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Awareness Avenue

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100 reviews

4.3100 reviews
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About Awareness Avenue

Data updated
Website
awareness-avenue.com
Category
Shopping & Fashion
Location
United States
Status
Unclaimed
Last 12 months
99 reviews
Replies to negative
92% (12/13)
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About this business

At Awareness Avenue, we create more than just jewelry – we craft meaningful connections. Our collection includes stunning gift jewelry with heartfelt message cards, designed to celebrate life’s special moments between friends and family.We also specialize in customized jewelry, offering premium materials like solid gold and platinum that can be personalized to match your unique style. We provide custom pieces crafted from S925 sterling silver with luxurious gold or platinum vermeil plating for those seeking affordability without compromising quality.Awareness Avenue – where every piece tells a story, and every detail is made with care.

Written by the business, not verified by us.

Is Awareness Avenue legit?

Awareness Avenue (awareness-avenue.com) has a 4.3 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 82% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 92% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-11.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the jewelry is exceptionally beautiful and well-made, often bringing immense joy when given as thoughtful, meaningful gifts to friends and family. People also warmly praise the support team for being incredibly responsive, friendly, and consistently helpful when resolving custom sizing questions or order changes. Some reviewers were not happy with the shipping times, noting that deliveries took longer than expected or faced unexpected transit delays. Additionally, a few consumers noted that certain items tarnished prematurely after wearing them or did not fully match the appearance shown in website pictures.

Auto-generated from all reviews of this business. For reference only.

What people say

Very pleased

Everyone I spoke to was very nice and responded very quickly. The ring I bought was shipped quickly and is just so beautiful. I'll be a returning customer for sure.

Reply from Awareness Avenue2026-01-22

Hi Jupiter, Thank you so much for taking the time to leave this review — it really means a lot to us. 😊 We’re happy to hear our team responded quickly and that your ring arrived quickly. And hearing that you find it so beautiful is exactly what we hope for with every order. If you ever need anything at all (questions, sizing, styling tips, anything), just reach out — we’re always here to help. We can’t wait to welcome you back for your next piece! 💛 Warm regards, The Awareness Avenue Team

Beautiful ring and great customer service

My husband ordered me a ring for Christmas. It was beautiful and well made. We needed to exchange it for a new size and material and the process was easy and quick. The original ring was so beautiful and I know the new one will be just as good. Can’t wait to get it and begin to wear it everyday. Michelle who helped us with the whole process was amazing and responded very quickly. Only issue we had was when paying the invoice for the difference in price there was a page error but Michelle was quick to respond and correct it.

Reply from Awareness Avenue2026-01-17

Thank you so much for your honest review, Bethany! 💛 We’re really happy to hear you loved the ring your husband chose for Christmas — and we’re glad the exchange for a new size and material felt easy and quick. That’s exactly how it should be. Also, a big thank you for highlighting Michelle. I’ll make sure she sees your kind words — she’ll be thrilled to know she made the process smooth and responded fast. And thank you for the heads-up about the invoice page error. While that shouldn’t have happened, we’re glad Michelle was able to jump in right away and get it sorted. We can’t wait for you to receive the new ring — hope it becomes one of those pieces you truly wear every day. 💍 Warm regards, -The Awareness Avenue Team-

China business, not Wyoming

For one, they advertise that the business is on Wyoming. That’s a lie. It’s in China. 2nd, they said when I ordered at the beginning of December, items would be here by Christmas. That was also a lie. My card was also comprised in the day I ordered from them.

Reply from Awareness Avenue2025-12-24

Hi Gabrielle, We're really sorry this was your experience — especially around the expectations for Christmas delivery and the stress of noticing suspicious card activity the same day. On the “Wyoming vs. China” point: Awareness Avenue is registered as a U.S. business (Wyoming). We work with international fulfillment and shipping partners, which can make it look confusing from the outside, but we should always be clearer about what that means in practice. About your order: you’re right to be upset. This was a stock item, and the delay wasn’t due to production — it was caused by shipping networks being overwhelmed during the peak holiday period. Even when parcels are dispatched on time, carriers can slow down with limited flight capacity, backlogs, and delayed scans. That said, we should have communicated better and more proactively, rather than leaving you feeling misled. Regarding your card being compromised: We take that seriously. We do not store or see full card details, and payments are handled through PCI-compliant payment processors. Still, if you see suspicious activity, the right first step is to contact your bank immediately — and we also want to review what we can on our side (order logs, checkout activity, and anything unusual). If you’re open to it, please reach out to our support team with your order number + the email used at checkout, and we’ll: Give you a clear shipping update (not vague), and Assist you with documentation/details that may help your bank’s investigation. You deserved a smoother, more transparent experience — and we’re sorry we missed the mark here. -The Awareness Avenue Team-

⭐☆☆☆☆

⭐☆☆☆☆ I’m extremely disappointed with Awareness Avenue. My order took far longer than what was represented at checkout, with little to no proactive communication. When I followed up, responses were slow and vague. The company claims their jewelry is “made to order,” but nothing about my experience reflected a custom production timeline. The delays felt more like poor inventory or fulfillment management, not handcrafted production. Their no-refund policy is rigid and customer-unfriendly, especially when orders haven’t shipped yet. Policies like this might protect the company, but they place all the risk on the customer. Between the extended wait times, misleading expectations, and inflexible policies, this was not a premium shopping experience. I would strongly recommend looking elsewhere if timing, transparency, or customer service matter to you.

