Some of the other platforms thank you for making it such an easy experience
As a brand new user, within hours of having shoes up they sold. I sold genuine Yeezys directly from Adidas, to which I still have the receipts and online order proofs, yet this company marked my item as replica, charged $15 fee and $15 to ship back. There was no dispute process and their customer service does not respond. They basically took my money. Just glad they at least gave me my shoes back. I had about 8 pair I was going to sell with them but immediately pulled everything and deleted my account.
Mark everything as replica and charge you for that
I sold a Fear of God Essentials hoodie through alias.com, purchased directly from Fear of God. Alias and their super experts claim it's a replica; they don't send you photos or details about why they come to that conclusion. Because of that, I ended up paying a total of $30 between fees and shipping.
Bad Shipping Insurance process after My Air Jordan One sneakers were damaged…
My Air Jordan One sneakers were damaged during the pre-sale alias.org authentication/inspection process. 1-They did NOT take photos of the damaged package
2-They did NOT photograph nor keep the damaged sneaker sole that became separated from the sneakers.
3-They were very unhelpful and not responsive with UPS during the shipping insurance claim.
4-they would only address/answer 1 question in each of my e-mail communications, so I had to send dozens of emails to get answers to all my questions in order to process the shipping insurance claim.
5-They do NOT have a telephone contact # to resolve issues
6-All of the alias email responses were from persons unable to offer comprehensive support. Only recited the standard organization policy and were unable to initiate first-person/supervisory-level authority responses.
I have been dealing with someone from customer service about my lost items. I sent 5 pairs of shoes and UPS Lost my items and I was told that they have settled it already but yet, I have not gotten my money from my merchandise. Having no live person to talk to, I can only rely on email back and forth and it’s been over 2 weeks already dealing with this and seems like no cares. I am out of merchandise and the funds I was expecting is now gone even with my merchandise was insured. I am out over $1100 and no one is escalating this matter to anyone that can fix it. I would be very careful selling through here because of lack of action when things don’t go according to plan.
Platform has gone 100% downhill in the last years. Been both a buyer and seller on the platform and when my order was badly damaged as a buyer I was told I’m stuck with it or I can return it only for store credit. Terrible customer service on both sides of the buyer and seller. Do not recommend
I've been reselling over a year. I started using alias and it's been a very bad experience. Every time I log in it says suspicious so I took everything off of It. I have no idea why it flagged me. Ill say use eBay or stock x, because this is ridiculous.
As compared to my previously sold item, i had a bad experience this time due to delayed delivery and misleading status of the order stating it is “lost in transit”. Not sure if it is in Alias or the new delivery partner Janio. It took almost 2 weeks to received my money which is unusual comparing to previous transaction which only took 4 days using DHL.
The reason I’m giving three stars is because the amount of time it took for my funds to transfer to PayPal. When I send the funds directly from Goat app it takes 20 seconds compared to you all it’s takes almost 24hours. Get that fixed I’ll give 5 stars easy. Thank you
Good experience to drop off item.item got scanned and i got paid within 1 day. only thing
I wish the location was situated closer to city area.
drop off location is kinda far away.
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