The price was much higher than…
The price was much higher than anticipated after duties and rate conversion. The quality seems nice. Would like the clamps to be a more sturdy, it looks a little flimsy. But other than that it is beautiful.
About Blue Nile
Data updated- Website
- www.bluenile.com
- Category
- Shopping & Fashion
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 101 reviews
- Replies to negative
- 93% (25/27)
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Is Blue Nile legit?
Blue Nile (www.bluenile.com) has a 3.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 22% of reviews are 1 star, a relatively high share; The business has replied to 93% of negative reviews. Last updated 2026-08-10.
What people say
I ordered online for tennis diamond…
I ordered online for tennis diamond necklace and what was sent was a diamond necklace that kept flipping over and the diamonds were not all aligned, very poorly made and especially for the high price I was paying. Then the lady I spoke with told me try ordering another one bec maybe it was one bad batch. So I did order another one but it was the same with the second diamond necklace I ordered. Very disappointing and realized that all the diamond necklaces are all poorly made. Not a high end quality. Very disappointing.
I love my channel set ring with 28
I love my channel set ring with 28 stones. What better grandmother ring could we pick to honor our April 28th grandson!
I placed my order by telephone at 9 AM…
I placed my order by telephone at 9 AM and had it the next day by 9 AM.The service representative was knowledgeable and friendly.
The ease of ordering and being able to…
The ease of ordering and being able to return items.
Quick turn around time
Quick turn around time Only got a simple rose gold wedding band but very comfortable and well done. No notes. Would use Blue Nile again for sure.
Shipping box damaged
The piece of jewelry was great. The box it came in was damaged on the edge and the insert was also smashed.
The ring is very nice, but
The ring is very nice, I bought it for my wife for our 20th anniversary and she loves it Unfortunately we had to have it resized and it took 23 days turn around time It would be nice if they could put a priority on jewelry that had already been purchased and then sent back for correction Otherwise, we have purchased several different items through Blue Nile and have been happy
Microaggressive staff
I felt like I was receiving micro aggressions from the staff. I kept being asked what’s the occasion, repeatedly by the same people, and being told “oh sometimes it nice to spoil yourself” basically treating me like I must be here for a bigger reason other than just wanting nice jewelry… also they told my friend she can “try on” stuff too when *I* was clearly there to purchase not just try on. It was insulting. Another annoying thing is there is essentially nothing you can take home that day with you. Why have a storefront? I can shop online myself and not receive micro aggressions from staff. The manager especially kept inserting himself where he wasn’t needed. And the salesperson was over explaining why they kept asking me… it just felt like they didn’t expect someone that looks like me to be in there buying something.. Overall a very annoying experience
Wonderful experience
Wonderful experience! The process was very simple and straightforward, and Blue Nile was great with communication. And my fiancee loves the ring!!
Reply from Blue Nile2026-08-04
Congratulations Derek, we are thrilled to hear you now have a fiancée and that the ring was a hit!
Bait-and-switch...AVOID! AVOID!
AVOID! AVOID! AVOID! Bait-and-switch tactics! This is the SINGLE worst company I have ever dealt with. This company is owned by Signet Jewelers, which also owns Jared and James Allen. I will post this review on EVERY Blue Nile site since the issues with this company are at the corporate level. If you are a Blue Nile retail outlet and you don't recognize me, too bad! Your company is a disgrace! Over 50 emails to try and resolve endless problems so I won't drag this out too much. The highlights? We returned a wedding ring for resizing. The useless mall employee said "oh, we have one available now". Sends us one, and as we were dealing with engagement ring issues, we noticed she substituted white gold for our platinum, then tried to blame us for not catching it during the initial paperwork. And how do they get around the bait-and-switch? the only paperwork they give you is a shipping form with SKU numbers on it. The fine print is buried on the website. But I guess this was our fault for trusting them. The engagement ring? The diamond has come loose ONE month before our wedding. If we send it back, there is no guarantee we would have it back in time. And useless rep Jasmine was very quick to point out that if we have it fixed before our wedding at a local jeweler, it voids the warranty! ANOTHER fine attribute of this miserable company. Learn from my mistakes. This store front is nothing more than a mail-order mall store. Nothing is done locally, no repairs, etc. So, any repairs or mistakes will take MONTHS to get fixed because they have to send it to NYC (By the way, that location is a secret. You are not allowed to go there) and who knows if you even get the same ring back (Ok, footnote...we sent the engagement ring back and they could not confirm they returned to us our original ring) They have no skill set and no jeweler experience. No hands-on knowledge. No ability at customer service. As mentioned, DO NOT SHOP HERE!! You have been warned!