Reply from Awareness Avenue2025-12-22

Thank you for taking the time to share your feedback, Louis — I’m genuinely sorry that your experience felt disappointing and that our communication didn’t meet your expectations. I want to clarify a few points transparently. Your order was for The Luna – Halo Moissanite Customized Ring, which is a made-to-order/customized item. At checkout and again in our confirmation email, we state the production timeline is 15–20 business days (plus shipping). Since your order was placed on December 11, 2025, we were still within that stated production window during our conversation. That said, we absolutely understand why the Christmas deadline mattered to you, and we also recognize that we could have handled the situation with more warmth and clearer proactive updates. When someone is buying a gift, timing and reassurance matter — and it’s on us to communicate better. Regarding cancellations/refunds: because customized pieces are started shortly after purchase and are produced specifically for the customer, our policy allows cancellations only within 24 hours. This is not meant to shift “all risk” to the customer, but to reflect the real cost and commitment involved once production begins. Still, we hear your feedback that this can feel rigid — especially when the order hasn’t shipped yet — and we’ll be reviewing how we can improve the experience and set expectations even more clearly. Even though we couldn't cancel the order at that stage, we offered $100 store credit as a courtesy due to the timing issue, and we’re continuing to move your order forward. As shared in our latest update, your ring is expected to ship shortly. We appreciate your patience and understanding! -The Awareness Avenue Team-

A pleasure to work with this company

A pleasure to work with this company. I made a mistake in ordering and sent a message for help. I was treated with kindness and respect. They responded quickly and fixed my order.

Reply from Awareness Avenue2025-12-19

Hi Diane, Thank you so much for your honest review! We really appreciate you choosing Awareness Avenue. Mistakes happen, and we’re glad you reached out so we could help right away. Our team is always here to respond quickly and make sure everything is correct and stress-free. Thanks again for your kind words — it means a lot to us. 💛 —The Awareness Avenue Team

Support Team Assistance Before Purchase

I had questions before purchase, so I reached out to their support team and Michelle responded. She was amazing. Answered every question in detail.

Reply from Awareness Avenue2025-12-18

Hi there, Thank you so much for your 5-star review! 😊 We’re really happy to hear Michelle was able to help and answer all of your questions in detail before you placed your order. If you ever need anything else—product info, sizing help, or just a second opinion—we’re always here for you. Warm regards, Awareness Avenue Support Team

This company is a scamming site

This company is a scamming site. They lie about everything. Good luck getting your purchase on-time. It appears these pieces are bought out of China, marked up and resold. Total scam. The 20 day delivery is exactly the time it takes to ship from China. Once they have your payment, you are chatting with a chat bot with circular responses. Say goodbye to your money.

Reply from Awareness Avenue2025-12-15

Hi Paul, I’m really sorry you’ve had this experience — I understand how frustrating it is when you’re expecting an item and it doesn’t arrive as fast as you hoped. In your case, the item you ordered was customized and made-to-order, meaning it was handcrafted for you after the order was placed. Because of that, it takes longer than a ready-to-ship product. We communicate this production timeframe on our website and by e-mail for customized pieces, since the ring must be made, checked, and prepared before dispatch. Also, I want to clarify that you were speaking with a real support agent. As soon as you reached out, our team got in touch with you and offered to update your shipping address, exactly as you requested. We’re here to make this right and to ensure your order is delivered smoothly. Warm regards, The Awareness Avenue Team

I had an issue and it was instantly…

I had an issue and it was instantly fixed. I really appreciate it!

