Blue Nile (www.bluenile.com) has a 3.8 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 22% of reviews are 1 star, a relatively high share; The business has replied to 93% of negative reviews. Last updated 2026-08-10.
I am so pleased with my necklace. I knew what I wanted and Blue Nile did not disappoint. I was leary about ordering online since I wasn't able to see in person until I received but since I knew there was 100% satisfaction I ordered and I couldn't be happier.
Congratulations Mary Jo! We are thrilled to hear how much you love your necklace!
I ordered a necklace that was not a super valuable item (less than $1k). I received an email from ups for delivery gave the option to waive signature and checked that option. Ups then returned the item to blue Nile without attempting delivery. I got an email from blue Nile stating they could reship for a fee. I called and was told I can’t waive signature and that was why it was returned. I had received the email allowing to waive signature FROM YOUR SHIPPING VENDOR WITH NO DISCUSSION OF THIS POLICY. Since redelivery was going to be when I was on vacation, I would never pay extra for a shipping error that was not my fault, and the person on phone indicated I could not delay shipping, I cancelled. I factually told person on phone I have spent around $30k with Blue Nile in my lifetime and this experience will make the company dead to me if this is the answer and I will never spend another dollar with you. I also informed him I would never advise anyone to shop with this company again. You have been overtaken with enshittification and are just another shade online vendor now.
Hi Adam, thank you for your feedback and we apologize for any frustration with your returned shipment. Due to the value of your purchase, a signature would be required upon delivery. We see that our team offered to waive the re-shipping fee and assist with a new delivery location to a UPS store for convenience. We understand your preference to return the order for a refund and hope to have the pleasure of assisting you again in the future.
The ring was delivered within a week of ordering and it was absolutely gorgeous. It was unfortunately slightly too large for my fiancé's finger. I requested resizing and shipped the ring back. A week goes by without any notification. I had to reach out to make sure it was even received. The next day I got a notification that my ring was being resized and would be shipped back to me in 3 weeks. They made a ring from scratch and had it in my hands in less than a week but it takes a month to get it resized??? I would rather it be the opposite. I'm sure my fiancé would rather be without her ring for a week instead of a month too. Find it ridiculous to take this long. I would keep this in mind when ordering; make sure you order the correct size other wise your fiancé will be without her ring the first 5 weeks of your engagement.
Hi Breland, we appreciate your feedback and apologize for any frustration during your recent experience. We value that your fiancé's ring is resized with care and understand it is hard to wait. Our customer care team would love to assist you and to see what is possible with the turnaround time for your services. Please contact us at your earliest convenience!
This ring is exactly as I imagined. It took awhile to get it but I realize that it was made to order. The quality is exceptional. The setting is substantial and the fancy green diamond is so sparkly. I love my new ring!
Congratulations Elizabeth! We are so happy to hear how pleased you are with your new ring!
Always beautiful jewelry. Created and shipped with professionalism. I’ve shopped here many times and will continue to do so.
Congratulations Brie! We are so happy to hear you adore your Blue Nile jewelry!
I had my engagement ring for 6 months and the diamond was loose (rattling). Mind you, I only wore the ring on weekends when I would go out. But ok I sent the ring to be resized and get the loose diamond repaired. I just went to get my ring and explain how the ring is still rattling. What kind of inspection did this ring go through? I am no professional and I noticed it right away. Now I will have to wait again to get the ring repaired. Ridiculous.
Hi Vanessa, we appreciate you reaching out and sincerely apologize this has been your experience. We have received your ring and will ensure it is serviced with care as quickly as possible. We look forward to providing you with an update very soon!
Blue Nile was the first place I had scheduled a consultation to buy a surprise engagement ring for my now fiancee. I had shopped a bit online before my appointment and Blue Nile was being considered but was not yet the leader. My consultation with Shoreh instantly put Blue Nile on the top of my list and in fact made them the only place to shop for me. Shoreh could not have been more professional, knowledgable and enjoyable. As I was buying this ring as a surprise, I needed lots of help and advice. Shoreh was excellent at making sure I considered and bought the perfect diamond for my fiancee, not just the one that I liked best. She encouraged my to shop around, but when I got home, I realized there was no need for that. I knew that ultimately I would be most comfortable and trust the purchase from Blue Nile. We found our diamond and my fiancee was thrilled with her surprise.
Congratulations Sean! We are thrilled to know how incredible your experience has been and how much you enjoy the ring!
our salesperson was so friendly and helpful.
