Founded in 2013, Nihaojewelry is a professional online wholesale jewelry marketplace. Offering over 10M+ SKUs with no minimum order requirement and factory-direct pricing, it helps small businesses access diverse, stable inventory at lower turnover costs. To support this, we partner with 4,000+ factories and also operate our own factory dedicated to professional design and manufacturing.We empower diverse business models across all growth stages, from ambitious startups taking their first steps to established global enterprises. Our flexible solutions cater to street vendors, influencers, social sellers, e-commerce stores, dropshippers, boutiques, wholesalers, distributors, and independent designers.The company owns its own factory, focusing on design and production. It implements a two-step quality inspection process using high-quality materials, including 304 stainless steel, 925 sterling silver, and moissanite, as well as selected 316L stainless steel and alloy metals. Most products feature PVD plating technology, ensuring durability, water resistance, and long-lasting color. Through centralized procurement, Nihaojewelry provides highly competitive prices, with most items priced between $1 and $3. Over 10,000+ new SKUs are added daily across 1000+ categories, keeping up with trends on Instagram, TikTok, YouTube, Facebook, Pinterest, and other social media platforms, enabling faster sales growth and higher profits.Our professional account managers are available 7*24H and have served 1,000k+ clients across 100+ countries and regions, delivering over 20M+ orders. We are committed to making your jewelry business easier to start and faster to grow.
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Is Nihao Jewelry legit?
Nihao Jewelry (nihaojewelry.com) has a 3.2 out of 5 rating on OK.one, based on 615 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. Opinions are polarized: 59% rate it 4 stars or higher while 32% give 1 star; The business has replied to 91% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-10-24.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company, expressing high satisfaction with their overall purchases and transactions. Customers frequently praise the remarkably affordable prices, beautiful designs, and the impressively wide variety of available items. People also highlight the outstanding quality of the jewelry, careful protective packaging, and consistently reliable delivery services.
However, some people mentioned frustrating issues with missing items from orders, damaged goods upon arrival, or unexpected delivery delays. A few reviewers additionally noted that certain clothing items ran small or that specific products tarnished quickly after use. Despite these specific drawbacks, the general sentiment remains overwhelmingly positive among buyers who plan to order again.
Auto-generated from all reviews of this business. For reference only.
So I wrote a review months ago that I ordered and was charged and I was later blocked from their website as my account said login details don't exist. I wrote a bad review and messaged them on Facebook and instagram. After many bad comments someone noticed and messaged me on WhatsApp, even sent me a screenshot shot of my order and said they will send it to my address if I remove my bad review. So they had my order all these while? took my money and wanted to run away? So because I made several bad reviews they said they will ship it but I should remove my review. I told them I will once I receive my items. The person read it and said nothing. Now it is almost two months and still no item. These people are scammers. So that's how I would have removed my review and still wouldn't have gotten my items. So please I am going to start my bad reviews so that people won't fall victim like me. They will take your money and never ship your item. Then block your account so you can't access that same order again and see what Is happening. It is such a shame that they do so many google ads and you see them everywhere but I just hope someone reads reviews before they order. I never did and I regret it. Scammers. AVOID!
Reply from Nihao Jewelry2020-12-07
Hello, we have lots of customers from all over the world and you knew that. You already see our FB and instragram you should knew we are a realiable company. And which order is yours? Could you send me the order number plz, let me check it and i will give you the solution.
They trick you to remove bad review and never send item still.
So I am writing an update about this people and what they did after my first bad review here. First of all they took my money using my card and then told me I needed to pay again by bank transfer and I should notify them once I have paid. I was shocked because I just paid with card and they even sent me an order number. So I was pissed and tried logging into my account to view my order page then guess what it said my account doesn't exist. They took my money and then blocked me. I was more pissed then I messaged them on Facebook and Instagram telling them to give me my money or my order and they were not responding. I think after numerous bad reviews someone noticed and messaged me on WhatsApp sending me a screenshot of my order and saying they will send it out to me but I should remove the bad review I wrote. I told them I will if they send the item and I will be their number one pr officer. The person read it and said nothing. It is two months now and I haven't received any order. So Nihao if you have any decency please send me my order like you promised. Everyone can see I put my order number here. NHCN200922157706. This is scamming of the highest level. You trick people to remove their bad reviews and still don't send the item. Don't you know they can still go write another bad review. I just want my items so please send it NOW. I am tired of these back and forth because I am not giving up. Send my items and I will remove all my bad reviews. Don't send them and I will write a review everyday everywhere till I get you to send it to me. I have all the time post covid 19. It is up to you.
