Gurufare (gurufare.com) has a 3.9 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Travel & Vacation and its reputation is mixed. Opinions are polarized: 73% rate it 4 stars or higher while 25% give 1 star; The business has replied to 100% of negative reviews; 13 of them were added in the last 12 months. Last updated 2026-08-10.
What people say
K
Karen Peck · 2 reviews · Experienced 2025-03-13 ·
★★★★★
Great customer service
We anticipated a long hold time, but got through quickly when a glitch in the software was causing our booking to read wrong. Amanda worked with us to get it corrected and called back several times in the process to check that everything was taken care of.
Reply from Gurufare2025-03-17
Dear Karen,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience, our staff will be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
c
customer · 2 reviews · Experienced 2024-12-25 ·
★★★★★
Cedric did a great job in finding me an…
Cedric did a great job in finding me an amazing price for my Lisbon trip. He was thorough and patient as we discussed options and found the best price.
Reply from Gurufare2025-03-04
Dear Customer,
We were thrilled to read your 5-star review of our service. We are glad you felt such a positive experience with our representative Cedric. We’ll pass along the kind words.
We look forward to seeing you again soon and thank you for your feedback.
Faithfully Yours,
Gurufare Team
P
Peter Kristensen · 18 reviews · Experienced 2025-02-27 ·
★★★★★
False pricing on trips
Tried to book 2 different trips to Orlando. Advertised at 5,239 dkk on Momondo, and this price was shown during the booking. After entering the payment details, a message about last minute seat availability changes came, and with that a price increase of DKK 2,000. It was 2 different flights, so this cannot be the case. They just tried to sell a different trip at higher cost. Called and messaged me from US, just after I didnt accept the higher price.
Reply from Gurufare2025-03-04
Dear Peter,
Thank you for your feedback. We apologize if our customer service did not meet your expectations, and we appreciate you sharing your concern and helping us identify where we need to make improvements.
We understand how frustrating it can be when prices change unexpectedly. Flight fares are constantly fluctuating due to supply and demand, and until a ticket is issued, the price is not guaranteed. This is a standard practice across airlines and travel agencies.
As stated in our terms and conditions, all prices are based on real-time airline inventory. If the fare increases before booking is finalized, we are unable to issue the ticket at the previous rate. We apologize for any inconvenience this may have caused and appreciate your understanding.
Best Regards,
Gurufare Team
M
Myra · 1 review · Experienced 2025-02-25 ·
★★★★★
Helpful finding a good flight
Nigel was very helpful finding me a good deal on our Lisbon-JFK flight Good communications.
Reply from Gurufare2025-03-04
Dear Myra,
Thank you for your amazing feedback.
Our agent Nigel is always super helpful and clear.
We are so glad you like his work! We’ll pass along the kind words.
Faithfully Yours,
Gurufare Team
GURUFARE assisted a friend and me to get a great deal on tickets to Croatia for June.
Amanda was our agent and she really worked hard to get us a great price since we are traveling at one of the peak times. She stayed in contact and was very patient and courteous even thought my phone microphone was not working properly. She followed up once tickets were purchased to make sure we are happy with are decision. I would definitely recommend Amanda to friends and family.
Reply from Gurufare2025-02-24
Dear Collete,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience, our staff will be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
D
Dr.M · 1 review · Experienced 2025-02-13 ·
★★★★★
Thank you Fidel for your help in booking my ticket
Thank you Fidel for your help in booking my ticket, Highly recommanded
Reply from Gurufare2025-02-17
Dear Dr. M,
We were thrilled to read your 5-star review of our service. We are glad you felt such a positive experience with our representative Fidel. We’ll pass along the kind words.
We look forward to seeing you again soon and thank you for your feedback.
Faithfully Yours,
Gurufare Team
A
Amar Gowda · 3 reviews · Experienced 2025-02-08 ·
★★★★★
Chat and booking experience was great
Chat and booking experience was great, ability to booking through a link shared via chat is a good experience rather than calling and sharing CC number.
Reply from Gurufare2025-02-11
Dear Amar,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience with our chat support.
