Sportsdirectuk (sportsdirectuk.com) has a 1.1 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Sports and its reputation is poor. 95% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Customer service. Last updated 2026-10-25.
Most reviewers were let down by their experience overall. Consumers frequently expressed deep frustration regarding unhelpful customer service representatives and extremely long waiting times when attempting to resolve various issues. Many people also struggled heavily with receiving completely incorrect orders, wrong clothing sizes, or severely damaged goods delivered directly to their homes. Some reviewers were not happy with the unexpected financial burdens caused by extra charges for both delivery services and product returns. Shoppers additionally reported that various purchased items frequently broke down rapidly after minimal usage, while other parcels arrived completely missing from their scheduled postal shipments.
Auto-generated from all reviews of this business. For reference only.Purchased a pair of Under Armour gloves on line, they arrived with security attachment on making the totally unwearable. Will attempt the nightmare of getting a full refund which no doubt will be almost impossible. Do not purchase from this inept,customer un-friendly company 0/10
Bought a pair of trainers and they sent a wrong size. Customer service take forever to respond and rush to say the order is correct without even checking details. Bought the same pair on next day delivery. They didn't deliver on the next day as I really wanted them urgently and now they have again delivered the wrong size. Seems no point ordering from them again as they keep repeating the same mistake and keep holding your money. Haven't even received the first refund as they claim it takes 14 days. Really disappointed with both their service and customer service response. Order number SD40000122553816
I placed an order for goods with Sports Direct on 03/02/25 and paid for standard delivery. I was informed the LATEST delivery would be on 10/04/25. They emailed me on the 07/04/25 to confirm that the goods were shipped, were at the hub of EVRI their Courier, and 'would be with me shortly'. The goods never arrived and I heard nothing from Sports Direct or EVRI. I checked the tracking every day which was still showing the goods at the hub. There is no phone number for either Sports Direct or EVRI to allow customers to speak to a customer services advisor, so everthing has to be done through online bots. After going round in circles for 4 days I was told to download a missing goods pro-forma enquiry form. It took another 4 days to get a response saying that an investigation was being carried out, and another 2 days for Sports direct to email me advising the goods - expensive running trainers - had been 'lost in transit', obviously a euphemism for stolen at the EVRI hub. At no time did EVRI respond to my emails. Sports Direct have now informed me that the goods are no longer in stock and a refund has been passed returning my money which will now take 3-5 WORKING DAYS to show in my account. As this is the Easter holiday weekend with bank holidays on Friday and Monday it will now be the 24/0/25 before my money is refunded, a full three weeks after placing my order. Sports direct have ignored my email asking for reasonable compensation for the time spent trying to resolve the issue, the additional cost to purchase the same trainers elswhere, which is going to be £40.00 more or the extended time that it has held my money before returning it to my account. My recommendation for anyone planning to use either Sports Direct or EVRI as a courier is to think very carefully before doing so. I have since carried out some online research and viewed consumer programmes that tell of numerous same incidents with Sports Direct and EVRI. If true, the EVRI hub warehouse must be either staffed with incompetents and/or theives.
Writing this review here as sport direct did not like the review I sent them direct. Poor customer service this can be hit or miss. Parcel was lost got a refund no problem. Ordered a different pair of trainers to collect from store. No confirmation they had been sent to the store . Waited days contacted them to be told there at the store . In addition the reason I sent to the store is because they use Evri for home delivery and a room full of Stevie wonders could deliver parcels better than Evri do ...so don't trust them.
Anti-consumer policies. Charging customers twice for shipping is wild. You can’t take your online order to the shop, which doesn’t make sense. I wouldn’t order from there again. I would rather spend money somewhere else, even if it means spending a lot more.
I left a review before on how my situation was handled by sports direct, and they commented on my review by saying that they will reach out to me directly. but it has been months now,with no contact. Do they just say these things, so that they look like a reputable company ?? Here is what they replied to me, COPIED and PASTED. :— Reply from Sportsdirect.com 9 Jan 2025 Hi James, Thank you for taking the time to leave us a review. I apologise for the inconvenience of not receiving all of your order, I understand your frustration. I'm going to reach out to you privately to discuss this in further detail. Kind Regards Marvin Customer Service Advisor I would be happy do remove my reviews and give a good review if my issue was dealt with in good faith.
I ordered items online to my local store for pickup. (SD40000121153662) I collected my items contained in 2 undamaged plastic packages and upon opening I found an item missing (product code 493140/03/470) Under Armour track suit bottoms, cost £36.99. I immediately contacted customer services via web chat and was advised the conversation would be converted to email. I then had to deal with a number of customer service advisors including so called senior advisors. I was first asked to supply photos of items I received which I did. I asked why as this proved nothing but received no reply. I eventually got an answer from another advisor who stated the photos were to prove there was no damage to packaging. The only reason I knew an item was missing was to open the packages??? and I'd already stated there was no damage. I was then told that quality assurance had been completed and that I had received the item. 2 Customer Services Senior Advisors insinuated I was a liar and a criminal. They would do nothing further and I had no recourse or could not escalate my complaint. I even asked which package my missing item was alleged to have been in but again received no response. I am absolutely outraged at the insinuations, the fact I DID NOT receive my item and that Sports Direct can take my money and close down my query without any recourse. I can only presume if a mistake has not been made during the warehouse packaging operation that alleged criminality has occurred by Sports Direct employee(s). Please be careful with your orders from this company.
