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Shopping & Fashion

Blue Nile

101 reviews

3.8101 reviews
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About Blue Nile

Data updated
Website
www.bluenile.com
Category
Shopping & Fashion
Location
United States
Status
Unclaimed
Last 12 months
101 reviews
Replies to negative
93% (25/27)
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Is Blue Nile legit?

Blue Nile (www.bluenile.com) has a 3.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 22% of reviews are 1 star, a relatively high share; The business has replied to 93% of negative reviews. Last updated 2026-08-10.

What people say

R
Richard Cole · 1 review · Experienced 2026-05-22 ·

Beautiful design

Beautiful design, great cut and perfect it size.

Reply from Blue Nile2026-06-07

Thank you Richard, we are so glad to hear everything was a perfect fit!

M
Muhammad · 2 reviews · Experienced 2026-05-17 ·

I purchased the 5-carat diamond stud…

I purchased the 5-carat diamond stud earrings based on the photos shown online. In the product images, the diamonds appeared to sit low in the setting, close to the prongs, which would allow them to lay flat against the ear. Unfortunately, the earrings I received looked very different. The prongs were much longer than shown in the photos, causing the diamonds to sit far away from the ear instead of flush against it. Rather than looking like classic diamond studs, they hung down from the ear and resembled drop earrings. I was disappointed because the actual product did not match the appearance depicted online. If you are looking for diamond studs that sit flat and close to the ear, be aware that the setting may not look like the product photos.

Reply from Blue Nile2026-06-07

We appreciate you sharing your feedback Muhammad. Our customer care team would love to assist you with something new when you are ready, we hope to have the pleasure of assisting you again soon.

B
Benjamin Porter · 1 review · Experienced 2026-03-28 ·

Good product

Good product, good price, good service

Reply from Blue Nile2026-06-07

Thank you very much Benjamin! We are honored you chose Blue Nile!

M
Maureen Greenough · 1 review · Experienced 2026-05-28 ·

The products are beautifully made

The products are beautifully made. You can track the process while the ring is being made. The timing that is given is accurate and sometimes early

Reply from Blue Nile2026-06-07

Thank you for your kind feedback Maureen! We are thrilled to hear your experience has been amazing!

D
Derek · 3 reviews · Experienced 2026-05-23 ·

After giving my wife her earrings

After giving my wife her earrings, she wanted a size up and blue Nile wouldn’t exchange while honoring the discounted

Reply from Blue Nile2026-06-07

Hi Derek, we apologize for any disappointment during your recent experience. Our promotions are for limited times and can include various pieces if a promotion theme changes. Our customer care team would love to assist you further with any additional questions.

J
JC · 3 reviews · Experienced 2026-05-05 ·

Not Our Problem

False advertising on when I would get product delivered. Reached out to you and was given the once it leave our facility it out of our hands. You would think being in the business of expensive products you would put procedures in place instead of “not our problem”

Reply from Blue Nile2026-06-14

Thank you for sharing your feedback and we apologize for any disappointment. Our customer care team would be happy to assist you with any further questions or concerns.

e
evan pettit · 1 review · Experienced 2026-05-10 ·

Always a great experience Absolutely…

Always a great experience Absolutely recommended

Reply from Blue Nile2026-06-07

Hi Evan! We appreciate you choosing Blue Nile and are excited to see what you pick out next!

E
Elizabeth King · 1 review · Experienced 2026-04-22 ·

They had exactly what I was looking for

They had exactly what I was looking for and it’s beautiful very well-made

Reply from Blue Nile2026-06-07

Congratulations Elizabeth, we could not be happier to know you found the perfect jewelry!

S
Sahil Gupta · 1 review · Experienced 2026-04-30 ·

Great service

Great service. Lots of options online. The shop in Galleria Houston was incredibly helpful as well for sizing. Great pricing. Great customer service. Policy to return/ exchange within 30 days was really useful. 10/10 recommended

Reply from Blue Nile2026-06-07

Thank you very much Sahil! We are thrilled to hear you enjoyed your experience with our Houston team!

c
cathy papke · 1 review · Experienced 2026-05-04 ·

The 2 ct anniversary band is beautiful

The 2 ct anniversary band is beautiful. I love all my Blue Nile jewelry. I always get excellent assistant from Paul.

Reply from Blue Nile2026-06-07

Thank you Cathy! We are delighted to hear you have had amazing experiences with our team!

