Blue Nile (www.bluenile.com) has a 3.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 22% of reviews are 1 star, a relatively high share; The business has replied to 93% of negative reviews. Last updated 2026-08-10.
Even though my order had been delayed I was able to speak to someone to get it shipped out in time for my proposal. Ring was perfect
Congratulations Ozzy! We appreciate your patience while we crafted your ring and are so glad to hear it arrived just in time!
The ring I ordered arrived on the exact day they said it would. It arrived in the exact way I ordered it. It was perfect and beautiful, and she absolutely loved it.
Thank you so much Glenn, we are thrilled to know how happy you both are with the ring, congratulations!
The earrings were exactly what I wanted, classic with a unique design. They are petite, but I expected that. Very pleased.
Thank you for choosing Blue Nile! It sounds like you found the perfect earrings!
It was so easy to create the ring. Check out was fast and easy. I received the ring the day they said I would!!
Congratulations Sarah! We are honored to be part of your love story and are happy to hear you found the perfect ring!
Thank you for your feedback Monty, we are so glad to hear you found the perfect jewelry with us!
Ease of ordering and finding more unique jewelry now. I love being able to choose the stone’s & quality.
Congratulations! We are so happy to hear you found the perfect piece and cannot wait to see what you pick out next!
Love the charm, but the necklace keeps breaking my neck out. Gonna have to buy a different necklace for my charm.
Hi Dawn, we are so glad to hear you love your new charm! If you have any concerns about your necklace please do not hesitate to reach out to our customer care team.
This company is a complete joke. I bought a $15k engagement ring. The stone fell out 3 months later. I sent to their service that took 7 weeks to get back to me only to tell me it's not covered and will cost $320 to repair. I WILL NEVER DO BUSINESS WITH THEM AGAIN
Thank you for sharing your feedback and we sincerely apologize for any frustration during your repair experience. If you have any further questions or concerns please do not hesitate to reach out to our customer care team.
I paid for overnight delivery on two items, but they arrived after Mother’s Day without any notice that they wouldn’t be on time. I’m really disappointed, especially since my husband has bought items from you before.
Hi Julie, we apologize for any disappointment due to the timeline of your new jewelry's arrival. If you have any additional questions or concerns regarding your purchases please do not hesitate to reach out to our customer care team.
Easy ordering on line and when I went into the store to exchange the ring for size, the representative was friendly, helpful, and competent. Both deliveries were very quick.
Congratulations Mary! We are delighted to hear you have had an amazing experience!
It was easy to order online and we received the pkg. in a timely fashion. Our granddaughter absolutely loved her necklace. We were very pleased with it as it looked exactly as pictured.
Thank you very much Margaret! We are thrilled to hear your granddaughter loves her new necklace!
Total sh*t. 1 year old platinum ring literally fell apart while we were just sitting there, watching TV. Blue Nile's "lifetime warranty" didn't cover it, they charged me $500 to repair it, and I've been getting automated emails that say "sorry for the delay..." for 2 fkg months! Definitely take your business elsewhere!
We are sorry to hear this has been your experience, and apologize for any frustration. We are unable to locate an order under the provided details and our customer care team would love to assist you further. Please contact us at your earliest convenience.
If I could give zero stars I would. Hands down without a doubt the absolute worst shopping and customer service experience I have ever had. Had to call different numbers and different levels of customer service seniority to find out my order would be late. Once I found that out, ring was deliberately held from shipping because of inability for anyone to communicate the change of address to correct for the late delivery. Then I was gaslit by customer service on the reasons it was delayed, was told I would be compensated for self-proclaimed by blue nile bad effort. “Compensation” was $300, hardly 2% of the order. Then you had the audacity to tell me I could get 15-20% off of a future order, which is comical to think I’d go with you again. Oh and the sales associate tried to put a $6,000+ order on my account that I had to cancel. We never talked about the item they added. Everyone who has asked me about your company has been flabbergasted and disgusted by your company. It’s a shame.
Thank you for sharing your feedback. We apologize for any frustration caused by the delay in crafting your ring. We see that you have partnered with management and are glad to know your ring arrived in time for your plans. If there is any further support we can provide, please do not hesitate to reach out to our customer care team.
I ordered an engagement ring. I felt the entire process was smooth and the process was easy. The amount of selection could be daunting for a guy who doesn’t know much about engagement rings but after asking my future fiancée discreet questions, I was able to use the filters to find the perfect ring for her. She absolutely loves her ring and is constantly showing it off to everyone!
Congratulations Eric! We are thrilled to hear your fiancée adores her ring!
The purchase process went really well and my order was delivered on time. I was very excited to receive my ring and could easily login to see the status. The ring itself is not quite what I was expecting. The band seems thinner than it looked in the photo and the pear diamonds are cloudy.
Thank you for your feedback, we are so glad to hear your experience was great! The setting design you chose has a slimmer band, about 1.7mm in width. Our customer care team will be reaching out soon to offer further assistance with any questions you may have.
Working with liar / fraud youtuber kyle pallo, a big NO. Shame on you for not researching who you sponsor Blue Nile.
Hi Cilia, you likely saw a generic sponsored ad while browsing youtube. If you have any further questions or concerns our customer care team is happy to assist you.
Customer service, delivery service, quality
Thank you Thea! We are thrilled to hear you have had an amazing experience with our team!
in-store (Boca Raton) return experience was not too pleasant. store representative was behaving like she was doing us a favor. not welcoming, not a single polite word. it was very obvious that she's not too excited that I bought earrings online, tried in store and decided to return there. Asked to show a few more options. she did, but again with the same spirit. I visited blue nile stores in 3 states - had completely different experience.
Hi Sergey, we appreciate your feedback and sincerely apologize this was your experience. Our customer care team would love to assist you with any further questions or concerns regarding your purchases.
The website is easy to navigate and saving items I would like to purchase makes the shopping experience easy. Most importantly, I trust the quality of the jewelry Blue Nile carries.
Thank you so much Elizabeth! We are honored to be your go-to jeweler!
Fantastic, couldn't be happier, I was sceptical but when I received the engagement ring I ordered exactly as I wanted it, I was really happy. Definitely recommend it.
Congratulations Stefan! We are thrilled to hear how happy you are with your engagement ring!
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