Reply from Blue Nile2026-08-05
Hi David, thank you for sharing your feedback. Our management team has reached out to you directly to offer further assistance. We hope to hear from you soon!
Gorgeous bracelet - meh experience
My bracelet is gorgeous. The experience was… Fine? Ish? There were three sales people working and one other customer when we entered. None of the three sales people greeted us. As I came in to purchase a diamond bracelet - there’s an emotional dissonance with no one acting like they cared we were there. Even articulating what we were there to purchase didn’t result in a more enthusiastic sales experience. Overall - it felt like I was buying a pair of socks more than a bracelet. There are other companies who do this exceptionally well - and I’m not sure you have the experience down…
Blue Nile sells poor quality jewelry…
Blue Nile sells poor quality jewelry and doesn’t stand by their product. I bought a $10,000 diamond ring from them which broke in half and they refused to fix it saying it was defective. They hide these things from you by not accepting bad reviews on their website. They write under other bad reviews that they will help you but they don’t. They are criminal. They offered me $1000 not to talk about what they did to me - including not talking to my insurance co! BLUE NILE SOULD BE PUT OUT OF BUSINESS FOR CRIMINAL BEHAVIOR (grand theft, misrepresentation, and false advertising)
Reply from Blue Nile2026-08-04
Thank you for sharing your feedback and we apologize for any frustration surrounding the circumstances of your recent service request. You have been connected with management and we welcome the opportunity to continue to discuss our options moving forward.
Terrible communication
Terrible communication! I purchase the diamond separated from the setting as I wanted to see the setting in the store. (Scottsdale) I was told and the app showed an estimated delivery of 3 weeks, it took TWO MONTHS and no one could tell me why. Had to cancel and rebook and engagement trip because of it.
Reply from Blue Nile2026-08-04
Thank you for sharing your feedback. We sincerely apologize for the extended time to complete your new ring, and value that your setting was crafted with care. It is never our intention to miss special plans, especially engagements. We hope you found your ring beautiful and our customer care team is happy to assist you with any further questions or concerns.
The picture does not represent what you get.
I purchased 3 birthstone ear rings for a present, January, July, November. The picture represented a medium size gem. When I received them the gems are so small one cannot see the gem let alone know what month they are. Disappointing and misleading. No more purchases from this company for me. Once is enough.
Reply from Blue Nile2026-08-04
Thank you for sharing additional information regarding your purchase. We apologize for any disappointment upon receiving your earrings. This style features gemstones that are about 5mm in diameter with magnified images to show the finer details up close. Our customer care team would love to assist you with any further questions or concerns.
Blue Nile has a beautiful selection of…
Blue Nile has a beautiful selection of jewelry and stones so you can put together an ideal piece that you will cherish. I also love their customer service and their easy-to-navigate website. What I love most about Blue Nile is the trust they have proven to me over the many years. I highly recommend them.
Reply from Blue Nile2026-07-31
Hi Sandra, we are delighted to hear you have been so happy with your experiences through the years. We value you and cannot wait to see what you pick out next!
Quality products at decent prices with…
Quality products at decent prices with excellent delivery times
Reply from Blue Nile2026-07-30
Thank you very much for your feedback! We are happy to hear you love your jewelry!
Great service
Great service. Exchange to a different size was seamless.
Reply from Blue Nile2026-07-30
Thank you Carl, we are thrilled to hear your experience was wonderful and finding the perfect size was a breeze!
Stunningly Beautiful Ring
Stunningly Beautiful Ring! Presentation Is So Classy & Elegant! Shipping was RIGHT on time & Secure!!! Felt like a Princess opening the Box!
Reply from Blue Nile2026-07-30
Congratulations Shamila! We are thrilled to hear how much you love your ring and your experience!
when I did the payment, coupon didn't get actually applyed
when I did the payment, ( I did 2 different purchases, 3 rings in total for over $5000) none of the coupon went actually trough: they look accepted when loaded on the cart but at the payment phase they didn't get applied. I contacted the support but I was told basically it was too late. I asked to have a discount in the second purchase I did right after, and I was told from support that can not be done.
Reply from Blue Nile2026-07-31
Thank you for sharing additional details about your feedback. We see that the promotional pricing was applied to the eligible items in both of your orders. We hope you are loving your rings, and our customer care team is happy to assist with any further questions.