Hismile (hismileteeth.com) has a 2.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Beauty & Well-being and its reputation is poor. Opinions are polarized: 42% rate it 4 stars or higher while 52% give 1 star; The business has replied to 96% of negative reviews. Last updated 2026-08-10.
What people say
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Stefan Hutchinson · 4 reviews · Experienced 2026-06-17 ·
★★★★★
Was very shy and worried
Was very shy and worried. I was going to get ripped off over a product But I took the plunge buying one of the items ID whitening mouthwash from seeing multiple pictures and videos from other people using it. I thought it was fake. Bought it myself anyway to be holdered and shocked on the results I suffered really badly with dead morning breath. After using this stuff it lasts all day. I suffer with tonsil stones And sometimes I go days without brushing my teeth because my gums are so sensitive and literally start bleeding lords and this is because of a condition that I suffer with epilepsy with the epillem medication I take. It causes my gums to become super sensitive now after using this product my mouth feels way cleaner morning breath is gone The mouthwash is generally a really good product. I very rarely put reviews on but if this review helps somebody to take the plunge into buying this item, then my reviewers helped. I am still needing to try the hismile whitening toothpaste and see what the results are or try any other of their products and I will give another review on this. Thanks for reading
Reply from Hismile2026-06-18
Hi Stefan,
Thank you so much for taking the time to write your review! We're so happy we have helped in making the brushing routine a little easier for you. Your feedback means the world to us and we are so grateful for your support
- Jacqui
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Benoit Graham · 2 reviews · Experienced 2026-06-05 ·
★★★★★
The tooth armour serum helped me a lot…
The tooth armour serum helped me a lot about my tooth sensitivity. Since I use it, I experiences no pain and I had no cavities at my last dental appointement. The dentist even congratulated me about the food condition of my oral health, I was soo proud of myself 😬☺️. I use it daily at least 2 times a day and I cannot go back, it is now part of my daily routine.
Reply from Hismile2026-06-18
Hi,
Thank you for sharing your genuine experience with us! We are so pleased to know that our products have had such a positive impact on your smilecare routine. If you have any questions please feel free to reach out as we'd be more than happy to help.
- Jacqui
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Brent Moore · 1 review · Experienced 2026-05-01 ·
★★★★★
I love them I’m a loyal customer…
I love them I’m a loyal customer products are awesome
Reply from Hismile2026-06-18
Hi Brent,
Thank you so much for your review we are so grateful for your ongoing support! If you have any questions please feel free to reach out as we'd be more than happy to help.
- Jacqui
H
Helen Robinson · 4 reviews · Experienced 2026-06-18 ·
★★★★★
The new mouthwash is absolutely incredible
The new mouthwash is absolutely incredible absolutely love HiSmile Mouthwash and yes I am real ❤️ My mum is an ex-smoker, and last week I was sitting with her and couldn’t stop commenting on how amazing her teeth looked. They were soooooooooo white and healthy-looking the best they’ve looked in years.
She told me she’d started using HiSmile Mouthwash and some toothpaste and encouraged me to give it a try. I honestly couldn’t believe the difference. My mum’s teeth have never looked so good, especially considering she used to smoke a lot. After trying it myself, I can see why she’s so impressed.
It’s easy to use, leaves your mouth feeling fresh and clean, and the results have been fantastic. I would definitely recommend it to anyone looking to brighten their smile and improve their oral hygiene. A brilliant product!
Reply from Hismile2026-06-18
Hi Helen,
Thank you so much for your review. We really appreciate you taking the time to share your genuine experience with us. I am so happy to hear that our products are loved by your whole family and they have helped. I am so glad to hear that you are also happy with the quality of our products. Thank you for your ongoing support.
- Jacqui
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Clark Takao · 1 review · Experienced 2026-06-17 ·
★★★★★
Mean as handled my product with ease
Mean as handled my product with ease, mishap on my own behalf.
Other than that this product is a shetbreath murderer
Reply from Hismile2026-06-17
Hi Clark,
Thank you for sharing your genuine experience with us! We are so pleased to know that our iD Stain Mouthwash has had a positive impact on your routine.
- Jacqui
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Chris Wild · 26 reviews · Experienced 2026-06-17 ·
★★★★★
Sham of a company
Shame I didn’t read the reviews before ordering. 5 days and they’re apparently still preparing my order. Absolute sham of a company. Do not use them, I certainly won’t be using them again.
Reply from Hismile2026-06-18
Hi Chris,
I'm sorry to hear that this has been your experience. So I can personally assist you further, could you please reach out to [email protected].
- Jacqui
Sent me the wrong item which was more expensive and emailed them twice which I totally ignored - raised a case with PayPal in the end! Shocking customer service.
