Sportsdirectuk (sportsdirectuk.com) has a 1.1 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Sports and its reputation is poor. 95% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Customer service. Last updated 2026-10-25.
What reviewers say
AI generated
Most reviewers were let down by their experience overall. Consumers frequently expressed deep frustration regarding unhelpful customer service representatives and extremely long waiting times when attempting to resolve various issues. Many people also struggled heavily with receiving completely incorrect orders, wrong clothing sizes, or severely damaged goods delivered directly to their homes.
Some reviewers were not happy with the unexpected financial burdens caused by extra charges for both delivery services and product returns. Shoppers additionally reported that various purchased items frequently broke down rapidly after minimal usage, while other parcels arrived completely missing from their scheduled postal shipments.
Auto-generated from all reviews of this business. For reference only.
Can’t get a refund, have to have a credit note. Spent credit note online but cannot return the items in store to swap for different size. Have to pay for delivery and return of items and then they expect me to go back to the shop again with my next credit note to buy the correct size.First floor changing rooms not usable. Ground floor changing rooms locked and you have to go to tills to get them opened. The customer service policies of this shop are awful. It’s like it’s their mission is to provide as poor a consumer experience as possible.
I would give 0 star if possible. Ordered things online, my order was cancelled due no Inbox locker available. Tried again some days later, prices were changed but still tried to get what I wanted. Same thing happened, order cancelled by SD due no Inbox locker. Chat with Customer services no luck, takes ages from someone from India to reply. Hoping to get all my money back!
Ordered a Man united away top pre Christmas number and name onbtge back for my son.
Was never advised it had arrived in store, finally picked up by chance 27th December.
Son was excited, when opening the number was falling off the back very poor application.
Emailed to complain 27th December, now 11yh Jan only 1 reply, nothing sorted and no further communication from customer service, very poor, I will not be dealing or buying from these jokers again. Terrible business and as for customer service *iss Poor.
Do not buy from sports direct worst customer experience
I have been waiting for almost a month for a refund. This is due to you sending the wrong size of football boots. Please do not buy from this company online as they are very difficult to deal with.
yet again sent there funky trainers back that were not brand new and yet cost me 4.99 to send back but did not even give the original money for delivery back another 4.99 yet i returned what they sent me as were used,will be ringing tomorrow and if no good will be taking to court as sick of these companys that rob innocence buyers of there hard earned money and there is no excuse as under customer care and trading law i am intitled to a full refund plus return costs due to the fault being theres.I WARN EVERYONE DO NOT BUY FROM THIS COMPANY THERE ARE CORRUPT.
13/12/24 Purchased a pair of golf shoes for Sports Direct, and now unable to return them as the web portal states there is a problem. I have written to them three time, to no avail, if this is not sorted out soon my window for the return will close, and will not be able to get a refund. Also the shops are not willing to take a return purchased via the web site. No contact number to talk to anyone. Not a good purchase option via the web. I am at a loss as to what I can do? Case Acknowledgement [#13889963] given but no resolution for solving my problem. 14/12/24, I have now been contacted by the customer services team via email, and the matter is at last progressing, Item has been returned and now awaiting a full refund. I will up date on my progress, once it is completed.
This is a strange one, had two pair of really great sports trousers and received an email asking for a review, as I was very pleased with the trousers I decided to leave a five star review, but on getting to the review page, they said if I was using an Ad Blocker it may interfere with the review, still I tried, and I couldn't leave a five star review, so there's a lesson here for Sports Direct!
Terrible customer service, there’s not even a number that a customer can call. You have to submit an email and then wait days for a response. Still waiting for refund. Will not use these online again. Refunds are a real hassle too.
Items ordered and money taken smoothly, but no delivery, no helpful people to chat with just robots that can’t do anything to help. It’s Easy for them to take your money. But Easier to forget you afterwards.
AVOID . Absolute joke! Disputed an order months ago (2 pairs kids trainers totalling £40 max) which were delivered to wrong address. Been trying to place an order and pay debit card - now had email to say
"We hope this email finds you well. We appreciate your continued support as a valued customer. However, we regret to inform you that your online account has been suspended due to a dispute against a previous order" I will spend my hard earned cash to a decent company!!
My experience with Sports Direct’s customer service was incredibly disappointing. I asked a simple question about whether delivery charges to Cyprus include taxes or customs duties. The response I received was vague and contradictory, offering no clarity. One part of the reply claimed taxes were included, while another suggested I might need to pay them upon delivery.
For a company offering international shipping, it’s unacceptable that their customer service cannot provide a straightforward and accurate answer. This lack of transparency and professionalism has made me lose trust in their service.
DO NOT USE THIS COMPANY. I’m not even sure that they exist. I have ordered a football shirt for my son three times but never receive it. I have received one refund. They use EVRI for deliveries which is the worst Courier ever they lost the parcel once and falsely claimed they had delivered it. I am still waiting for the shirt to be delivered to their local store. They should be shut down and not allowed to trade online.
Illegal pricing of items in store and no way to contact the store to resolve.
Online customer service used "the internet" to find a number to contact the store even after I told them it did not work.
Apparently their "customer service" involves not being able, or willing to help.
Zero stars would be a better assessment.
Multi million pound company and they still owe me money. I sent back some dry robes and only received a refund for some of them £80 when I had spent £140?!!
So not only have they got their products back at my expense (£15) they have also stolen £60 from me?! I have also provided photographic evidence of all the goods being packed and sent back. surprise Surprise you can’t speak to anyone and nobodies coming back to me via email. Wtf happened to customer service? Why is is always the little guy in business that suffers?
I bought a pair of trainers yesterday in a Sports Direct store. I tried them again at home and they just didn't fit right so I took them back today for a refund. Guess what, they do not do refunds, you have to accept a credit note. Only there is no sign that tells you that. The sign was (in my opinion) purposefully hidden behind a board so they could rob customers of their money and their rights. I took a picture of the sign, which if it had been visible and I would have read I would not have purchased the trainers. Clearly deceitful. DO NOT BUY FROM SPORTS DIRECT UNLESS YOU ARE WILLING TO WAIVE YOUR RIGHTS BY THESE LYING CROOKS. I'm now stuck with a credit note from a store and brand I do not trust and do not want to do any business with.
Only gave 1 star as that’s the lowest level. How is this company still trading? Bought something on next day delivery, paid extra as it was a kit to wear to a funeral of the deceased’s much loved team. Nothing received, applied for a refund in July, case acknowledged in September saying they were very busy. Still no refund, utter garbage!
My order was at Evri the carrier for 6 days, bearing in mind that this was on a next day delivery from Evri. i tried to contact evri, the only communication is through a bot. after 2 days they inform me that there is an issue with the delivery and i need to contact Sports direct. 4 days of trying to communicate with Sports Direct, again only possible communication is through a bot. Today, 11 days after the original order was placed and paid for, today i'm told i have to wait another 14 days before my replacement order will be dispatched. absolutely appalling service from this company!!
UPDATE. After waiting the stipulated 14 days for the replacement order to be dispatched, i spent another hour on the chat bots etc, to be informed that the order has since been cancelled due to an issue in the warehouse. No notification or anything, only the fact im chasing the order again i find out this information. How can a company, this poorly organised, with such appalling communication and Customer Service survive!!!
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