My parcel is delivered to a wrong address and I have several proofs (GPS record, a photo of recipient that is not me and a wrong-delivery admission email from the delivery company itself). Yet SportsDirect refuses to refund me or replace the product, saying I can (quote) "contact any third party I deem necessary". Totally absurd, unprofessional service.
No INVOICE OF CONTAINED ITEMS within parcel!. Last week I had a sports direct parcel, gave good feedback to EVRI, so trusted them with another order. A HUGE MISTAKE. The beanie hat, flip-flops, and T-shirt delivered. MISSING TRACKSUIT BOTTOMS, LADIES JUMPSUIT AND LADIES SHORTS!!! WHO ON EARTH DO I CONTACT?
Would give no stars if I could! St Helens store is just awful! Young kids (ok I get they’re probably on a very basic wage!) with absolutely no customer service skills…..not even common manners! You could see they really didn’t want to be there. I spent £120 in the store, £70 in vouchers and the rest cash. I got home to realise I had been over charged £10 so went back the next day. I explained, had my receipt as proof but THE MANAGER refused to give me the cash back and insisted I had a voucher. In the end I had to accept but as it was their mistake I don’t think I should have. There was no apology for the mistake and in fact, the manager shouted sarcastically “have a nice day” as I walked away! I really don’t think that’s acceptable. Do not shop in this store!
Sports Direct are the worst. I said to myself never again will I ever buy from them. Sent return last summer. Never got the money back. Contacted support countless times. Every time they respond with - we sent the money. Well it never arrived to my account. Asked for proof of sending the money- no answer. They start the thread again asking me for order number and the same loop continues until they tell me they sent the refund and close the communication. Avoid that shop at all costs.
Read our Guidelines for Reviewers Ordered trainers for my daughter and repeat ordered two size 9 trainers Nike Court Borough InG00 White/Pink C9 (26.5) Product Code: 021637/31/090, instead of their listed size we received size 9.5 (27.5) in a size 9 box. I spent half a day sorting with non-existent customer service and finally got a free return label. So I tried again and ordered again, and guess what the exactly same happened. I am now left in a position, where I have to spend more time in dealing with this. Learnt my lesson never use this company ever again, and think carefully before ordering when something goes wrong do you want to be faced with this hassle. Staff are abroad in chats and only can email or use chat facility.
HORRENDOUS BUSINESS! I wish I had seen all the reviews before I went on to buy anything from them. Customer service is extremely poor, deliveries are unreliable. AVOID AT ALL COSTS!!
sent wrong item twice so had two lots of P&P then forced to pay return P&P this cost a total of £15 Sports direct have refunded the cost of the item only but not the P&P despite the delivery of wrong item being there error Have tired chasing this but am getting no response
I bought two pairs of shoes online, obviously the same size as they were both for me. I took a screenshot of the order after I placed it, and then received an email showing one of the pairs was 2 sizes smaller. I had to chat with them for quite a while until they canceled the order. I re-placed the order. Exact same items, exact same problem. Only this time I did not have a screenshot to prove that I did order the right shoe size. Upon receiving the wrong item, I spent a good while chatting with them to no avail. They still charged me for the return shipment and hung up on me when I asked for a supervisor. Not buying here again, at least not online!
Paid £4.99 for item to be delivered. Sizing poor and too small (football boots). Drove to in-store and told that online purchases can no longer be returned in store. I have to post back - costing another £4.99!! Sports direct also no longer take blue light discount for NHS workers
No, no, and thrice no!!! I've been charged a whopping £4.99 to return an item that didn't fit - and get this - the £4.99 WON'T BE REFUNDED!! SPORTS DIRECT are really lining their pockets! Bad business practice. AVOID!!!!
Just awful. Good prices but they would rather fall foul of trading standards than issue a refund on faulty goods.
I would give this company a zero rating if possible. Ordered some joggers as a christmas present when they came they were the incorrect size. Finally managed to speak to somebody on chat who told me what to do eventually and they gave me a code for the return postage as it was their fault. When I tried putting the code in it came up invalid code. So once again onto the webchat to be told there was a problem with their systems to give it 48 hours. After doing this the code still did not work so I paid postage myself and enclosed a letter explaining everything. I am still waiting for my return postage to be refunded to me. (This is now a matter of principle to get it back). I have sent two reviews to them so far but feel as though it is against them they keep rejecting it. Worst company ever I have had to deal with. NEVER AGAIN.
I was issued a credit note on 6th January, which I used a few days later on line. Sports Direct sent me an order confirmation but then cancelled the order the day after. It has now been three weeks since the order was cancelled but my £47.98 credit note is still invalid. It does not seem possible to phone Sports Direct. I have contacted them via webchat but they have yet to solve the issue. This is very unfair !
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