Reply from Hismile2026-06-18
Hi,
We’re really sorry to hear your experience hasn’t been what you expected. I can see that a member of our Customer Experience team has reached out and is currently in contact with you to get this sorted. Thanks for your patience while we work to resolve this for you.
- Jacqui
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Lisa Farley · 9 reviews · Experienced 2026-06-07 ·
★★★★★
Amaizing product
Ive was fed up with my teeth being sensitive and hurting and felt very loose like was going to snap so i watched a tonne of revoews on tictock and bought some tooth armour all o cam say after using it once the sensitivity was gone my teeth feel gone its like magic i feel good and highly reccomend to everyone
Reply from Hismile2026-06-17
Hi Lisa,
thank you for your thoughtful review of the Tooth Armour Serum. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.
- Jacqui
Sucks. Doesnt work at all. Doesnt even stay good on your teeth. Don’t waste your money
Reply from Hismile2026-06-18
HI,
I'm sorry to hear that this has been your experience. To assist you further could you please contact us via our Contact Form on our website.
- Jacqui
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Philip Thornton · 4 reviews · Experienced 2026-05-29 ·
★★★★★
I purchased the powder and whitening…
I purchased the powder and whitening strips and have used as directed for the last month and once again they didnt work on whitening my teeth at all.
Dont waste your money by purchasing
Reply from Hismile2026-06-18
Hi,
I’m sorry to hear that you didn’t see your desired results. We’d really like to better understand your experience so we can assist you further. Can you please reach out to [email protected] so I can personally assist you further.
- Jacqui
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Mai Holden · 2 reviews · Experienced 2026-06-17 ·
★★★★★
Scam for plastic trash
new toothbrush heads don't indicate whatsoever what toothbrush they're fit for. my miffy toothbrush is only 1 year old. i went to buy new heads and they only had the pink and blue ones. they don't fit. £10 wasted AND a whole electric toothbrush wasted. plastic crap!
Reply from Hismile2026-06-18
Hi,
Thank you for taking the time to share your feedback. We’re truly sorry for your experience. Can you please reach out to [email protected] so I can personally assist you further.
Jacqui
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N/A · 3 reviews · Experienced 2026-06-12 ·
★★★★★
ADHD Adult
Hey!
My order arrived today! Thank you for your help.
I Love this toothpaste! As an ADHD adult, self care can be Very difficult! But having so many options of flavor, I never get bored and always want to brush!
Thank you again,
Ellen
Reply from Hismile2026-06-16
Hi Ellen,
thank you for your review. We appreciate the feedback and I'm so glad to hear that you are enjoying your products. If you have any questions or would like any tips for building out a maintenance routine, please feel free to reach out as we'd be more than happy to help.
- Jacqui
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Alleesha · 1 review · Experienced 2026-06-11 ·
★★★★★
Hismile Tooth Amour
So i seen the Hismile add for their Tooth armour and it stayed in my mind for weeks, then it came up again and I thought bugger it im going to try it, I have broken and cracked teeth that CONSTANTLY hurt when I eat. I ordered I and it came, within 1 use of just adding 2 drops on my toothbrush with my normal toothepaste I felt a difference it drastically reduced my pain to the point I can even eat a STEAK!!! I have already recommended it to my friends who have sore teeth and gums.
If you are thinking about the Hismile TOOTH ARMOUR please do it, itll help and it tastes ok too.
Reply from Hismile2026-06-16
Hey Alleesha,
thank you for your thoughtful and detailed review of the Tooth Armour Serum. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.
- Jacqui
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Shawn W C Harquail · 1 review · Experienced 2026-06-12 ·
★★★★★
Trial of new Tooth Armour - Ordered from Canadian site
I’m located in Canada & ordered off the Canadian website. In the past, it would take almost a month to receive orders from Australia (they ship via Australia Post), but this order surprisingly arrived in 2 weeks.
I was offered a redemption code so I could try the new Tooth Armour nano-hydroxyapatite serum. Packaging was a bit smaller than expected but it notes you only need to use a few drops on its own or as an add-on to your toothpaste.
Used on its own, the consistency is very light and liquidy with a faint mint taste and subtle sweetness.
Used with mint whitening toothpaste, it did not impact flavor at all. I’m not sure how it would fare with some of Hismile’s fruit flavored toothpastes.
Could be my imagination but teeth felt a bit smoother than usual after using the Tooth Armour. While CAD pricing seems a bit high considering the small glass bottle you get, the precision dropper allows for accurate amounts & as you only use a few drops, I can see a bottle lasting close to a month which makes the pricing seem a bit more reasonable.
While I just received my order last week & have only been using Tooth Armour for a few days, I feel confident enough that this serum is actually working & has the added benefits as noted on packaging when combined with a good quality whitening toothpaste (I prefer using it as an add-on vs on its own). Worth a try if you’re interested.