We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
D
Dan · 1 review · Experienced 2025-01-30 ·
★★★★★
price inflating at checkout
I have tried to purchase tickets many times from Gurufare and EVERY time, at check out the price increases by several hundred dollars. I think this is a scam to wring more money out of you. This has happened many times on several different days. Their response is: ok there was a last minute price change by the airline. Yet the lower price is available the next day still until you check out.
Reply from Gurufare2025-02-04
Dear Dan,
We’re sorry to hear of your less than satisfactory experience with Gurufare.
We value our customer's opinions and would like to thank you for bringing this to our attention.
Please contact us at [email protected] so we can get this sorted.
Looking forward to speaking with you soon.
Yours sincerely,
Gurufare Team
Updated 12 Feb 2025
Dear Dan,
Thank you for sharing your feedback last 31JAN25.
We truly value the opportunity to assist you and are always here to help. We previously requested additional details regarding your concern but have not received a response. Without this information, our ability to assist further is unfortunately limited.
Please know that our team remains available should you decide to reach out. We’d love the chance to resolve this for you. You can contact us at [email protected]
Looking forward to hearing from you!
Regards,
Gurufare Team
Raavi is absolutely amazing. Always available and very helpful in finding good flights to a great price!
Reply from Gurufare2025-01-30
Dear Denise,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience, our staff will be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
P
Peter Hwang · 3 reviews · Experienced 2024-12-09 ·
★★★★★
PSA - AVOID GURUFARE LIKE THE PLAGUE
I am writing this review as a public service announcement to expose GURUFARE’s deceptive business practices. It is my hope that consumers worldwide will become aware of these practices so you don’t lose money like I did unnecessarily.
While one may find a supposedly decent fare on GURUFARE through a third party consolidator like kayak.com, this is part of their tactics to goad you in so they gain control over your ticket. Once they do this, they will only try to upsell you on “services” (a.k.a changing seats at a fee which should technically be free). Also, whenever there is any issue with the flight itself, they’ll refer you to the airline instead of try to offer any customer service themselves. More often than not, the airline will also send you back to GURUFARE as the “agency” and thus begins a highly frustrating back and forth with you as the hot potato.
In December 2024, I booked a flight through GURUFARE with my family on a United flight from Honolulu to Narita. We are a family of 4, with our 2 boys being ages 3 and 5. As a family with 2 young children would, we booked our seats sitting together so we could oversee our kids, one of whom has special needs.
3 days before the flight, GURUFARE reached out to inform us that our flight had been cancelled. Instead, a flight also offered by United earlier in the day was being offered. Our options were to either accept the new flight, or cancel and receive a full refund.
We were bound by other obligations to ensure we arrived in Narita that same day. Also, GURUFARE did not in this moment disclose that our seats would now be scattered across the plane. Had we known our seats were no longer able to be together, we would have simply cancelled and made alternative arrangements- albeit last minute.
We unwittingly accepted in the absence of this information, assuming that our seat configuration would be maintained; on the very next page after clicking “Accept” we came to the grim realization that we would now be sitting in random seats across a 787. I’m sure that strangers would appreciate an inconsolable, screaming 3 year old throughout an 8 hour flight.
Upon this stark realization we frantically tried to reach GURUFARE, who then referred us to the “airline’s policy.” Upon speaking with the airline, they said that we needed to talk to our agency who had control over the tickets. After several rounds and varying approaches to try to arrange for seats together to no avail, we simply decided to cut our losses and purchase another set of 4 tickets with another carrier. This set us back another $2000 on top of the $1530 that the original set of tickets purchased through GURUFARE had cost us.
GURUFARE has made no apology to this, adding salt to the injury, yet again referring to “the airline’s policy” when all they are actually doing is pocketing the purchase price of the ticket. They have no legal department to reach, and are completely useless when you need help as a customer- on top of their proactively deceptive practices to try to upsell you things that should actually be free.
Save yourself from the grief, loss, and frustration that our family experienced. Steer far, wide and clear of GURUFARE. We have left this review on several common review sites, and GURUFARE has commented on those reviews trying to save face, but when contacted to try to resolve the issue, the consistent response has always been “please refer to the airline’s policy.”