Reply from Awareness Avenue2025-12-11

Thank you so much for your kind words! 💛 We’re so glad we could resolve your issue quickly — your satisfaction means everything to us. Our team is always here to help whenever you need it. 😊 Thank you for choosing Awareness Avenue! ✨

Me experience in purchasing my ring was…

Me experience in purchasing my ring was awesome and painless. I would recommend AWARENESS Ave. to any and everyone. And last but not least my ring is beautiful, I can’t wait to get this Christmas gift. Thank you

Reply from Awareness Avenue2025-11-27

Thank you so much for your wonderful review, Reggie! 🌟 We’re thrilled to hear that your experience was smooth and painless, and that you’d recommend Awareness Avenue to others — that truly means a lot to us. 🙏 We’re also so happy you love your ring and that it will be a special Christmas gift – what a beautiful way to celebrate. 🎄💍 If you ever need anything else or have any questions down the road, we’re always here to help. Warm regards, – The Awareness Avenue Team -

Do not buy from Them. They’re scammers

Reading the reviews shows that this company is surely a scam company. Firstly I placed an order on September 30th. Only to be told afterwards that it takes 15-20 work days. An information that’s no where in their website. 15-20 work days has since passed. I got a notification on October 23 that a “shipping label created”. Till date, November 1st it hasn’t updated. Their support claims it had shipped and it wasn’t just being updated. They also claimed it’ll take 5-7 days to deliver to my address. However on calling the shipper today November 1st, 9 days after it’s supposedly shipped. Shipper says they didn’t receive any package (9 days after!!!!!) Subsequent emails to support requesting for a refund has not been repoed to. This was to be a ring for my engagement which I’ve rescheduled twice and seems would need to reschedule again thanks to this scammer website. But from them at your own peril. Ps: I’m expecting they’d come justify their scammer behavior.

Reply from Awareness Avenue2025-11-03

Hi Joshua, I’m truly sorry for the stress this caused—especially with an engagement on the line. I’d like to clarify what happened and make sure you have everything you need. Why it took time? Many of our rings (including customized sizes/finishes) are made-to-order. Production typically takes 15–20 business days (Mon–Fri) before shipping. Your order, placed on September 30, entered production immediately and reached the shipping stage near the end of that month. About the “label created” status: A label was generated on October 23. With international hand-offs, tracking can show “label created” until the first physical scan at the express hub. That gap does not mean the parcel wasn’t moving; it’s a scan-visibility delay that can happen when freight is consolidated. Current status: Your parcel has shipped via FedEx Express—we’ve just emailed you the tracking link—and it’s scheduled for delivery on Monday, November 10. If you need the package held at a FedEx location or delivered at a specific time, reply to our email and we’ll help set that up. Support & next steps: I’m sorry your follow-up emails didn’t get a timely reply. We’ve prioritized your thread. If anything isn’t perfect upon arrival, we’ll make it right according to our policy—please reply to the tracking email, and we’ll assist you immediately. We appreciate the opportunity to resolve this issue, and we hope that your ring’s arrival helps you keep your plans on track. — Awareness Avenue Support Team

I ordered the wrong size ring

I ordered the wrong size ring, they are exchanging it for me no hassle.

Reply from Awareness Avenue2025-10-30

Thank you so much for your review, Matt! ⭐️ We’re glad the size exchange was quick and hassle-free—that’s exactly the experience we aim for. If you need any help with fit or care tips going forward, just reach out, and we’ll take care of you. Enjoy the new ring! — The Awareness Avenue Team

Tarnishes pretty quickly

I tired to cancel an order that was placed by my husband right after he ordered it and it took weeks to"custom make"this ring so they had plenty of time to cancel the order. I figured I wouldn't be happy any type of plating over silver tarnishes. When I buy jewelry I don't switch it out much so I look for daily wearable items. This happened to be an engagement ring. It's beautiful but it only took a couple of months for the bottom side of the band to be tarnished. Then come to find out all of their stones are synthetics. So when it says amethyst it doesn't really mean it's an amethyst😵‍💫 I know they say you get what you pay for but paying over $300 for not real gold and not real stones is kind of crazy to me

Reply from Awareness Avenue2025-10-20

Thank you for sharing your honest feedback, Melony — we truly appreciate you taking the time to let us know about your experience. 💬 We’re sorry to hear that the ring didn’t meet your expectations, especially as it held such meaningful significance as an engagement piece. We’d love to take a moment to clarify a few important details: 🔄 About Tarnishing: The ring you received is crafted with thick gold vermeil plating over solid S925 sterling silver, which is a high-quality, hypoallergenic base. Like all plated jewelry, especially when worn daily, some natural wear and tear over time—particularly on the underside of the band—is expected. This can vary based on skin pH, lifestyle, and care. That said, we offer complimentary polishing advice, care tips, and in some cases, one-time replacements to support our customers. 💎 About the Stones: We exclusively use high-grade moissanite or lab-grown gemstone simulants to offer beautiful, ethical, and affordable alternatives to mined gems. While they may not be natural amethyst or diamond, they are crafted to match the appearance and sparkle of their natural counterparts—often exceeding them in brilliance and durability. We make this clear in our product descriptions to ensure transparency. ❗Regarding Your Cancellation Request: As noted during checkout and on our policy page, custom-made items can only be canceled within 24 hours of placing the order. After that, each piece enters our production queue and is handcrafted specifically for you. Because every item is made-to-order, we’re unable to cancel or alter the process once production begins. This ensures the unique quality and personalization of every piece. We genuinely regret that this experience didn’t align with your expectations. If there's anything we can still do to help—whether it’s guidance on care, resizing, or a one-time courtesy—we’d love the opportunity to turn this around. 💛 Please don’t hesitate to reach out to us directly at [email protected]. Thank you again for giving us a try—and for sharing your thoughts so we can continue to improve.