E
Elmer Solis · 1 review · Experienced 2026-05-08 ·

The promise date got pushed back and…

The promise date got pushed back and did not get my ring until two weeks later. This disrupted my engagement plans

Reply from Blue Nile2026-06-07

Hi Elmer, we greatly appreciate your patience while your ring was crafted to perfection. We apologize for any disappointment the delay caused, though we value that your ring was stunning before it shipped out to you. We hope you find it worth the wait, congratulations!

J
Janelle Mueller · 6 reviews · Experienced 2026-05-08 ·

Chatty G pointed me in this direction…

Chatty G pointed me in this direction for quality CZ earrings. They’re really beautiful, you hardly see the prongs so I wouldn’t put too much thought into the color metal you choose. I also had trouble at first with getting the backs on/off, I think it was in the instruction that I didn’t read. So you have to squeeze the backs to get them on/off. 10/10

Reply from Blue Nile2026-06-07

Thank you for your feedback Janelle!

B
Bill Daubert · 2 reviews · Experienced 2026-05-13 ·

Blue Nile is great.

Blue Nile is great. I wish you had more yellow gold items…

Reply from Blue Nile2026-06-07

Hi Bill, we would love to help you find the perfect yellow gold piece! Please do not hesitate to reach out to our customer care team if you are searching for something in particular.

T
Teresa Kortus · 1 review · Experienced 2026-05-07 ·

The order was handled so quickly and…

The order was handled so quickly and arrived quickly. The quality was excellent!

Reply from Blue Nile2026-06-07

Congratulations Teresa, we could not be happier to know you love your new jewelry!

M
ML · 2 reviews · Experienced 2026-05-09 ·

Ease of doing business

From placing the order, to the delivery, it's always easy to do business with Blue Nile ...

Reply from Blue Nile2026-06-07

Thank you very much! We are so glad to hear your experience was breeze!

I
Irene Masterson · 1 review · Experienced 2026-05-07 ·

Perfect earrings

These earring are beautiful ! The 1.5 tcw is the perfect size for every day earrings- and I wear them every day. The backing is a bit hard to do- but I like that it’s really secure. Blue Nile makes it really easy to purchase gorgeous jewelry and it comes right to your door ( insured.)

Reply from Blue Nile2026-06-07

Congratulations on your new earrings Irene! The guardian backings are the most secure option, perfect for the size diamonds you are wearing!

A
ARLENE · 2 reviews · Experienced 2026-04-15 ·

Chick with Stones

Ordering from Blue Nile has always been very easy. Their descriptions, educational articles and pictures make it very clear as to what I was purchasing. These earings did not disappoint. When I opened the box, my daughters and I gave a collective gasp. These beautiful two-carat jewels were glistening against a blue velvet holder. They are well made, sparkle to no end and the diamonds are larger than I perceived. I wear them at least twice a week to work. I upgraded my wedding rings from Blue Nile about 12 years ago and I still love my wedding set to this day. I will be ordering more earings from Blue Nile in the future. I’m thinking something cushion cut, two to three carats 😊

Reply from Blue Nile2026-06-07

Welcome back Arlene! We are honored to be your go-to jeweler and wish we could have seen yours and your daughter's reactions! Our customer care team cannot wait to help you with your new cushion earrings, too!

C
Carolyn Degn · 1 review · Experienced 2026-04-28 ·

The service was excellent

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. Overall we were very pleased with the staff and bery happy with the end results. I would highly recommend Blue Nile.

Reply from Blue Nile2026-05-28

Thank you very much Carolyn! We are thrilled to know your experience with our team was incredible and we cannot wait to assist you with your next sparkling investment.

K
Kenneth Takasaki · 2 reviews · Experienced 2026-04-14 ·

I highly recommend Blue Nile

I highly recommend Blue Nile. This is my second purchase. Exceptional purchase for the money spent. Bought 4.75 TCW diamond earrings and 3 TCW diamond anniversary ring. Beautiful items. Blue Nile is my go-to store for my purchases.

Reply from Blue Nile2026-06-07

Thank you very much Kenneth, we are thrilled to hear you have had amazing experiences and that you love the earrings and ring!

J
Jan · 1 review · Experienced 2026-05-21 ·

The quality is great

The quality is great, the packaging was beautiful, and it arrived timely.

Reply from Blue Nile2026-05-28

Thank you Jan! We appreciate your kind feedback and are happy to hear you love your jewelry!