HitPay is a no-code, full-stack commerce infrastructure for every small business.We empower SMBs — who often have limited coding skills and resources — to accept in-person and online payments in just five minutes.Our all-in-one platform helps merchants process payments on any sales channel, with payment solutions including a free website builder, POS system, recurring billing, payment links, invoicing, payment APIs, and the widest range of no-code e-commerce integrations.
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Is HitPay legit?
HitPay (www.hitpayapp.com) has a 4.3 out of 5 rating on OK.one, based on 306 user reviews collected here. It is listed under Business Services and its reputation is good. 84% of reviews are 4 stars or higher and 10% are 1 star; The business has replied to 97% of negative reviews; Reviews mostly discuss User experience, Customer service. Last updated 2026-10-24.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the digital payment gateway for its incredible ease of use, seamless setup, and reliable ability to handle transactions efficiently for small businesses. People also deeply appreciate the supportive staff and responsive customer service team, noting that the entire onboarding process is exceptionally smooth and straightforward.
Some reviewers were not happy with the customer support and sudden feature changes. A few customers experienced very slow response times when seeking assistance and expressed significant frustration regarding account restrictions, handling of chargebacks, or unexpected modifications to their available business services.
Auto-generated from all reviews of this business. For reference only.
Have been using Hitpay for 2 years now and no issues. Support is also great and I can reach out to the team easily if there are any clarifications or issues.
Reply from HitPay2026-07-10
thank you Rachel! Zero issues is exactly what we aim for! and glad the team's always been easy to reach whenever you needed clarification or help. thanks for sticking with HitPay this long.
Been using HitPay for over a year now and am happy with this payment gateway. Payment has always been prompt and stable.
Reply from HitPay2026-07-10
thank you Jiaying, over a year with HitPay means a lot to us! glad payments have stayed prompt and stable that whole time, that's the reliability we want every merchant to count on.
Hitpay makes the store's in person retail experience very seamless. It is easy to use and payment of sales is very prompt. There is no clunky equipment to have to worry about either. Thumbs up!
Reply from HitPay2026-07-10
thank you Alexandria, thumbs up right back at you! seamless in person retail without clunky equipment, and fast payment processing, that's HitPay working the way it should. glad it's making things easier at the store.
Easy integration and fast processing are very helpful. However, it is unfortunate that they do not provide recurring payment options or automatic card payments for membership.
Reply from HitPay2026-07-10
thank you for the feedback! glad integration and processing speed have worked well for you. on recurring payments, we actually do support this through HitPay's Recurring Billing feature, you can set up automatic weekly, monthly, or annual charges for memberships via a payment link, no coding needed. worth checking under Recurring Plans > Subscriptions in your dashboard, or reach out to [email protected] and we can help get it set up!
thank you for the feedback, Liam :(. HitPay's transaction fees are structured to replace subscription costs entirely, so there's no monthly fee sitting alongside them. that said, we know fee sensitivity matters a lot for growing businesses, and we're always reviewing our pricing as we scale!
HitPay's Big Impact in Singapore's Retail Landscape
These guys solved the unsolvable: Helping small businesses and micro-brands to have their own Point-of-Sales machine!
Kudos!
Reply from HitPay2026-07-10
thank you Taylan, kudos means a lot! giving small businesses and micro-brands their own point of sale without the usual barriers is exactly what we set out to do in Singapore's retail space. glad it's landing.
No Account Changes Update Support Available here total scam
Make Agency Stores Custom Sites Payments Receive in A bulk amount but this hitpay support for bank account changes no responding if i want urgently update my payout details there is no any support available who can assist you respecfully instant like other companies, this is very disrespectful behavior use also no apology and support not available merchant send lots of mails no receive response for issue updates also whatsapp is damn waste of time better to close all stores & custom sites payment receiving here and payout your existing balance and no more use this type of scam service for no assistance just eat peoples money
Reply from HitPay2024-08-23
Dear Anna,
Thank you for taking the time to share your concerns with us.
At HitPay, we greatly value our customers' feedback, and it plays a crucial role in our ongoing efforts to provide a secure and reliable platform for both customers and merchants. After a thorough investigation of your case, we identified certain activities from your account that raised fraud concerns. Investigations have shown that you are providing false claims through a non-operating account for payouts and that your account has been linked to fraudulent misuse. To safeguard the trust and security of all our users, we have a zero-tolerance approach towards fraudulent activities on our platform.
Our policies are meticulously designed to collaborate with our merchants to mitigate and reduce fraud risks, ensuring that our customers can transact with assurance and confidence using HitPay. We are committed to providing a safe and trustworthy environment for both merchants and customers using our platform.
You may also refer to our policy here: https://hitpay.zendesk.com/hc/en-us/articles/28415218563481
If you have any further questions or concerns, please do not hesitate to reach out to our support team. We appreciate your understanding and look forward to serving you better in the future.
Best regards,
HitPay Customer Support
Hello,
Thank you for bringing your concerns to our attention and we regret any inconvenience you may have experienced. Please know that your payout schedule is determined through a careful assessment of your business. We regularly review your account to consider if any adjustments to your payout schedule are appropriate.
Should you have any further questions or concerns, please don't hesitate to contact our support team. We appreciate your understanding and are committed to providing you with an improved experience in the future.
14 days to pay merchants is a JOKE on the card system!
Reply from HitPay2024-08-19
Hello Duncan,
We regret any inconvenience you may have experienced. Please know that your payout schedule is determined through a careful assessment of your business. We regularly review your account to consider if any adjustments to your payout schedule are appropriate.
Should you have any further questions or concerns, please don't hesitate to contact our support team. We appreciate your understanding and are committed to providing you with an improved experience in the future.
From all indications, it seems any business regsitered in USA/EUR/AU and receiving payments in USD/AUD/CAD/EUR etc would have issue dealing with you guys. Obviously your services are best suited for the local asian market only. So , that should be mentioned in your ads. I have an account with you guys but since my business is american and receives payments in USD , i'd rather just be patient and wait till i get an actual American or European payment processor that reliable. Don't want my funds to be held and account shut like what you did to other merchants.
Reply from HitPay2024-08-19
Hello Sheyne,
Thank you for sharing your concerns and we are sorry to hear about any negative experience you may have had. We strive to serve a diverse range of markets, but we understand your preference for a payment provider more aligned with your business needs. Rest assured we value your feedback and we will consider it as we continue to improve our products and services. If you have any further questions, feel free to reach out to our team.