Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics. Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment. Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey. Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle: Create and upload book files with flexible tools Automate secure publishing workflows through API integrations Print premium, on-demand books with intelligent global routing Deliver direct to customers in 200+ countries and territories Access to data and analytics for forecasting and sales visibility As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment. Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing. Create a free Lulu account Get started creating Get started selling Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
Written by the business, not verified by us.Lulu (www.lulu.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Media & Publishing and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
Reviewers overwhelmingly had a great experience with this company. Customers truly love how simple and straightforward the publishing process is, frequently noting that creating custom layouts and printing physical books remains completely affordable and efficient. Many people enthusiastically praise the exceptional print quality, true colors, and professional finish of their newly published works. However, some people mentioned that specific website navigation tools or cover design options can occasionally feel a bit confusing to set up properly. A few reviewers were dissatisfied with occasional print defects, such as blurry text, washed out colors, or unexpected formatting issues on certain pages.
Auto-generated from all reviews of this business. For reference only.I never thought I would find a company that I would be able to publish for personal use until I decide to put my book for sale, awesome service, simple and easy to use. Highly recommend! Very very very happy and satisfied. Words cannot express how much gratitude I have for this publishing company. High quality printing, delivery service is great!
Super fast service and a quality product every time.
I never authorized the distribution of one of my projects on Amazon. Instead, they removed it from my Lulu account — it was no longer visible to me, nor could I manage it — and put it up for sale on Amazon without notifying me, despite my express wish not to sell it there. On top of that, they listed it with a cover I never approved. I only found out because the book was already on sale. I reported it immediately. At that point they restored the project to my account, and I withdrew it from distribution entirely. Here's the real problem: support keeps telling me the book is no longer available — but it isn't gone. The book is still being bought (I have evidence of actual purchases) and it's still purchasable as a new copy. For print-on-demand this is impossible: there is no stock to deplete, since every copy is printed only when someone orders it. No one has ever explained how a project I never authorized was distributed and sold under my name with a cover I never uploaded. They reply with canned messages, close tickets without resolving anything, and never provide written confirmation. I would not recommend them to anyone who cares about keeping control of their own work.
when setting up my book for publishing a hard copy (print book) you do not offer a template for a back of book blurb - also no place to put a self pic of the author - need to set it up more like Amazon's self publishing - expand your templates please
Very good quality priduct
The books I recieved were well made and high quality. Holding Lulu's copies in my hands was like holding a dream come true.
Thank you so much for sharing this! We’re thrilled to hear that you were happy with the quality of your books. Congratulations on bringing your book to life, and thank you for choosing Lulu to be part of your publishing journey! Regards, Taylor M. Lulu
I love the books, they are great! But expansive, especially the hard cover.
Thank you for sharing your feedback! We’re glad to hear that you love the quality of your books. We also appreciate you sharing your thoughts on pricing. We understand that cost is an important part of the publishing experience, and your feedback is valuable as we continue to improve. Thank you for choosing Lulu! Regards, Taylor M. Lulu
First, as a Canadian, I was concerned about crossing borders and sought out a good Canadian authored website. Unimpressed. Then I looked at Lulu based on the fact that you have grown to the extent that you can utilize printers around the world. Your website is well-written and (so far) not infested with overdone marketing A.I. It was very helpful for a newbie like myself to create a book quickly with minimal effort at the publishing end. Finally, I was gobsmacked at the speed with which the order arrived, conforming to my own business ethic of under-promising and over-delivering.
Thank you so much for sharing your experience! We’re glad to hear that Lulu made the publishing process feel user-friendly for a first-time author. It’s wonderful to know that our global print network helped ease your concerns about ordering from Canada, and even better that your book arrived faster than expected. We truly appreciate your kind words about Lulu. Regards, Taylor M. Lulu
I like that thorough resources are provided, but I am totally in control. The only issues I have ever had is that some of my books have not been given global coverage because of silly little things. However, this is a minor, minor issue. The service is great. I love it.
Lulu's online platform is easy to use, the pricing is reasonable, the turn-around time is impressive, and the quality is excellent. I've used Lulu for several books now and have become a loyal customer. I highly recommend Lulu!
