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Media & Publishing

Lulu

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202 reviews

4.6202 reviews
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About Lulu

Data updated
Website
www.lulu.com
Category
Media & Publishing
Location
United States
Status
Unclaimed
Last 12 months
202 reviews
Replies to negative
87% (13/15)
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About this business

Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics. Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment. Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey. Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle: Create and upload book files with flexible tools Automate secure publishing workflows through API integrations Print premium, on-demand books with intelligent global routing Deliver direct to customers in 200+ countries and territories Access to data and analytics for forecasting and sales visibility As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment. Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing. Create a free Lulu account Get started creating Get started selling Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.

Written by the business, not verified by us.

Is Lulu legit?

Lulu (www.lulu.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Media & Publishing and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company. Customers truly love how simple and straightforward the publishing process is, frequently noting that creating custom layouts and printing physical books remains completely affordable and efficient. Many people enthusiastically praise the exceptional print quality, true colors, and professional finish of their newly published works. However, some people mentioned that specific website navigation tools or cover design options can occasionally feel a bit confusing to set up properly. A few reviewers were dissatisfied with occasional print defects, such as blurry text, washed out colors, or unexpected formatting issues on certain pages.

Auto-generated from all reviews of this business. For reference only.

What people say

I use the service to print my colouring…

I use the service to print my colouring books. The quality is exceptional. I wish the pricing could be a bit better and I also wish that they’d open the global market more easily to somebody that does colouring books instead of novels but to have it go through my own website. I have no issues.

Reply from Lulu2026-06-24

Good afternoon! We're so happy you love the exceptional quality of your coloring books! I understand that some of the distribution requirements can be frustrating. However, it is important to note that Lulu does not set the requirements for retail distribution. The retailers and distribution partners themselves establish the guidelines and eligibility criteria that books must meet in order to be accepted for sale through their channels. As a distribution provider, our role is to communicate those requirements to authors and publishers and to help ensure that projects submitted through our platform meet the standards established by the retailers. Unfortunately, we are not able to override or modify these requirements, nor can we require a retailer to accept a book that does not meet their specifications. We appreciate your understanding, Regis Lulu Press

I absolutely love Lulu

I absolutely love Lulu. I've printed about 6 or 7 journals with them and I've never been disappointed. I will continue to print with them.

Reply from Lulu2026-06-18

Hello, We are so happy to hear you love printing your journals with us and have never been disappointed. We appreciate your continued support! Thank you, Regis Lulu Press

Access to Quality even with only one book printed

I was grateful that even though I had several things slightly amiss, you took care of the book, and it was a very large (250 pages). Because it was a book of art, I was grateful for a coated paper and good color. As I learn more for my next book, I will come back to you. The other smaller book on the Book of James was nicely done as well.

Reply from Lulu2026-06-18

Hello, We're so glad to hear you were pleased with the quality of your large art book, especially the coated paper and color. We appreciate your kind words about the smaller book, too. We look forward to working with you again! With care, Regis Lulu Press

Top marks from a self-published author.

I am a self-published author and I have used Lulu for many years. They provide me with a free ISBN, (if required), and give me an Author's page on their website, from where I can sell my books directly to the public. And it doesn't cost me a penny. My only expense is if I require a printed copy,(copies), for myself. I set the price of the book and my royalty payment which they send to me every month. The quality of their printing is first class and they offer several different formats.

Reply from Lulu2026-06-18

Good morning Geoffrey, We're so happy to hear that our services have been valuable to your self-publishing journey over the years. We appreciate your kind words about our printing quality and the support we provide to authors. Thank you for your wonderful feedback! Regis Lulu Press

The qualities is amazing

The qualities is amazing. They messed up in a few words, but I can always fix that up.

Reply from Lulu2026-06-18

Hello, We are glad you appreciate the quality. If your book has an error, we would like the opportunity to take a look at this with you to determine the cause and a resolution. If you would like to create a support ticket, please do so: https://help.lulu.com/en/support/tickets/new Best regards, Regis Lulu Press

In my opinion service was below my…

In my opinion service was below my expectations I ordered a book, they delayed its production by a few days and then finally, it is getting RETURNED back to the sender, I'm not getting any support so far. UPD: I got a response, once I receive the book and check quality I update my review

Reply from Lulu2026-06-18

Good morning Roman, I can assure you that a support agent will respond today to the ticket you submitted yesterday evening. We are committed to resolving this. We truly appreciate your patience and understanding. Kindly, Regis Lulu Press

Out of 3 Printers, Lulu is the best

I ordered from 3 printers for the same book: Lulu, Amazon, and D2D/IngramSpark. Lulu and Amazon were supposed to arrive the same day, but Lulu arrived first and with better quality. There was a bit of a corner snare on my book, but the spine was aligned and the cover color came out beautifully. Amazon came the next day, with a slightly washed out color and poor spine alignment. Finally, D2D arrived and the spine alignment was even *worse* than Amazon's. I would prefer the book with the fewest issues, which is Lulu. I will be using Lulu for bulk ordering in the future.