A kind and courteous company that actually cares and backs their products!

My interaction with this company was due to an error I made when I ordered from them. I emailed them right away and they handled it very quickly and efficiently and sent out a replacement within 48 hours! I will absolutely buy from them again!

Reply from Awareness Avenue2025-09-26

Hi Joy, Thank you so much for your wonderful review! 🌟 We’re thrilled to hear that our team was able to quickly resolve your order and get a replacement out to you within 48 hours. Your kind words mean the world to us — we truly care about making every experience smooth and worry-free. We can’t wait to serve you again in the future! 💛 – The Awareness Avenue Team -

Outstanding!

Quick and easy to purchase, and very quick customer support response time! Will be recommending to any and everyone I know!

Reply from Awareness Avenue2025-09-22

Hi Larry, Thank you so much for your kind words! 🌟 We're thrilled to hear that the purchasing process was quick and that our customer support team could assist you promptly. Knowing you’d recommend us to everyone you know means the world to us — that’s the highest compliment we could receive. We look forward to helping you again anytime you need! 💍✨ – The Awareness Avenue Team -

Great product Great personal experience…

Great product Great personal experience Absolute pleasure to do business with.

Reply from Awareness Avenue2025-09-19

Hi PJ, Thank you so much for your kind words! 🌟 We're thrilled to hear that you had a great experience and that your product met your expectations. Providing a smooth and personal shopping experience is something we truly care about, so it means a lot to hear we hit the mark. We look forward to helping you again in the future! 💛 – The Awareness Avenue Team -

I emailed about making a return so I…

I emailed about making a return so I can get a different size and the company made it very easy and is sending the smaller size to me so that was a super easy interaction

Reply from Awareness Avenue2025-09-19

Hi Michele, Thank you for sharing your experience! 💛 We're so glad to hear the exchange process was smooth and easy for you — that's exactly what we aim for. Enjoy your new piece in the perfect size! ✨ We’d love to help you find more pieces you’ll love in the future. – The Awareness Avenue Team -

Quick and easy service.

Reply from Awareness Avenue2025-09-10

Hi Alex, Thank you so much for your kind words! We’re happy to hear the process was quick and easy for you—that’s exactly the experience we want to deliver. We truly appreciate you taking the time to share your feedback and look forward to serving you again in the future. 💎✨ Warm regards, The Awareness Avenue Team

I have ALWAYS had good response and…

I have ALWAYS had good response and great communication!

Reply from Awareness Avenue2025-09-08

Hi Kathy, Thank you so much for your kind words! 🌟 We’re delighted to hear that you’ve always had great experiences with our communication and support — it truly means the world to us. Providing quick, caring, and reliable service is something our team takes pride in, and knowing it’s made a difference for you makes all the effort worthwhile. We look forward to being here for you anytime you need us. 💛 Warm regards, The Awareness Avenue Team

Excellent Customer Service

I had such a wonderful shopping experience with Awareness Avenue! Michelle in customer service was outstanding — friendly, responsive, and truly went above and beyond to make everything smooth and pleasant. It’s rare to find a company that cares this much about their customers. I highly recommend Awareness Avenue to anyone looking for both quality products and excellent service. Thank you!

Reply from Awareness Avenue2025-09-03

Hi Nikki, Thank you so much for your kind words and for taking the time to share your experience 💛. We’re thrilled to hear that Michelle made your shopping journey smooth and enjoyable — we’ll be sure to pass along your praise to her! Providing both beautiful jewelry and outstanding service is at the heart of what we do, so it truly means a lot to know we’ve delivered on both for you. We’re grateful for your support and look forward to serving you again anytime. With gratitude, The Awareness Avenue Team

Amazing Customer Support

My experience with Awarness Avenue has been amazing. Purchased a bracelet and received it in a timely manner. The Bracelet was bent when I opened the box. Within 30 minutes of my email explaining the situation, I had a response and a resolution!!

Reply from Awareness Avenue2025-08-08

Hi Janine, Thank you so much for your kind words! We’re truly sorry the bracelet arrived bent, but we’re glad our support team could step in quickly and make things right. Your satisfaction means everything to us, and we're always here to help – fast. Thanks again for trusting Awareness Avenue – we appreciate you! 💛 Warm regards, The Awareness Avenue Team

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