Blue Nile (www.bluenile.com) has a 3.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 22% of reviews are 1 star, a relatively high share; The business has replied to 93% of negative reviews. Last updated 2026-08-10.
The return/exchange process was the most frustrating experience of my life. It shouldn't take multiple chats and over 30 emails to accomplish. I will never buy from Blue Nile again.
Hi Brian, thank you for choosing Blue Nile for your special purchase. We sincerely apologize for any frustration during your exchange process and hope you find your new ring absolutely stunning.
Not a fan. The ring doesnt sparkle, a friend I showed it to asked if I was sure it was real. Bought it for $1400 and they put it on sale for $850 a month later and dont do price adjustments or store credit because it was final sale- I didnt love the ring and now I just feel ripped off. 0/10 Will not purchase from again.
Hi Katie, thank you for sharing your feedback and we are sorry to hear of your disappointment. Our customer care team is happy to assist with any further questions or concerns.
Very professional and knowledgeable staff. Website really easy to navigate and order from. Always a great experience.
Thank you for your kind feedback! We are delighted to have provided excellent experiences and look forward to continuing to assist you in the years to come.
Wonderful experience! Being able to talk to someone over the phone about the diamond and setting! They made everything super simple. The custom ring was made and arrived within a couple of weeks! Experience was exactly what I look for and I got that with Blue Nile!
Congratulations! We are thrilled to hear how amazing your experience was and how pleased you are with your ring!
Amazing ring I thought it will look tiny as it is only 0.38 karat diamond but it appears like half a karat it is as described and prettier than pictures the setting is amazing it took longer than promised but I think you have to tell them if you really wants it in a specific date
Congratulations Hana! We are so happy to hear your ring looks amazing, and thank you for your patience while we ensured it was beautiful!
I actually tried the ring in in your Paramus NJ store but saw it online on sale. I’ve wanted this style for some time.
Congratulations Catherine! We are so happy to hear you found the perfect ring!
I picked up my necklace in store. They handed it to me and when I asked for a mirror to try it on, they looked at me blankly before 'seeing if they could find one'. I go try it on and couldnt do it myself, I had to ask um can you help me. I tried my tennis necklace on and you could only see the metal. They told me 'thats just the way it is'. I kept trying as I had seen online reviews that it just needs to be flipped around. they kept saying no, thats just the necklace, its just the way it is. The older lady was at least slightly helpful, and offered to show me other jewelry options. The younger lady just kept giving me these dead glares. I refused to give up though and kept trying and found out how to put it on so the diamonds show. If I was them, I would have been embarassed I couldn't provide this guidance. But not them, they didn't even say sorry. Just stared at me blankly again. Their basic lack of knowledge was an embarassment - and they were practically encouraging me to return this $7k piece of jewelry. I know this is primarily an online purchase with in store pickup, but wow they were pretty awful. it was a stressful experience and I almost returned it on the spot.
Thank you for sharing your feedback, and we sincerely apologize for any disappointment. We value your insight and are sorry to hear this was your experience. Our customer care team would love to assist you with any further questions or concerns, and we hope you are loving your new necklace.
The service on the phone to in the store was excellent.
Thank you Chris, we are thrilled to hear your experience with our entire team was wonderful!
Process of picking an engagement ring was made super easy by these guys . Very happy with the ring I selected and can’t wait for her reaction
Congratulations Rashad! We are thrilled to hear how happy you are with the ring and have a feeling she is going to love it!
The pendant is beautiful and appears to be the quality we have become accustomed to when purchasing from Blue Nile. But the chain and clasp are way too lightweight and appear to be the quality of big box store costume jewelry. Presented to my wife for our wedding anniversary on 07/19/2026. Blue Nile customer service seems to be AI-generated response to my disappointment, as they don't offer any solution. Kind of like "Sucks to be you, but hey buy some ear rings".
Hi Dave, we appreciate your feedback and see that you were connected with a supervisor to discuss your concerns. We are glad to hear your wife ultimately loves the gemstone and diamond pendant. If there is anything further we can do to assist you please let us know.
I ordered the band on a Wednesday and received it two days later! Love the band! I already had the lotus diamond ring and one band but I wanted a second band to make the set more complete.
Hi Regina, we are so happy to hear you found the perfect compliment to your bridal set! We cannot wait to see what you pick out next time.
The customization was my favorite part about the experience. For an engagement ring, every detail matters. Being able to choose the exact style band, material and stone was a cool experience. My fiance loves it too, she says it’s a comfortable fit.. The ring sizer was helpful too, I highly recommend you get that first.
