At Awareness Avenue, we create more than just jewelry – we craft meaningful connections. Our collection includes stunning gift jewelry with heartfelt message cards, designed to celebrate life’s special moments between friends and family.We also specialize in customized jewelry, offering premium materials like solid gold and platinum that can be personalized to match your unique style. We provide custom pieces crafted from S925 sterling silver with luxurious gold or platinum vermeil plating for those seeking affordability without compromising quality.Awareness Avenue – where every piece tells a story, and every detail is made with care.
Written by the business, not verified by us.
Is Awareness Avenue legit?
Awareness Avenue (awareness-avenue.com) has a 4.3 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Shopping & Fashion and its reputation is good. 82% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 92% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the jewelry is exceptionally beautiful and well-made, often bringing immense joy when given as thoughtful, meaningful gifts to friends and family. People also warmly praise the support team for being incredibly responsive, friendly, and consistently helpful when resolving custom sizing questions or order changes.
Some reviewers were not happy with the shipping times, noting that deliveries took longer than expected or faced unexpected transit delays. Additionally, a few consumers noted that certain items tarnished prematurely after wearing them or did not fully match the appearance shown in website pictures.
Auto-generated from all reviews of this business. For reference only.
Tina, thank you! Getting a piece to you quickly without cutting corners on quality is the balance we work hardest at — glad it showed. We appreciate the review.
With shimmering gratitude,
The Awareness Avenue team
Michelle responded at a reasonable time, and was very helpful and addressed all of my concerns.
Reply from Awareness Avenue2026-08-10
Thank you, Jed! Michelle will be glad to hear this — she takes real care with every message that comes her way, and it's lovely when that gets noticed. Thanks for taking the time to leave a review.
With shimmering gratitude,
The Awareness Avenue team
Hi Jacob,
Short and to the point, and we'll take it. Fast delivery and quality that holds up are the two things we work hardest on, so hearing you got both is the best kind of feedback. Thank you for taking a moment to leave this.
Here's to plenty of sparkle ahead,
The Awareness Avenue Team
I received my new bracelet and it exceeds my expectations. I wear it all the time except for showering. Thank you for great piece with quick shipping.
Reply from Awareness Avenue2026-08-07
Hi Manuel,
Wearing it every day is exactly what we hope for, and taking it off before the shower is the right instinct — that habit will keep the shine looking new for years. Thank you for the kind words about the shipping too. It means a lot.
Wishing you many sparkling days ahead,
The Awareness Avenue Team
My best friend loved the bracelet I bought her for her 50th birthday
Reply from Awareness Avenue2026-07-30
Hi Karen, this made our day! A 50th is such a big one, and there's nothing better than a gift that lands just right. We're so happy your best friend loved her bracelet, and that you thought of us to help mark the occasion. Here's to her next chapter; may it sparkle. ✨
With sparkle,
The Awareness Avenue Team
Hi Judith,
Thank you so much for the five stars — and for your patience while you waited. We're really glad the quality lived up to what you were hoping for.
You're right that the wait was longer than we'd like. Every piece is made to order rather than pulled from a shelf, which is what allows us to personalize it for you, but we're always working to shorten that timeline.
If there's ever anything we can help with, just reach out at [email protected] — we'd love to have you back.
With sparkle and thanks,
The Awareness Avenue Team
Helpful customer service. High quality jewelry for affordable prices. Shipping took longer than expected but was worth the wait.
Reply from Awareness Avenue2026-07-21
Hi Greiciane,
Thank you so much for the kind words and the 5 stars! We're delighted you found both our team and our jewelry worth it — quality pieces at fair prices are exactly what we set out to offer.
You're right that shipping took a little longer than expected, and we appreciate your patience. Many of our pieces are lovingly made to order, so while good things do take a little time, we're always working to get them to you as swiftly as we can. We're so glad it proved worth the wait!
With shimmering gratitude,
The Awareness Avenue Team
The feedback was quick and responsive in regards to the email I sent. Looking forward to seeing the piece that I bought
Reply from Awareness Avenue2026-07-20
Dear Kane,
Thank you so much for the kind words — our support team will be thrilled to hear their quick replies made a good impression!
Your piece is being crafted for you as we speak, and we truly hope the moment you open the box makes the anticipation worth it. We can't wait for you to see it.
Sparkling regards,
The Awareness Avenue Team
Hello. The package was received awesomely in time for my anniversary. I definitely would've appreciated a standard quality assurance protocol of sending the client pictures of the process - or in the very least, a finished product picture before the item gets sent out. It would be very nice and reassuring, especially given some negative or neutral opinions and reviews I have read on Trust Pilot and Reddit threads.
