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Money & Insurance

BriteCo

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102 reviews

4.8102 reviews
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About BriteCo

Data updated
Website
brite.co
Category
Money & Insurance
Location
United States
Status
Unclaimed
Last 12 months
102 reviews
Replies to negative
100% (2/2)
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About this business

BriteCo is a US-based insurtech that specializes in stand-alone jewelry, wedding and event insurance. Founded by a third-generation retail jeweler in 2017 to make coverage faster and more affordable than the traditional options. BriteCo is licensed in all 50 states, and you can get covered directly online at brite.co, through 4500+ independent insurance agents, or at 3500+ retail jewelers and partners nationwide.Jewelry InsuranceOur jewelry insurance protects fine jewelry of every kind, with a quote in under 60 seconds and coverage in minutes:Worldwide protection, 24/7, against loss, theft, damage, and mysterious disappearanceIf a covered piece is lost, it's replaced at up to 125% of its appraised value, so even if market prices go up, you can replace it in fullZero deductible policiesPremiums as low as $5 per month, with monthly or discounted annual paymentsStand-alone jewelry coverage that's separate from your homeowners or renters policy, and BriteCo doesn't report claims to loss-history databases like C.L.U.E. or A-PLUS, so filing won't impact your home insurance ratesPreventative maintenance included, such as prong re-tipping and clasp replacementBacked by an AM Best A+ rated insurance carrierCHECK YOUR PRICEEngagement Ring InsuranceYour engagement ring goes everywhere you go, and its protection should too. BriteCo engagement ring insurance covers accidental loss, theft, damage, and even mysterious disappearance, anywhere in the world. There's zero deductible, and a covered total loss is replaced at up to 125% of the appraised value. BriteCo also includes automated value updates annually to ensure you are getting the best possible coverage. Quote and buy online in minutes.CHECK YOUR PRICEWatch InsuranceFor luxury timepieces, BriteCo offers stand-alone watch insurance that is separate from your homeowners coverage. You're protected against theft, loss, damage, and mysterious disappearance, worldwide and with no deductible, up to the full insured value of the watch. Coverage typically runs about 1% to 2% of the watch's value per year, and you can get insured in under two minutes.CHECK YOUR PRICEOnline Jewelry AppraisalsKnowing what your jewelry is worth is the first step to insuring it properly. BriteCo's online jewelry appraisal gives you a fast, accurate appraisal from certified experts, with no in-person visit required. It's an easy way to document the value of an engagement ring or any fine jewelry, whether you're buying a policy or just want an up-to-date record for your collection.GET APPRAISAL NOWWedding & Event insuranceOur wedding and event insurance is venue-approved and ready in under two minutes, protecting your celebration and your budget:Liability coverage from $102, including $1,000,000 per occurrence / $2,000,000 aggregate, with limits up to $20 millionCancellation coverage from $80 that reimburses lost deposits and payments for venues, vendors, attire, and giftsZero deductible on every policyHost liquor, property damage, and pet liability includedIndustry-exclusive "change of heart" option: up to 75% of non-refundable expenses, including a qualifying breakupCOVID coverage for the honorees and their immediate familyBundle liability and cancellation to save 10%CHECK YOUR PRICE

Written by the business, not verified by us.

Is BriteCo legit?

BriteCo (brite.co) has a 4.8 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service, Price. Last updated 2026-09-05.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company. Customers frequently mention that setting up insurance policies and obtaining quick quotes is exceptionally fast, seamless, and simple. People also appreciate the remarkably affordable pricing and clear appraisals compared to other alternatives in the market. Reviewers consistently highlight the helpful support staff who provide prompt and knowledgeable assistance whenever needed. However, some customers also noted occasional difficulties with uploading photo proofs or managing online document submissions. A few people also mentioned minor communication hurdles or expressed a preference for speaking directly by phone rather than managing everything online.

Auto-generated from all reviews of this business. For reference only.

What people say

Provided great coverage for a piece of mind the coverage we were looking…

Provided the coverage we were looking for with my wife's new watch. Got an email pn time when the policy renewal was due and a notification that the card on file was no longer valid

Reply from BriteCo2026-08-25

Hi Marie, Thank you for sharing your experience! We're glad we could provide the coverage you were looking for and that our renewal and payment notifications were helpful. The BriteCo Team

The process was extremely simple and…

The process was extremely simple and quick to set up. The cost was very competitive. Compared several other policies, and they did not compare well to BriteCO

Reply from BriteCo2026-08-27

Hi Michael, Thank you for sharing your experience! We're glad to hear the process was simple and quick and that our pricing stood out compared to other policies. The BriteCo Team

It’s was good experience just wish that…

It’s was good experience just wish that when I called to ask a question they could help have helped me then instead of saying to do all of it online. I still don’t know if I choose the right options but it’s paid for.

Reply from BriteCo2026-08-28

Rebecca, thank you for your feedback. We’re glad your overall experience was a good one, but we’re sorry you didn’t get the help you needed when you called. Please give our team a call at 312-809-9100. We’d be happy to review your policy with you and make sure all of your questions are answered. Cheers, BriteCo

Insurance fee was increased without any…

Insurance fee was increased without any explanation for why for renewal

Reply from BriteCo2026-08-24

We’re sorry for the confusion around your renewal increase. We always send a renewal notice 60 days in advance outlining the upcoming renewal, but we understand that these communications can sometimes be missed. We appreciate your feedback and the opportunity to clarify.

I was treated very fairly and well when…

I was treated very fairly and well when I had a claim. I feel that the adjuster worked very hard and did the best possible job under the circumstances.

Reply from BriteCo2026-08-25

Hi Russell, Thank you for sharing your experience! We're glad to hear you felt treated fairly and that your adjuster worked hard to provide the best possible outcome. The BriteCo Team

Superb service and communication

Staff are friendly and available. Service is provided accurately with very good documentation. Superb communication throughout the process. First class organization. Highly recommend without any reservations.

Reply from BriteCo2026-08-25

Hi Bill, Thank you for sharing such kind feedback! We're so glad to hear you've had a great experience with our team and appreciated the communication and service throughout the process. We truly appreciate your recommendation! The BriteCo Team