Smileactives (smileactives.com) has a 1.9 out of 5 rating on OK.one, based on 63 user reviews collected here. It is listed under Beauty & Well-being and its reputation is poor. 68% of reviews are 1 star, a relatively high share; The business has replied to 96% of negative reviews. Last updated 2026-08-10.
What people say
G
Gary · 1 review · Verified · Experienced 2025-08-04 ·
★★★★★
I did not sign up for for any future…
I did not sign up for for any future shipments after the 1 purchase I made to try the product. Quickly I had 2 tubes that I did not order. I contacted Smileactives, they said I could return. I went thru the return process, including paying over $20 for return shipping. I received a credit of $21 after I had paid $183. You continue shipping after additional texts asking you to stop. You still charged me for shipments never received. Review My account and refund me what you owe me. This started in 2025
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GERRIE · 2 reviews · Experienced 2026-07-30 ·
★★★★★
ignored cancellation request!!I
I placed an order with smith actives and immediateately turned around and cancelled the order. When I found out it was this continual billing, I did not want this. When I called them after receiving the product, I asked to sen it back because I had cancelled. They would not take back an unused product and continued to charge my card. I would not do business with them.
Reply from Smileactives2026-08-04
We're sorry to hear about your experience, Gerrie. We never want customers to feel surprised or frustrated by their order experience. We appreciate you bringing this feedback forward and will share it with the appropriate team for review. Our Customer Care team would be happy to review your account, explain billing details, and assist you with available return options. Kindly contact us at 1-800-207-8952, available from 7:00 AM to 10:00 PM, so we can help you directly.
I have requested multiple cancellations and am still being charged.
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Lisa · 1 review · Verified · Experienced 2026-08-02 ·
★★★★★
Did not work!
Reply from Smileactives2026-08-03
We're sorry to hear you're not getting the results you were hoping for, Lisa. Results can vary based on individual smile conditions and consistency of use. For best results, we recommend using the suggested amount of gel twice daily and brushing for a full 2 minutes each time. Our Customer Care team would be happy to assist you further. Please contact us at 1-800-207-8952, available from 7:00 AM to 10:00 PM, so we can help you directly.
I have received 3 shipments of product sine 9/25. I’ve emailed four times to cancel my subscription and it still has not been done. I’m filing a report with PayPal. The product did not work for me and I’ve lost a lot of money with this purchase if I’m not credited and this is not terminated I will follow a report with a Better Business Bureau.
Reply from Smileactives2026-08-01
We're sorry to hear about your feedback and experience, Linda. Your cancellation request has been completed as of 08/01/2026. A confirmation email will be sent shortly with an overview of your canceled account and cancellation details for your records. Thank you for choosing Smileavtive and allowing us to be part of your skin care journey.
We're sorry to hear about your experience, Angelique, and we appreciate you sharing your feedback. We have checked your account and can confirm that your subscription was successfully canceled on 08/01/2026, and no future shipments will be processed. Thank you for choosing Smileactives and allowing us to be part of your smile care journey.
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Puna · 5 reviews · Experienced 2026-01-02 ·
★★★★★
Watch out for hidden subscription
I too was fooled by the promise of whiter teeth so I ordered, didn’t see any change. Another shipment arrived did not order. BAM they got you in a scam subscription. I finally was able to cancel, but it was a struggle.
Reply from Smileactives2026-08-02
We're sorry to hear Smileactives didn't meet your expectations, Puna. Whitening results can vary based on individual smile conditions and consistency of use. For best results, we recommend using the suggested amount of gel twice daily and brushing for a full 2 minutes each time. Our Customer Care team would be happy to learn more about your experience and assist you. Please contact us at 1-800-207-8952, available from 7:00 AM to 10:00 PM, so we can help you directly.
I signed up for the trial package then later received a huge tube of toothpaste and brushes then a couple of months later I received another big tube and toothbrushes. I called and canceled this account only to receive a credit card bill charging me another 47.72 the customer service says was 1/3 of the payment for one tube. So to get one large tube of toothpaste is nearly $150 oh that also included some toothbrush heads that I never asked for I mean, who needs three toothbrush heads every two months only one person one. I found out today after talking to customer service that they charged me $45. Every time they sent me three replacement heads this place just robs your blind do not sign up for this stuff. I wish I had been warned ahead of time, man that’s an extremely expensive con. Customer service was no help at all. I asked if I could send back the $45 toothbrushes and they said oh I missed the 90 day return window by three days. Well I wouldn’t have known about it until I got my credit card statement today that they’re still charging me for something I canceled.
Reply from Smileactives2026-07-31
Thank you for sharing your feedback, Peggy. We're sorry to hear there was confusion regarding your order and billing. Smileactives is offered through a membership program designed to help support consistent daily care and maintain a bright, confident smile over time. We understand unexpected charges can be frustrating, and we'd appreciate the opportunity to review your account and address any concerns. Please contact our Customer Care team at 1-800-207-8952, available daily from 7:00 AM–10:00 PM EST.