The truth is that we simply would not need to deal with this kind of issue of GURUFARE was transparent about what would happen in the event of a flight change. Flight changes happen; that’s expected in a world of uncertainty, but clear, transparent disclosure to the consumer is a CHOICE made by the business that presents itself as a consumer travel agency to the public domain. GURUFARE’s CHOICE is clear - to deceive customers at every possible point, and hope that a motivated, ANGRY consumer such as myself leaves such painful experiences in the past, only for a future consumer to experience.
I am not such a consumer that will forget this experience. I am determined to inform the world of GURUFARE’s practices until I am refunded my $1530 in full. I will continue to inform the world of the deception you put into the world until there is a noticeable revenue impact to the top line of their company. Mark my words, GURUFARE, we’re coming after you.
---
And will you look at this response that GURUFARE has posted below? Classic as expected. Buyer beware, everyone!
Reply from Gurufare2025-01-10
Dear Peter Hwang,
Thank you for your feedback. We’ve carefully reviewed your case and understand your concerns.
Unfortunately, since you did not opt to cancel your flight prior to departure, it was tagged as a "No Show," and the ticket was forfeited per airline rules. However, we were able to secure a flight credit for you, which can be used for future travel. Details of this credit have been sent via email.
Please note that flight schedule changes and seat assignments are managed by the airline and are beyond our control. While we strive to assist, seat selection is subject to availability and airline policies, as outlined in our Terms and Conditions.
We value your trust and are here to help. If you need further assistance, don’t hesitate to contact us.
Regards,
Gurufare
L
Larry · 3 reviews · Experienced 2025-01-02 ·
★★★★★
I asked the agent if we can cancel the…
I asked the agent if we can cancel the airline tickets & was told yes, in the confirmation email say no cancellation or refunds the price quoted was cheaper then we had add on taxes, which is more then the plane fare from Paris to Madrid plus we'll have to pay for suitcases & it sounds like Airport check in fees may have been cheaper to book thru the airline instead
Reply from Gurufare2025-01-07
Dear Larry,
Your review is very concerning to us.
Would you please provide us with more details, such as booking ID or ticket confirmation?
We would appreciate it if you could email us at [email protected].
Kind regards,
Gurufare
Updated 12FEB25
Dear Larry,
Thank you for sharing your feedback last . We truly value the opportunity to assist you and are always here to help. We previously requested additional details regarding your concern but have not received a response. Without this information, our ability to assist further is unfortunately limited.
Please know that our team remains available should you decide to reach out. We’d love the chance to resolve this for you. You can contact us at [email protected]
Looking forward to hearing from you!
Regards,
Gurufare Team
A
Amy · 1 review · Experienced 2024-12-24 ·
★★★★★
Agent Enzo and Juno
I usually buy tickets through other agencies, but this time I found Gurufare through the Internet because the flight time is short and the airline I want.
Agent Enzo helped me check every option and make sure the arrival time was what I wanted. In addition, the connection remains connected until the ticket is booked. Thanks for his patience and care.
In addition, the customer support team agent Juno responded to all my questions. Thank you very much for your hard work on Christmas Eve!
I will recommend my friends to buy tickets from Gurufare in the future.
Amy
Reply from Gurufare2025-01-07
Dear Amy,
Amazing feedback!
We're thrilled to hear that you've had such a positive experience with our agent Juno.
We completely agree with you and we always do our best to make your interaction with our Travel Agent as smooth and pleasant as possible.
Faithfully Yours,
Gurufare
e
eduard · 3 reviews · Experienced 2024-12-04 ·
★★★★★
Additional Service
At the time of booking round trip international flight their website offered me to purchase a piece of check-in luggage luggage for $90. They did not specify that this is only one way. Airline carrier SAS charges $75 one way and $150 round trip. Even more disturbing - GURUFARE did not indicate pre-paid luggage in the ticket, and I have to call them and email them a couple of times. I recommend not to buy any additional service from them, or better off to use another reputable agency or purchase directly from Airline. It will be cheaper.