My only complaint is I wish Hismile had a shipping warehouse in Canada or USA so shipments would arrive faster, but I’m still glad to see shipping times from Australia have improved to 2 weeks vs 1 month. Did not run into any issues with this order.
Reply from Hismile2026-06-15
Hey Shawn,
thank you for your thoughtful and detailed review. We're delighted to hear that you've had a positive experience with our products and that you've seen noticeable results. We truly appreciate your support and trust in Hismile.
- Jacqui
I have ordered the tooth paste online a few times and purchased from my local chemist many times, it's perfect for my kids especially my autistic boy who doesn't like the mint flavoured toothpaste. I recently purchased 2x of the new mouthwash and although I'm not a massive fan of the flavour the way my morning breath has calmed down and my mouth feels fresh all day is amazing I have recommended this too many friends and family already and will continue to do so! I'm already planning on my next buy and I'm excited to continue using this product!!
Reply from Hismile2026-06-15
Hi Briar,
Thank you for sharing your genuine experience with us! We are so pleased to know that our products have had such a positive impact on your smilecare routine.
- Jacqui
K
Kim · 4 reviews · Experienced 2026-06-13 ·
★★★★★
iD Stain Whitening Mouthwash & Tooth Armour Serum.
Been using Tooth Armour Toothpaste Serum for couple of months. It is really good. Helps with sensitivity teeth.
Been using the iD Stain Whitening Mouthwash for a few months now. And it helps removed the gunk after I brush.
Reply from Hismile2026-06-14
Hi Kim,
Thank you so much for your review. I'm so glad to hear that you're happy with our products! I'd love to stay in touch with your whitening experience, please feel free to reach out if you have any questions or would like any tips for maintaining your results.
- Jacqui
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Avani P · 3 reviews · Experienced 2026-06-13 ·
★★★★★
Ordered from tiktok
Ordered from tiktok, showing videos of pulling bad brown gunk from mouth. I took the video and doesn't do anything except treats it like regular mouthwash that you can buy if for $5. They inflate the price and market it on sale for half price. 2 stars for good taste and feeling. Wouldn't spend it for what I paid for again.
Reply from Hismile2026-06-14
Hi there,
Thank you for your review. Our videos show the results you can achieve when using our products however as you’ll appreciate, the product results may vary depending on the type of teeth you have. As always, we would be more than happy to discuss this in more detail to ensure you are getting the results you desire. Please feel free to contact us via our Contact Form on our website.
- Jacqui
M
Mia Hay · 1 review · Experienced 2026-06-13 ·
★★★★★
I ordered one of there electric…
I ordered one of there electric toothbrushes its amazing. Very quick delivery too.
Reply from Hismile2026-06-14
Hi Mia,
Thank you for your review. We're so happy to hear this feedback and glad you are loving our products. Please reach out if you have any questions about your smile care routine. We are always more than happy to help.
- Jacqui
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Levi · 11 reviews · Experienced 2026-06-12 ·
★★★★★
Doesn't work
Doesn't work. £20 for nothing. Don't waste your money.
Reply from Hismile2026-06-14
Hi,
I'm sorry to hear that this has been your experience. To assist you further, could you please contact us via our Contact Form on our website and I will be able to look into this for you.
- Jacqui
R
Richard White · 3 reviews · Experienced 2026-06-10 ·
★★★★★
Swift and concise customer service
This review is purely about Hismiles customer service.
I am yet to try the products I purchased. But I wanted to give praise to the Customer Experience team - specially: Miller.
I ordered a couple of items I wanted to try. The mouth wash and enamel serum.
I expected a delivery on the 6 June. The product was being delivered through Amazon. I received the normal tracking emails and then one confirming delivery. Went out to find the parcel only for it to be no where in sight.
We search the property as we live rurally and there were no packages. We checked with neighbours, no parcel.
We then decided to check our security footage for the delivery. No evidence of an Amazon driver being on site.
I was forced to contact Hismile directly as the Amazon services claimed there was nothing further they could do as their records showed the delivery was made: no photo evidence, pin drop on a map showed the parcel in a field (field checked, no evidence of a parcel).
Once connected to the Customer Experience team I felt that I was listened to and not ignored. I explained all that had transpired and that I had already contacted Amazon for assistance, Miller immediately arranged another dispatch of the items and they were delivery to a family address which is less rural with a successfully delivery within 48 hours.
I was very disappointed in the failed delivery as we have had no issues with receiving items from Amazon previously and other couriers. But Miller completely changed my opinion of the situation and I look forward to trying the products I ordered.
Thank you Miller!
Reply from Hismile2026-06-12
Hi Richard,
Thank you for your review! It means so much to us that you had a great experience with our service. Your satisfaction is our top priority, and we're always here if you ever need anything. Don't hesitate to reach out—we’d love to assist you!
- Jacqui