My order didn't look quite like the featured product pictures. The gem is smaller and the bezel around the enamel is significantly narrower, and the enamel around the ring is concave and not rounded like the product display pictures portray.
My boyfriend and I still cherished the rings and the inner ring engravings are actually very clean, but dainty and very small. Hard to read.
Overall, 3/5 stars. Still a nice ring, but I might consider spending more elsewhere, as these items come from China.
Reply from Awareness Avenue2026-07-20
Dear K'aadang,
Thank you for such a thoughtful and detailed review — and happy anniversary to you and your boyfriend! We're so glad the rings arrived in time for your special day and that the engravings, though dainty, were crafted cleanly.
Your suggestion about sharing photos of the crafting process or a finished piece photo before dispatch is genuinely valuable — it's exactly the kind of reassurance we want our customers to feel, and we've passed it along to our team for serious consideration.
We're sorry the ring didn't fully match the impression our product photos gave, particularly around the gem size and the enamel detailing. Every piece is made to order and photographed up close, which can sometimes make details appear larger than they feel in hand — but your feedback tells us we can do better at setting expectations, and we take that to heart.
If anything about your rings ever needs our attention, please don't hesitate to reach out to our support team — we'd love the chance to look after you both.
Wishing you many more anniversaries to celebrate,
With love that never loses its luster,
The Awareness Avenue Team
Customer satisfaction is paramount. It's why I am a repeat customer. Purchases are delivered timely and if delayed they keep you informed. Any concerns or issues with a product, it's handled expediently.
Reply from Awareness Avenue2026-07-15
Hi Sherry,
Thank you so much — reviews like yours mean the world to us. Having you back as a repeat customer is the best compliment we could ask for, and we're so glad the communication and care have stood out along the way.
We'll be here whenever you're ready for your next piece. 💛
With shimmering gratitude,
The Awareness Avenue Team
I received a reply that very same day. Friendly service. I found out what I wanted to know.
Reply from Awareness Avenue2026-07-13
Hi Paula,
Thank you so much for taking a moment to share this! Getting back to you the very same day is exactly the promise we make to every customer, so it's wonderful to hear we kept it — and that you got the answers you were looking for.
If any other question ever pops up, big or small, we're always just an email away.
With warmth and gratitude,
The Awareness Avenue Team
I had a problem with an order I had placed. Michele was wonderful. She cancelled the order on Monday and l will get a full refund.
Thank you so very much Michele!! Looking forward to ordering again!
Thanks,
Teresa M. Bender
Reply from Awareness Avenue2026-07-14
Dear Teresa,
Thank you so much for the wonderful review! 🌟
We're so glad Michelle was able to sort out the cancellation quickly and smoothly for you — she truly is a gem, and we'll make sure she sees your kind words. Moments like these are exactly what we strive for: making things right, even when plans change.
We can't wait to welcome you back for your next order — whenever the right piece (or the right occasion) comes along, we'll be here!
Warm regards,
The Awareness Avenue Team 💛
I just opened the piece and it’s no shiny like I imagined, the diamond looks opaque
I just opened the piece. And
Reply from Awareness Avenue2026-07-14
Hey there,
Thank you for taking the time to share your feedback — and we're sorry the sparkle didn't wow you the moment you opened the box. That first impression matters to us, and this isn't the experience we want you to have.
Sometimes a fine residue or film from packaging and handling can dull a stone's brilliance — a gentle 10-minute soak in warm water with a drop of mild dish soap, followed by a soft cloth polish, often brings back its full fire. That said, if the stone still looks opaque or cloudy after cleaning, that's not normal and we absolutely want to make it right.
Please reach out to us at [email protected] with your order number and a couple of photos, and our team will take care of you right away — every piece is covered by our lifetime warranty against defects.
We'd love the chance to turn this into a 5-star sparkle. ✨
Warm regards,
The Awareness Avenue Team
This company has beautiful products and the team are very accommodating
The package takes a while to arrive but they are based in America
The ring looks so similar to a real diamond
I do recommend wearing the vermeil rings next to another vermeil ring and not a different metal to avoid any reactions
I am absolutely thrilled to bits with my Valeria ring and with the kindness I’ve been shown throughout my enquiries
Thank you awareness avenue
Reply from Awareness Avenue2026-07-13
Hi Jen,
Thank you so much for this lovely review — it truly made our day! We're absolutely delighted that your Valeria ring arrived and that you're thrilled with it. It's a special piece, and it clearly landed on the right hand.
