Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics. Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment. Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey. Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle: Create and upload book files with flexible tools Automate secure publishing workflows through API integrations Print premium, on-demand books with intelligent global routing Deliver direct to customers in 200+ countries and territories Access to data and analytics for forecasting and sales visibility As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment. Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing. Create a free Lulu account Get started creating Get started selling Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
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Is Lulu legit?
Lulu (www.lulu.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Media & Publishing and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers truly love how simple and straightforward the publishing process is, frequently noting that creating custom layouts and printing physical books remains completely affordable and efficient. Many people enthusiastically praise the exceptional print quality, true colors, and professional finish of their newly published works.
However, some people mentioned that specific website navigation tools or cover design options can occasionally feel a bit confusing to set up properly. A few reviewers were dissatisfied with occasional print defects, such as blurry text, washed out colors, or unexpected formatting issues on certain pages.
Auto-generated from all reviews of this business. For reference only.
The paper wasnt like normal. Also this new carrier is longer than when it used to be Fed Ex.
Reply from Lulu2026-07-23
Hi Marcia,
Good afternoon,
We're very sorry to hear that you were disappointed with the paper quality and the shipping experience for your recent order.
Please create a support ticket using this link: https://help.lulu.com/en/support/tickets/new so our team can review your concerns and investigate further.
We appreciate your feedback and want to ensure this is resolved as quickly as possible.
Kindly,
Stephanie
Lulu
Lulu is my go-to site for printing books. I appreciate the quality and speed with which they handle every order. I created a photo memory book for my grandma which I am excited to have her see!
Reply from Lulu2026-07-21
Good afternoon,
We are so delighted to hear that you appreciate the quality and speed of our service! It warms our hearts to know you created such a special photo memory book for your grandma. We hope she absolutely loves it!
With care,
Regis
Lulu Press
Over all good and I would like to see a filtering option on my book list so I can filter between active books and retired books. It gets confusing when you see everything together.
Reply from Lulu2026-07-23
Hi Alan,
Thank you for taking the time to share your feedback! We’re glad to hear you’ve had an overall positive experience with Lulu.
We appreciate your suggestion regarding adding filtering options to the My Projects list to separate active and retired projects. We understand how helpful this feature would be when managing multiple titles, and we’ll be sure to share your feedback with our team for consideration.
Thank you again for your feedback and for being part of the Lulu community!
Kind Regards,
Stephanie P.
Lulu
The site is essentially user-friendly and produces a pretty consistent product
Reply from Lulu2026-08-02
Hello,
We're glad to hear you find our site user-friendly and appreciate the consistent quality of our product. Thank you for your feedback!
Kindly,
Regis
Lulu Press
It s good but you should improve the cover wizard
Not easy
Reply from Lulu2026-08-02
Good evening,
We appreciate your feedback and are glad you find our product good. If you ever need assistance, please create a support ticket here, and one of our agents will be happy to assist you: https://help.lulu.com/en/support/tickets/new
Best regards,
Regis
Lulu Press
Always amazing and helpful when it comes to publishing my work & have used for years.
Shipping cost has always been an issue as I’ve had shipping cost more than my orders which is hard when all I need is proof copy sent before I can sell. It means that my single book costs X & the shipping is X times 2!
Also, didn’t know that an ISBN # for global distribution comes at a cost again so I will now be very careful with what I put into global distribution!
Reply from Lulu2026-07-24
Hello Pamela,
Thank you for your kind words and for publishing with Lulu over the years. We're so glad to hear you've had positive experiences with our platform and support team.
We also appreciate your feedback regarding shipping costs. We're always evaluating our shipping options and costs to provide the best experience possible. While shipping rates are determined by our shipping partners and aren't something we can directly control, we understand the impact they can have, especially when ordering a single proof copy.
Regarding ISBNs, if a project using a Lulu-provided ISBN needs to be recreated, a new ISBN is required because ISBNs are permanently assigned to a specific edition and cannot be reused. We understand this can be frustrating, and we appreciate you sharing your experience.
Thank you again for your continued support and for taking the time to leave your feedback. We truly value it.
Have a good day,
Regis
Lulu Press
Ease of Creating a Custom Layout
Lulu has made if very easy for me to layout my book covers and interior content for both of my books now in print. I will use them as I complete books number three and four.
I recommend Lulu to anyone getting ready to print and publish a book or manuscript.
Reply from Lulu2026-07-21
Good afternoon,
Thank you so much for your thoughtful review!