Something told me to check out the company.
Push me to the edge of the cliff once, shame on me, twice shame on you. The fact they have done dirty business, no matter what the aspect of deceit, they did dirty business,I would have done NO more business with them.
Yes, I have seen companies like Big Ole Amazon get mad they got caught hitting my daughters account with all kinds of charges. They have done it to myself and my Daughter in law as well. So when my forementioned daughter confronted them and fought like hell to get her money returned, they returned it and told her she can no longer shop there.
They need to have a bit of damn humility, Truly have some love for the people who are the reason Their Business Exists, THEN they won't find themselves in situations where they look like big ole Dinks, get embarrassed (cause who don't know that's just dirty), then CHOOSE to be mean & unkind to folks eho n wanted to hell you? Man .... these generations just don't get it. Greed.
1st shipment was past expected delivery 2nd order was actually early and now my 3rd order ups claims they now have no tracking of it. I've explained to company and still get told click on tracking. Products are great shipping on the other hand is horrible.
There is always a problem with this company. They will only help you if you leave a bad review! My last order was sent to me over a month late. The only reason it was finally shipped off is because I posted an honest review of their company and they wanted me to remove it. I told them I would not remove it until I received my goods. Their customer service is horrible. I submitted a chargeback through PayPal because I was not aware if I would receive my goods. As a first time buyer, you would not expect a company to send your order over a month late, so I thought it was a scam and charged-back. However, my items did come and I made sure the chargeback was reversed to them. They got paid! So I decided to place another order since my items did truly arrive. They refunded me for the new order and won’t allow me to order because I did the chargeback, even though they still got paid. I have proof that all my items were paid for and that the chargeback was reversed once I received the items. So why am I not allowed to order again? This company is not fair and blames you for their wrongs! This is the second time they ruined the launch of my new business and website! Do not shop here unless you want a plethora of issues and be held accountable for their horrible business ethics. You only see good reviews because they bribe all their bad ones to be removed!
Reply from Nihao Jewelry2020-12-07
Hello, this is Santiago from Nihaojewelry. We dont make business with someone who submitted the dispute through paypal. We believe that transaction issues should be resolved through communication between the two parties, rather than by submitting disputes. You submited the dispute before, so sorry we cant make more business with you. Please understand.
**update**
Received an email from Nihao about my order and was able to resolve it. Took about 1week and couple days to recieved my order. Satisfied with the items. One con about the website though is that it doesn't tell you if an Item is out of stock or not. You will only find out once its all processed. But I guess its good cause whatever that you buy that was out of stock they give you in store credit on your next purchase.
Super bad customer service. I checked my order and it says that 5 items that I paid for are out of stock. I wanted to talk to someone about it so I went on live chat and talked with Yoli. He did not know how to do his job AT ALL!!. I've been trying to get an answer from him for 30mins!! By the 24min mark he just tells me to wait a moment. I can tell that he's reading my messages cause it tells you if it's been read or not. Definitely do not recommend!! I don't even know if I will get my items anymore. Good thing I paid with pay pal.
Received no order information and bad customer service
I ordered my items on 11 November and it took them a very long time to process it and I still have not received any information on my order update. I explicitly told customer service that I needed my items by Black Friday or anytime around that and I have not received any response from them. It has been four days since I have been trying to Contact them and I have yet to receive any response or confirmation. The customer service is very bad and I’m having a lot of trouble trying to get any information on my order.
Overall, it is easy to shop on NiHao and they have a great selection of items. Shipping is very fast. I’ve had a few query with my order which was solved by my helpful accounts manager Kelly. Currently placing my 9th order ☺️
I absolutely love this company. They go above and beyond to try to help their customer and satisfy them. A couple
Of items were missing from my shipment but they corrected the error right away and offered to give me credit but I choose for them to send my shipment. Although I am in the US 13 hour difference they did a great job with communication
I am having a weird experience with customer service here... she is asking me for my payment receipt??? thing that looks awkward because the Accounting department should have that already!!! And since the moment that I did my purchase, my account is already safe and I have done my payment!!!
I made my purchase and they didn't send me a confirmation email or does it appear as an order that has already been paid. I had to write to the chat and it is the worst customer service ever. They don't respond in time and they don't solve anything. I want them to cancel my order and give me the money back, how difficult is that?