Thank you as well for sharing your tip about wearing vermeil alongside vermeil — that's wonderful, thoughtful advice for fellow jewelry lovers, and exactly the kind of care that keeps pieces sparkling for years.
It was a genuine pleasure helping you with your inquiries along the way. Your patience while your piece made its journey to you means a lot, and your kind words mean even more.
Wear your Valeria in the best of health and happiness!
Warmest regards,
The Awareness Avenue Team
We ordered the Alina engagement with engraving. The ring is absolutely gorgeous. However, a couple of months ago, I noticed the silver was flaking off. Yes I took pictures. Now it looks like the band is cracked all of the way around. I look over my paperwork for the warranty. Nothing in there says anything about warranty on the band itself. I go to the website to see about making a claim and put in my order number. Well, I guess that “lifetime warranty” is just a gimmick. I understand certain exclusions, however I have had this ring for only 3 months, and it is already showing me it’s poor quality.
Reply from Awareness Avenue2026-07-21
Hi Cassandra,
First, thank you for the photos and for giving us the chance to make this right — and we're sorry the band let you down. Flaking and cracking after just three months is absolutely not the quality your Alina should have, and we completely understand your frustration.
We want to be clear: we always stand behind our pieces. That's exactly why our team reached out to you directly, and a brand-new replacement Alina — with your original engraving — is already on its way to you now.
Once it arrives and you've had a chance to see it in person, we'd be truly grateful if you'd consider updating your review to reflect how we resolved things — but only if you feel we've earned it. Either way, we're here for you, and we hope this new ring is the forever piece it was always meant to be.
With gratitude that never tarnishes,
The Awareness Avenue Team
Easy to order, and received timely. Bracelet is very delicate, my soon to be daughter-in-law will love it
Reply from Awareness Avenue2026-07-01
Hi Debbie,
Thank you so much — we're so glad ordering was easy, and everything arrived on time! What a lovely gift choice, too; we hope your soon-to-be daughter-in-law adores it as much as you think she will. Delicate pieces like this one have a special kind of charm.
And should it ever need any attention, our lifetime guarantee against manufacturing defects means it's always in good hands.
Thank you for choosing us for such a special gift — and congratulations to your family!
Warmest regards,
The Awareness Avenue Team
My anniversary ring is gorgeous!! I ordered a size 4, but I needed to size it to a size 3, but now it fits PERFECTLY! I have gotten many compliments! Thank you!!!
Reply from Awareness Avenue2026-07-01
Hello!
Happy anniversary — and thank you so much! We're absolutely delighted that your ring is gorgeous and now fits perfectly. Hearing that it's earning you compliments is the icing on the cake.
Thank you for letting us be part of such a special occasion. Here's to many more!
Warmest regards,
The Awareness Avenue Team
I am soo angry with this company, I purchased a eternity bracelet for my sister's 50th birthday and it started tarnishing the 2nd week she had it, and when I reached out to awareness avenue, they asked for pictures of the bracelet so that they could send me another one, I took the pictures and sent them proof of the tarnished bracelet and haven't heard from them since. Their products are costly but cheaply made, don't buy from this jeweler
Reply from Awareness Avenue2026-07-21
Hi Marla,
We're genuinely sorry to read this — a bracelet tarnishing that quickly is never the experience we want, especially for a milestone like your sister's 50th, and we absolutely want to make it right.
Here's where we're stuck, and we'd love your help closing the gap: we've searched thoroughly but haven't been able to locate an order under your details, and we also reached out to you here on Trustpilot to request them, without hearing back. It's very possible the order sits under a different name or email — gifts often do.
Could you email us at [email protected] with your order number or the email used at checkout? The moment we can match your order, we'll get a replacement sorted for you straight away. We stand behind every piece we make, and we're ready to resolve this the instant we can find you.
With gratitude that never tarnishes,
The Awareness Avenue Team
My piece was exactly what I wanted and as perfect as it looked online
Reply from Awareness Avenue2026-07-01
Hi Amina,
Thank you so much — this is wonderful to hear! There's no better compliment than knowing your piece arrived just as you imagined and exactly as it looked online. We're so glad it was everything you hoped for.
Thank you for choosing Awareness Avenue!
Sparking regards,
The Awareness Avenue Team
The whole time I was involved with awareness avenue and being updated all the time very efficient and a pleasure dealing with you Thank-you
Reply from Awareness Avenue2026-07-01
Hi John,
Thank you so much — what a lovely thing to hear! Keeping you updated and making the whole experience smooth and pleasant is exactly what we aim for, so knowing we got that right means a great deal to us.
It was a pleasure dealing with you, too, and we hope to see you again soon!
Kind regards,
The Awareness Avenue Team