We're delighted to hear that you've found it easy to create your custom book covers and interior layouts, and we're honored that you've trusted Lulu with both of your published books. It's exciting to know that you're already planning to use Lulu for books three and four!
Thank you for recommending Lulu to other authors and publishers. We truly appreciate your support and wish you continued success with your upcoming projects.
Kind regards,
Regis
Lulu Press
Wonderful. The print is always clean. The inbuilt printing preview system is very easy to use.
Reply from Lulu2026-07-21
Greetings,
We are so pleased to hear that you find our printing to be consistently clean and that our printing preview system is easy to use.
Thank you for your wonderful feedback!
Regis
Lulu Press
I love the option for spiral-bound option for my stamp albums, and the quality of print and pages is exactly what I want!
Reply from Lulu2026-07-21
Good afternoon,
We're so happy to hear you love the spiral-bound option for your stamp albums! It's wonderful to know the print and page quality meets your expectations.
Thank you,
Regis
Lulu Press
Very Good printing quality and lots of customization. Great place to print your book. Actually, I already repeated.
Reply from Lulu2026-07-21
Good afternoon,
Thank you for taking the time to leave such a wonderful review!
We're thrilled to hear that you're happy with the print quality and the customization options we offer. It's especially great to know that you've chosen to print with us again. Your continued support means a great deal to us.
We appreciate you choosing Lulu, and we look forward to helping you with many more projects in the future!
Kind regards,
Regis
Lulu Press
The process is easy. The template for the cover easy and fun to use.
Reply from Lulu2026-07-01
Good morning,
We're so happy to hear that you found the process easy and the cover template fun to use! We appreciate your positive feedback.
Kind regards,
Regis
Lulu Press
Good prices and easy to follow download instructions.
Reply from Lulu2026-07-01
Hello Gregor,
We're so glad you found our prices good and the download instructions easy to follow! We appreciate your positive feedback.
Kindly,
Regis
Lulu Press
Very stressful. My books are still pending distribution after several revision and each time you have to order a proof read copy-only one of my books is visible for sale; even the one I published threee years ago now has an excuse not to be distributed.
My next publication will definitely not be on this site.
Excellent templates to format your book and cover. Proof copy was received in a timely fashion. Quality of books is very nice.
Reply from Lulu2026-07-01
Good morning Doris,
We're so glad to hear that our templates were helpful for your book and cover, and that your proof copy arrived promptly. It's wonderful to know you're pleased with the quality of your books!
Kind regards,
Regis
Lulu Press
Customer service is very responsive and helpful. The final product is professional and beautiful.
Reply from Lulu2026-07-01
Hello Scott,
We're so happy to hear that our customer service was responsive and helpful, and that you're pleased with the professional and beautiful final product! Thank you for sharing your positive experience.
Have a wonderful day,
Regis
Lulu Press
Lulu has an excellent print offering.
It has enabled a complex, global self-publishing approach. Lulu+ Shopify has been a great experience.
Reply from Lulu2026-07-01
Good morning Montance,
We're thrilled to hear that our print offerings have been instrumental in helping with your self-publishing journey! It's wonderful to know that the integration with Shopify has also been a great experience.
Thank you,
Regis
Lulu Press
Very easy to upload and get my product made. I had no issues with anything. The shipping is much quicker than I expected, too. My journal business is up and running thanks to Lulu and it’s integration with Shopify!
Reply from Lulu2026-07-01
Good morning Candice,
We are so glad to hear that our platform made it easy for you to create your product and that the shipping exceeded your expectations! It's wonderful to know that our integration with Shopify is helping your journal business thrive. Thank you for your kind words.
Have a wonderful day,
Regis
Lulu Press
Lulu is user friendly and easy way to publish your book. Only I would like to suggest about Global distribution, it should be less expensive
Reply from Lulu2026-06-26
Hi Syed,
Thank you for your feedback and for sharing your experience with Lulu. We’re glad to hear you’ve found the platform user-friendly for publishing your book.
We understand your concern regarding global distribution costs. Global Distribution includes additional service fees that are required as part of the distribution process. We understand cost is an important consideration; however, these requirements are set by our retail partners and are outside of our control.
As an alternative, you may wish to consider selling exclusively through the Lulu Bookstore, which does not include these additional distribution fees and may result in higher revenue per sale.
Thank you again for choosing Lulu. If you need any assistance, our support team is always happy to help.
Warm Regards,
Stephane P.