I have tried to stop this subscription twice over the past YEAR, and you all keep charging me and sending product. I have moved, so I’m not even receiving product now, but I’m still being charged. The last time I received product, I sent it back. THEIVERY. Can I give this zero stars? Now I have to take this up with my bank.
Reply from Smileactives2026-08-01
Thank you for sharing your experience, Crystal. We sincerely apologize for the frustration caused by not being able to cancel your subscription sooner. We can confirm that your subscription has now been canceled. You will receive a confirmation email shortly with an overview of your canceled account and the cancellation details for your records. Thank you for choosing Smileactives and allowing us to be part of your smile care journey. If you have any questions or need further assistance, please call us at (800) 207-8952 or chat with us anytime at smileactives.com.
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Gail · 3 reviews · Experienced 2026-07-26 ·
★★★★★
Buyers beware
Buyers beware! They bait and switch your order to recurring shipments and recurring billing. You get a go around when trying to cancel. Purchase at your own risk.
Update: problem resolved after speaking to a representative.
Reply from Smileactives2026-07-28
We're sorry to hear about your experience, Gail. And we understand how frustrating unexpected charges or concerns about your order can be. We'd like the opportunity to review your account, explain what happened, and work with you toward a resolution. Please contact our Customer Care team at 1-800-207-8952, available daily from 7:00 AM to 10:00 PM ET, and one of our representatives will be happy to assist you. Thank you for bringing this to our attention, and we hope to have the opportunity to make things right.
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Linda Wilkins · 1 review · Experienced 2026-07-27 ·
★★★★★
You can just be like old nana and pop
You can just be like old nana and pop? That is a very inappropriate statement . I’d never try your product for that alone. Even if the reviews were good!
Reply from Smileactives2026-07-28
Thank you for sharing your feedback, Linda. We're sorry the commercial did not resonate with you and appreciate you taking the time to share your perspective. We'll pass your comments along to the appropriate team for review. Thank you again for helping us better understand our customers' viewpoints.
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John S · 1 review · Experienced 2026-07-23 ·
★★★★★
This is a scam
This is a scam. The deal I signed up for was $48 onetime order of the smileactives product to see if it actually worked. Unfortunately they automatically signed me up for a subscription without my consent and they started charging my card for over $200. I ordered this product from the Shop app but smileactives created a membership using my email address I used on the Shop app and kept charging my card. I couldn’t cancel the subscription because I didn’t create the account on the smileactives website so I had no way to login and cancel the subscription. These guys are scammers. I’ve never written a review before but these people don’t deserve to be in business.
Reply from Smileactives2026-07-29
We're sorry to hear about your experience and concerns regarding Smileactives subscription details, shipments, and billing, John. We never want customers to feel surprised or frustrated by their order experience. We appreciate you bringing this feedback forward and will share it with the appropriate team for review. If you still need assistance with your account, please contact our Customer Care team at 1-800-207-8952. We're available daily from 7:00 AM to 10:00 PM ET and would be happy to assist you directly.
I did not sign up for monthly subscription & they will not cancel it , charging my credit card & im not even receiving the product . They do not answer their phone ! Terrible company & products !!!!!!!
Reply from Smileactives2026-07-28
We're sorry to hear your feedback and experience, Bonnie. We apologize for the frustration caused by not being able to cancel sooner. After reviewing your account, we can confirm your subscription has now been cancelled with no future shipments and with $0 balance. Thank you for choosing Smileactives and allowing us to be part of your smile care journey.
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PennyBo · 6 reviews · Experienced 2026-07-26 ·
★★★★★
Your TV ad is extremely insulting
Your TV ad is extremely insulting. Referring to old "nana and papa" and yellow teeth!!
I am 85 and have beauiful white teeth as do my hundreds of old "nana and papa" friends. You should reconsider this ad.
Reply from Smileactives2026-07-27
Thank you for sharing your feedback, Penny. We appreciate you taking the time to express your concerns regarding our advertising. We're sorry to hear that the commercial did not resonate with you and that you found the messaging offensive. Feedback like yours is important, as we strive to create advertising that is engaging, respectful, and inclusive of our diverse customer community. We value your perspective and will ensure your comments are shared with the appropriate team for review and consideration. Customer feedback plays an important role in helping us evaluate how our messaging is received. Thank you again for bringing this to our attention. We appreciate your feedback and the opportunity to better understand our customers' viewpoints.
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Darcel · 3 reviews · Experienced 2026-07-25 ·
★★★★★
FED UP
Like many others I was charged automatically when I did NOT subscribe, and I went through pure hell TRYING TO CANCEL!!!!! Customer service was rude and not helpful at all, THEY ARE HORRIBLE!!!!!!! This nightmare started in March, only wanted to try, then without my permission they charged my card, I had my bank freeze any further transactions. I did receive a cancelation email finally but they keep sending me emails saying I have a balance due and today they sent me a bill in my mailbox!!!! WTF???? I GIVE NEGATIVE 1 STARS. 🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬
Reply from Smileactives2026-07-27
Thank you for sharing your feedback, Darcel. We sincerely apologize for the frustration and disappointment you've experienced. We understand how upsetting it can be to feel that charges continued after you believed your account had been canceled, and we're sorry to hear that your interactions with Customer Service did not meet your expectations. We recognize how concerning it is to receive additional communications regarding a balance after attempting to resolve the matter. We'd like the opportunity to review your account and better understand what occurred. Because subscription, billing, and account-related details are specific to each customer, we encourage you to contact our Customer Service team directly so we can look into this further and provide personalized assistance. Please contact us at 1-800-207-8952 or visit www.smileactives.com at your convenience. We value your feedback and would appreciate the opportunity to address your concerns and work toward a resolution.
