Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics. Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment. Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey. Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle: Create and upload book files with flexible tools Automate secure publishing workflows through API integrations Print premium, on-demand books with intelligent global routing Deliver direct to customers in 200+ countries and territories Access to data and analytics for forecasting and sales visibility As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment. Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing. Create a free Lulu account Get started creating Get started selling Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
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Is Lulu legit?
Lulu (www.lulu.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Media & Publishing and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers truly love how simple and straightforward the publishing process is, frequently noting that creating custom layouts and printing physical books remains completely affordable and efficient. Many people enthusiastically praise the exceptional print quality, true colors, and professional finish of their newly published works.
However, some people mentioned that specific website navigation tools or cover design options can occasionally feel a bit confusing to set up properly. A few reviewers were dissatisfied with occasional print defects, such as blurry text, washed out colors, or unexpected formatting issues on certain pages.
Auto-generated from all reviews of this business. For reference only.
With dozens of orders over the past couple of years, I have been satisfied with the quality of their products and good service.
Reply from Lulu2026-06-05
Hi Sheryl,
Thank you for taking the time to share your experience with Lulu. We're delighted to hear that you've been satisfied with the quality of your orders and the service you've received over the past several years.
We truly appreciate your continued trust and support, and we look forward to helping you with many more successful projects in the future.
Kind regards,
Stephanie P.
Lulu
I waited a month for this to arrive. The print quality is terrible, with visible lines throughout. The paper is thin and feels very low quality. The colors are extremely faded and washed out. Also, the binding is not neat and professional; it is wrinkled and poorly finished. I am very disappointed. I can't give this as a gift because it looks so bad. Never again.
(I have pictures as a proof)
Reply from Lulu2026-06-05
Hi Vanja,
We are very sorry to hear that your order did not arrive in the quality you expected.
We value the quality of our products, and we maintain a low defect rate of about 0.05%. We will always happily replace books that arrive damaged or defective.
We do not see a support ticket associated with this issue. Please create a support ticket using the link below so our team can work with you toward a resolution:
https://help.lulu.com/en/support/tickets/new
Again, we are very sorry that your book did not arrive as expected, and we appreciate the opportunity to make this right.
Kind Regards,
Stephanie P.
Lulu
Great looking product. Simple enough to process. Fast delivery. Recommended over other POD services I've tried.
Reply from Lulu2026-06-02
Good morning Stephen,
We are so glad you found our product great-looking and the process simple. We appreciate your recommendation and kind words!
Have a great day,
Regis
Lulu Press
If you make a mistake resolution wise that would create a blurry image. And Don't catch it The printer doesn't either. They just roll with it and print it out anyway without giving a heads up. I know it's probably not the responsibility but quality control as always A plus for long-standing relationships.
Reply from Lulu2026-06-03
Good afternoon Nick,
Thank you for sharing your feedback. We understand how disappointing it can be to receive a printed product and discover that an image did not reproduce as expected.
While our automated file review process checks for many common file issues, it may not identify every potential image quality concern, particularly if the file itself meets the technical requirements for printing. Because of this, images with low resolution can sometimes proceed to print and appear blurry in the final product.
If you have not already done so, we encourage you to contact our support team and provide photos of the issue along with your order details. We'd be happy to review the book and determine whether there is anything we can do to help.
You can submit a support request here: https://help.lulu.com/en/support/tickets/new
Have a good day,
Regis
Lulu Press
Everything was easy to use, and the fact that I keep getting coupons is an added bonus.
Reply from Lulu2026-06-02
Dear Kyleigh,
We're so glad you found everything easy to use and appreciate the wonderful feedback. We love providing coupons to our customers!
Best regards,
Regis
Lulu Press
The book I wrote printed well, including text, photos, water color paintings, and book cover. Plus the book feels good to the touch. I appreciated the website's help in designing the cover for the first printing of the book and producing a file for that design that I have used for subsequent printings. The website is also easy to navigate, and the price is quite reasonable.
Reply from Lulu2026-06-02
Hi Martha,
We are so glad to hear that your book printed beautifully and that you found our website helpful and easy to use. We appreciate your kind words!
Kindly,
Regis
Lulu Press
This is a very reliable POD service- The product quality is excellent and support is great.
Reply from Lulu2026-06-02
Dear Frank,
We're so glad you appreciate our reliable service and excellent product quality. Your kind words mean a lot to us!