Hi Joseph, we love hearing how easy it was to design your dream ring! Thank you for choosing Blue Nile!
Walked in and knew exactly what I wanted because the website is great. Salesperson was okay. Fumbled due to lack of experience? Not sure. Spent a lot of money and have never heard back nor has anyone contacted me to let me know my order is ready. Thinking of just not picking up my order.
Hi Kathleen, thank you for choosing Blue Nile! We appreciate your feedback and see that our team reached out through email when your orders arrived to the showroom for pickup. We hope you enjoy your new jewelry and we are happy to assist you with any further questions or concerns.
DON’T THROW YOUR MONEY AWAY BY BUYING FROM BLUE NILE. I’ve been wearing my engagement and wedding rings, which were not purchased from Blue Nile, everyday for over 20 years and they’re still in excellent condition. I’ve also been wearing a cheap ring ($100), which was not purchased from Blue Nile, everyday for five years and it’s still in good condition. My husband bought me a $10,000 diamond eternity ring from Blue Nile for our anniversary. I put it on the same finger with my wedding ring. It snapped in half in a little over two years! And I didn’t wear it everyday. Blue Nile is REFUSING TO REPLACE OR FIX IT!!!! They take ZERO responsibility.They didn’t even apologize. They said the ring was DEFECTIVE as though I have anything to do with that!!! We just lost $10,000 and my momento for our 20 year anniversary. Nobody should have to go through this. I’m furious and dismayed. Please don’t waste your money !!! Go to the jewelry district and buy a better quality ring for less money. Blue Nile is THE WORST After this review was read by Blue Nile they sent me this message: The ring was inspected, and we determined that the metal has cracked completely through the ring. Unfortunately, this ring cannot be repaired and will be sent back with no work performed. A pickup notification email has been sent. 08:07 PM
Thank you for sharing your feedback and we apologize for any disappointment you have experienced. We see you have been connected with a member of management to assist you further with your concerns.
The ring was perfect came earlier than expected and had non-stop compliments on it since!
Hi Christopher! We are thrilled to hear how happy you are with your ring!
Thank you Eduardo, we cannot wait to see what you pick out next time!
BN really went out of their way to make sure everything was good to go for the big day. Highly recommend!
Congratulations! We are so happy to hear everything was amazing with your experience.
One of the earrings I ordered arrived damaged.
Hi John, thank you for choosing Blue Nile! We are sorry to hear this has been your experience. Our customer care team will be reaching out shortly to offer further assistance with your earrings. We look forward to connecting with you soon!
From the moment we walked into Blue Nile in Boca Raton, we knew we were in exceptional hands. Creating an engagement ring is one of the most meaningful moments in a person's life, and Shannon and Hal made that experience truly unforgettable. Their professionalism, knowledge, patience, and genuine kindness went far beyond what we expected. At every step, we felt that they sincerely cared—not only about creating the perfect ring, but about being part of such an important milestone in our lives. They made us feel valued, understood, and celebrated throughout the entire process. The level of craftsmanship, attention to detail, and personalized service was simply outstanding. Shannon and Hal transformed what could have been a stressful decision into a beautiful and memorable experience that we will always cherish. Without question, Blue Nile has earned our trust and our loyalty. We will absolutely return for future purchases—not only for milestone pieces, but also for fine jewelry and custom designs. If you're looking for an experience defined by excellence, integrity, and genuine care, I cannot recommend Shannon, Hal, and the entire Blue Nile Boca Raton team highly enough. Thank you for helping us create a symbol of our love that we will treasure for a lifetime.
Hi Oscar, we are honored to be part of your love story and for delivering such an incredible experience. We cannot wait to help you celebrate more milestones in the future!
I sent my engagement ring back to Blue Nile for a warranty repair, expecting the process to be straightforward. Unfortunately, the return has been handled extremely poorly. Blue Nile completed the customs paperwork incorrectly when sending my ring back to the UK, resulting in HMRC and UPS treating it as a new purchase rather than a repaired item being returned to its owner. I have now been asked to pay import VAT again on a ring I already own, simply to have it released. To make matters worse, UPS is charging storage fees every day the ring remains held because the paperwork has not been corrected. I have been trying to get this resolved for seven weeks. Despite repeatedly contacting Blue Nile, there has been little progress and no sense of urgency. I am still without my ring, while the costs continue to increase through no fault of my own.
Hi Arron, thank you for choosing Blue Nile. We sincerely apologize this has been your experience during the warranty services for your engagement ring. We see your ring was delivered and you have been connected with our shipping coordinator for further assistance.
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