Reply from Lulu2026-06-18

Hi Astrid, Thank you for the 5-star review! We’re really glad to hear you were happy with the print quality, color, and overall delivery speed, especially compared to other printers you’ve used. We’re sorry to hear your book arrived with a minor corner issue. If you ever receive a book that arrives damaged or not as expected, please reach out to our support team with photos so we can review it and help further. Thank you again for choosing Lulu! Warm Regards, Stephanie P. Lulu

Excellent reproduction quality.

So far my proof copy reproduction was excellent. However, I was disappointed in how long it took to deliver.

Reply from Lulu2026-06-18

Hi Andrew, Thank you for the 5-star review! We’re glad to hear your proof copy turned out exactly as expected in terms of print quality. We’re sorry to hear the delivery time felt longer than you anticipated. Shipping timelines can vary depending on production and carrier processing, but we understand how important timely delivery is. If you have any questions about your order status or need help with future projects, feel free to reach out anytime. Thanks again for choosing Lulu! Warm Regards, Stephanie P. Lulu

Lulu is great!

I love that I can create workbooks that are tailored to what I need and print them easily, affordability, and efficiently with Lulu.

Reply from Lulu2026-06-18

Hi Jill, Thank you for the 5-star review! We’re happy to hear that the turnaround time, print quality, and pricing met your expectations. We truly appreciate you choosing Lulu, and if you ever need assistance, please don’t hesitate to reach out. Happy publishing! Stephanie P. Lulu

If you are an author and want to self-publish, LuLu Rocks! I Highly Recommend!

I just printed my book through LuLu. It came out fantastic. The whole LuLu automated engagement process was simple and easy. Once I completed it and placed it in LuLu’s template, I uploaded the manuscript, selected the paper quality and hardcover binding, and uploaded the cover. Their online gallery showed me the final book, which matched the final hard copies perfectly. LuLu printed multiple copies of my little book, and they are all perfectly bound. The price per copy was very reasonable. LuLu printed, bound, and shipped the books back to me via priority mail within less than a week. This was my first time to self-publish, and I was concerned about the process and getting it right before going to print, but their automated website made it a breeze. I contacted LuLu client services at one point to verify the margin, gutter, and trim settings, and they responded quickly with solid instructions and a link to their online publishing guide. They followed up to ensure I received good service, which I did. I highly recommend LuLu to anyone wanting to print their manuscripts. While I published this only for my family, they offer full-service marketing and delivery of books in multiple formats, including Amazon, softback, and hardback. Bottom line, I am extremely happy with LuLu’s service and quality.

Reply from Lulu2026-06-18

Good morning, Thank you so much for your thoughtful review and recommendation! We are thrilled to hear that your first self-publishing experience was such a positive one and that you were pleased with the quality of your books, the ease of the publishing process, and the support you received from our team. It's especially rewarding to know that the final printed copies matched your expectations and that our guides and support team were able to help you confidently move your project to print. Congratulations on publishing your book, and thank you for trusting Lulu with such a meaningful project. We wish you all the best with your future publishing endeavors and look forward to assisting you again whenever you're ready for your next project! Best wishes, Regis Lulu Press

Lack of Transparency, Slow Reviews, and Poor Support for International Publishing

1 Star – Poor Transparency and Slow Distribution Process and Poor Support for Foreign Languages I have had multiple disappointing experiences with Lulu. In one case, I ordered and paid for a printed proof copy, including international shipping (Order #USD-C2779074, July 2025). The proof arrived successfully, but the book was later rejected from Global Distribution. The problem was not the rejection itself, but the complete lack of transparency. Lulu provided only a generic list of possible rejection reasons instead of identifying the actual issue. After reviewing my files and metadata, I was still unable to determine what needed to be fixed. Additionally, the book was published in Arabic, and despite selecting Arabic as the language, the printed proof showed issues related to reading direction and cover orientation. This created unnecessary confusion and additional work. More recently, I paid a distribution fee for an ebook project (Order #USD-C4037630, June 5, 2026). As of the date of this review, the project has remained in "Pending Review" status for an extended period without meaningful updates or clear communication regarding the delay. I fully support quality control and content review standards. However, authors deserve specific, actionable feedback when problems are found, especially after paying for proof printing, international shipping, and distribution services. My main concern is not strict review policies—it is the lack of transparency, unclear communication, and slow processing times. For a platform that charges authors for proofs, shipping, and distribution services, I expected a much higher level of communication and accountability.

Reply from Lulu2026-06-16

Good afternoon, We do sincerely apologize that your experience has not been satisfactory. We would like the opportunity to get this resolved for you. Please support a ticket using this link: https://help.lulu.com/en/support/tickets/new We look forward to assisting you. Kindly, Regis Lulu Press