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Laura · 1 review · Verified · Experienced 2026-05-20 ·
★★★★★
It was a great product
It was a great product. I loved it.
Reply from Smileactives2026-07-26
Thank you so much for sharing your wonderful feedback, Laura! We’re absolutely thrilled to hear that you’re enjoying your experience with us. With regular use of the Pro Whitening Gel, you can continue to see more visible improvements over time as it helps support a brighter, healthier-looking smile. Thank you for choosing Smileactives!
I am so disappointed in the product and the fact that I have written emails and asked repeatedly for this subscription to be canceled. I do not give permission for you to keep debiting my account. I am not at all liking this product and would like to stop receiving it. I want this canceled.
Reply from Smileactives2026-07-24
We’re sorry to hear about your experience and appreciate your feedback, Janeen. Your cancellation request has been completed as of 7/24/2026. A confirmation email will be sent shortly with an overview of your canceled account and cancellation details for your records. Thank you for choosing Smileactives and allowing us to be part of your smile care journey.
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Helen · 4 reviews · Experienced 2026-07-23 ·
★★★★★
Deceptive billing and cancellation hurdles
Don't you ever purchase online at SmileActive. It is not true that you can save, but it will end up that you're paying more through their subscription. Hidden subscriptions, unauthorized credit charges and a difficult cancellation process. You have to chat with their unresponsive customer service, which is not helpful.
Reply from Smileactives2026-07-24
We’re sorry to hear about your experience and appreciate your feedback, Helen. We understand how frustrating unexpected charges or subscription concerns can be. Our team would like to review your account and ensure everything is properly handled. Please reach out to our Customer Care team at 1‑800‑207‑8952. Our representatives are available daily from 7:00 AM to 10:00 PM EST to help you directly.
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Robert Heinzer · 2 reviews · Experienced 2026-07-21 ·
★★★★★
I FIRST ORDERED THE ENTRY PACKAGE TO…
I FIRST ORDERED THE ENTRY PACKAGE TO TRY THE PRODUCT. I NEVER CREATED AN ACCOUNT. SEVERAL MONTHS LATER I RECEIVED MORE PRODUCT AND THE ENCLOSED NOTE READ LIKE IT WAS FREE. I WENT TO THEIR SITE TO SEE IF I INDEED HAD AN ACCOUNT AND COULD NOT FIND ANY. THEN 2 MONTHS LATER I RECEIVED MORE. I CALLED AND FOUND OUT THAT THEY AUTOMATICALLY CREATE AN ACCOUNT WHEN YOU PLACE AN ORDER. SO I HAD TO SPEND $27.00 TO SEND BACK THE SHIPMENT TO AVOID PAYING $120.00 FOR STUFF THAT DOES NOT WORK! BEWARE...THIS IS A SCAM!!!!!
Reply from Smileactives2026-07-24
We're sorry to hear you feedback and experience, Robert. We understand how frustrating unexpected shipments or account confusion can be, and this is not the experience we want for our Smileactives customers. We’ve reviewed your information and we confirm that your account was fully canceled on 07/20/2026. If you still need assistance or have questions, kindly reach us at 1-800-207-8952. Our team is available every day from 7:00 AM to 10:00 PM to assist you directly.
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S Mavis · 3 reviews · Experienced 2026-07-23 ·
★★★★★
Not only did I not have any success…
Not only did I not have any success with this product, but they tried to scam me! They claimed in emails that they sent out a $47 order on March 26th but I NEVER RECEIVED IT. They began in June to try to have me pay for the March order and then said they were going go collections for this...My debit card was compromised in May (the one I used), so If that was true they could have used that card to legitimately charge my card. Ever since they have continued almost weekly to claim to get paid. I called Wells Fargo and they said to drop as it is a SCAM and Wells would back me up! LOSERS, TERRIBLE COMPANY, RUN AS FAR AS POSSIBLE DO NOT DO BUSINESS WITH THIS COMPANY!!!!!!!!!!!!!!!!!!!!!
Reply from Smileactives2026-07-24
We're sorry to hear your feedback and experience, Mavis. We understand how frustrating it can be to deal with an order you didn’t receive and billing concerns, and this is not the experience we want for our Smileactives customers. We’d like to review your account and assist you directly to ensure everything is properly handled. Please contact our Customer Care team at 1-800-207-8952, available daily from 7:00 AM to 10:00 PM EST. to assist you directly.