Have a wonderful day,
Regis
Lulu Press
Hello,
I need help reconciling two Shopify/Lulu orders: #1002 and #1003.
I was having trouble getting the automatic Lulu Direct order flow to work correctly, so I believe I manually paid for these orders through Lulu, using the Shopify account.
Order #1002 — Valerie Pickett
This was a two-book order going to Valerie Pickett in South Carolina.
The order has now shipped, and Valerie has received her books, so thank you for that.
However, in Lulu Direct, this order still appears to show as UNPAID while under my manual orders it show as nothing wrong.
My understanding is that the issue may have been caused by a shipping difference between the original Economy/Econo shipping and the Standard shipping amount.
It came back and said to update shipping info. I saw nothing wrong with it but updated anyway. Then it asks me to pay the total again.
I am happy to pay the shipping difference if that is what is still owed, but I do not want to accidentally pay for the full order again.
Order #1003 — Diann Carnes
This was a one-book order going to Texas.
Lulu Direct appears to show this order as SHIPPED.
I also received a shipping notification for this order.
However, I noticed that the amount for this order appears to have been returned to my Shopify account/balance.
This order was also eco shipping.
Please review the payment, refund, shipping, and fulfillment records for #1002 and #1003 only and let me know:
Is order #1002 fully paid, partially paid, or unpaid?
If order #1002 is unpaid, is it only a shipping difference? If so, what exact amount do I owe?
Is order #1003 fully paid, refunded, or still needing payment?
If I owe money for order #1003, what exact amount do I need to pay?
What is the safest way for me to pay any remaining balance without creating a duplicate order or duplicate payment?
I have removed the Economy/Econo shipping option on my Shopify side for now so this does not continue happening.
I am not disputing money owed. I just need the orders reconciled clearly so I know exactly what has been paid, what was refunded, and what amount, if any, I still owe.
Thank you,
Diane Ward
TheThingsNeeded.com
Valerie Pickett placed order #1002 on May 15 at 8:56 am.
View order
Order summary
Farmyard Mischief - Family Fun! | Physical Coloring Book
$10.95 × 2
$21.90
Subtotal
$21.90
Shipping (Economy)
$4.90
Total
$26.80 USD
Payment processing method
Shopify payments
Delivery method
Economy
Shipping address
Valerie Pickett
104 Newbern Way
Simpsonville, South Carolina 29680
United States
+18287764293
Reply from Lulu2026-06-02
Good morning Diane,
In reviewing your ticket history in our system, I see that you spoke with a Lulu Direct specialist about 7 days ago regarding this issue. I encourage you to please reply to the last email they sent so the ticket can be reopened. From the last email they sent, they did not get a response back from you. If you have lost the email, you may create a new ticket using this link: https://help.lulu.com/en/support/tickets/new
Have a wonderful day,
Regis
Lulu Press
You did your job, the binding was great, pages in order. I gave it a four as I think the printing could have been better. There was some slight blurriness on some of the text. Also, the gloss can pretty easily be peeled off.
Reply from Lulu2026-06-02
Hi Angela,
Thank you for taking the time to leave a review! If you would like one of our print specialists to take a look at the blurriness of some of the text and provide a solution, please create a support ticket here: https://help.lulu.com/en/support/tickets/new
Have a great day,
Regis
Lulu Press
Excellent customer service, they are fast in responding and professional. I'm a self-publisher, and the process of publishing my books is easy. I still need to do some marketing for my books, not sure if Lulu does any promoting to our published books, I'm yet to explore that part, but I loved the fact that you can opt for Global distribution which gets your books distributed to other global platforms.
Reply from Lulu2026-06-02
Good morning!
We're so glad you find our service fast and professional, and that publishing your books is easy! We appreciate your positive feedback. We do not market books on behalf of the author. Marketing is up to the authors' discretion. We have resources to help with marketing, and we encourage you to explore those options here: https://www.lulu.com/partners
Kindly,
Regis
Lulu Press
"I had a great experience with Lulu. The publishing process was straightforward, and the platform made it easy to bring my book to life. The print quality exceeded my expectations, and I appreciated the flexibility and control I had over my project. The service helped me share my work with readers around the world. I would recommend Lulu to authors, poets, and independent publishers looking for a reliable self-publishing platform. Thank you, Lulu, for helping make my publishing journey possible."
