Figure is a fast, easy online HELOC lender. You can access the cash you need without ever leaving home. Get your rate online in minutes. Approval in 5 minutes and funding in as few as 5 days* at figure.com. What sets Figure's HELOC apart?Apply with our 100% online application in minutes with funding in as few as 5 days.*Lines of credit available from $15k - $750k*Faster than a bank loan, cheaper than a personal loan.5 minute approval. No impact to your credit score.*Get the funds you need now to start that home improvement project or consolidate your debt.*Terms and conditions apply. Visit figure.com/disclosures Find my rate
Written by the business, not verified by us.
Is Figure legit?
Figure (figure.com) has a 4.5 out of 5 rating on OK.one, based on 142 user reviews collected here. It is listed under Money & Insurance and its reputation is excellent. 89% of reviews are 4 stars or higher and 10% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss User experience, Customer service. Last updated 2026-09-02.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and loan officers for being exceptionally helpful, professional, and quick to answer questions. Many people note that the digital platform is intuitive, fast, and makes the entire procedure completely smooth and hassle-free.
However, some reviewers noted occasional issues with customer support response times and lengthy phone holds when trying to reach a live representative. A few customers also mentioned experiencing frustrating communication delays and a lack of consistent follow-up from their assigned loan officers. Some individuals additionally described difficulties regarding unexpected application hurdles during the process.
Auto-generated from all reviews of this business. For reference only.
Only the speed of the actual session and ease of logging in. I cannot recommend Figure to anyone right now since their communication is terrible and it may still cost me money as lack of communication delayed everything!
Luis G was great !!!! This company was fast simple and easy !! I thought it would be hard but this experience proved me wrong . Luis was communicable through out the entire process!!! Even gave me encouragement on pursingnotary options with my background being a notary ! Thank you so much Luis G and the figure team . I only do reviews for above and beyond expectations and they did just that . I recommend .
It's a scam! Process takes days/weeks, NOT 5 minutes!!! It is always something else that needs to be documented or explained, going in circles. I needed extra funds for a short time period, for quick home improvements. My credit score was at the top of the chart, nothing derogatory, excellent payment history, and tons of equity built in my property. They turned me down. Good luck!
Reply from Figure2026-08-06
We apologize for the frustration you have experienced. Final approval is based on a variety of factors. Feel free to reach out to us directly to discuss the decision outcome further.
It was very easy to connect with the e-notary and the e-notary was very professional as she validated my id and notarized my signature. Very straightforward process.
Mike Breland, the sales associate that assisted me thru the entire process was freaking awesome. Polite, concise, amazingly knowledgeable and respectful. He thoroughly answered all my questions. He didn’t let me confuse him when at times I was so confused myself. He professionally removed the intimidation aspect of the process. I would most definitely recommend Figure and Mr. Mike Breland to anyone needing a loan such as I received. Thank you Figure and a huge thank you to Mr. Mike Breland.
James Rogers
I had an outstanding experience with Figure from start to finish. The entire HELOC process was surprisingly fast, simple, and almost completely online. Their website is extremely easy to use, with a clean interface that walks you through every step without making things confusing.
What impressed me the most was that they don't waste your time asking for information they can verify themselves. Instead of making you dig through piles of paperwork or answer endless repetitive questions, they securely pull much of the information they need, which makes the application process incredibly smooth and efficient.
The approval process moved much faster than I expected, and I always knew where I was in the process thanks to their clear status updates. Everything felt modern, streamlined, and designed around the customer instead of creating unnecessary work.
If you're looking for a HELOC and want to avoid the typical hassle of traditional lenders, I would absolutely recommend Figure. They made what I expected to be a stressful process quick, straightforward, and surprisingly easy.
Appraised wrong house! Took them almost 3 weeks to do a "drive by valuation" and then they DID THE WRONG HOUSE -- despite the house number being on the front of the house and on the mailbox...they did another house on the same street. Then came back with an INSULTING offer -- which only made sense once I realized it WAS THE WRONG HOUSE. Well good because you all are a clown show. Also, there is NO WAY TO DELETE YOUR ACCOUNT and their TOS says they have the right to retain your information indefinitely. Yes, I feel soooooooo safe with a company that can't even read an address on a door and a mailbox. EVEN ZILLOW shows the CORRECT house! DON'T TRUST THESE PEOPLE! ((they sent the appraiser back out an he doesn't want to admit the mistake -- claims "he did the right house just attached the wrong photo" -- but the description of the house -- 2beds/1bath -- doesn't MATCH my property which is 3 beds/ 3.5 baths and has a large metal shop building on the property also -- basically their "appraisal" wouldn't even cover the shop building)) . --- and then Figure replies to this and tells me to contact them...without leaving a contact number to a real person and says they can't find my account after they asked for my name/phone number and I provided it. Kinda makes you wonder HOW MANY of these incorrect appraisals there are if they can't find MINE with my last name and phone number.
Reply from Figure2026-08-06
Thank you for your feedback. We take these matters seriously and would like to learn more but, unfortunately, we were not able to locate your account. Please reach out to us directly to address this situation.