Thank you so much for your support! We’re glad to hear that you’ve had a great experience with Lulu, from our user-friendly platform to the quality and turnaround time. We truly appreciate you choosing Lulu for your publishing journey! Regards, Taylor M. Lulu
I find Lulu easy to use, resourceful, and efficient.
Does what it says on the tin, will continue to use to self publish in the future
I have been buying from and publishing with Lulu as my one of my valued printing partners since 2006 and their service and quality is amazing, which is why I never left. Tons of options for printing, great customer service. I am currently working with them for hardcover editions and spiral bound workbooks and journals. They have been an amazing company to work with.
Thank you so much for your continued support since 2006! We’re honored and appreciate your loyalty over the years, as well as your kind words about our service, quality, and range of printing options. We’re grateful to be part of your publishing journey and look forward to working with you for many more years to come! Regards, Taylor M. Lulu
Quick delivery and well packaged. ;)
Thank you for taking the time to post a review! We’re glad to hear your order arrived quickly and was well packaged. We appreciate you choosing Lulu! Regards, Taylor M. Lulu
I published 12 books with Lulu, they force you to buy a copy before they will publish it and when it goes 'live' the printing costs make the book unviable or competitive. Your commission is what gets reduced if you hope to sell a book and then when you do earn it, it's months before you see any payment. I closed my account with commission still owing. No response to my emails, absolute rip off, the only people making money is Lulu off the back of your creativity. I now sell on Amazon, much better than these clowns.
Thank you for sharing your feedback. We’re sorry to hear that your experience with Lulu did not meet your expectations. I’m happy to provide some clarification regarding the points you raised. A proof copy is required when a print book is submitted to Global Distribution. This allows the author to review and approve the physical book before it is submitted to retail partners such as Amazon and other retailers. However, purchasing a proof copy is not required simply to publish a book or offer it for sale through the Lulu Bookstore. Regarding pricing and earnings, Lulu’s print-on-demand model allows creators to set the retail price for eligible books, with printing costs and applicable retailer or distribution discounts taken into account when determining the creator’s revenue. Authors can review the available pricing and revenue information before publishing their projects. Global Distribution may also include additional fees or discounts set by retail partners, which can affect the revenue earned from a sale. If maintaining the highest possible revenue is a priority, authors may wish to consider selling exclusively through the Lulu Bookstore. For Global Distribution sales, print books and ebooks sold through retail sites such as Amazon, Barnes & Noble, and the Apple Books Store do not immediately appear on the Sales & Payments page. These sales are provided to Lulu through periodic sales statements received from each retail site, with retailer sales reported to Lulu on a monthly basis. Retail print book sales can take approximately six to eight weeks to post to your account, depending on when the sale occurs within the retailer’s reporting cycle. We were unable to locate a support ticket associated with the information provided in this review. Our team would be happy to assist you further and look into any outstanding concerns regarding your account or payments. Please create a support ticket using the link below. Once you receive the confirmation email, you are welcome to reply directly to that email with any additional information regarding your account or outstanding revenue. https://help.lulu.com/en/support/tickets/new We appreciate the time you spent publishing with Lulu and look forward to the opportunity to assist you further. Best regards, Taylor M. Lulu
Easy and fast! Love everything about Lulu. Quality and value are most appreciated.
We’re glad to hear that you’ve found Lulu easy and fast to use, and that you’re happy with the quality and value we provide. Thank you for choosing Lulu! Regards, Taylor M. Lulu
I love using Lulu to publish my work. The process is always straightforward, well documented, easy, versatile, and so affordable. Profits on sales are pretty good for in-house purchases (global retail is a different story but that's not Lulu's fault!), too. I trust Lulu, as they've always done right by me; even when I had a problem with my first project that was mostly my fault, they rushed in to help without any hesitation. Books I buy from Lulu are top notch printing quality, and the one time there was a defect they replaced it without hassle, instantly. I'm a Lulu fangirl for life at this point.
Very fast turn around time and print quality is very high. Thanks!
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