Reply from Gurufare2025-01-07
Dear Eduard,
Your review is very concerning to us.
Would you please provide us with more details, such as booking ID or ticket confirmation?
We would appreciate it if you could email us at [email protected].
Kind regards,
Gurufare
Updated
Dear Eduard,
Thank you for taking the time to share your feedback.
Upon conducting a thorough review of your reservation, we found that during the booking process on our website, you were presented with the "Additional Baggage" page. This page allows customers to add baggage allowance for the outbound, inbound, or both portions of their travel. The rate for each segment is clearly indicated, and based on our investigation, it appears that you opted to add baggage only for the outbound segment by selecting the "+" sign for that portion. The $95 you paid reflects the cost for the outbound journey alone.
We have sent you an email with the screenshot from our website where it shows you opted for 1 Bag for OutBound portion of your flight only.
We hope this clarifies the issue.
Regards,
Gurufare Team
Dear Liliane,
Thank you for your feedback!
Your review makes a difference to us and it helps motivate us even more to do our best.
Faithfully Yours,
Gurufare
Raavi helped me in a pinch and completely organized and selected my flights for me. She found me a great deal far under market and checked returning flights multiple times. Raavi was super helpful, patient and even answered me outside of hours. Thank you!
Reply from Gurufare2024-12-16
Dear Hailie Nichole,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience, our staff will be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
H
Hao · 1 review · Experienced 2024-12-09 ·
★★★★★
Greyson is great
Greyson is great. He is very nice and helpful
Reply from Gurufare2024-12-16
Dear Hao,
Thank you for your feedback!
Your review makes a difference to us and it helps motivate us even more to do our best.
Faithfully Yours,
Gurufare
J
J.p. Lawrence · 1 review · Experienced 2024-12-10 ·
★★★★★
Raavi got us about a 30 dollar discount…
Raavi got us about a 30 dollar discount which is nice. Also stayed in chat during the transaction.
Reply from Gurufare2024-12-16
Dear J.P,
Our dedicated staff will be pleased to hear of your positive review.
It will serve as great encouragement for them.
We are glad that you loved our services.
Thank you for your kind words.
Faithfully Yours,
Gurufare
J
Jr · 1 review · Experienced 2024-12-05 ·
★★★★★
TRAVEL EXPERIENCE!!
Raavi K was beyond helpful, responsive, and attentive. We really appreciate Ravi’s help AND that we wound up with a much better deal(seats, times, price) than anything we could locate online ourselves. GREAT service!!
Zack was also helpful and kind - a true travel expert!
Reply from Gurufare2024-12-16
Dear Jr,
Our dedicated staff will be pleased to hear of your positive review.
It will serve as great encouragement for them.
We are glad that you loved our services.
Thank you for your kind words.
Faithfully Yours,
Gurufare Team
S
Savitha · 5 reviews · Experienced 2024-11-18 ·
★★★★★
Parker was more than incredible!
Parker was extremely helpful. I asked him if he could find me a flight from Lexington Kentucky to Abu Dhabi with the least amount of layovers and layover time. He found the perfect option and the layover was less than two hours. It did it with ease, his communication was clear. He answered all my questions very well. He also got me premium economy seats on some of the flights. Well done, Parker! You were really good. I appreciate the time you have taken to book my flight ticket.
Reply from Gurufare2024-11-28
Dear Savitha,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience, our staff will be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
I had a great experience booking my flight with Gurufare. Greyson was very helpful and patient, making the process easy. Highly recommend!
I wanted to share my wonderful experience with my flight booking through Gurufare. I greatly appreciated the help from Greyson, who was very patient and supportive throughout the reservation process. Thanks to his assistance, everything went smoothly!
Reply from Gurufare2024-11-23
Dear Merveille Tshikala,
Thank you for leaving us such a wonderful review. We are thrilled that you loved your experience, our staff will be happy to read what you wrote. We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. So thanks for your kind words and we look forward to seeing you again.
Faithfully Yours,
Gurufare Team