Reply from Nihao Jewelry2020-11-11
Hi, this is Santiago from Nihaojewelry. Sorry for the inconvenience, could you send me your order number plz? I think we have tiem difference, we never ignore messages from customers, i think we have some misunderstands between us. This is my whatsapp number +86 132 8581 9261,please write to me let us fix them.
If I could rate this company a zero I would. I spent almost four hundred dollars on some headbands and when I got them they were destroyed. The beads were falling off and the quality was cheap. When I got in contact with the seller for my refund they told me they couldn’t refund me until I sent the package back and so I did that now they are telling me they can’t refund me. Not only did this inconvenience me it was a waste of time and energy negotiating with sellers with poor customer service.
Reply from Nihao Jewelry2020-11-11
Hi, this is Santiago from Nihaojewelry. Sorry for the inconvenience, could you send me your order number plz? Let me check it and i will give you the solution. I think we had some misunderstands, let us fix them. My whatsapp is +86 132 8581 9261,please write to me to fix all things.
I ordered from Nihao several times.. They are really bad ..Bad quality.. cheap material.. and at the same time expensive for everything from items and shipping
I ordered several times with no issues .. this last order was placed a month ago.. I have contacted this company several times with no response back .. very disappointed at this time
Reply from Nihao Jewelry2020-11-05
Dear customer, This is Santiago from Nihaojewelry, sorry for the inconvenience firstly. Could you send me your order number plz? Let me check what happened with your order and i will give you the solution. We never ignore our customers and we are happy to solve problems for customers. My whatsapp is +86 132 8581 9261 o you can email me [email protected].
I would like to start by thanking my assigned service agent on whatsapp Kelly. She was very helpful and professional.
My experience with everthing else in this store is about 1-3 stars maximum. From paying for items which were sold out (i was not informed till i logged in to check on my order status!! And i told them to inform me of sold out items at checkout so i could replace them for my inventory )....all the way to receiving my package and finding some hooks bent. And the worst part, i did not receive 6 pieces of a style i ordered with their reason being "they wanted to give fast shipping so they sent it out asap without correctly indicating what was in the box"
I was given a refund successful but i will not be shopping here again. They are too disorganized and unreliable even when you've spent lots of money on shipping.
NIHOA Jewelry "Never again "... I placed my orders and things happened and requested a cancellation 2 days after I placed the order. Account Manager SANTI whoever he/she is never answers call/Whatsapp/emails, chat Service never a HELP. They still processed the items which I do not need it anymore. The total amount and shipping $183.00 which is my savings.
Reply from Nihao Jewelry2020-10-31
Hola Annie, lo siento mucho por esta problema,por favor contact conmigo ,voy a checar ,que pasa no te contesto su whatsapp email .Voy a checarlo y devolver su dinero ,contactar con mi whatsapp +86 189 5795 8561
Since launching my accessory business I have been ordering wholesale from here and despite a few hiccups with out of stock items majority of my products have been of amazing quality. Shipping has definitely sped up since the beginning stages of COVID and I’m super grateful for that. I have had great communication so far with reps and my manager Summer. There were a few times where I didn’t receive some items but a credit was given in place of those. A piece of advice would be to check your order and packing slip to make sure you have all of items listed. If not, reach out as soon as you can to get your issue resolved. Overall, I would recommend shopping wholesale with them.
Very bad!!! They didn’t sent me 1 pair of boots, loafers and a watch!!! They’re not responding to my emails, bad service from my agent helper!!! I don't recommend it at all!!! I want my money back or the products
Reply from Nihao Jewelry2020-10-21
Hi, this is Santiago from Nihaojewelry. Sorry for the inconvenience, could you send me the order number plz? We never igonre emails from customers and we have our own rules to resovle this kind of problems. My whatsapp is +86 132 8581 9261 o email me through [email protected]. Please kindly delete the bad review we will give you the solution!
the prices are super cool like they are cheap, you found beautiful things, but the in time then you have to paid them, the sending is EXTREMELY expensive, almost the double of the thing.
When I found this page I thought that most things that I bought more cheap would be the sending, but no.
Now I can't buy anything
:(
im disappointing
Reply from Nihao Jewelry2020-10-14
Hello Hinami, I think you have a misunderstanding of our model. What we do is for wholesale, the more you buy the shipping will be more economic. I saw you just bought two pairs of earrings, so the shipping will be expensive. Please add more items to try again and please kindly delete the bad review.
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