Reply from Lulu2026-06-02
Good morning Nas!
We are so happy to hear you had a great experience with us! It is wonderful to know our platform helped bring your book to life and that you appreciated the print quality and flexibility. We are delighted we could assist you in sharing your work with readers worldwide.
Thank you for your kind words and recommendation.
Regis
Lulu Press
The print quality isn’t consistent. There needs to be a better QA process before shipping.
Reply from Lulu2026-05-29
Good morning,
We’re very sorry to hear that the print quality did not meet your expectations. We understand how disappointing it can be to receive a product with inconsistent print results.
We would encourage you to submit a support ticket so one of our print specialists can review the order in detail, including photos of the issue, and work with you toward an appropriate solution.
You can contact our support team here: https://help.lulu.com/en/support/tickets/new
We truly appreciate your feedback and the opportunity to make this right.
Have a good day,
Regis
Lulu Press
Timeframe not respected, no new date communicated, EXPRESS ORDER PLACED ON THE 15th of May and UP TO THIS DAY STILL IN PRODUCTION. Unresponsive customer service.
Reply from Lulu2026-05-29
Good morning!
We sincerely apologize for the frustration and disappointment caused by this delay. We understand how concerning it is when an order remains in production longer than expected, especially when expedited shipping was selected.
While expedited shipping helps reduce transit time once an order has shipped, production times can still occasionally be impacted by printer workload and unexpected delays. We also apologize that you did not receive the level of communication and responsiveness you expected from our support team.
Your feedback is truly appreciated, and we understand your frustration. We apologize for the inconvenience, but please know that your order will continue moving through production as quickly as possible.
Kindly,
Regis
Lulu Press
A book had a print defect. I contacted your team and they expedited reprint and shipping. Just great. Thank you.
Reply from Lulu2026-05-29
Good afternoon,
Thank you so much for your kind review!
We’re sorry the original book arrived with a print defect, but we’re very glad our team was able to quickly assist with a replacement and expedited shipping. We truly appreciate your patience and support, and we’re happy we could help make things right.
Best regards,
Regis
Lulu Press
There is nothing worse than waiting indefinitely for someone to finish a job to discover 2 weeks later that they don’t even know when it’s going to finish.
Reply from Lulu2026-05-29
Hello,
We sincerely apologize that your order is taking longer than expected, and we completely understand how frustrating it can be to wait without clear timing updates.
Unfortunately, because no email address was entered when the review was created, we are unable to locate and check the status of the order directly from this feedback. If you have not already done so, please submit a support request with your order details, and our team will be happy to look into the situation further for you.
A support ticket can be created here: https://help.lulu.com/en/support/tickets/new
We truly appreciate your patience and the opportunity to assist.
Warm regards,
Regis
Lulu Press
Love, love, love Lulu! To see our scribbling in such professional form is so inspiring and makes me want to keep on writing!
Reply from Lulu2026-05-28
Hi Liz,
Thank you so much for the wonderful review! Hearing that seeing your writing brought to life in such a professional form inspires you to keep creating truly means a lot to us. That’s exactly the kind of experience we hope to provide for creators.
We’re so glad Lulu could be part of your publishing journey, and we look forward to seeing what you create next!
Best regards,
Stephanie P.
Lulu
The book, Star Drifter: Adversarial War, came out great. Good publishing job. I was waiting for the book to arrive before I reviewed and it really looks good. Thank you for the excellence of your product and services.
Reply from Lulu2026-05-28
Hi William,
Thank you so much for the 5-star review! It’s great to hear that the book arrived and turned out just as you hoped. We’re really glad the final printed result met your expectations.
We appreciate you taking the time to share your feedback. If you ever need any help in the future, please don’t hesitate to reach out, we’re always happy to assist.
Best regards,
Stephanie P.
Lulu
Consistent print quality including color balance on the cover. Speedy print and delivery. I also have appreciated the ability to "update" with typographical corrections.
Reply from Lulu2026-05-28
Hi Jennifer,
Thank you for your review! We’re really glad to hear that the print quality met your expectations and that your orders arrived quickly. It’s also great to know that being able to upload updated files and make corrections has been helpful throughout your publishing process.
We truly appreciate you taking the time to share your experience, and if you ever need assistance with future updates or projects, our team will be happy to help.
Best regards,
Stephanie P.
Lulu
