Figure is a fast, easy online HELOC lender. You can access the cash you need without ever leaving home. Get your rate online in minutes. Approval in 5 minutes and funding in as few as 5 days* at figure.com. What sets Figure's HELOC apart?Apply with our 100% online application in minutes with funding in as few as 5 days.*Lines of credit available from $15k - $750k*Faster than a bank loan, cheaper than a personal loan.5 minute approval. No impact to your credit score.*Get the funds you need now to start that home improvement project or consolidate your debt.*Terms and conditions apply. Visit figure.com/disclosures Find my rate
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Is Figure legit?
Figure (figure.com) has a 4.5 out of 5 rating on OK.one, based on 142 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. 89% of reviews are 4 stars or higher and 10% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service. Last updated 2026-09-02.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and loan officers for being exceptionally helpful, professional, and quick to answer questions. Many people note that the digital platform is intuitive, fast, and makes the entire procedure completely smooth and hassle-free.
However, some reviewers noted occasional issues with customer support response times and lengthy phone holds when trying to reach a live representative. A few customers also mentioned experiencing frustrating communication delays and a lack of consistent follow-up from their assigned loan officers. Some individuals additionally described difficulties regarding unexpected application hurdles during the process.
Auto-generated from all reviews of this business. For reference only.
This is not the way to go if you guys need your loan completed fast. They charge a lot and take too long. Bad service, and horrible answers to any questions. I wouldn’t recommend this company to anyone.
Reply from Figure2026-07-28
Thank you for your feedback. We sincerely apologize for the frustration that you experienced. We have reached out to you directly to address these concerns. Please reach out to us directly to discuss further.
The Notary I was put in contact with through Figure was very professional, This session to Notarize my docs took 5 min at the most.
Highly Reccomended.
Both my wife and I had trouble connecting with the notary. It took 10 attempts using multiple devices and computer for my wife to connect. Likewise it took 8 attempts for myself. This part of the process was extremely frustrating and while I would recommend Figure for its ease of use and helpful loan officers the notary experience was awful.
Reply from Figure2026-07-28
Thanks for your feedback. Being an entirely virtual company, we occasionally experience technical difficulties with our virtual notary process. We apologize for the frustration you experienced and thank you for working with us to finalize your application.
Don't use this company. They will sell your information to other data brokers. They sold my information on the dark web and millions of other people's information as well. They are not trust worthy. Stay Away for your own safety!
Reply from Figure2026-07-24
The safety and security of consumer data is our highest priority. We are implementing additional safeguards and training to further strengthen our defenses and offered complimentary credit monitoring to the limited number of individuals who receive a notice on behalf of Figure. Thank you!
Notary was pleasant and professional.
Easy process
A
Alice Rast · 1 review · Verified · Experienced 2026-07-22 ·
★★★★★
Quick and easy
A
Andrew · 20 reviews · Experienced 2026-07-22 ·
★★★★★
Faulty ai terrible customer service
Faulty Ai slop. They don’t have actual people to help. If their computer doesn’t understand there’s no way to fix it. They did a soft credit pull and then immediately rejected my application given a bizarre reason that did not reflect the reality of my property or situation.
Reply from Figure2026-07-24
Thank you for your feedback. Since your comment was anonymous, we were unable to locate your application. We would like to address your concerns and recommend that you reach out to us directly so that we can provide further assistance.