“Just Insure” is the brand name of SF Insuretech and subsidiary Just Insure, Inc., a licensed US property & casualty insurance company, offering pay-per-mile automobile insurance products through mobile technology. Just Insure is on a mission: To increase the convenience and availability of car insurance options, and to use technology to improve driving safety. Full coverage insurance is currently offered to drivers in Arizona, and is planned for other states in 2021. For more information, visit https://just.insure and download the “JUST INSURE” app from the Apple App Store or Google Play. #justinsure
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Is Just Insure legit?
Just Insure (just.insure) has a 4.1 out of 5 rating on OK.one, based on 103 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 76% of reviews are 4 stars or higher and 14% are 1 star; The business has not yet replied to negative reviews; Reviews mostly discuss Price, Customer service, User experience. Last updated 2026-08-27.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently share that the insurance rates are remarkably affordable and significantly cheaper than traditional major insurance providers. Many people love the exceptionally helpful staff, often mentioning specific representatives who provide friendly, patient, and professional assistance during phone calls.
Some people were dissatisfied with unexpected price hikes and billing issues. Reviewers noted that rates can gradually increase over time, and some also expressed frustration regarding mileage charges or unreturned phone calls. A few consumers mentioned that customer service could feel unhelpful when dealing with policy adjustments and unexpected charges.
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This is the easiest use of my time and insurance costs on a per mile basis. If you ever need to contact customer service they're easy to get in touch with through the app or via an actual call. If you own a race car, I wouldn't recommend this BUT just because I THINK I do and don't, it was an easy choice!!!
Just is good if you drive 50 miles or less, and you have to insure your car, the only thing that is a hassle is having to take a picture of your odometer every once in a while. Customer Service could respond quicker other then that it is a good app.
The customer service is horrible. They’re rude and unprofessional plus they charge you extra money without your concern. Don’t do just and get a real insurance company.
I've been with just insurance on and off for the last 3 years I've never had no problems with them it's easy to deal with them the cheapest that I found
I love that I only have to pay per mile and if I was in another vehicle or if I walked I can dispute the trip and it automatically takes off that trip and how much it costed this app has been great
Today I talked with Whitney, a representative for Just Insure and she was quick to answer my call and was very friendly, courteous and professional. I had some questions about the company’s app and Whitney was a good listener and patiently explained the app’s features and what the various icons stood for. She was well-informed and reconfirmed my understanding about the company’s policies and the instructions for using the app. I was glad to have a real live person on the phone as a representative as they give the best customer service, not those auto-line soul-less voices. Whitney was very polite and made me feel that the company really appreciated my business. I would highly recommend her to others who may be interested in using the services of this company and would be happy to have her as my representative in the future. Customer service is the lifeblood of any business and Whitney provided excellent service.
This is by far the best insurance company I've used for Auto ever. They're inexpensive, great customer service, and the range of things and ways you can pay is by far the best. Plus you can insure your car the day you buy the policy, not a lot will let you do that without a huge fee.
It does not have bullshit. I pay what I owe. No bullshit meaning meaningless contracts of pricing due to credit, other insurance companies pay history, and finally pricing is fair to me. No middle man, no one else to feed but letting the customer pay what he owes. Easy contact in case of questions. No price hikes. No nonsense bullshit.
Very honest : they had understand on some of my tough situations and had gave me the opportunity to restore my policy, when messages or chatting always the a fast reply and #1 trying there's best to resolve my issues 👍🏽