Thank you Preston! We could not be happier to know how pleased you are with your experience!
Excellent service, product, user experience on site, and price.
Thank you very much Isaac! We are thrilled to hear how amazing your experience has been!
I’m not a fan of this ring, but I have to keep it because it’s engraved. I made a mistake getting it engraved. Honestly, the ring isn’t any worse than money. It’s definitely my first and last time with Blue Nile.
Hi Nur, thank you for sharing your feedback and we apologize for any disappointment. We welcome the opportunity to discuss your ring design further and request that you contact our customer care team at your earliest convenience.
The quality of the ring seems incredible and they have a great customer service team. I had to send it back in exchange for a half size up and they were so helpful and quick to respond. Definitely recommend!
Congratulations Hannah! We could not be happier to hear how great your experience has been!
We forgot about wedding bands during the craziness of wedding planning. I wanted a simple quality gold band to go with my engagement ring that had diamonds on the band already. The shipping was super fast and the ring is true to size, great color, and feels durable and quality. Looks amazing with my wedding bands stack.
Congratulations Erika! We hope you continue to treasure your new ring for years to come!
To BlueNile I can only give 5 stars. Great value for the money, great customer support! I am taking one star because of the terrible experience with the delivery company UPS of Greece. Customs clearance took 20 days due to incompetent customs brokers.
Hi Vladimir, we appreciate your feedback and are sorry to hear it took so long to receive your package. We hope you treasure your new jewelry for years to come!
The suggestions were great and wife ended up absolutely loving the earings that I picked out for her special birthday. Thank you!
Thank you Mark! We are thrilled to hear your wife has the perfect earrings!
When my husband and I first walked in the store Himank gave us a warm welcome. I knew what I wanted already and he kindly showed me settings and different sizes and shapes of diamonds. I ended up with the first setting and chose a yellow diamond online. I was worried that the picture of the diamond was not what I was going to see in person but it was exactly as I imagined. The ring was a hit at the store and I was the most blessed owner of a special custom ring that symbolized the ups and downs in our 11 years of marriage full of faith love and perseverance. My ring is so beautiful and I'm very thankful that the staff at Blue Nile was part of this special moment and time in our lives. All in all it was a simple and easy process. Thank you so much!
Thank you Janelle, we are so happy to know how easy it was to design your dream ring!
The service I received fell significantly short of the white‑glove standard the company promotes. Instead of a seamless, proactive, and attentive experience, I encountered inconsistent communication, slow response times, and a noticeable lack of ownership from the support team.A white‑glove experience should feel effortless for the customer. This felt like work.When a brand positions itself as premium but delivers mediocre execution, it erodes trust. Unfortunately, that’s exactly what happened here.
Hi Nash, we are sorry to hear this has been your experience. We value your feedback and our customer care team would love to connect with you to discuss any further support we can provide.
This ring was for my wife's 60th birthday and she loves it. It is a great size at three carats in that it is not so small to struggle to see diamonds yet not big and gaudy. The selection process was highlighted by one-day shipping. I did select the three-year warranty but there was no additional paperwork in the box so am assuming I would just contact customer service with any problems. It would be nice to receive an explanation of this benefit. We are very happy with this purchase.
Hi Steven, we are honored you chose Blue Nile to celebrate your wife's 60th birthday! Your extended warranty information should be attached to your payment confirmation email, and if you have any questions or need to use your extended warranty please contact our customer care team.
Even though we live in Europe, we order products from Blue Nile from time to time because there's no local retailer that offers the same level of customization since Blue Nile left the UK. Recently, we had to return an item because we purchased another similar item. The process took a bit, as the item was shipped overseas, but it was frictionless and we received a full refund.
Thank you for your kind feedback Cristi! We are so glad to hear your experience was a breeze, and we hope to have the pleasure of assisting you again soon.
i was very disappointed my engagement ring got lost and it spoiled the surprise of the engagement and finally UPS found it more than 3-4 weeks later with calls and follow ups and ruining the timing of the engagement and the surprise of it and adding all the stress
Hi Elias, we appreciate you choosing Blue Nile for your engagement ring. We sincerely apologize for the experience with your shipment and the timeline for you to receive your ring. We hope it was worth the wait! Our customer care team is happy to assist with any additional questions you may have.
We fell in love with our rings. They are comfortable, feel solid and well-made, and have a beautiful design.
Congratulations Thais! We are thrilled to hear how much you love your rings!
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